L'Oreal Paris Feria Permanent Hair Color - 26 Black Cherry - 6.3 fl oz
$12.99 ($2.06/fluid ounce)
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$4.99 - $17.99
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4.4 out of 5 stars with 544 ratings
$4.99 - $17.99
Buy 3, get 1 free on select beauty minis on select items
4.4 out of 5 stars with 514 ratings
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 6119 reviews
effectiveness: 2.91 out of 5
quality: 3.05 out of 5
value: 2.87 out of 5
47% would recommend
587 recommendations
1 out of 5 stars
8 April, 2026Verified purchase
(no review title)
killed my hair… had to cut a lot off
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026Verified purchase
A hard pass on the deep purple color...
This is a hard pass for me, unfortunately whatever they did to the hair color formula it is no longer a deep eggplant purple type of color, its more red. I will never understand why these companies do this and it seems to be happening a ton as of late. I would gladly pay more to have the deep purple color formula back. Just a suggestion! I will find an alternative. Thx for turning my hair red!
1 reply from L'OrealParisProductExpert team - 4 days ago
Hi there! We are truly sorry to hear that Feria Deep Violet (V28) resulted in a redder tone than you expected. The final result of this multi-faceted, shimmering shade is heavily influenced by your starting hair color and undertones; if your hair has natural warmth, it can sometimes pull more ruby than eggplant. For a cooler, deeper purple, we recommend exploring our Preference Cool Intense Violet range, which is specifically formulated to neutralize warm tones for a more "chilled" finish. We sincerely value your feedback and your loyalty to Feria—we will share your comments regarding the formula directly with our product team. Thank you for your review.
5 out of 5 stars
21 March, 2026Verified purchase
(no review title)
Dark and long lasting
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026
Not for me
I’m not using this dye anymore. I’ve used two boxes already and my hair didn’t fully take. I dislike how dry my hair feels. Very patchy. I will be looking for another brand!
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
(no review title)
Very Bright Black in color, very luxurious!!
1 out of 5 stars
14 March, 2026Verified purchase
DO NOT BUY
Turned my hair black 😡
1 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase
Chocolate cherry
I used the hair dye shade chocolate cherry n36 I followed the instructions, left the dye and the conditioner longer than needed to ensure it came out well, and I don't use hair dye so another dye couldn't cancel the dye out. I am just unsatisfied because, the dye said it'll work on the darkest of black.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hi Mendoza. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Haircolor, shade #36, Chocolate Cherry. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
3 out of 5 stars
27 February, 2026Verified purchase
(no review title)
This is my second time attempting a brown color at home. The first time it really pulled red, this is my second attempt using the shade “light brown” its easy to use. On me it still pulled red color, but n it as bad as my first trial. Before (tank top) & after (sweatshirt) photos.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Squidney. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Haircolor. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
24 February, 2026Verified purchase
(no review title)
Love it !
5 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026Verified purchase
(no review title)
Great color, easy to apply.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
(no review title)
Love this hair dye I use it every time, is permanent but I like you touch up every month so it’s super vibrant
1 out of 5 stars
19 February, 2026Verified purchase
(no review title)
When I received this product it had leaked out into the box everything was wet. Not enough dye left to dye my hair. I was told to take back to an in store target. There is no target near me that is why I ordered it on line. Now I have a product I can't use and out of $19.
2 out of 5 stars
18 February, 2026
originally posted on lorealparisusa.com
Expected more
I was really expecting a little bit more color than what I got. I understand I have dark brown hair, but I didn't expect nothing out of it. There's a slight tint to my hair, but I was hoping for more pigment
1 reply from LeCare team - 2 months ago
Hi Sash! Thank you for sharing that Feria, 26-Black Cherry is not as noticeable as expected! Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars
17 February, 2026
Id buy again
[This review was collected as part of a promotion.] Didn't dry out or break my hair at all. Color held nicely
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
(no review title)
Awesome service in the cold rain! Thanks so much+
5 out of 5 stars
15 February, 2026Verified purchase
(no review title)
Perfect color
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
color is vibrant
5 out of 5 stars
5 February, 2026Verified purchase
(no review title)
Just as pictured
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2026
Lasts longer than salon color!
Vibrant, lasting color! Obviously it’s not as dark a few weeks out but it never looks dull. Lasts longer than when I go to the salon. I do recommend using a flat brush to apply to the roots and then a wet brush to brush the color through for even coverage.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 February, 2026Verified purchase
(no review title)
Barely changed my hair color…