Maybelline Eye Studio Lasting Drama Gel Waterproof Eyeliner - 950 Blackest Black - 0.106oz: Paraben-Free, Sulfate-Free, Phthalate-Free

Easy enough to work with but doesn't last.

I'm still pretty shocked how long this stays on for. it's wildly long lasting. I csn honestly say I have never experienced a longer lasting liner before. I was really upset when Loriel discontinued their lacquer eyeliner and all the resellers selling it for like 30 dollars when it used to be only like 6 bucks. So I am pretty happy that I found a replacement and that it lasts even longer. my.only complaint is that it does dry out fast, the brush it comes with was bent, and it is hard to apply as it progressively gets drier. But for lasting so long these are easily not big deals for me. I'm so grateful to have found it. Gone are the old milleniel days of using lighters to melt Wet n Wild eyeliners to last longer ladies, this one is the real deal.

I have used the gel pot eyeliner for 12 years now and loved it never had an issue. It was perfect and creamy ro apply and would last all day even in water. But this new formula is way to dry to where I cant even apply it and hurts to apply it then flakes off so easily so I have to reapply multiple times a day. Please bring back the old formula. It never dried out and was creamy and would last till the last bit of the jar.

I’ve been using this gel eyeliner for many years but like about over a year the gel contistensy definitely gone wrong and changed , dries out very fast , breaks into pieces and hurts/damages inside the eyes , and doesn’t glide on smoothly anymore,before it would glide on smooth and even if I get watery eyes it doesn’t budge but now breaks apart and very horrible. I complained to the company about this issue & hope they will solve the issue ASAP!

I discovered this product when I was a teenager and have worn it almost every day of my life since (I’m in my thirties now). For almost 20 years, it was PERFECT, and I truly planned to wear it for the rest of my life. I had never once considered even testing another eyeliner, it was literally the ideal version and I was fully devoted to it. Sadly I am now in the market for a new gel-pot eyeliner because this new formula is complete garbage. The old formula would glide on easily, with the perfect balance of thickness and creaminess, it was perfectly opaque and would last ALL DAY through anything — rain, sweat, tears, swimming in the ocean. The new formula is a battle to even apply. It’s far too thick, yet also dry, it doesn’t adhere to the brush well, and it goes on like a nightmare. It doesn’t seem to want to stick to the skin, it’s impossible to get a nice clear, crisp line, it’s so thick yet applies pale and immediately dries out. It takes so long and so many attempts to try to get a clear, crisp line that you have to go over the line multiple times and each new pass causes the existing layers to flake off in nasty dry bits that get all over the rest of my face. It actually physically hurts to apply now because I have to use such force and go over it so many times, causing me to poke and prod my eyelids in a way that is definitely going to contribute to wrinkles. Prior to this formula change my only complaint had ever been when they changed the brush design (the new one is WAY too thick for precision application), but I mitigated that by just holding onto one of the original brushes and using it with each new pot. It’s lasted me years at this point— years of DAILY use— but this new formula is so bad that I have to DIG into it and work it so much to get it creamy enough to just barely stick to the brush, that it’s starting to break my old brush. I’m truly so sad and disappointed.

If I could give 0 stars Why change the formula I’ve been using this for years, I have to bin the new formula waste of money it’s unusable can’t even get it on the brush, now I have to for another one

I wanted to love this product but it was too dry and did not glide on. It was clumpy.

when your longtime, best, number one favorite eyeliner get DISCONTINUED and 1. you find a similar product 2. it’s from a brand you last used in high school and, 3. it costs less than half🤔 go maybelline!😍

Hated this I bought it and was excited to use it but was hard as a rock so I couldn’t use it.

I am extremely disappointed with this purchase and the experience surrounding it. I ordered the Maybelline Eye Studio Gel Liner through Target’s Drive Up service because I was traveling out of state. When I arrived in Chicago after picking up the order in Florida, I discovered that the gel liner was completely dried out and unusable. It could not be applied at all. I don’t know whether the item was close to expiration, improperly stored, or simply not checked carefully during fulfillment, but for the price, this was unacceptable. I attempted to address the issue at a Target location in Chicago, but I was told nothing could be done because the purchase was made out of state. That was extremely frustrating, especially since I was stationed in Chicago for over a month. By the time I returned, the Target app no longer gave me the option to resolve the issue. Between the condition of the product and the lack of support, this experience was very disappointing. I do not recommend this product, and I strongly suggest that Target ensure better quality checks for Drive Up orders—especially for cosmetics.

I was the no.1 recommender for this eyeliner back in the day. Sadly the new formula is not only terrible but it is honestly unusual, gritty, dries on skin in clumps?? Leading it to break away, cannot put it on the waterline anymore. Not smooth or creamy, and even causes irritation. It's unusable. I had never had to rehydrate the old eyeliner, but you can't even hydrate this one. At first it was jusy clumpy?? Hard to get a nice amount on the brush, which was also better in the old eyeliner as it was just a brush and easy to hold, great quality, never dried up either because of the cap and no sponge end which gets annoying. I'm not sure why this eyeliner was ever changed to be honest as I heard nothing but raving reviews and even people thanking me for showing them a gel eyeliner that was beyond great quality that wouldn't break their wallets.

Easy to use, the applicator is tilted and makes the eyeliner super easy to apply. This is a great alternative to the more expensive pot eyeliners. I’ve had no problem with it drying out. As other reviews mention, start at a corner of the jar rather than the middle.

Came out of the package completely dry, hard as a rock, and in the shape of like a perfect cylinder pellet. It doesn’t look like it was ever usable. I’ve never seen a dried up gel liner look like that. Like the pot wasn’t even touched, they just plopped a black plastic disc in there and called it eyeliner. You won’t get a full refund back for it. It’s a waste of money and honestly, I feel scammed. I even tried rehydrating it and that was pointless. Threw it away and took the L. Maybelline is falling off for sure. I used to use this product back in the day and it was fine, obviously they don’t care anymore. Sincerely, a hurt eyeliner girly. RIP maybelline.

This new formula is garbage. It’s no longer smooth or easy to apply, and by the afternoon my eyes feel irritated enough that I have to wash my face early. I genuinely can’t believe Maybelline changed the formula, assumed customers wouldn’t notice, and then ignored the feedback. That’s a great way to destroy brand trust. I’ve been using the original gel eyeliner since 2008/2009. I loved it so much that I always kept backups — one at the office, one in my travel bag, one in my gym bag. It was reliable, creamy, and never caused irritation. Now I’m forced to find a different gel eyeliner entirely, and I won’t be returning to Maybelline. If the quality dropped this much on a hero product, I have to assume it’s happening across the line.

By far the worst eyeliner I have ever used. I do a full face beat for performance very often, so this was not user error. It began flaking before I even finished my makeup!!!! It was too tacky to get a good perfect line and dry, crusty, yuck. No. No. No. Do not buy this!

I have been using Maybelline gel eyeliner for the past 8 years...I have used the gel liner till the tub finishes...but the last 3 gel liners I purchased, they were dried and there was not enough color pay off and I could not use even half the tub. Not sure if the formula was changed. Hope this does not happen with the next purchase. Thank you.

Not very easy to work with

The new formula is horrible. I’ve used Maybelline’s gel liner for years and always loved it, but the recent version is completely different. It applies poorly and now leaves my eyelids feeling itchy and dry. Please bring back the original formula.

I used to adore this eyeliner, up until I just bought it again at the same price as last time, only to discover that it had HALF THE AMOUNT OF PRODUCT??? And not just that, the apparently new formula is so dry I can't even get a ducking line, let alone a wing with that stuff. Utterly, completely disappointed, I really want my money back

Despite COATING the brush in product, it felt like legitimate razor blades on my eyelids. All for spotchy, grainy color payoff. Very hard to apply, and very hard to get off.