Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz
$12.99 ($0.15/fluid ounce)
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$12.99($0.15/fluid ounce)
$5 Target GiftCard with 2 select laundry care
4.5 out of 5 stars with 2066 ratings
$12.99($0.15/fluid ounce)
$5 Target GiftCard with 2 select laundry care
4.6 out of 5 stars with 173 ratings
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4.7 out of 5 stars with 13265 ratings
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4.7 out of 5 stars with 833 ratings
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4.6 out of 5 stars with 3918 ratings
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4.5 out of 5 stars with 2066 ratings
Highly rated
$11.99 - $19.99
$2 off All liquid laundry detergent on select items
4.7 out of 5 stars with 13265 ratings
$12.99($0.15/fluid ounce)
$5 Target GiftCard with 2 select laundry care
4.6 out of 5 stars with 173 ratings
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Guests are saying
Tide Free and Gentle detergent is praised for its effectiveness in cleaning clothes and being gentle on sensitive skin. However, many guests have reported issues with the recent formula change, which has caused allergic reactions and a strong chemical smell. Despite these concerns, it remains a trusted choice for those with sensitive skin and allergies.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3918 reviews
cleans effectively: 4.56 out of 5
quality: 4.37 out of 5
scent: 4.46 out of 5
value: 4.28 out of 5
78% would recommend
213 recommendations
4 out of 5 stars
6 February, 2026Verified purchase
(no review title)
Does the job
1 out of 5 stars
4 February, 2026Verified purchase
Item was missing in the box
Item was missing in the box
1 reply from Tide team - 8 days ago
We're really sorry to hear you had this experience with the delivery of our Tide Free & Gentle HE Liquid Detergent. We understand it must upsetting. Please contact the Target Customer Service team at 1-800-440-0680 so they can help and take care of you for the delivery of this missing item.
5 out of 5 stars
1 February, 2026
originally posted on Home Tester Club
Amazing for sensitive skin!
[This review was collected as part of a promotion.] I have suffered with sensitive for a long time, generally I just dealt with the skin issues from regular laundry detergent.. but I don’t have to suffer anymore! This laundry detergent is a must have if you have sensitive skin like mine, no more skin irritation, no more rashes, no more sensitivies!
5 out of 5 stars
1 February, 2026
originally posted on Home Tester Club
Clean
[This review was collected as part of a promotion.] This detergent left my clothes fresh and clean without leaving a strong headache causing scent. Worked extremely well and didn’t cause any weird spots on my clothes or anything out of the ordinary!
5 out of 5 stars
1 February, 2026
originally posted on Home Tester Club
Consistent and Quality Tide Detergent
[This review was collected as part of a promotion.] I have been a customer of Tide laundry products for most of my life and they have always performed very well. I am also a person with super sensitive skin and eczema and Tide Free and General detergent never breaks my skin out. I would purchase this product over and over again!
5 out of 5 stars
1 February, 2026
originally posted on Home Tester Club
Scent free and cleans your clothes!
[This review was collected as part of a promotion.] If you’re looking for a sensitive option that is scent free and still performs well at cleaning your clothes, then this is it! It’s the free, has no dyes or perfumes, and is even accepted by the National Eczema Association! One thing that’s really cool is the cap has measurements on it to make dispensing even easier. So far it’s been great to use on clothes for those in the house who are more sensitive of additives and soaps.
5 out of 5 stars
31 January, 2026
originally posted on Home Tester Club
Efficient and doesn’t leave stains
[This review was collected as part of a promotion.] This is a great, gentle detergent. It doesn't leave residue or stains on clothes, and cleans them efficiently. They feel and smell clean without being overly fragranced. I would definitely recommend for a gentle detergent.
5 out of 5 stars
31 January, 2026
originally posted on Home Tester Club
Pure fresh clean
[This review was collected as part of a promotion.] I generally don’t have any kind of sensitivities, but sometimes the scents of some cleaning products is a little bit too strong, especially for bedding. I don’t want a heavy perfume smell on my sheets and pillowcases whenever I’m trying to get some rest at night. So whenever I wash bedsheets and towels and washcloths, I make sure I use Tide Free and Gentle. Another reason I like to use this product is my granddaughters that are less than a year old. I don’t want anything that might produce a sensitivity reaction on their skin whenever they come to visit. From me, there’s nothing else like it for a clean that is free of dirt as well as heavy perfumes and dyes.
5 out of 5 stars
31 January, 2026
originally posted on Home Tester Club
Nice!!
[This review was collected as part of a promotion.] Tide Free & Gentle is the MVP for sensitive skin- no scent drama, no irritation, just clean clothes. It tackles everyday stains like a champ without smelling like a perfume aisle exploded. My laundry comes out fresh, soft, and quietly confident. Basically, it does the job and lets your skin live its best life.
5 out of 5 stars
30 January, 2026
originally posted on influenster.com
Great detergent.
Great product. Love Tide. Very gentle with clothes. My clothes clean and smell so fresh. Good concentration of detergent clean my clothes very well. Recommended!!!
5 out of 5 stars
30 January, 2026
originally posted on Home Tester Club
I tried out the product to see if it as
[This review was collected as part of a promotion.] Product was very good Rio sent finally found a product that my wife could use and not worry about all the allergies and everything else that go along with it Thank you so much for letting me try this product
5 out of 5 stars
30 January, 2026
originally posted on Home Tester Club
works great
[This review was collected as part of a promotion.] Works great for my two with sensitive skin. We love using tide and it has no irritation and it washes clothes perfectly. No complaints here.
5 out of 5 stars
30 January, 2026
originally posted on Home Tester Club
Does its job
[This review was collected as part of a promotion.] It works as intended! Clothes seem nice, soft and fresh. I don’t notice any scent on my clothes and haven’t had any skin sensitivity to the detergent. I would definitely recommend!
5 out of 5 stars
30 January, 2026
originally posted on Home Tester Club
My new favorite detergent!
[This review was collected as part of a promotion.] This Tide formula does it job perfectly. It is completely fragrance-free and clear, which gives me confidence that we’re not exposing our skin to unnecessary chemicals. After several weeks of use, any issues with skin irritation have completely disappeared. I was initially a bit concerned that a "gentle" detergent might not have the same cleaning power as traditional formulas, but those worries were unfounded. This detergent handles all of our regular laundry loads with ease, from everyday clothes to more soiled items. It works effectively in both warm and cold water washes and rinses out completely. I haven’t noticed any residue left on the fabrics, and our clothes come out feeling soft and genuinely clean. It delivers a thorough clean without compromising on being gentle for those with sensitive skin. It simply does its job very well, providing peace of mind and clean laundry without any problems. It’s a straightforward and effective product that lives up to its name.
5 out of 5 stars
30 January, 2026
originally posted on Home Tester Club
Good detergent for sensitive skin
[This review was collected as part of a promotion.] Great detergent for people with sensitive skin or eczema. Gentle and free of irritating dyes and chemicals. Cleans clothes well too and doesn’t ruin them. Overall solid detergent and would recommend.
5 out of 5 stars
29 January, 2026
originally posted on Home Tester Club
this product is great
[This review was collected as part of a promotion.] I love this product, I am able to put some in my wash and it goes a long way. I like how it has no fragrance and its gentle and it does not make my clothes itch which sometimes can be an issue.
5 out of 5 stars
29 January, 2026
originally posted on Home Tester Club
Great for sensitive skin
[This review was collected as part of a promotion.] Great detergent for people with sensitive skin like myself. Very easy to use and not really any scent. Makes my clothes clean.
5 out of 5 stars
29 January, 2026
originally posted on Home Tester Club
Gentle, Effective, Fragrance-free
[This review was collected as part of a promotion.] I love that Tide Free & Gentle is fragrance-free and hypoallergenic which is great for sensitive skin. It's gentle but powerful enough to clean clothes thoroughly without any harsh residue or irritation. I felt completely comfortable using it for my nephew's infant clothing, knowing it wouldn't cause any skin reactions. I also love it because it's great for my laundry because I don't prefer strong scents. The liquid formula dissolves well and works great in both warm and cold cycles. Definitely a go-to detergent for anyone with sensitive skin or fragrance sensitivities.
5 out of 5 stars
29 January, 2026
originally posted on Home Tester Club
Lovely!
[This review was collected as part of a promotion.] This is a wonderful way to clean my clothes without the worry of flaring up my eczema. I know that tide will do the job of getting my clothes clean but now I have a new found trust for them!
4 out of 5 stars
29 January, 2026
originally posted on Home Tester Club
Surprisingly Fresh!
[This review was collected as part of a promotion.] I like this fragrance free detergent far more than I anticipated. I have never used an unscented detergent and I went into this apprehensive that it would smell of chemicals or not leave my clothes smelling fresh or clean. I am happy to report that those concerns were not a problem! The detergent doesn’t smell of any artificial scenting agents. It has a very mild scent of cleaner (which makes sense being that it is still a detergent) but it isn’t offensive to the nose at all. Upon taking my clothing out of the wash there was no lingering detergent scent or any other odor. My clothes felt just as clean and fresh as with any other scented detergent. This Tide fragrance free detergent has challenged my preexisting notions on the deficiencies of fragrance free detergents, and in my journey to find cleaner and gentler products, I actually foresee myself seeking out unscented products like this one in the future!