Tide Free & Gentle Non-HE Liquid Laundry Detergent - 84 fl oz
$12.99 ($0.15/fluid ounce)
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- $8.49($0.11/fluid ounce)4.6 out of 5 stars with 277 ratings
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Guests are saying
The Tide Free and Gentle laundry detergent is a popular choice among guests, especially those with sensitive skin or allergies. It effectively cleans clothes without added fragrances or dyes, making it suitable for infants and delicate fabrics. Many guests appreciate its gentle formula that maintains the integrity of their laundry while providing a fresh, clean feel. However, some guests have reported issues with recent batches containing unwanted scents, which has raised concerns about consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2200 reviews
cleans effectively: 4.42 out of 5
quality: 4.3 out of 5
scent: 4.14 out of 5
value: 4.05 out of 5
76% would recommend
128 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
10 May, 2026
Horrible allergic reaction
After months of dealing with a horrible allergic reaction on parts of my skin, I finally eliminated every other product but this and realized the Tide was causing my skin rashes. Do not recommend.
1 reply from Tide team - 11 days ago
We're really sorry to hear you had this experience with our Tide Free & Gentle Non-HE Liquid Laundry Detergent, Sarah. It must upsetting that the liquid caused such effect on your health. We appreciate your feedback on this issue, but this is definitely not the type of experience we want you to go through. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this is not what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
8 May, 2026Verified purchase
(no review title)
Cleans clothes well and good for those with sensitive skin
5 out of 5 stars
8 May, 2026
originally posted on influenster.com
Great gentle clean
You get all of the amazing clean of your, in an option that is great for sensitive skin. I've loved using this for my baby's laundry, and will combine it with scented additions for my loads.
5 out of 5 stars
29 April, 2026
originally posted on influenster.com
Buy !
A MUST in my household . With sensitive skin this is always used in my house. Most detergents have alot of stuff in it as well as fragrance which one isn’t good for the skin nor does it work well for us. The value of this brand is amazing. Depends where you get it but there can be coupons also. Removes stains well and the packaging is easy pour. I usually get the biggest one to get the best value
5 out of 5 stars
23 April, 2026
originally posted on influenster.com
So gentle on sensitive skin.
I have very sensitive skin. I love this product. It never leaves a residue and clothes smell terrific.Gets your clothes really clean and white.
1 out of 5 stars
20 April, 2026Verified purchase
NO LONGER UNSCENTED !!!
This product is no longer unscented even though it clearly says it is! It is no longer "free and gentle", either! I am currently having an allergic reaction due to this product which has left an unpleasant scent on my clothing. We've used this product for a long time without issue, but this latest bottle has RUINED two full loads of my clothing. I reached out to Tide and they did not appear to take my complaint seriously. There are multiple recent reviews here at Target and other retailers showing that my complaint is not an isolated case! BEWARE AND DO NOT BUY THIS PRODUCT AGAIN! I KNOW I WILL NOT !!!!!
1 reply from Tide team - 1 month ago
Hello Eric! We are truly sorry to hear about your experience with our Tide Free & Gentle, Liquid Laundry Detergent. We understand that scent sensitivity can be a significant issue and we hope that you are doing fine now. Please know, safety is our top priority and this product is thoroughly evaluated to be safe when used as directed. We care about your safety, for this reason we recommend discontinuing use of the product. Also, we would like to assist you further with this issue. We invite you to contact us at the number (800) 879-8433 and we will be more than happy to help you. Have a nice day.
1 out of 5 stars
19 April, 2026
originally posted on tide.com
NOW CONTAINS SCENT!!
The latest bottle we purchased now has a scent to it. Ruined! Will never purchase again. Whatever executive decided to add scent to an unscented/free and clear product should be tossed into a volcano. I’m not the only one- lots of recent reviews at multiple retailers saying the exact same thing. Tide ruined this product.
1 reply from Customer Care team - 1 month ago
Thank you for sharing your concerns regarding the scent in the latest bottle of Tide Free & Gentle Liquid. We understand how important it is for our Free & Gentle products to meet your expectations, especially when it comes to fragrance sensitivity. Please know that Tide Free & Gentle is formulated without dyes and perfumes; Although fragrance or perfume is not added to the product, they will have a scent due to their natural smell. Since there's no masking fragrance added to cover this smell, you may notice it before using the product, but it should not transfer to your fabrics after use. Sometimes under unique circumstances, such as prolonged contact with strongly scented products, the product can pick up fragrance from other nearby products. We take product quality very seriously and strive to ensure every item reaches you in perfect condition. Your feedback is valuable to us, and we would like the opportunity to look into this matter further. Please contact our service team at 1-800-879-8433 so we can assist you directly. Thank you for your understanding and for giving us the chance to address your concerns.
5 out of 5 stars
15 April, 2026
originally posted on influenster.com
Great for newborns skin
I used this mostly for my infants bedding and clothes. He has never had a rash from it and it helps get stains out of his clothes. It is unscented which was best for my son's new skin. I will definitely continue to use this.
4 out of 5 stars
10 April, 2026
originally posted on influenster.com
Free of irritants
Tide free and gentle laundry detergent is free of any dyes, any perfumes, or scents. This clear liquid detergent is very gentle and leaves our clothes feeling clean. Occasionally, I'll add a scent booster when using this detergent to give clothes a subtle, fresh linen scent.
5 out of 5 stars
8 April, 2026
originally posted on influenster.com
Clean
One of the best laundry soaps my family uses with a few of my kids skin allergies. There’s no added ingredients that might break any of my kids out and is gentle to use in the washer.
5 out of 5 stars
7 April, 2026
originally posted on influenster.com
My #1 Laundry Detergent
Tide is my go-to laundry detergent brand because I know it cleans very well. This free and gentle version is no exception. No matter what wash cycle or water temperature you use, your clothes will be super clean. Over time there is no build up of any residues, which is one less thing for me to worry about. I have very sensitive skin and some laundry detergent fragrances really irritate my skin so I always know free & gentle without a scent will be a safe option for me.
5 out of 5 stars
7 April, 2026
originally posted on influenster.com
Love it!
Perfect for those with sensitive skin, this detergent truly is gentle and scent-free. My clothes are odorless and still feel very clean, all while not irritating my skin.
5 out of 5 stars
4 April, 2026
originally posted on influenster.com
Best for sensitive skin
The one laundry detergent I use! My husband has sensitive skin and has had no issues with this. Clothes come out clean and fresh! A little goes a long way.
1 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
COMPLAINT ABOUT TARGET
Please read review to see this is NOT a poor review for the product but a warning about Target’s customer service & policy. Part of my order was for laundry detergent. It arrived leaking inside the bag & all the way through the cardboard box it was sent in. It was a complete mess. At least half the liquid was spilled from the bottle. I was told the only option for return was bringing a dripping leaking messy jug of laundry detergent in my car & in to a Target store or to a post office. I was asking for a prepaid return label for Fed Ex or USPS to pick it up from my door. If this was an item I ordered & changed my mind about of course that is my responsibility to bring back. If it is an item that Target shipped wrong that should be their responsibility to pick up from me, send a new one or refund without return. Why should the customer have to pay for gas, time waiting in line, & energy to return a product that arrived in bad condition? (see picture)
1 reply from Tide team - 3 months ago
We're so sorry to hear you had this experience with the delivery of our Tide Free & Gentle Non-HE Liquid Laundry Detergent. We understand it must upsetting. We're really sorry to hear you had this experience with our with the delivery of our Tide Free & Gentle Non-HE Liquid Laundry Detergent. It must upsetting that liquid came in all leaked out and made a mess. This is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our packages during shipping. Our packages are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
3 March, 2026
originally posted on influenster.com
Great!!
It’s my first time trying the pods and I’m so satisfied with the product! I’m using it especially for my kids clothes and it’s perfect because they are very sensitive and this detergent works perfectly for them!
5 out of 5 stars
18 February, 2026
originally posted on Home Tester Club
This really is so GENTLE!!
I have a lot of clothing that is very delicate, made of materials like wool and silk. I always hesitate to wash these items with regular detergent because of the dyes and scents. This is the first detergent that I've felt comfortable using on my gentle clothes. I also live with a few people who have sensitivities and allergies to dyes and scents. This detergent has been a heaven sent.
5 out of 5 stars
14 February, 2026
originally posted on Home Tester Club
Just like tide but sensitive
[This review was collected as part of a promotion.] This is a great product for babies, those with sensitive skin, and those sensitive to fragrance and dyes. I love Tide, and this product was great, especially for my family members that have sensitive skin. Personally for my laundry, I love the clean soft feeling this gave, but I had to add my scent boosters back in. When they say no fragrance, they mean not even a soapy smell. This is a great Tide option, but I'll save this one specifically for my family that needs it and I'll stick to my very fragranced soaps. I received this product complimentary for testing purposes.
5 out of 5 stars
14 February, 2026
originally posted on Home Tester Club
Fresh and Simple
[This review was collected as part of a promotion.] I love this detergent. It works well, it smells fresh and clean and it doesn’t irritate my skin at all. My clothes always come out of the dryer smelling clean without being overwhelmingly scented. I also really enjoy the gentleness of the formula.
5 out of 5 stars
14 February, 2026
originally posted on Home Tester Club
Amazing Detergent!
[This review was collected as part of a promotion.] This is an awesome product! Gentle yet cleansing, great on clothes, sheets, towels, blankets and more. Plan to keep this in my laundry routine. Truly love this and highly recommend!!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 February, 2026Verified purchase
poor customer service
2 bottles arrived without a plastic bag they spilled all over my porch I will never buy from Target again poor customer service.
1 reply from Tide team - 3 months ago
We sincerely apologize for the inconvenience you experienced with your recent order of Tide Free & Gentle. We understand how frustrating it can be to receive products that are not in perfect condition, and we appreciate you bringing this to our attention. At Tide, we prioritize the quality of our products and the satisfaction of our consumers. We want to ensure that your concerns are addressed properly. To assist you further, we encourage you to contact our service team at (800) 879-8433. They will be able to look into this matter and provide you with the support you need. Thank you for your understanding, and we hope to resolve this issue for you promptly.