Tide Free & Gentle Non-HE Liquid Laundry Detergent - 84 fl oz: 64 Loads, Plastic Bottle, Concentrated Formula
$12.99 ($0.15/fluid ounce)See 1 deal for this item
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Guests are saying
Tide Free and Gentle is a highly regarded laundry detergent, especially for those with sensitive skin. It effectively cleans clothes without harsh dyes or fragrances, making it a safe choice for families and babies. Many guests appreciate its hypoallergenic formula and the fact that it leaves clothes soft and fresh. However, some recent concerns about changes in the formula have raised questions about its consistency and effectiveness. Overall, it remains a trusted option for gentle yet powerful cleaning.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2148 reviews
cleans effectively: 4.48 out of 5
quality: 4.35 out of 5
scent: 4.2 out of 5
value: 4.09 out of 5
77% would recommend
127 recommendations
1 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
COMPLAINT ABOUT TARGET
Please read review to see this is NOT a poor review for the product but a warning about Target’s customer service & policy. Part of my order was for laundry detergent. It arrived leaking inside the bag & all the way through the cardboard box it was sent in. It was a complete mess. At least half the liquid was spilled from the bottle. I was told the only option for return was bringing a dripping leaking messy jug of laundry detergent in my car & in to a Target store or to a post office. I was asking for a prepaid return label for Fed Ex or USPS to pick it up from my door. If this was an item I ordered & changed my mind about of course that is my responsibility to bring back. If it is an item that Target shipped wrong that should be their responsibility to pick up from me, send a new one or refund without return. Why should the customer have to pay for gas, time waiting in line, & energy to return a product that arrived in bad condition? (see picture)
1 reply from Tide team - 24 days ago
We're so sorry to hear you had this experience with the delivery of our Tide Free & Gentle Non-HE Liquid Laundry Detergent. We understand it must upsetting. We're really sorry to hear you had this experience with our with the delivery of our Tide Free & Gentle Non-HE Liquid Laundry Detergent. It must upsetting that liquid came in all leaked out and made a mess. This is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our packages during shipping. Our packages are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
3 March, 2026
originally posted on influenster.com

Great!!
It’s my first time trying the pods and I’m so satisfied with the product! I’m using it especially for my kids clothes and it’s perfect because they are very sensitive and this detergent works perfectly for them!
5 out of 5 stars
18 February, 2026
originally posted on Home Tester Club

This really is so GENTLE!!
I have a lot of clothing that is very delicate, made of materials like wool and silk. I always hesitate to wash these items with regular detergent because of the dyes and scents. This is the first detergent that I've felt comfortable using on my gentle clothes. I also live with a few people who have sensitivities and allergies to dyes and scents. This detergent has been a heaven sent.
5 out of 5 stars
14 February, 2026
originally posted on Home Tester Club

Just like tide but sensitive
[This review was collected as part of a promotion.] This is a great product for babies, those with sensitive skin, and those sensitive to fragrance and dyes. I love Tide, and this product was great, especially for my family members that have sensitive skin. Personally for my laundry, I love the clean soft feeling this gave, but I had to add my scent boosters back in. When they say no fragrance, they mean not even a soapy smell. This is a great Tide option, but I'll save this one specifically for my family that needs it and I'll stick to my very fragranced soaps. I received this product complimentary for testing purposes.
5 out of 5 stars
14 February, 2026
originally posted on Home Tester Club

Fresh and Simple
[This review was collected as part of a promotion.] I love this detergent. It works well, it smells fresh and clean and it doesn’t irritate my skin at all. My clothes always come out of the dryer smelling clean without being overwhelmingly scented. I also really enjoy the gentleness of the formula.
5 out of 5 stars
14 February, 2026
originally posted on Home Tester Club

Amazing Detergent!
[This review was collected as part of a promotion.] This is an awesome product! Gentle yet cleansing, great on clothes, sheets, towels, blankets and more. Plan to keep this in my laundry routine. Truly love this and highly recommend!!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 February, 2026Verified purchase
poor customer service
2 bottles arrived without a plastic bag they spilled all over my porch I will never buy from Target again poor customer service.
1 reply from Tide team - 1 month ago
We sincerely apologize for the inconvenience you experienced with your recent order of Tide Free & Gentle. We understand how frustrating it can be to receive products that are not in perfect condition, and we appreciate you bringing this to our attention. At Tide, we prioritize the quality of our products and the satisfaction of our consumers. We want to ensure that your concerns are addressed properly. To assist you further, we encourage you to contact our service team at (800) 879-8433. They will be able to look into this matter and provide you with the support you need. Thank you for your understanding, and we hope to resolve this issue for you promptly.
5 out of 5 stars
14 February, 2026
originally posted on influenster.com

Tide: A must buy detergent
I was looking for a detergent that would be able to gently clean my clothes. It really cleaned the dirt and Reminence off. It mixed with the water well in the washing machine I followed all the instructions and my clothes came out, smelling and looking fresh.
5 out of 5 stars
14 February, 2026
originally posted on Home Tester Club

Tide free and gentle
[This review was collected as part of a promotion.] Our family loves Tide Free and Gentle. We all have sensitive skin, but kiddos that are hard on clothes, so we need something gentle on skin but with the cleaning power of "regular" detergent. Tide Free and Gentle meets all of those expectations, and more. Removes stains well, but gentle on skin. Would recommend!
5 out of 5 stars
14 February, 2026
originally posted on Home Tester Club

Gentle & fragance free!
[This review was collected as part of a promotion.] It does exactly what it’s supposed to. It’s one of my go to detergents. It’s fragrance free, gets all of the stains out, and it doesn’t smell bad. Previously, I’ve used other fragrance free detergents and they would often times leave an odd smell — this one doesn’t. I also like the size of the container. It’s easy to use and it isn’t bulky. A little definitely goes a long way and I like to measure out exactly how much I’m going to use without overdoing it.
4 out of 5 stars
14 February, 2026
originally posted on Home Tester Club

Works great for sensitive skin
[This review was collected as part of a promotion.] I really enjoyed using this tide free and gentle detergent. It was super easy to use and pour due to the tiny sized bottle I received. I like that it is unscented and hypoallergenic therefore perfect for those with sensitive or reactive skin, it is also better for the environment as well. Meaning this can work well for babies and kids clothes. I tried it on my toddler nephews clothes, he also has sensitive skin and his clothes came out fresh and clean. The best part is it cleans super dirty soiled laundry just as well as other scented detergents and without any scents or dyes which is my favorite part. I try to use more eco friendly and unscented products when I can and this worked perfectly for my towels that I try to wash frequently due to having long hair and workout clothes that are sweat filled as well!
5 out of 5 stars
14 February, 2026
originally posted on influenster.com

Great for sensitive skin and doesn’t leave random
I switched to Tide free and gentle a year ago. I used to get random stains on my clothes when doing laundry, and since I switched over to this brand, my clothes are nice and clean, no more random stains on clothes, and the smell is gentle, great for sensitive skin!
5 out of 5 stars
13 February, 2026
originally posted on Home Tester Club

I love this detergent
[This review was collected as part of a promotion.] Tide free and gentle is my favorite detergent. I switched from a different free and clear brand to tide. My children and I are sensitive to fragrance and other ingredients in laundry detergent so finding one that doesn’t break us out in a rash and make us itch is tricky. Thankfully this one is perfect. It’s gentle on skin but also cleans our clothes great! I’ve had no issues when it comes to getting clothes clean. It removes dirt, odor, and light stains. If I want fragrance in my laundry I’m able to add a scent booster and they work well together.
5 out of 5 stars
13 February, 2026
originally posted on Home Tester Club

Gentle yet powerful
[This review was collected as part of a promotion.] Tide free & gentle was a perfect solution for me and my family! It got rid of the dirt and odors in my laundry without leaving a heavy odor on my clean clothes. I’m allergic to many of the laundry detergent because of their scent and I have no issues with this product!
5 out of 5 stars
13 February, 2026
originally posted on Home Tester Club

Fresh & Ckean
[This review was collected as part of a promotion.] This is my new favorite detergent! I love that it is colorless, and does not leave any staining residue on clothes. I also love it's stain fighting power. I have two small toddlers who are constantly getting their clothes dirty, and this detergent is great for fighting stains, while also being gentle on clothes! I highly recommend!
4 out of 5 stars
13 February, 2026
originally posted on Home Tester Club

Cleans well
[This review was collected as part of a promotion.] I’ve been using Tide’s detergent for my last few washes and I like it. I find it cleans my clothes as well as my other loads, but it has no fragrance which I like for my sheets. My only downside is that the detergent smells like wet wood, but my clothes do not smell like that.
5 out of 5 stars
13 February, 2026
originally posted on Home Tester Club

Great detergent without dyes or perfumes
[This review was collected as part of a promotion.] This Tide Free and Gentle laundry detergent actually worked really well for me and my family. We live in an area wear the water is harsh so we're always looking for ways to keep our skin feeling good and using gentle products. I decided to use this detergent in place of my usual detergent, we've been using it for a couple weeks now, and I've found it's a good product to keep stocked in our laundry room. It definitely is not scented so that means it's easy to use and not going to get an overpowering scent when I'm handling laundry that would irritate my asthma or other ailments. It's leaving our clothes quite clean and looking like new so we've had no complaints with it! I'd recommend for anyone looking for something that won't irritate their skin and doesn't have a strong scent added to it or dyes in the detergent. I will definitely be picking up another bottle in our next grocery order!
5 out of 5 stars
13 February, 2026
originally posted on Home Tester Club

Fresh and clean: a must buy!
[This review was collected as part of a promotion.] I thought this detergent was great. I’ve been looking for a lightly scented detergent for my clothes. I typically go to the gym, work out, go to the park, go to the beach, and other places. I needed a detergent that really deep cleaned my clothes while also still maintaining their structure and design.
5 out of 5 stars
12 February, 2026
originally posted on Home Tester Club

Keep it up tide!!
[This review was collected as part of a promotion.] Let me tell you something about this product. I have very sensitive skin. I tend to lean towards stuff that has no fragrances and is also good to make sure my Eczema and psoriasis don't act up And this product it was great!!! It didn't cause any itching. It didn't cause any allergic reactions. It kept my clothing clean and usually with products like these that are free and gentle or just better on the skin, they have a tendency not to clean well. But this one knocked it out of the park, I think moving forward. I will continue to use this product. I used it on a lot of clothing.My own personal clothing.I used it on our bed sheets and our towels and everything felt soft.Everything was clean and there was no staining!!
5 out of 5 stars
12 February, 2026
originally posted on Home Tester Club

Gentle enough for newborn!
[This review was collected as part of a promotion.] We have a newborn and were planning on switching to a free and gentle detergent, and we are so glad we got to try this one! We noticed he would get a rash on his face if it touched items that weren’t washed with tide free and gentle. We’re definitely making the switch!