$11.99 ($2.73/fluid ounce)
ColorMedium Chestnut Brown
In Stock
Eligible for registries and wish lists
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Guests are saying
This hair dye offers a unique foaming application that many guests find easy to use, resulting in vibrant and shiny hair. While it provides good coverage for some, there are mixed experiences regarding gray coverage and color longevity. Guests appreciate the mess-free application and the conditioning benefits, making it a convenient choice for at-home touch-ups. However, some have noted issues with color accuracy and the quality of gloves provided.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3343 reviews
effectiveness: 3.52 out of 5
quality: 3.62 out of 5
value: 3.45 out of 5
58% would recommend
456 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase
Disappointes
This was the worst hair color I ever bought. It didn’t cover my grays around the outline of my face. In one week it looked liked I never dyed my hair
1 reply from JohnFriedaExpert team - 5 days ago
We’re so sorry to hear that Precision Foam Colour did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2026
Doesnt cover greys
I left this on for the recommended 30mins and it did NOT cover my grey’s. Very disappointing since it has such good reviews.
1 reply from JohnFriedaExpert team - 9 days ago
We’re so sorry to hear that Precision Foam Colour did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2026Verified purchase
(no review title)
Easy to use, no messy
1 out of 5 stars
26 January, 2026Verified purchase
Disappointing
It doesn’t cover greys :(
1 reply from JohnFriedaExpert team - 12 days ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
2 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026Verified purchase
Does not dye roots. Blue cast, and drips when applying.
My roots are still brown. I left on for a little over 30 minutes (recommended time) and my roots did not dye black! Under certain lights my hair has a blue tint and my hair is super rough feeling. Application was easy, but still dripped out of the pump when applying and got on my floor and sink. Would not buy again. Formula needs to be reevaluated.
1 reply from JohnFriedaExpert team - 13 days ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
4 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2026Verified purchase
Wasnt my fav
Pulled a little more red than I preferred
1 out of 5 stars
5 January, 2026
No grey coverage as advertised
It does not cover grey hair as advertised.
1 reply from JohnFriedaExpert team - 1 month ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase
ugh
mostly air and it sucks
1 reply from JohnFriedaExpert team - 1 month ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025
(no review title)
love the foam feature and one box was all I needed
5 out of 5 stars
23 December, 2025Verified purchase
John Frieda Precision Foam Color
Delivered sooner than expected. Good quality.
5 out of 5 stars
22 December, 2025Verified purchase
(no review title)
Love the application process, so easy and color blends perfectly!
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
Easy and practical
I have been using it for a few years now. As a busy parent, this is easy to apply, practical, quick, affordable and effective.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
Cause massive hair loss for me
I usually don’t write reviews, good or bad, but in this case I decided that I have to! In November, I started to experience hair loss. I went through postpartum twice but this hair loss terrified me cause I couldn’t figure out the reason. I feel like my hair are gonna fully fall off soon if it doesn’t stop. I ordered bunch of hair treatment products and and my doctor for a lab test to check if I have any deficiency. Then I remembered that I decided to try this product right in the beginning of December and I think that’s it. My scalp is a bit itchy as well. So think 100 times before trying new products and definitely read reviews.
1 reply from JohnFriedaExpert team - 2 months ago
How horrible! Do you know what you were allergic to? We would love to hear more about your experience. Please contact our Consumer Care 1-800-521-3189 to speak with someone directly!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
Absolutely love this color. I constantly get compliments & is often asked, where do I get my hair done!
1 out of 5 stars
8 November, 2025Verified purchase
(no review title)
Does not work. I followed instructions and it did not pinch
1 reply from JohnFriedaExpert team - 3 months ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
The Best DIY Hair Dye
The v
3 out of 5 stars
4 November, 2025Verified purchase
Product good, shipping sketchy
I love this product but I was very disappointed in the shipping. I ordered 2 boxes and 1 of the boxes had the whole top ripped off and the shipping box wasn’t damaged so that wasn’t how it happened, and if you have bought hair dye before you know the boxes are taped.
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Easy/Quick/Affordable Haircare!
I've loved this product for years now! It's so easy and you're able to do it by yourself effortlessly! It also takes very little time. I will continue to use this product.
5 out of 5 stars
1 November, 2025Verified purchase
(no review title)
Easy application and almost no mess compared to other box dyes. Also rinses out so quick too after applying.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 October, 2025Verified purchase
(no review title)
Didn't cover grey or anything. Looks like I never colored.
1 reply from JohnFriedaExpert team - 3 months ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.