John Frieda Brilliant Brunette Precision Foam Color, Hair Color Foam - 5Nbg Medium Chestnut Brown: Paraben-Free, Vegan, Permanent Hair Color
$11.99
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- $29.74 - $53.28reg $83.65 - $167.30 Sale5 out of 5 stars with 1 ratings
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Guests are saying
This hair color product has garnered mixed feedback from guests, with many praising its easy application and mess-free foam format. While some guests appreciate the vibrant colors and the shine it imparts to their hair, others express disappointment regarding gray coverage and the strong chemical odor during application. Overall, it offers a convenient solution for at-home hair coloring, but results may vary based on hair type and color expectations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3130 reviews
effectiveness: 3.5 out of 5
quality: 3.6 out of 5
value: 3.44 out of 5
58% would recommend
476 recommendations
1 out of 5 stars
4 July, 2026Verified purchase
(no review title)
The hair dye bottle is defective: it doesn't foam, the product won't squeeze out, and the color isn't taking.
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2026Verified purchase
Best hair dye!
Only hair dye I have used for over 10 years! My husband even does it sometimes since the foam makes it so easy 🤗
1 out of 5 stars
Thumbs down graphic, would not recommend
27 June, 2026Verified purchase
(no review title)
maybe the dye last a week in my hair, definitely other hair dyes last longer and did better.
1 reply from JohnFriedaExpert team - 9 days ago
Hi Ashley. Thank you for letting us know. We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
3 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2026Verified purchase
Didn't work for me
I actually found the foam harder to work with. Didn’t cover my grays, maybe a darker color would have worked better for me. On a positive note my hair felt really soft for a while after using the product.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2026
No colorant in sealed box
the colorant wasn't even in the box. the box was sealed too. went to color my hair and can't.
1 reply from JohnFriedaExpert team - 15 days ago
Thank you for sharing this with us. We’re so sorry to hear that this happened. We recommend calling Target's Customer Service team to have this fixed at 1 (800) 440-0680. Hope this helps!
2 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2026Verified purchase
No gray coverage
The foam was much easier to work with than traditional hair color. This however did NOTHING to my gray hair.
1 reply from JohnFriedaExpert team - 29 days ago
Hi Tanai. Thank you for your feedback. We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
3 out of 5 stars
6 June, 2026Verified purchase
(no review title)
way too much of a red/ ginger hue to the color. Did not enjoy the results but it definitely did darken my hair slightly more than previously
3 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2026
(no review title)
I didn’t like how strong the ammonia smell was. And the foam application it seemed a bit odd. I wasn’t sure if the color was getting deposited or if it was the developer. I don’t think I’ll choose this method again.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2026Verified purchase
Does not cover greys
This product does not over grey hair at all.
1 reply from JohnFriedaExpert team - 1 month ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 May, 2026Verified purchase
Didn't work
I decided to try this hair color since it says it provides 100% gray coverage. It doesn’t. It didn’t cover the majority of my gray hair at all. I guess my grays are color resistant at this point.
1 reply from JohnFriedaExpert team - 2 months ago
Hi Rose. We’re so sorry to hear that Precision Foam Colour did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
10 May, 2026
(no review title)
Horrible grey coverage DO NOT BUY if you are expecting grey coverage!!
1 reply from JohnFriedaExpert team - 2 months ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
26 April, 2026Verified purchase
(no review title)
Beautiful colors, it looks excellent
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2026Verified purchase
(no review title)
Excellent product
3 out of 5 stars
Thumbs down graphic, would not recommend
15 April, 2026Verified purchase
Disappointing
I knew this day was coming ever since they stopped using real fitted gloves that came in a bag and not the generic cheap mitts that now come in a sleeve. Now it seemed they’ve completely cut corners with the product. Got the 4N color. It colored my greys… sort of. Most are just an orangey bronze color now. Experiencing a worrying change in hair fall since using this, now even 2 washes later, I see color running after I shampoo. That never used to happen. The color used to be multi dimensional- I was even complimented on it by my stylist who are notoriously judgy about box dye. It’s just flat and gross now and to me looks like an obvious dye job. Not worth it. I’d rather be grey.
4 out of 5 stars
4 April, 2026Verified purchase
(no review title)
The color application is easy to use, but you must make sure you get all the roots covered if you want to cover the gray. Massaging the product thoroughly into the roots is a must. The color lasts about the same as other coloring products.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2026Verified purchase
This has changed my life!!!
I tried this for the first time today and it seriously has changed my life. I will never go back to regular hair dye. The foam was SO much easier to apply, a much quicker application process, and mess-free. It saturated my hair much better than any other brand I have tried. My hair is so soft and the color looks amazing. And $12...are you kidding me?? I will riot if they ever discontinue this.
5 out of 5 stars
27 March, 2026Verified purchase
Love JF!
Absolutely loved this hair color! Didn’t dry my hair out at all surprisingly
1 out of 5 stars
20 March, 2026
(no review title)
Let me share a riddle… What smells like bleach and fries your hair like bleach but is somehow advertised as clean and good for your hair ??? This hair dye. I don’t recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase
(no review title)
Really like how easy it is to use
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026
(no review title)
Not user friendly. Color coverage is a joke. The only change was in my roots. And they ended up a color nowhere close to the color advertised. Will not use again. Buyer beware.
1 reply from JohnFriedaExpert team - 4 months ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.