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Garnier Olia Oil Powered Ammonia Free Permanent Hair Color - 2 of 4Garnier Olia Oil Powered Ammonia Free Permanent Hair Color - 3 of 4Garnier Olia Oil Powered Ammonia Free Permanent Hair Color - 4 of 4
Garnier Olia Oil Powered Ammonia Free Permanent Hair Color - 1 of 4

Garnier Olia Brilliant Color - 5.03 Medium Neutral Brown

$9.99 ($1.59/fluid ounce)

Color FamilyBrown
Color5.03 Medium Neutral Brown
  • 3.0 Darkest Brown
  • 3.11 Darkest Platinum Brown
  • 4.0 Dark Brown
  • 5.0 Medium Brown
  • 5.3 Medium Golden Brown
  • 5.03 Medium Neutral Brown
  • 6.0 Light Brown
  • 6.3 Light Golden Brown
  • Dark Iridescent Brown

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Hair color with 60 percent oil blend formula with natural flower oils, no weigh down
  • Garnier Olia Hair Color gives you vivid, long-lasting color with 100 percent gray coverage
  • Ammonia free hair dye with a gentle and pleasant fragrance
  • Visibly improves and restores hair

Description

Garnier Olia is unlike any other traditional, permanent hair color. Powered by a 60% oil blend formula with natural flower oils, Olia propels colorants deep into the hair, giving you vivid color results and 100% gray coverage. The oils help to reverse roughness and dullness without hair feeling weighed down. The non-drip formula has no ammonia, so it smells great as you apply. The end result? More brilliant, long-lasting color and hair that is hydrated, silky, looks full and up to 3x shinier than uncolored, unwashed hair. What’s in the hair dye kit? A developer applicator, a colorant tube, after color conditioner, as well as a set of gloves and the instruction sheet.

Packaging May Vary


READ AND FOLLOW THE INSERT. Store between 50° and 80° F. Questions? Speak to an Olia consultant toll-free at 1-800-4GARNIER (1-800-442-7643).

IMPORTANT: Haircolor can cause an allergic reaction. Do not use if you’ve already had a reaction to a haircolor product or if scalp is sensitive, itchy or damaged. Tattoos may increase risk of an allergic reaction. Do skin allergy test 48 hours before each use of this product. Don’t use over compound henna or progressive color. Wait at least 14 days after bleach, relaxing or perm before use. Don’t use on children. This is a safety summary. Read all labeling and instructions completely.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Vegan, Ammonia-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
TCIN: 16601944
UPC: 603084447060
Item Number (DPCI): 063-01-0448
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

colorant: 1183556 b paraffinum liquidum/mineral oil, aqua/water, ethanolamine, decyl glucoside, sodium lauryl sulfate, peg-40 hydrogenated castor oil, fragrance, disodium cocoamphodiacetate, toluene-2,5-diamine, resorcinol, hydroxypropyl guar, sodium metabisulfite, edta, ascorbic acid, helianthus annuus seed oil/sunflower seed oil, limnanthes alba seed oil/meadowfoam seed oil, passiflora incarnata/passiflora incarnata seed oil, camellia oleifera seed oil, m-aminophenol, p-aminophenol, 6-hydroxyndole, 2,4-diaminophenoxyethanol hci, thioglycerin, tocopherol. f.i.l.# d180163/1, after color conditioner: 1119728 a aqua/water, cetearyl alcohol, behentrimonium chloride, cetyl esters, tocopherol, trideceth-6, chlorhexidine digluconate, helianthus annuus seed oil/sunflower seed oil, camellia oleifera seed oil, amodimethicone, isopropyl alcohol, fragrance, citric acid, cetrimonium chloride. f.i.l.# d180530/1, developer: 1071397 aqua/water, paraffinum liquidum/mineral oil, cetearyl alcohol, hydrogen peroxide, steareth-20, peg-4 rapeseedamide, glycerin, polyquaternium-6, hexadimethrine chloride, tocopherol, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid. f.i.l.# d42424/17

Shipping details

Estimated ship dimensions: 6.7 inches length x 2.9 inches width x 3.5 inches height
Estimated ship weight: 0.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The Olia hair color offers a delightful experience with its easy application process and pleasant scent, setting it apart from traditional box dyes. Guests appreciate the vibrant, natural-looking colors that leave hair feeling soft and shiny. The product is ammonia-free and enriched with oils, ensuring a nourishing treatment while effectively covering grays. With a wide shade range and user-friendly packaging, it is a great choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 11522 reviews
    effectiveness: 3.5 out of 5
    quality: 3.57 out of 5
    value: 3.45 out of 5
    61% would recommend
    450 recommendations
    5 out of 5 stars
    10 February, 2026Verified purchase

    (no review title)

    The best to cover grey hair and the result will last untill new baby hair appear for thick and long hair you may need two box
    sara
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on Garnierusa.com
    Image

    Very happy

    I have tried all hair coloring brands. Olia is the one I will Stay true to. The color is very natural. I get compliments all the time. Please keep producing this hair dye
    Happy consumer
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on influenster.com
    Image

    Great coverage

    [This review was collected as part of a promotion.] I applied this product to my hair to cover up some blonde, it was great. Did its job of covering the blonde. My mom loved the color she asked me to buy her one!
    juanag282f_7216
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    11 January, 2026
    originally posted on Garnierusa.com
    Image

    Color fading out the hair after a week

    The hair dye is starting to fade and is getting out of the hair and i dyed it last week this is a really bad product. I can see my blonde hair coming back but last week it was pretty dark but now it’s just getting blonder.
    1 reply from Garnier team - 1 month ago
    Hi mmsam11, We are sorry to hear about the experience you had with our Olia Hair Color 5.03 - Medium Neutral Brown We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #44774246. We look forward to your call!
    mmsam11
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    7 January, 2026
    originally posted on Garnierusa.com
    Image

    Best color I have used

    Have been using this product for at least a year. I'm 70 yrs old. Don't know how grey I am because I always have dyed hair but it covers my hair completely No Greys! Hair is so shiny and soft. Olio lasts longer than other products I use. Only problem I have is can't find this shade locally I have to do mail order.
    Sally223
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    5 January, 2026
    originally posted on influenster.com
    Image

    Least Damaging Black Dye I’ve ever tried

    [This review was collected as part of a promotion.] Everyone knows black box dyes are a dreadful no no, THIS IS NOT ONE OF THOSE DYES. I dye really easy and no damage leaving my hair softer than before. I would say the
    amberk4b94_5020
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 January, 2026
    originally posted on influenster.com
    Image

    Excellent root coverage with no residue, leaving h

    [This review was collected as part of a promotion.] I really enjoyed using Garnier Olia 2.0 Soft Black. The application was easy and smooth, and I loved that it has no ammonia. The scent was mild and not overpowering. It covered my roots evenly and blended perfectly with the rest of my hair, giving a very natural and rich black color. After rinsing, there was no heavy residue left on my scalp or hair, and my hair felt clean, soft, and nourished. The color looked glossy and healthy, covered my grays completely, and didn’t dry out my hair. Even after several washes, the color stayed vibrant with no dullness.
    whh_3752
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    2 January, 2026
    originally posted on influenster.com
    Image

    Overall good dye

    [This review was collected as part of a promotion.] The dye was good . Made a difference and easy application root to end coverage . The consistency was good . It dried great and didn't burn the scalp
    1 reply from Garnier team - 1 month ago
    Hi tf24_9005, Thank you, for your wonderful review! We're so glad our product met your expectations. Thanks for giving it a try!
    tf24_9005
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on garnier.ca
    Image

    Greatr

    Blended with honey and propolis to repair and protect hair in our paraben free gentle formula.
    gteras
    Did you find this review helpful?
    4 out of 5 stars
    29 December, 2025
    originally posted on influenster.com
    Image

    Ammonia free and smells good! But wasn’t my favori

    [This review was collected as part of a promotion.] I think this was okay. It wasn’t my favorite but I like how there was no ammonia! We used it on my sisters hair and it didn’t dry it out. In fact, I was surprised that it looked pretty healthy still after!
    camrynn15_2992
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    7 December, 2025
    originally posted on influenster.com
    Image

    Different hair types results will vary with hair

    [This review was collected as part of a promotion.] It didn’t give a conditioning look and will go for different color, Maybe using a different product will change how your hair will look b it I found it to be disappointing
    1 reply from Garnier team - 2 months ago
    Hi ctda_645, Thank you for sharing your thoughts regarding Olia 6.0 - Light Brown. We appreciate your comments! Thanks for giving it a try!
    ctda_645
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    3 December, 2025
    originally posted on influenster.com
    Image

    Does the job!

    [This review was collected as part of a promotion.] I actually use this box on my mom and it turned out fantastic. Although nothing lasts that long on her she enjoyed the freshen up. It was easy to use. It wasn’t irritating and when applying properly you’re not staining everything I’m sure it’s a great value however she has a specific color that she always goes to so she won’t be buying it again.
    1 reply from Garnier team - 2 months ago
    Hi lauramariap_5358, Thank you, for your wonderful review! We are happy to hear Olia 5.03 Medium Neutral Brown was a fantastic product for your mom! Thanks for sharing her experience!
    lauramariap_5358
    Did you find this review helpful?
    4 out of 5 stars
    28 November, 2025
    originally posted on influenster.com
    Image

    Recommend for those who like box hair dye

    [This review was collected as part of a promotion.] I tried this on my hair and the color was actually pretty. I am not usually a fan of box hair dye but I will give this dye a 10/10. My hair felt soft after rinsing out the dye.
    soniar138_3881
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    25 November, 2025
    originally posted on influenster.com
    Image

    Good color

    [This review was collected as part of a promotion.] This product worked well and I love the extra moisture. The packaging and everything it includes is great . I had little to no mess or at least nothing that permanently stained my sink or bathtub. The washout was normal no issues. The development was good I loved the color on my hair.
    influreviews_guppya_5708
    Did you find this review helpful?
    5 out of 5 stars
    24 November, 2025
    originally posted on Garnierusa.com
    Image

    Wonderful natural-looking color

    I have used this product for years. I am 73 and my hair still looks like a natural blonde. This leaves my hair shiny and well conditioned. Please don't discontinue this color. I have had a hard time finding it.
    Cwhill
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 November, 2025
    originally posted on influenster.com
    Image

    Beautiful!

    [This review was collected as part of a promotion.] Loved this hair dye so much! It comes with everything you need for an easy at home hair dye. The coverage and color is amazing and left my hair so soft and shiny!
    solmarier1_1934
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2025
    originally posted on Garnierusa.com
    Image

    Medium Rose Gold

    I find the color is subtle and has a shine that doesn't wash out
    LLSB
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2025
    originally posted on influenster.com
    Image

    Easy to use

    [This review was collected as part of a promotion.] Works really well and doesn't have a strong smell. I highly recommend to anyone who likes to use box dye! My hair is very healthy and silky ! It's very dark black
    heatherw473_2371
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2025
    originally posted on influenster.com
    Image

    In Home Hair Salon For The Win!

    [This review was collected as part of a promotion.] This is my favorite hair dye so far! The application is easy and not too messy. The shade of black is perfect. I like the smell of my hair after I use it and the packaging is pretty and practical.
    riiacolon_249
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2025
    originally posted on influenster.com
    Image

    Trust the Process, it's so worth it!

    [This review was collected as part of a promotion.] I am always excited to try a new color but nervous to do it at home on my own. I am an overthinker so I'm always concerned I'll miss a step or over process my hair. However, when I got the opportunity to try this hair color at no cost to me in exchange for my honest opinion, I couldn't pass it up. The instructions were very easy to follow and the products do smell like chemicals but nothing overbearing. I just did the tips of my hair and I love the way it came out. I would say I took all the precautions the instructions suggested and I had no hiccups. So what do y'all think, how did I do?
    kharih_3271
    2 guests found this review helpful. Did you?

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