Nature's Path Heritage Flakes Breakfast Cereal - 13.25oz
$3.99 ($0.30/ounce)
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Guests are saying
Heritage flakes cereal is a popular choice among guests for its delicious taste, satisfying crunch, and healthy ingredients. Many appreciate its ability to stay crunchy in milk, making it a versatile option for breakfast or snacking. Guests enjoy customizing it with fruits and nuts, and its organic nature adds to its appeal. However, some have noted inconsistencies in flavor and texture, particularly with recent changes to the recipe.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 785 reviews
quality: 4.61 out of 5
taste: 4.48 out of 5
value: 4.26 out of 5
82% would recommend
76 recommendations
2 out of 5 stars
16 May, 2026
originally posted on Nature's Path
Sadly, it has changed for the worse
[This review was collected as part of a promotion.] They have obviously changed the recipe and the way they make this cereal that for years was among my favorites. I used to love it, but now I don’t even like it. I’m bummed and won’t buy it anymore. I wish they had a warning on the package.
1 out of 5 stars
8 May, 2026
originally posted on Nature's Path
NOT Good. . .
Sorry, but your new recipe ruined my favorite cereal. This item is now off my grocery list. The hard chunks that you have decided to incorporate have made this item inedible.
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2026Verified purchase
Delicious
This is delicious, no complaints!
5 out of 5 stars
25 April, 2026
originally posted on Nature's Path
Highly recommended and will buy again!
[This review was collected as part of a promotion.] Subtle sweetness that kicks in after the 2nd or 3rd bites. The crunchy texture works great in the milk (or whatever you prefer). You can each it dry as a snack. . . the crunchiness are more satisfying than the chips. Even a small bowl can be very filling.
5 out of 5 stars
14 April, 2026
originally posted on Nature's Path
A family staple you won't regret
[This review was collected as part of a promotion.] Love these flakes, they've been a staple at my home for years. Typically have with oat milk and fruits in season. Also great with some granola on top. Highly recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
7 April, 2026Verified purchase
This Has Been My Favorite for Years!
My daughter introduced me to this cereal and it is the best organic flake cereal with all the grains. I absolutely love it.
5 out of 5 stars
Thumbs up graphic, would recommend
4 April, 2026
Crunchy, wheaty, and healthy
It mostly tastes like wheat, but not too much where it tastes disgusting. It's a bit bland, but the crunch makes up for it. A good and healthier alternative to all those surgary cereals out there.
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase
I eat it everyday
Great cereal option! Not a lot of ingredients
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
Price increased twice, inconsistent taste/quality
Not only did the price increase, but you will be charged more than the price listed on the description AND the price listed once added to cart. Price on page/in my cart was $3.99. Price once I’d already checked out was $4.49. Also, flavor is inconsistent - sometimes cereal is balanced, sometimes dry and bland.
5 out of 5 stars
15 March, 2026
originally posted on Nature's Path
Heritage Flakes Delight
[This review was collected as part of a promotion.] I have been having Heritage Flakes sent to me with multiple bags each time! I am happy having them taste delicious and also be very nutritious. This is the only cereal that we eat!
5 out of 5 stars
27 February, 2026
originally posted on Nature's Path
I LOVE THIS CEREAL!
[This review was collected as part of a promotion.] I've just started an unprocessed/low processed change in diet, due to a minor heart issue. I was looking for a cereal that was both unprocessed, to the greatest degree, and had both a texture and taste I could tolerate. I found absolutely nothing that fulfilled all these requirements in the large commercial brands, then I discovered these Heritage flakes. Not only are they composed of all real food, but they taste great, with just the right amount of sugar, and have a solid, thick texture, unlike any flake I've ever eaten. Most are usually paper thin, and mushy in milk within a minute or two, but the crispness in these remain, until the entire bowl is consumed. I really love these, and hope they continue to be made, because there is nothing else on the market like them, believe me, I've looked!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026
(no review title)
Absolutely horrible flavor and texture
5 out of 5 stars
30 January, 2026
originally posted on Nature's Path
The only cereal we eat
[This review was collected as part of a promotion.] We love this cereal in our house and always buy the family sized boxes. It stays crunchy while eating and has a great flavor. We normally add freeze dried strawberries on top. This is the best!
5 out of 5 stars
29 January, 2026
originally posted on Nature's Path
Extra Crispy Cereal
I loved the extra crunch in Heritage Flakes. They stayed extra crispy in milk.
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026Verified purchase
A delicious healthy cereal
I never get tired of this variety. It's not my favorite of Nature's Path but it's a good all-around one.
1 out of 5 stars
21 January, 2026
originally posted on Nature's Path
No longer worth buying
[This review was collected as part of a promotion.] I am truly disappointed that you changed the recipe for Heritage Flakes. The new flakes do NOT taste the same, and the thick, crunchy flake was what I most liked about the former cereal. Quality sacrificed in favor of profit is not a good idea. You’ve lost me as a customer.
5 out of 5 stars
8 January, 2026
originally posted on Nature's Path
My new "go-to" breakfast
[This review was collected as part of a promotion.] I just discovered these flakes and I love them - the nutritional content is high, they're organic,they don't get soggy in milk, and they taste great. I throw in some almonds, blueberries, and a stevia, and it's like having dessert for breakfast. The best thing is that the company also sells 32oz bag at a fair price online for people like me on a budget. Now, if I could just get UPS to not smash the box next time. . . .
5 out of 5 stars
8 December, 2025
originally posted on Nature's Path
Good balance
This cereal has a variety of grains and is not overly sweetened. I need a healthy choice.
5 out of 5 stars
8 December, 2025
originally posted on Nature's Path
Amazing flavor for a "flake" cereal
I adore this cereal and I am so happy it comes in a large bag - hard to find in the local stores. The flakes stay crunchy (I hate soggy cereal) and pack a lot of flavor! Fiber rich, too.
1 out of 5 stars
3 December, 2025Verified purchase
Damaged!!
Ordered as part of an express pickup. When I got home, I discovered that the box was opened !! It was too late and too cold to return the item to the store. Is this Target's way of getting rid of inferior or damaged goods?