Seventh Generation Fabric Softener - Lavender - 90 fl oz: Hypoallergenic, Dye-Free, Phosphate-Free
$12.49 ($0.14/fluid ounce)See 1 deal for this item
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$12.99 - $18.99
$15 Target GiftCard with $50 household items purchase
4.5 out of 5 stars with 728 ratings
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Seventh Generation Fabric Softener Sheets Fresh Lavender Scent - 80ct: Dye-Free, Phosphate-Free, Box
4.4 out of 5 stars with 1455 ratings
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4.5 out of 5 stars with 258 ratings
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4.5 out of 5 stars with 765 reviews
cleans effectively: 4.3 out of 5
quality: 4.24 out of 5
scent: 4.14 out of 5
value: 4.16 out of 5
75% would recommend
133 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 March, 2026Verified purchase
Cleaner fabric softener
Like the clean option for a fabric softener that smells good.
4 out of 5 stars
21 February, 2026
originally posted on influenster.com

Great natural fabric softener!
Seventh generation is an amazing brand. I really enjoy the natural lavender fragrance of this fabric softener without the harsh chemicals. Softens clothes just like any other typical fabric softener. Good concentration, I don’t feel I need to add more just to get the same effect.
5 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase
Love it
I have been using seventh generation products for years. I love the lavender scent and I also like that it doesn’t have all the added chemicals.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2026Verified purchase
Smells good but too strong, something changed
I used to love this and didn’t use anything else for years but recently it changed and now is very strong smelling, doesn’t rinse well so I have to run an extra rinse cycle to get the smell out.
1 reply from Seventh Generation team - 11 days ago
Hi, We're disappointed to hear that our product Seventh Generation Fabric Softener - Lavender didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54436245 so we can better understand your experience and work to improve.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
love this fabric softener!
5 out of 5 stars
4 January, 2026
originally posted on influenster.com

No irritation
This is the only fabric softener I can use that does not irritate my skin, which is a huge plus for anyone with sensitivity issues. It leaves clothes exceptionally soft without any leftover residue or film, so fabrics feel clean and fresh after every wash. It rinses out perfectly and doesn’t leave buildup that can cause itching or discomfort. The softness is noticeable almost giving clothes a thicker, plusher feel while still remaining lightweight and breathable. Towels, sheets, and everyday clothing all come out feeling smooth, comfortable, and gentle on the skin. Reliable, effective, and truly skin friendly, this softener has become a staple in my laundry routine and something I trust with every load.
4 out of 5 stars
23 December, 2025
originally posted on influenster.com

Smells like actual fresh lavender while making my
I have been using Seventh Generations lavender scented fabric softener for years! It does a great job with making my clothes feel nice and soft. The Fresh Lavander scent makes them smells so clean and lovely without being too powerful or masking. If it reduced static just a little more and was a just touch more concentrated (so you don't need to use so much) it really would be the perfect fabric softner!
5 out of 5 stars
22 December, 2025Verified purchase
Good quantity, quality and price!
Target is my go to place for great value!
5 out of 5 stars
11 December, 2025
originally posted on influenster.com

No irritation
This is the only softener I can use that does not irritate my skin . Leave the clothes super soft and no left over residue. Washes perfectly .almost gives the clothes a thicker softer feeling .
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
(no review title)
cleans good and has a great smell
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Nice, clean scent.
I love the light, fresh smell.
5 out of 5 stars
30 October, 2025
originally posted on influenster.com

Leaves clothes feeling soft and delicate
The most amazing fabric softener. Leaves my clothes feeling sooo soft and delicate! Has such clean ingredients and does the job for the buck! Amazing!!
5 out of 5 stars
26 October, 2025Verified purchase
(no review title)
Smells amazing - works as well as a name other name brand softeners I’ve tried.
5 out of 5 stars
22 October, 2025
originally posted on influenster.com

Sensitive skin look no further
My family has sensitive skin free and clear is our go to. This product makes our clothes feel soft. They have better ingredients compared to other brands.
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
Cuts static and makes clothes soft
I purchased this in hopes to stop using toxic dryer sheets for static. It definitely works! No static and no more dryer sheets. Fragrance is from essential oils and is not overpowering at all!
2 out of 5 stars
16 October, 2025
originally posted on seventhgeneration.com
Too thick!!
Way to thick, had to mix 50/50 with water just to use up what I had. Not recommended at all for front loaders, would not even dispense in my softener dispenser. Had to clean out with vinegar.
5 out of 5 stars
10 September, 2025
originally posted on influenster.com

Sensitive skin friendly
As someone who has developed sensitive skin, finding a product like this has become important. I like that it does not baby any dyes or fragrances.
5 out of 5 stars
12 August, 2025
originally posted on seventhgeneration.com
Great Product
Finally received the softener without it being so thick you could not pour from the product bottle. TY
5 out of 5 stars
6 August, 2025Verified purchase
Eco friendly and works great
The softness and smell of the clothes is great
5 out of 5 stars
2 August, 2025
originally posted on influenster.com

Super clean and fresh finish!
Wow, loved this! Will continue to buy it and clean my clothes with it. I love how eco friendly it is. I can totally tell once my clothes come out and feel so good when on my body.