Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz
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- $11.39($1.34/fluid ounce)4.5 out of 5 stars with 764 ratings
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4.1 out of 5 stars with 4584 reviews
38% would recommend
113 recommendations
1 out of 5 stars
28 September, 2026
originally posted on johnsonsbaby.com
Disappointing new smell and feel!
So disappointed in the new smell and feel! I used this lotion for 40 years on kids and grandkids. My adult children loved it and continued using it as they aged. But no more! Everyone of the 20 people in my family will no longer use because of the new smell and feel. We all dislike it.
1 reply from JohnsonBaby team - 2 days ago
We’re sorry to hear that you and your family are disappointed with the new scent and feel.We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the previous scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
1 out of 5 stars
26 September, 2026
originally posted on johnsonsbaby.com
Very disappointed in this company
I have been buy this stuff for 30+ years and now I have to find new one. It was very difficult to find a lotion i didn't have a reaction to and now I can't even use this anymore. This is disappointing in texture and gross feeling and smell. I would never put this new formula on a baby and i can no longer is it as it makes my skin hurt. . Also very disappointed that company's are also still using old bottles so you buy thinking that is what you are getting. Know the new formula won't sell. Terrible Terrible.
1 out of 5 stars
23 September, 2026Verified purchase
(no review title)
The regional managers need to come and check this target for allowing one team member to complete drive ups on his own. No one was helping him and there was about 15-20 cars. I do not want a gift card or anything. That team member deserves a RAISE. To appreciate him somehow because I did not see a manager helping that poor man.
1 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
Executives Should Read This!
Dear Consumer Care Team (If you're even real and not AI generated responses). Do you think we do not read your responses? You NEVER address the consumers' concerns. Also, you often respond by saying consumers are telling you differently. What is seems to me is your company has made a CHOICE. A CHOICE to abandon it's loyal and long time consumer who, mind you, also has a CHOICE. We are giving you our heartfelt and honest feedback yet, you seem to only be interested in listening to the newer consumers buying your product. Think Johnson & Johnson!! Think Gap (2010), Pizza Hut (2009 ), This Tropicana (2009), think Burger King (2013) think New Coke (1985), think Cracker Barrel (2025) , think Kraft (2009), etc. Congratulations! You've landed amongst other's who made radical changes only to face backlash from their loyal consumer base. Way to go.....you cannot rely on your name and legacy alone. We do have choices. Perhaps you've forgotten?
5 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
Love
[This review was collected as part of a promotion.] I would like you to send me more of the product the quality is good and I loved the design. That brand is excellent I use it a lot with my baby and have been using it for a while.
1 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
LONG TIME USER
I am 67 years old and have used J&J baby lotion everyday. In fact when I go to the mall and the skin places are trying to give me samples of their products I tell them no and that I use baby lotion. But why? Why did you change the formula that now has aloe and vitamin B? It leaves my skin feeling sticky. Please bring back what I have been using. There is an old saying, "if it ain't broke why try to change it". Signed a loyal disappointed customer.
1 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
Terrible new formula
Bring back original formula. This new version smells terrible and is not good
1 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
Sticky and Stinky
Don’t like the new formula. Sticky, don’t like the smell. Very disappointed. Have used the older version of baby lotion for over 50 years. May have to find a new body lotion.
1 out of 5 stars
21 September, 2026
originally posted on johnsonsbaby.com
STICKY now and the scent has changed
I've been buying J&J baby lotion for over 50 years, it has gone through changes over the years but this latest formula is the worst. The lotion goes on nice, although the scent is less powdery and more floral, the worst part is that it makes your skin feel sticky especially if you sweat. Will NOT be buying this again unless the formula eliminates the sticky!
5 out of 5 stars
18 September, 2026
originally posted on johnsonsbaby.com
Smell amazing
[This review was collected as part of a promotion.] The size is just perfect, and easy to apply my baby’s skin feels soft also I love the scent and durability definitely worth the price. Highly recommended.
1 out of 5 stars
18 September, 2026
originally posted on johnsonsbaby.com
Horrible
I do not like the new formula, please Johnson&Johnson, bring back the old formula, or have two options for the new one and the old one. I do not like the smell, I have been looking everywhere for old formula, can not find.
1 reply from Consumer Care Center team - 13 days ago
We appreciate your feedback and have passed it along to the appropriate team.We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!
1 out of 5 stars
17 September, 2026
originally posted on johnsonsbaby.com
Wouldn’t recommend or buy again
It stinks like a dirty diapers that’s scented 🤢 idk why change the formula. It doesn’t even smell like a baby sent at all. Why even make something for a baby that smells like a grown adult perfume product. I’m sure parents don’t want to have their baby’s smelling like a stripper that worked all night. Bring Back the original smell for the original lotion and baby shampoo too please!!!!!
1 out of 5 stars
15 September, 2026
originally posted on johnsonsbaby.com
Horrible scent and feel
I’ve been using any lotion for over 15 years s as my daily moisturizer. I opened this bottle this morning and quickly noticed the new fragrance and feel. It’s starts off sticky and I just hate it. Not sure if I’ll continue using it as the fragrance is too strong for me. As another reviewer stated, bring back the old formula or offer both. I’m truly disgusted and won’t be purchasing another bottle until this is fixed. I wish I could give it zero stars. Lost a loyal customer.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2026Verified purchase
Smells awful
New formula, doesn’t smell the same at all I’m so disappointed. Bad move on their part. Won’t be buying anymore
1 out of 5 stars
13 September, 2026
Does not smell good
NEW FORMULA IS TRASH, PLEASE BRING THE ORIGINAL BACK!
1 out of 5 stars
12 September, 2026
originally posted on johnsonsbaby.com
Dislike the new scent of this bottle
I dislike the new formula smell. I miss the classic baby smell from the previous one. I wish you would go back to old formula scent. I grew up with this lotion and used it with my first born but now I don’t use it with my other children because the scent is not pleasant.
1 reply from Consumer Care Center team - 14 days ago
We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
1 out of 5 stars
12 September, 2026
originally posted on johnsonsbaby.com
Smells really bad
If I could give this way less than one star I definitely do it. I’ve always bought Johnson’s pink lotion, but definitely the new formula is awful , it smells so so bad. I was very excited to use it with my baby when born because I really loved the old formula with coconut oil, and now I have to look for another lotion that I could love like the other formula. I am so disappointed. I am Using very little of what is left of my old lotion formula because I've gone everywhere and there is no old lotion formula left. I hope Johnson hear us out and bring the old formula back
1 reply from Consumer Care Center team - 17 days ago
We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
1 out of 5 stars
11 September, 2026
originally posted on johnsonsbaby.com
Not good
I used Johnsons baby lotion for years, i don't like the new formula. It has a thinner texture then it used too, feels greasy on my skin, and doesn't have the same aroma. I loved the smell, now it smells more floral and slightly pungent.
5 out of 5 stars
10 September, 2026
originally posted on johnsonsbaby.com
Increible
[This review was collected as part of a promotion.] It is a very soft cream with an addictive smell! It can last for hours on my baby, I loved it, I recommend it 100%. My baby loved it and continues to use it
1 out of 5 stars
10 September, 2026
originally posted on johnsonsbaby.com
Leave well enough alone
They changed the formula. It’s runny like water and smells awful.