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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz

2 Questions
New at  target 
$8.19
 

Size27.1 fl oz

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and healthy-looking
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Featuring our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic. World’s #1 Baby & Child Care Brand* *Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: 1 Year and Up
Health Facts: Sulfate-Free, Paraben-Free, Dye-Free, Phthalate-Free
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Features: Dermatologist Tested
TCIN: 53382744
UPC: 381371175611
Item Number (DPCI): 007-08-1222
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, isopropyl myristate, cocos nucifera (coconut) oil, panthenol, aloe barbadensis leaf extract, cetyl alcohol, phenoxyethanol, potassium cetyl phosphate, carbomer, caprylyl glycol, fragrance, sodium hydroxide

Allergens & Warnings:

CAUTION: Keep out of reach of children. Avoid contact with the eyes. Gently rinse eyes with water in case contact occurs.

Shipping details

Estimated ship dimensions: 2.3 inches length x 4.87 inches width x 9.29 inches height
Estimated ship weight: 1.94 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: what does it smell like?

submitted by Rita - 2 years ago
  • A: It stinks. I hate it. Disagree with the change, I’d prefer the classic baby smell.

    submitted by6Pro - 9 months ago
  • A: I don’t like the smell and feel of it.

    submitted byVIZIO - 9 months ago
  • A: Hello! Thank you for choosing our product. Our Johnson's Moisturizing Mild Pink Baby Body Lotion with Coconut Oil has a light, soft, and subtle scent. While it's not heavily fragrant, it has a mild, fresh, and slightly sweet scent that comes from the coconut oil and other ingredients, giving it a clean and gentle aroma. It's designed to be hypoallergenic and gentle enough for delicate skin, so the fragrance is very mild and not overpowering.

    submitted byKenvue - 2 years ago
    Brand expert

Q: What is the ph of this lotion?

submitted by New Hampshire - 1 year ago
  • A: The PH range is 5.1 – 5.9

    submitted byKenvue - 1 year ago
    Brand expert

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4.1 out of 5 stars with 4584 reviews
38% would recommend
113 recommendations
1 out of 5 stars
28 September, 2026
originally posted on johnsonsbaby.com
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Disappointing new smell and feel!

So disappointed in the new smell and feel! I used this lotion for 40 years on kids and grandkids. My adult children loved it and continued using it as they aged. But no more! Everyone of the 20 people in my family will no longer use because of the new smell and feel. We all dislike it.
1 reply from JohnsonBaby team - 2 days ago
We’re sorry to hear that you and your family are disappointed with the new scent and feel.We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the previous scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
AndyW
Did you find this review helpful?
1 out of 5 stars
26 September, 2026
originally posted on johnsonsbaby.com
Image

Very disappointed in this company

I have been buy this stuff for 30+ years and now I have to find new one. It was very difficult to find a lotion i didn't have a reaction to and now I can't even use this anymore. This is disappointing in texture and gross feeling and smell. I would never put this new formula on a baby and i can no longer is it as it makes my skin hurt. . Also very disappointed that company's are also still using old bottles so you buy thinking that is what you are getting. Know the new formula won't sell. Terrible Terrible.
Can't use
Did you find this review helpful?
1 out of 5 stars
23 September, 2026Verified purchase

(no review title)

The regional managers need to come and check this target for allowing one team member to complete drive ups on his own. No one was helping him and there was about 15-20 cars. I do not want a gift card or anything. That team member deserves a RAISE. To appreciate him somehow because I did not see a manager helping that poor man.
Ely
Did you find this review helpful?
1 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
Image

Executives Should Read This!

Dear Consumer Care Team (If you're even real and not AI generated responses). Do you think we do not read your responses? You NEVER address the consumers' concerns. Also, you often respond by saying consumers are telling you differently. What is seems to me is your company has made a CHOICE. A CHOICE to abandon it's loyal and long time consumer who, mind you, also has a CHOICE. We are giving you our heartfelt and honest feedback yet, you seem to only be interested in listening to the newer consumers buying your product. Think Johnson & Johnson!! Think Gap (2010), Pizza Hut (2009 ), This Tropicana (2009), think Burger King (2013) think New Coke (1985), think Cracker Barrel (2025) , think Kraft (2009), etc. Congratulations! You've landed amongst other's who made radical changes only to face backlash from their loyal consumer base. Way to go.....you cannot rely on your name and legacy alone. We do have choices. Perhaps you've forgotten?
WhyWouldYou?
Did you find this review helpful?
5 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
Image

Love

[This review was collected as part of a promotion.] I would like you to send me more of the product the quality is good and I loved the design. That brand is excellent I use it a lot with my baby and have been using it for a while.
VicmarieA
Did you find this review helpful?
1 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
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LONG TIME USER

I am 67 years old and have used J&J baby lotion everyday. In fact when I go to the mall and the skin places are trying to give me samples of their products I tell them no and that I use baby lotion. But why? Why did you change the formula that now has aloe and vitamin B? It leaves my skin feeling sticky. Please bring back what I have been using. There is an old saying, "if it ain't broke why try to change it". Signed a loyal disappointed customer.
InHymn
Did you find this review helpful?
1 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
Image

Terrible new formula

Bring back original formula. This new version smells terrible and is not good
Shellyboo
Did you find this review helpful?
1 out of 5 stars
23 September, 2026
originally posted on johnsonsbaby.com
Image

Sticky and Stinky

Don’t like the new formula. Sticky, don’t like the smell. Very disappointed. Have used the older version of baby lotion for over 50 years. May have to find a new body lotion.
Becky71
Did you find this review helpful?
1 out of 5 stars
21 September, 2026
originally posted on johnsonsbaby.com
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STICKY now and the scent has changed

I've been buying J&J baby lotion for over 50 years, it has gone through changes over the years but this latest formula is the worst. The lotion goes on nice, although the scent is less powdery and more floral, the worst part is that it makes your skin feel sticky especially if you sweat. Will NOT be buying this again unless the formula eliminates the sticky!
catgirl
Did you find this review helpful?
5 out of 5 stars
18 September, 2026
originally posted on johnsonsbaby.com
Image

Smell amazing

[This review was collected as part of a promotion.] The size is just perfect, and easy to apply my baby’s skin feels soft also I love the scent and durability definitely worth the price. Highly recommended.
NayelyU
Did you find this review helpful?
1 out of 5 stars
18 September, 2026
originally posted on johnsonsbaby.com
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Horrible

I do not like the new formula, please Johnson&Johnson, bring back the old formula, or have two options for the new one and the old one. I do not like the smell, I have been looking everywhere for old formula, can not find.
1 reply from Consumer Care Center team - 13 days ago
We appreciate your feedback and have passed it along to the appropriate team.We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!
TediB
Did you find this review helpful?
1 out of 5 stars
17 September, 2026
originally posted on johnsonsbaby.com
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Wouldn’t recommend or buy again

It stinks like a dirty diapers that’s scented 🤢 idk why change the formula. It doesn’t even smell like a baby sent at all. Why even make something for a baby that smells like a grown adult perfume product. I’m sure parents don’t want to have their baby’s smelling like a stripper that worked all night. Bring Back the original smell for the original lotion and baby shampoo too please!!!!!
Jlove
Did you find this review helpful?
1 out of 5 stars
15 September, 2026
originally posted on johnsonsbaby.com
Image

Horrible scent and feel

I’ve been using any lotion for over 15 years s as my daily moisturizer. I opened this bottle this morning and quickly noticed the new fragrance and feel. It’s starts off sticky and I just hate it. Not sure if I’ll continue using it as the fragrance is too strong for me. As another reviewer stated, bring back the old formula or offer both. I’m truly disgusted and won’t be purchasing another bottle until this is fixed. I wish I could give it zero stars. Lost a loyal customer.
Terrib
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2026Verified purchase

Smells awful

New formula, doesn’t smell the same at all I’m so disappointed. Bad move on their part. Won’t be buying anymore
Anonymous
Did you find this review helpful?
1 out of 5 stars
13 September, 2026

Does not smell good

NEW FORMULA IS TRASH, PLEASE BRING THE ORIGINAL BACK!
Tackr
Did you find this review helpful?
1 out of 5 stars
12 September, 2026
originally posted on johnsonsbaby.com
Image

Dislike the new scent of this bottle

I dislike the new formula smell. I miss the classic baby smell from the previous one. I wish you would go back to old formula scent. I grew up with this lotion and used it with my first born but now I don’t use it with my other children because the scent is not pleasant.
1 reply from Consumer Care Center team - 14 days ago
We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
Momma7
Did you find this review helpful?
1 out of 5 stars
12 September, 2026
originally posted on johnsonsbaby.com
Image

Smells really bad

If I could give this way less than one star I definitely do it. I’ve always bought Johnson’s pink lotion, but definitely the new formula is awful , it smells so so bad. I was very excited to use it with my baby when born because I really loved the old formula with coconut oil, and now I have to look for another lotion that I could love like the other formula. I am so disappointed. I am Using very little of what is left of my old lotion formula because I've gone everywhere and there is no old lotion formula left. I hope Johnson hear us out and bring the old formula back
1 reply from Consumer Care Center team - 17 days ago
We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
ajts2
Did you find this review helpful?
1 out of 5 stars
11 September, 2026
originally posted on johnsonsbaby.com
Image

Not good

I used Johnsons baby lotion for years, i don't like the new formula. It has a thinner texture then it used too, feels greasy on my skin, and doesn't have the same aroma. I loved the smell, now it smells more floral and slightly pungent.
Smelly stuff
Did you find this review helpful?
5 out of 5 stars
10 September, 2026
originally posted on johnsonsbaby.com
Image

Increible

[This review was collected as part of a promotion.] It is a very soft cream with an addictive smell! It can last for hours on my baby, I loved it, I recommend it 100%. My baby loved it and continues to use it
GenesisB
Did you find this review helpful?
1 out of 5 stars
10 September, 2026
originally posted on johnsonsbaby.com
Image

Leave well enough alone

They changed the formula. It’s runny like water and smells awful.
Kellyk
Did you find this review helpful?

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