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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz

$8.19

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.

World’s #1 Baby & Child Care Brand*

*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 3
Suggested Age: 1 Year and Up
Health Facts: Sulfate-Free, Dye-Free, Paraben-Free, Phthalate-Free
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 27.1 fl oz (US)
Features: Dermatologist Tested
TCIN: 53382744
UPC: 381371175611
Item Number (DPCI): 007-08-1222
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, isopropyl myristate, cocos nucifera (coconut) oil, panthenol, aloe barbadensis leaf extract, cetyl alcohol, phenoxyethanol, potassium cetyl phosphate, carbomer, caprylyl glycol, fragrance, sodium hydroxide

Allergens & Warnings:

CAUTION: Keep out of reach of children. Avoid contact with the eyes. Gently rinse eyes with water in case contact occurs.

Shipping details

Estimated ship dimensions: 9.4 inches length x 4.84 inches width x 2.04 inches height
Estimated ship weight: 1.94 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: what does it smell like?

submitted by Rita - 1 year ago
  • A: I don’t like the smell and feel of it.

    submitted byVIZIO - 5 months ago
  • A: It stinks. I hate it. Disagree with the change, I’d prefer the classic baby smell.

    submitted by6Pro - 5 months ago
  • A: Hello! Thank you for choosing our product. Our Johnson's Moisturizing Mild Pink Baby Body Lotion with Coconut Oil has a light, soft, and subtle scent. While it's not heavily fragrant, it has a mild, fresh, and slightly sweet scent that comes from the coconut oil and other ingredients, giving it a clean and gentle aroma. It's designed to be hypoallergenic and gentle enough for delicate skin, so the fragrance is very mild and not overpowering.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Who else can use this lotion besides babies?

submitted by AI Shopping Assistant - 1 month ago
  • A: The lotion is gentle enough for kids and adults, making it suitable for the whole family.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Are there any harmful substances in this lotion?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, it is hypoallergenic, sulfate-free, paraben-free, dye-free, and phthalate-free.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What skin conditions can this lotion help relieve?

submitted by AI Shopping Assistant - 1 month ago
  • A: This lotion can help relieve signs of dry skin such as itchiness, tightness, flaking, scaling, and redness.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the main ingredient that aids in moisturizing?

submitted by AI Shopping Assistant - 1 month ago
  • A: The formula contains coconut oil and aloe vera, which help to moisturize and protect the skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the lotion safe for newborns and young children?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the lotion is specially designed for newborns and is safe for delicate baby skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the ph of this lotion?

submitted by New Hampshire - 1 year ago
  • A: The PH range is 5.1 – 5.9

    submitted byKenvue - 1 year ago
    Brand expert

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Guests are saying

The new formula of Johnson's Baby Lotion has sparked mixed feelings among guests. While many appreciate its lightweight texture and moisturizing properties, others are disappointed with the new scent and consistency compared to the original. Guests highlight the lotion's ability to absorb quickly and leave skin feeling soft and hydrated, making it suitable for daily use. However, the strong fragrance and changes in formula have led some to seek alternatives, reflecting a longing for the classic version.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 3475 reviews
    quality: 2.84 out of 5
    value: 2.93 out of 5
    44% would recommend
    126 recommendations
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Great product for our young children

    [This review was collected as part of a promotion.] We love this lotion! It leaves our child's skin so smooth and really moisturizes. We love Johnson's baby products because they're such high quality and they have simple ingredients
    TravisB
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Classic lotion with great result.

    [This review was collected as part of a promotion.] I have used this product before, and that is for a reason! This lotion keeps my girls skin hydrated, and for me, is a big plus that it smells like baby powder. Lotion isn’t too greasy and absorbs in the skin well. Overall classic, great, product.
    SamR
    Did you find this review helpful?
    3 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Lightweight, but fragrance is way too strong

    [This review was collected as part of a promotion.] I put a tiny bit of lotion on my hands to test it out and the fragrance is way too strong, I wasn’t comfortable using it on my babies. I like the other ingredients but I wish it didn’t have such a strong fake fragrance, which doesn’t have regulations on what it’s made of.
    MichaelK
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Soft and special formula

    [This review was collected as part of a promotion.] I love this lotion because it leaves the skin super soft and hydrated without feeling heavy or greasy. The consistency is light and absorbs quickly, perfect for use after bathing, its classic aroma is delicate and lasts several hours. Its packaging is practical and easy to use
    SheilaN
    Did you find this review helpful?
    4 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Overall good!

    [This review was collected as part of a promotion.] We have been using this lotion after baths for the last week. It leaves behind no residue and fully absorbs in a few seconds. The lotion comes out nicely and is sleek enough to fit in our diaper caddy. The only reason for 4 stars instead of 5 is the scent. I wish it has less or no scent at all. I don't need my baby to smell like powder or flowers, he smells great already out of the bath! Just need him moisturized.
    sydneyY
    Did you find this review helpful?
    4 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
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    Easy to apply

    [This review was collected as part of a promotion.] My ten year old liked it. She said it was runny not thick. Her ashy legs really absorbed the lotion and was left looking refreshed. There was no residue which is good she hates feeling like she has lotion on her it last for half the day then she had to apply again. She gave it 8.5 out of 10.
    JasminereviewsF
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    smells amazing

    [This review was collected as part of a promotion.] this baby lotion smells amazing!!! It’s super soft and hydrating on my baby, and my baby smells amazing all day. it’s the perfect baby lotion for my toddler
    StephanyG
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Johnson’s lotion

    [This review was collected as part of a promotion.] Lotion has a thinner consistency, but applies and absorbs nice into the skin. Doesn’t leave skin feeling sticky and has a light scent that’s classic to Johnson’s baby lotion. So far liking the new formula
    CaraD
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Best lotion!

    [This review was collected as part of a promotion.] Had the amazing opportunity to test out this product! I want to say this is the most hydrating lotion I’ve used it absorbs so well and smells amazing I love the feeling of the lotion itself it makes my skin super soft highly recommend
    AnthonyL
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Highly recommended for any parent looking for a reliable , clean feeling lotion for their little one .!

    [This review was collected as part of a promotion.] Ultimate hydration for the whole family ! I am absolutely loving this new formula from Jhonson’s ! The addition of aloe and vitamin B5 makes a massive difference in how deeplly it moisturizes. With multiple kids in the house . I need something gentle enough to Lock in moisture, especially after long days playing outside. It absorbs do quickly, doesn’t leave any greasy residue, and genuinely keeps skin soft and hydrated all day . A total household must- have !
    LoodyM
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Classic Smell & Gentle

    [This review was collected as part of a promotion.] Love putting this on my baby after his bath. You feel it’s a strong moisturizer but it doesn’t leave an oily/heavy film after application. And of course it has that classic baby Johnson’s smell which I can’t get enough of! My kids all have fairly sensitive skin and we’ve had no issues using this
    MicheleM
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Must have!

    [This review was collected as part of a promotion.] My favorite baby lotion (i use it on my baby AND toddler). It is so hydrating, rubs in so smoothly, and smells amazing! Skin is truly baby soft after application! The bottle is durable and easily sits upright and doesn’t spill. A must have!
    AbbyR
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Very moisturizing without being sticky!

    [This review was collected as part of a promotion.] This lotion is so comforting. It feels gentle and I just love the fragrance. So clean smelling and nostalgic. The lotion kept my skin hydrated without feeling sticky!
    HollyN
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Baby lotionnnn

    [This review was collected as part of a promotion.] Johnsons has always been one of my favorite brands. Their baby lotion smells really good and it leaves my baby’s skin feel smooth and soft. I also love the pink color of the bottle!
    AmandaL
    Did you find this review helpful?
    4 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Lightweight and gentle baby lotion that keeps skin soft and moisturized with a smooth, non-greasy finish perfect for everyday use.

    [This review was collected as part of a promotion.] This lotion has been really nice on my toddlers skin. The formula feels lightweight and leaves a soft smooth finish without feeling too greasy or sticky afterward, which is great for little ones who don’t like heavy lotions. It absorbs pretty well and helps keep skin moisturized throughout the day, especially after baths or before bedtime. I did noticed that using too much can leave a slight residue at first, but fades once it fully absorbs. The performance has been great for everyday use and it leaves my toddlers skin feeling soft and comfortable. The flip-top bottle is also easy to dispense quickly during busy routines, although lotion can sometimes collect around the cap. Overall, a reliable baby lotion that works well for daily moisturizing with a gentle, clean feel.
    MaiNouV
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on influenster.com
    Image

    Gentle, Hydrating & Trustworthy Baby Essential for Everyday Care

    [This review was collected as part of a promotion.] I’ve used quite a few baby lotions, but Johnson’s Baby Lotion is one of those classic products that continues to stand out for all the right reasons. First, the texture is perfect — lightweight, smooth, and absorbs quickly without leaving any greasy or sticky residue. It spreads easily, which makes moisturizing a quick and stress-free part of our routine, even with a wiggly baby. The scent is soft, clean, and comforting — that signature baby smell that feels gentle and familiar without being overpowering. It’s subtle enough for daily use, even on sensitive skin. Most importantly, it actually keeps the skin soft and hydrated. After regular use, my baby’s skin feels noticeably smoother and well-moisturized throughout the day. It works especially well after bath time when the skin needs that extra bit of nourishment. I also appreciate that it’s hypoallergenic and designed with delicate skin in mind, which gives me peace of mind when using it daily. No irritation, no redness — just consistent, gentle care. Another big plus is how versatile and reliable it is. It works for everyday moisturizing, dry patches, and even adult skin when needed — it’s just one of those family staples you can always count on. Overall, it’s simple but effective — exactly what you want from a baby lotion. Highly recommend — a timeless essential that delivers gentle, reliable hydration every time.
    LarysaT
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on influenster.com
    Image

    Good baby lotion

    [This review was collected as part of a promotion.] I absolutely love this baby lotion. It feels incredibly soft and gentle on the skin, absorbs quickly and leaves my skin feeling smooth and hydrated all day without any greasy feeling. The light scent is clean and calming which makes it perfect for everyday use. I also appreciate that it’s make without parabens or dyes. The aloe and B5 combination really helps with dryness and keep my skin looking healthy. Definitely recommend
    TramH
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on influenster.com
    Image

    Love this lotion.

    [This review was collected as part of a promotion.] This smells so fresh and clean. This also makes my skin feel so super soft and I love that it only takes a little bit. I also that that this is gentle enough to even use on my baby. This didn’t irritate my skin and the packaging is so nice.
    JacquieP
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on influenster.com
    Image

    Awesome 👏🏽

    [This review was collected as part of a promotion.] A very moisturizing lotion. It provides great coverage, and a little really does go a long way. I thought it was gonna be a little greasy to the touch after application but it dried nicely and leaves the skin nice and soft. After all these years, the nostalgia the smell brings is timeless.
    KamakaL
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on influenster.com
    Image

    Scent, soft!

    [This review was collected as part of a promotion.] This baby lotion has a really soft texture that absorbs quickly without leaving the skin greasy. The scent is gentle and comforting and it leaves the skin feeling smooth
    AngelinaB
    Did you find this review helpful?

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