Sponsored
Wet n Wild Megalast Incognito Full-Coverage Concealer - 0.18oz
$4.49
ColorLight Beige
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- All-day, ultra-long lasting wear
- Lightweight, matte, and buildable medium-to-full coverage
- Nourishes with Licorice Root Extract, Shea Butter and Mango Seed Butter
- Blends seamlessly for perfect contouring and highlighting
- Cruelty-free
Description
Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never crack the endless secrets of the Incognito code.
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Light Tones
Product Form: Cream
Cosmetic Coverage: Full
Skin Tone: Light
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing
Net weight: .18 fl oz (US)
TCIN: 80028890
UPC: 077802118998
Item Number (DPCI): 052-03-8558
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, isopentyldiol, glycerin, cetyl peg/ppg-10/1 dimethicone, trimethylsiloxysilicate, talc, cetyl ethylhexanoate, triethylhexanoin, pentylene glycol, peg-10 dimethicone, diisostearyl malate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, triethoxycaprylylsilane, aluminum hydroxide, fragrance/parfum, ethylhexylglycerin, disodium edta, niacinamide, butylene glycol, mangifera indica (mango) seed butter, butyrospermum parkii (shea) butter, tocopherol, vitis vinifera (grape) seed extract, resveratrol, alcohol, glycyrrhiza glabra (licorice) root extract, [+/- (may contain): titanium dioxide/ci 77891, iron oxides/ci 77491, ci 77492, ci 77499].' '
Shipping details
Estimated ship dimensions: 0.63 inches length x 0.63 inches width x 4.055 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Wet n Wild Incognito All Day Full Coverage Concealer is a favorite among guests for its impressive blendability, lightweight feel, and long-lasting coverage. Many appreciate its ability to cover imperfections without looking cakey or heavy, making it suitable for everyday use. The product is praised for its affordability and variety of shades, although some guests noted issues with shade matching and creasing. Overall, it stands out as a reliable choice for those seeking a budget-friendly concealer that performs well.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 868 reviews
easy to apply: 4.7 out of 5
easy to remove: 4.73 out of 5
long lasting: 4.21 out of 5
quality: 4.04 out of 5
value: 4.26 out of 5
78% would recommend
82 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
- Skin tone: Light
- Skin concern: Dark circles, Uneven skin tone
- Eye color: Brown
- Skin type: Oily
- Hair color: Brunette
Does not last
I like it but it’s a bit thick and does not last at all
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
- Skin concern: Acne, Blackheads
- Skin tone: Light
- Skin type: Normal
- Eye color: Green
- Hair color: Blonde
Smooth works!
It works great! I used it cover ugly scars on my knees. It works.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025Verified purchase
Love it!
Honestly, I REALLY like this concealer. For the price I'd give it 10 stars! I'm getting a little older so mega full coverage is not my thing. It conceals without the cakey thick feeling. This paired with the wet n wild setting powder is literally perfection! I'm a makeup artist and I can tell you all my clients LOVE IT.
5 out of 5 stars
27 April, 2025
originally posted on WetnWild
LOVE LOVE LOVE
I bought this about a year ago and I’m so glad I did! I wear this concealer as a foundation because I cannot find a shade that fits me. I love it so much!! I also have very oily skin so I make sure I use a setting powder right after and I’m set. A little of this product also goes a long way.
3 out of 5 stars
12 April, 2025
originally posted on WetnWild
Great formula, but not full coverage
I have been using this brand a while I really like that they are the only one with my shade match I have the lightest shade. But I have cystic acne and really deep scaring. It doesn't cover it like a "full coverage" concealer should. I still see the redness of the acne and scaring. I use acne putty primer with green and it still doesn't cover my blemishes. I love the formula but this product is not true full coverage.
3 out of 5 stars
8 April, 2025
originally posted on WetnWild
Its ok
Not very full coverage, medium at best, I prefer their photofocus but overall not terrible, would repurchase though
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2025Verified purchase
- Eye color: Blue
- Skin type: Oily
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Dark circles, Acne, Blackheads
not full coverage
this did not work at all. i used it and there a lil bit of coverage but it definitely isn’t full coverage. it also creases really bad especially under the eye even when used with powder it’s really bad. it also isn’t long lasting i’ve tried it will tons of different primers and setting spray and it doesn’t last. wouldnt recommend
4 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2025Verified purchase
- Skin type: Combination, Dry
- Skin tone: Medium
Better than any high end concealer ive tried
I’ve tried so many concealers including high end and this is the only one that hydrates and stays on all day. My skin is complicated and my under eyes are usually in the dryer side so not just any concealer works for me. Apply to back of hand blend and apply with a small brush. Goes on seamlessly and lasts all day! Please bring us more shades!
5 out of 5 stars
31 January, 2025
originally posted on WetnWild
Favorite concealer
This is the only concealer that I’ve ever used that doesn’t flake and also lasts forever! I have super dry and pale skin and this concealer is a perfect shade match and doesn’t dry me out more
4 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2025Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Eye color: Brown
Good for price
Good for the price. Not great but good
4 out of 5 stars
13 January, 2025
originally posted on WetnWild
Has a cancer causing ingredient
I bought this a while ago and I did a test to ai to tell me what ingredients are good and what are bad but I seen talc was bad and cancer causing. I love this concealer to the death but remove talc please!
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2024Verified purchase
- Skin type: Combination
- Eye color: Green
- Hair color: Blonde
- Skin concern: Uneven skin tone, Pores, Dark circles
- Skin tone: Medium
Best concealer
Love this concealer !!!!
4 out of 5 stars
1 November, 2024
originally posted on influenster.com
Hydrating, Medium coverage, and long-lasting
This concealer is amazing, and is definitely worth repurchasing. This is more medium coverage, than full coverage. I love the price point, and it is long-lasting with the right skin prep. This concealer has never made me look cakey, or greasy, and leaves me with a nice hydrated finish
4 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2024Verified purchase
Like it
For a low-cost brand, this concealer works pretty well. I need color correcting underneath it as I have very purple under eyes. It works good to touch up around the face. I did need touch up later in the day.
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2024Verified purchase
- Skin concern: Puffiness, Pores, Redness, Cuticles, Dark circles, Cellulite, Aging
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
Fantastic value
I like this better than my nyx or winky lux
5 out of 5 stars
8 October, 2024
originally posted on influenster.com
Incognito concealer offers great coverage, blends well, and is long-lasting. Ideal for daily use, but a setting powder is recommended.
The Incognito concealer is a high-quality product with good longevity and excellent coverage. It effectively hides dark circles, blemishes, and redness while giving the skin a natural look. The texture is lightweight and creamy, allowing for easy application and blending without emphasizing fine lines or drying out the skin. The concealer comes in various shades, making it easy to find the perfect match. One downside is the need to use a setting powder to prevent shifting. Overall, Incognito is a great choice for anyone looking for a reliable concealer for everyday use.
5 out of 5 stars
5 October, 2024
originally posted on influenster.com
A little bit goes a long way
A little bit goes a long way. The price is great. The coverage is great and it feel like it lasts forever. Very blend able! I will be repurchasing this 
5 out of 5 stars
5 October, 2024
originally posted on influenster.com
Best affordable concealer
I’ve bought this quite a few times, it was my go to concealer, it’s literally affordable too. It’s so easy to blend, medium coverage though but that’s okay. The finish is amazing, it’s so smooth. It doesn’t smell bad, but it doesn’t smell the best either
4 out of 5 stars
25 September, 2024
originally posted on influenster.com
Pretty finish and easy to blend
This concealer is very good and easy to use! I would say it is light to medium coverage and there is lots of shades! For the price it is definitely one of my favorites. It has no odd scent and the packaging is very easy and effective to use. I would recommend for makeup on a budget or a simple makeup look.
5 out of 5 stars
20 September, 2024
originally posted on influenster.com
A very affordable concealer for everyone.
Overall a great concealer for those looking for a dewy/satin finish. The coverage is medium to full and easy to blend. The packaging is good and has not scent.