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essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 2 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 3 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 4 of 4
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 1 of 4

essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features iconic conicalshaped fiber brush
  • Mascara provides length, volume, and a false lash effect
  • Cruelty free
  • Ophthalmologist tested

Description

Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.

May contain Beeswax.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Alcohol-Free, Oil-Free, Paraben-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).

Shipping details

Estimated ship dimensions: 4.9 inches length x 0.7 inches width x 0.2 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I purchased this multiple times and it was completely sealed with a wrapper. This time there is no wrapper why are some wrapped and some unwrapped?

submitted by Lynn - 1 year ago
  • A: Me too! I came on here to try and figure out why this was the case, as both of my mascaras came without a seal. I think I will return them. I’m just not comfortable with it or convinced someone didn’t open it previously.

    submitted byStella - 9 months ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!

submitted by Ana - 1 year ago
  • A: I agree. I’ll be returning.

    submitted byStella - 9 months ago
  • A: In the past this was usually sealed but the product today I got was not sealed. Target please check your products because this should be sealed!

    submitted bymw - 7 months ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Does it smudge on people who wear around eye moisturizer? Thanks.

submitted by sunshine - 5 years ago
  • A: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea

    submitted byJordyn - 3 years ago
  • A: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!

    submitted byGTO Mama - 5 years ago
  • A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Is this black or black brown

submitted by P - 2 months ago
  • A: This is the black version we do have a black/brown shade it's in a brown tube.

    submitted byessence makeup team - 2 months ago
    Brand expert

Q: I buy this on Az and they say if it's not sealed its a counterfeit product. Unsealed mascara is hygienic and safe? No...

submitted by scimmia1234 - 5 months ago
  • A: We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Our products are authentic, and we follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 5 months ago
    Brand expert

Q: Is t he is mascara washable?

submitted by Shana - 6 months ago
  • A: Yes, it can be easily removed. We recommend using micellar water or a makeup-removing cleansing balm instead of soap and water for gentle, effective removal.

    submitted byessence makeup team - 6 months ago
    Brand expert

Q: Is this mascara suitable for sensitive eyes?

submitted by AI Shopping Assistant - 7 months ago
  • A: Yes, it is ophthalmologist tested, making it suitable for sensitive eyes.

    submitted byAI Shopping Assistant - 7 months ago
    Ai generated

Q: What age group is this mascara recommended for?

submitted by AI Shopping Assistant - 7 months ago
  • A: The mascara is suggested for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 7 months ago
    Ai generated

Q: What is the main feature of the mascara brush?

submitted by AI Shopping Assistant - 7 months ago
  • A: The mascara features an iconic conical-shaped fiber brush for perfect volume.

    submitted byAI Shopping Assistant - 7 months ago
    Ai generated

Q: Does this mascara contain any animal-derived ingredients?

submitted by AI Shopping Assistant - 7 months ago
  • A: The mascara may contain beeswax, which is an animal-derived ingredient.

    submitted byAI Shopping Assistant - 7 months ago
    Ai generated

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This mascara has garnered positive feedback for its ability to deliver impressive volume and length to lashes, making it a favorite among guests. Many appreciate its affordability and effectiveness, often comparing it favorably to high-end brands. While some guests noted minor issues like flaking and smudging, the overall consensus is that this product offers great value and performance, making it a must-try for anyone seeking beautiful lashes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3201 reviews
    easy to apply: 4.26 out of 5
    easy to remove: 4.04 out of 5
    long lasting: 3.52 out of 5
    quality: 3.51 out of 5
    value: 3.94 out of 5
    55% would recommend
    427 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 May, 2026Verified purchase
    • Skin type: Dry, Normal
    • Hair color: Black
    • Skin concern: Aging, Sun damage
    • Eye color: Hazel
    • Skin tone: Light

    (no review title)

    Best mascara ever! Used it for years now!
    M2R2
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026Verified purchase

    (no review title)

    I love how easy this mascara goes on
    Lisa
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 May, 2026
    • Skin type: Combination
    • Skin tone: Light
    • Hair color: Brunette
    • Eye color: Green

    (no review title)

    My favorite mascara! Doesn’t clump, curls and fills out lashes without weighing them down. Great for short lashes!
    Emily
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026Verified purchase
    • Eye color: Green
    • Hair color: Blonde
    • Skin tone: Light
    • Skin type: Combination

    Great mascara!

    Amazing mascara for the price! I always get asked what mascara I’m wearing when I use this one. Definitely gives the false lash effect.
    remourphina
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026Verified purchase

    (no review title)

    My favorite it makes your lashes long
    Leticia
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026Verified purchase

    (no review title)

    This mascara gives a nice lift with a lot of fullness.
    Marlo
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Sensitivity
    • Hair color: Auburn
    • Eye color: Hazel

    works great!

    Makes my lashes look fuller and longer. Doesn't irritate my eyes like other brands
    Disappointed customer
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026Verified purchase
    • Hair color: Brunette
    • Skin type: Normal
    • Skin concern: Sensitivity
    • Eye color: Blue
    • Skin tone: Medium

    Go get it now!!!

    So amazing!! It literally makes my eyelashes look like I have fake lashes on!! I definitely recommend especially for the price!!
    Wesley kate
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 April, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Hair color: Black
    • Eye color: Hazel

    (no review title)

    It’s very easy to apply, the volume on my lashes were really good.
    maddie
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 April, 2026Verified purchase
    • Skin concern: Sun damage, Cellulite, Aging, Dark circles
    • Eye color: Hazel
    • Skin type: Combination
    • Hair color: Auburn
    • Skin tone: Light

    Didn't wear off and no transfer!

    Aging (closing in on 50) has made my eyelashes thin, and usually after two coats of mascara you can hardly tell I have any on. I bought this figuring I had nothing to lose at a low price point and I am more happy with this mascara that I am with my other ones that cost more than 5x as much.!! I have an oily T-zone which usually results in mascara transfer under my eyebrows, but this one did not! It added just the right amount of volume. Very happy with this mascara!
    Amy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    29 March, 2026
    originally posted on Cosnova Essence US
    Image

    Best mascara ever

    The volume it gives is crazy the langth of my lashes with it on chef’s kiss and the durability is amazing and the lift i love the separation of i could I would write a book about it
    1 reply from Customer Service team - 1 month ago
    We LOVE to hear this! That volume + length combo with the perfect separation? Chef’s kiss right back. So happy it’s giving you your dream lash look!😍🫶💕💖
    Zuleyka
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 March, 2026
    • Hair color: Brunette
    • Skin tone: Light
    • Skin type: Combination
    • Eye color: Hazel

    (no review title)

    great mascara. rubbed my eyes out of habit and not a single bit came off! i recommend putting a LITTLE vaseline on the tips before applying imo
    elaina
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase
    • Eye color: Brown
    • Skin type: Combination
    • Skin concern: Uneven skin tone, Pores, Acne, Blackheads, Redness
    • Hair color: Brunette
    • Skin tone: Light

    (no review title)

    Feels like your eyelashes have grown overnight! Flawless finish and easy to apply. This mascara tops some high end mascaras that I own. Never again will I have to spend a lot of money on mascara when I have this option. Truly amazing, affordable product that makes your lashes look impeccable all day long.
    Faith
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 March, 2026Verified purchase
    • Skin concern: Acne
    • Skin tone: Medium
    • Skin type: Oily

    (no review title)

    Finally found a mascara that doesn’t cause breakouts on my skin and the price is reasonable!!
    London
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026Verified purchase

    (no review title)

    Best Mascara! Length and volume. Only downside is it flakes a bit. Nothing a little clean up can fix though.
    Elizabeth
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    11 March, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Eye color: Blue
    • Skin type: Combination
    • Skin concern: Pores, Aging, Sensitivity

    Good at first but does not wear well throughout the day

    I wanted to love this mascara but it falls short for me. The price is great and gets 3 stars for that but I find that it smudges throughout the day and there is always fallout under my eye. It does do a good job of lengthening and colonizing my lashes when it is freshly applied.
    SarahStands
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    2 March, 2026Verified purchase
    • Skin tone: Light

    Crumbles all over lower eyelid

    Goes on thick, lots of volume but can be clumpy unless you finesse it. After wearing for a couple hours, the mascara crumbles from the upper lashes to the lower eyelid, making dark smudges under eye. Also not easy to remove in the shower… raccoon eyes.
    E
    easy to apply: 3 out of 5
    easy to remove: 2 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    23 February, 2026Verified purchase

    (no review title)

    This mascara makes my lashes soo long and doesn’t clump, however it smudges like crazyyyy. Just an hour into wearing it and you’ll have raccoon eyes.
    Kash
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    20 February, 2026Verified purchase
    • Eye color: Hazel
    • Skin concern: Acne, Blackheads, Aging
    • Hair color: Brunette
    • Skin type: Oily
    • Skin tone: Light

    (no review title)

    Was on the hunt for some new mascara so I decided to give this one a test try it was on the cheaper side so I was uncertain. After using this mascara, it is so amazing.! great product goes on thick absolutely love it
    Mclovin
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 February, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Hair color: Brunette
    • Eye color: Green

    Best Mascara For Length

    I love this mascara. I have tried so many different ones over the past 20 years & none have ever gave me the length that this one does. It lasts all day. If there was one thing I could suggest for improvement it would be to make the wand a bit skinner but its not overly large by any means. And the price is unbeatable. 5/5.
    Louisville10
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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