Sponsored
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz
$4.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Features iconic conicalshaped fiber brush
- Mascara provides length, volume, and a false lash effect
- Cruelty free
- Ophthalmologist tested
Description
Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.
May contain Beeswax.
May contain Beeswax.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Alcohol-Free, Paraben-Free, Oil-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).
Shipping details
Estimated ship dimensions: 5.15 inches length x 0.8 inches width x 0.8 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I purchased this multiple times and it was completely sealed with a wrapper. This time there is no wrapper why are some wrapped and some unwrapped?
submitted by Lynn - 8 months ago
A: Me too! I came on here to try and figure out why this was the case, as both of my mascaras came without a seal. I think I will return them. I’m just not comfortable with it or convinced someone didn’t open it previously.
submitted byStella - 4 months agoA: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list. We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not. We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.
submitted byessence makeup team - 7 months agoBrand expert
Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!
submitted by Ana - 1 year ago
A: I agree. I’ll be returning.
submitted byStella - 4 months agoA: In the past this was usually sealed but the product today I got was not sealed. Target please check your products because this should be sealed!
submitted bymw - 1 month agoA: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list. We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not. We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.
submitted byessence makeup team - 11 months agoBrand expert
Q: Does it smudge on people who wear around eye moisturizer? Thanks.
submitted by sunshine - 5 years ago
A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)
submitted byTarget Beauty Consulting - 5 years agoBrand expertA: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea
submitted byJordyn - 2 years agoA: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!
submitted byGTO Mama - 4 years ago
Q: Is t he is mascara washable?
submitted by Shana - 11 days ago
A: Yes, it can be easily removed. We recommend using micellar water or a makeup-removing cleansing balm instead of soap and water for gentle, effective removal.
submitted byessence makeup team - 4 days agoBrand expert
Q: Is this mascara suitable for sensitive eyes?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, it is ophthalmologist tested, making it suitable for sensitive eyes.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What age group is this mascara recommended for?
submitted by AI Shopping Assistant - 1 month ago
A: The mascara is suggested for individuals aged 13 years and up.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What is the main feature of the mascara brush?
submitted by AI Shopping Assistant - 1 month ago
A: The mascara features an iconic conical-shaped fiber brush for perfect volume.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Does this mascara contain any animal-derived ingredients?
submitted by AI Shopping Assistant - 1 month ago
A: The mascara may contain beeswax, which is an animal-derived ingredient.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What beauty purpose does this mascara serve?
submitted by AI Shopping Assistant - 1 month ago
A: The mascara is designed for volumizing, providing length, curl, and a false lash effect.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this mascara considered a "tubular" mascara?
submitted by dianesalz - 1 year ago
A: No this is not a tubing mascara.
submitted byessence makeup team - 1 year agoBrand expert
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4.3 out of 5 stars with 3038 reviews
easy to apply: 4.21 out of 5
easy to remove: 4.01 out of 5
long lasting: 3.45 out of 5
quality: 3.44 out of 5
value: 3.87 out of 5
55% would recommend
394 recommendations
2 out of 5 stars
25 November, 2025Verified purchase
- Eye color: Blue
- Skin type: Combination
- Skin tone: Light
- Hair color: Brunette
(no review title)
This runs after only a few hours of wear leaving raccoon looking eyes.
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
- Skin tone: Medium
- Hair color: Black
- Skin concern: Sensitivity, Dark circles, Puffiness
- Skin type: Combination
(no review title)
The mascara works very well the only con I have is getting it off smoothly
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
my favorite mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
Raccoon eyes = not a good look
Terrible. It looked great upon application but left dark circles around my eyes within a couple of hours of wearing. It wasn’t hot, humid or raining and I wasn’t rubbing my eyes. I’ve never had mascara just come off for no reason before.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
- Skin concern: Uneven skin tone
- Eye color: Hazel
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
(no review title)
Love this mascara. I’ve been using it for years. Reasonable priced and it works very well.
5 out of 5 stars
4 November, 2025Verified purchase
- Hair color: Blonde
- Skin concern: Acne
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
(no review title)
Great price. Got the job done. Really like how it makes my lower lash line look and feel!
4 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025
- Skin tone: Light
I recommend
this mascara is sooooo gooddddd! it can get a little chunky thooo
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025
Opened tube sold as new.
No safety seal indicating that the product is new and unused. The idea that I just bought someone's returned or used mascara is disgusting. It is going in the trash. I bought this brand before from Amazon and the top was sealed with shrink wrap. Order from Amazon for your own safety.
1 out of 5 stars
23 October, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Blue
- Skin type: Combination
No plastic seal!
I have used this mascara before and it seemed to come with plastic wrapping over it so you know it had never been opened before but this tube I got didn’t come with any wrapping on it! It could have been used and returned! I hope it was just a fluke and they still wrap it in plastic wrapping.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025
- Eye color: Green
Worth the hype
I have always heard that this $5 mascara was so great for the value, and it did not disappoint! My lashes aren’t clumpy and the formula wasn’t too wet where it gets all over my eyelids.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
Goes on very cute, smudges and flakes quickly.
I love how my eyelashes look with this mascara when it is fresh, it curls my eyelashes and makes them look so nice. However it starts flaking and smudging very fast. It stinks because it’s my favorite with how it makes my eyelashes look, but I think I’ll have to go back to an old brand. I just can’t stand the flaking. :(
5 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Aging
(no review title)
Great mascara,no flakes,long lashes. Been using for a long time
3 out of 5 stars
10 October, 2025
originally posted on Cosnova Essence US
Love the coverage, not the raccoon eyes
I love the look of this mascara, but by the end of the day, it is all smudged under my eyes. Oddly, it’s hard to remove from my lashes. I also don’t feel safe using this brand anymore because they don’t use any packaging—anyone can open it in the store and I would never know.
1 reply from Customer Service team - 1 month ago
Hi there, we are so sorry to hear that you did not have the best experience with this product. Sometimes our skin can react to different products! We think that maybe this product does not suit your skin type the best! We appreciate all customer feedback, and we will take this into consideration for the future! If you are looking to target under eye smudging, we suggest trying out our Bye Bye Panda Eyes mascara! https://essencemakeup.com/collections/mascara/products/bye-bye-panda-eyes-smudge-proof-volumizing-and-defining-mascara
3 out of 5 stars
6 October, 2025
originally posted on Cosnova Essence US
Trendy but unimpressive when trying it on
I think its ok for young kids to use but for me it doesn’t align with my standards.
1 reply from Customer Service team - 2 months ago
Hi there, we are so sorry to hear that you did not have the best experience with this product. We appreciate all customer feedback, and we will take this into consideration for the future!
4 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
- Skin tone: Light
- Skin concern: Sensitivity, Aging
- Hair color: Brunette
- Eye color: Hazel
Racoon eyes
A good mascara, but it does not stay in place. Bummer ad the price is great and it layers well without clumping. Maybe I just have oily eyelids?
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
- Skin tone: Light
- Skin concern: Puffiness, Pores, Redness
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
Great mascara for purse especially because of pakaging
I love the packaging works well with short lashes definitely get it and the price is great
3 out of 5 stars
24 September, 2025Verified purchase
- Eye color: Green
- Skin type: Dry
- Skin concern: Sensitivity, Aging
- Hair color: Brunette
- Skin tone: Light
Used to love they changed formula
This used to be my go to mascara because of the great value and also it didn’t smudge or flake. Well now, although it still gives great length its smudges and flakes.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
- Skin concern: Dark circles
- Eye color: Brown
Mid
Curled my lashes before putting this on and they instantly fell straight not worth the hype
2 out of 5 stars
8 September, 2025Verified purchase
- Skin type: Oily
- Skin tone: Light
- Hair color: Blonde
Just okay
It’s just okay- I heard rave reviews on Tik Tok so I picked this up and it didn’t impress me. I already have long lashes and it just acted as a basic mascara, I can’t imagine how it would have performed for short lashes, definitely not worth the hype. It also smudges like crazy and is difficult to remove…It’s not bad for $4.99 but I wouldn’t repurchase.
1 out of 5 stars
4 September, 2025Verified purchase
Not sealed
When I receive this in my order, the mascara was not sealed. Why would anyone put this in a box and ship it to a customer? Target, you’re better than this.