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essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 2 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 3 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 4 of 4
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 1 of 4

essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free

14 Questions
$4.99
 

In Stock

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At a glance

About this item

Highlights

  • Features iconic conicalshaped fiber brush
  • Mascara provides length, volume, and a false lash effect
  • Cruelty free
  • Ophthalmologist tested

Description

Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.

May contain Beeswax.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Alcohol-Free, Paraben-Free, Oil-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Awards: Allure Best of Beauty Awards
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).

Shipping details

Estimated ship dimensions: 4.9 inches length x 0.7 inches width x 0.2 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I purchased this multiple times and it was completely sealed with a wrapper. This time there is no wrapper why are some wrapped and some unwrapped?

submitted by Lynn - 1 year ago
  • A: Me too! I came on here to try and figure out why this was the case, as both of my mascaras came without a seal. I think I will return them. I’m just not comfortable with it or convinced someone didn’t open it previously.

    submitted byStella - 1 year ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!

submitted by Ana - 2 years ago
  • A: In the past this was usually sealed but the product today I got was not sealed. Target please check your products because this should be sealed!

    submitted bymw - 11 months ago
  • A: I agree. I’ll be returning.

    submitted byStella - 1 year ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 2 years ago
    Brand expert

Q: Does it smudge on people who wear around eye moisturizer? Thanks.

submitted by sunshine - 5 years ago
  • A: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea

    submitted byJordyn - 3 years ago
  • A: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!

    submitted byGTO Mama - 5 years ago
  • A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Is this mascara cruelty free

submitted by June - 3 months ago
  • A: Yes, this mascara is cruelty free.

    submitted byessence makeup team - 3 months ago
    Brand expert

Q: Is this black or black brown

submitted by P - 7 months ago
  • A: This is the black version we do have a black/brown shade it's in a brown tube.

    submitted byessence makeup team - 7 months ago
    Brand expert

Q: I buy this on Az and they say if it's not sealed its a counterfeit product. Unsealed mascara is hygienic and safe? No...

submitted by scimmia1234 - 10 months ago
  • A: We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Our products are authentic, and we follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 9 months ago
    Brand expert

Q: Is t he is mascara washable?

submitted by Shana - 10 months ago
  • A: Yes, it can be easily removed. We recommend using micellar water or a makeup-removing cleansing balm instead of soap and water for gentle, effective removal.

    submitted byessence makeup team - 10 months ago
    Brand expert

Q: Is this mascara considered a "tubular" mascara?

submitted by dianesalz - 2 years ago
  • A: No this is not a tubing mascara.

    submitted byessence makeup team - 2 years ago
    Brand expert

Q: Is this mascara longwearing? I have oily skin and dont want it to rub off under my eyes.

submitted by targetlover - 3 years ago
  • A: Hi there! This is a great mascara for length and volume but does not specifically have a long wear claim. I would suggest the waterproof version of this as it does not budge!

    submitted byessence makeup team - 3 years ago
    Brand expert

Q: my mascara came completely unsealed - no plastic wrapper. I have never seen mascaras to be sold this way- this seems entirely unhygenic. Is this hwo it was meant to be sold?

submitted by Cityofbrotherly - 4 years ago
  • A: We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S. guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 4 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its ability to provide impressive length and volume at an affordable price. While some guests appreciate its lightweight feel and ease of application, others have reported issues with smudging, flaking, and irritation. Overall, it stands out for its value and effectiveness, making it a popular choice for those seeking dramatic lashes without the hefty price tag.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3357 reviews
    easy to apply: 4.24 out of 5
    easy to remove: 4.04 out of 5
    long lasting: 3.5 out of 5
    quality: 3.49 out of 5
    value: 3.9 out of 5
    55% would recommend
    458 recommendations
    2 out of 5 stars
    19 September, 2026Verified purchase

    (no review title)

    I love this mascara but it just started irritating my eyes out of nowhere. Not sure if they changed the formula or what but I am really distraught because it’s hard to come by good mascaras.
    Shay
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    Perfect No Brainer Impulse Buy

    Perfect No Brainer Impulse buy !! I was in Target and saw this mascara for $4.99 it was a no brainer to pick up and try and I have no regrets, for the price its a great mascara. In one week i received 5 compliments, try it !!
    MaybeSo
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 September, 2026Verified purchase

    itchy eyes

    I like the way my lashes look when I initially put it on. However, it smudges and smears like crazy. Also, by the end of the day my eyes itch so bad. I thought it was all in my head so I didn't wear it for a few days and no itchy eyes. I'm throwing it away
    ecmont032
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry
    • Hair color: Brunette
    • Eye color: Blue

    (no review title)

    Ehhh… I used this years ago and loved it but when I repurchased I didn’t love. Clumpy, transferred to my under eye, and messy to remove. I have tried it a couple times but end up removing and using something else.
    Cora
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 August, 2026Verified purchase

    (no review title)

    Not a fan of this mascara. Smears like no tomorrow. I’ll stick to elf.
    N
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    26 August, 2026Verified purchase
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown

    I want to like it but i just cant

    I’ve heard great things about this mascara, i tried it years ago and had the issue of fall out and the product becoming dry and clumpy, decided to try again and it’s still the same issue for me. I will say it makes my lashes look full until they make my eyes look droopy :/
    sandra
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 August, 2026Verified purchase

    I read the reviews and high praise for this mascara but I was very disappointed. The mascara smeared within the hour, I work in an air conditioned office it shouldn't have happened.

    Raccoon eyes
    Bag
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2026Verified purchase

    Amazing Length & Volume

    It gives my lashes so much length and volume without feeling heavy or clumpy. Such a great affordable mascara and definitely one I’d buy again!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2026
    originally posted on Cosnova Essence US
    Image

    False lashes

    This is the BEST essence mascara! I have tried them all. This one gives me volume, length, and absolutely a false lash effect. I always get asked if my lashes are fake when i wear it. Makes my eyes pop! Easy to put on, doesn’t clump or get too dry too quickly.
    Sourdough
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 August, 2026Verified purchase
    • Skin type: Normal
    • Eye color: Green
    • Hair color: Auburn
    • Skin concern: Cuticles
    • Skin tone: Light

    (no review title)

    #5
    Pea Annie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    13 August, 2026Verified purchase
    • Skin tone: Medium
    • Skin concern: Aging
    • Skin type: Combination

    (no review title)

    What a great and efficient product.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Skin concern: Acne, Puffiness
    • Hair color: Black
    • Eye color: Brown

    (no review title)

    It works incredibly well and made my practically invisible lashes look super full
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Works good and inexpensive
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 August, 2026Verified purchase
    • Skin type: Normal
    • Hair color: Black
    • Eye color: Black
    • Skin tone: Dark

    (no review title)

    Amassing
    Target Team Member
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    (no review title)

    Works better than many of the more expensive mascaras, but there is some fallout and smudging by the end of the day. My lashes really stand out with this stuff!
    Penny
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase
    • Skin tone: Light
    • Eye color: Brown
    • Skin type: Oily
    • Skin concern: Aging

    It's not clumpy!

    Great price!
    Roe
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 August, 2026

    Not great

    Makes my eyelashes look pretty good, but it does weigh them down and doesn't hold curl. It also makes my eyes burn and itch. Wouldn't recommend over others.
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2026Verified purchase
    • Skin type: Normal

    (no review title)

    One my favorite items ,works well
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase
    • Skin tone: Light

    WOW!!!

    I have never had a mascara that does exactly what it promises to do. Almost instant length and curl with this little magic wand.
    grahtze
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase
    • Skin concern: Aging
    • Hair color: Brunette
    • Skin type: Oily
    • Skin tone: Medium

    (no review title)

    Love this mascara! It is always a favorite in my house. All of my girls use it.
    Target Team Member
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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