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essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 2 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 3 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 4 of 4
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 1 of 4

essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free

14 Questions
$4.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features iconic conicalshaped fiber brush
  • Mascara provides length, volume, and a false lash effect
  • Cruelty free
  • Ophthalmologist tested

Description

Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.

May contain Beeswax.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Alcohol-Free, Paraben-Free, Oil-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Awards: Allure Best of Beauty Awards
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).

Shipping details

Estimated ship dimensions: 4.9 inches length x 0.7 inches width x 0.2 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: I purchased this multiple times and it was completely sealed with a wrapper. This time there is no wrapper why are some wrapped and some unwrapped?

submitted by Lynn - 1 year ago
  • A: Me too! I came on here to try and figure out why this was the case, as both of my mascaras came without a seal. I think I will return them. I’m just not comfortable with it or convinced someone didn’t open it previously.

    submitted byStella - 1 year ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!

submitted by Ana - 2 years ago
  • A: In the past this was usually sealed but the product today I got was not sealed. Target please check your products because this should be sealed!

    submitted bymw - 10 months ago
  • A: I agree. I’ll be returning.

    submitted byStella - 1 year ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 2 years ago
    Brand expert

Q: Does it smudge on people who wear around eye moisturizer? Thanks.

submitted by sunshine - 5 years ago
  • A: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea

    submitted byJordyn - 3 years ago
  • A: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!

    submitted byGTO Mama - 5 years ago
  • A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Is this mascara cruelty free

submitted by June - 1 month ago
  • A: Yes, this mascara is cruelty free.

    submitted byessence makeup team - 1 month ago
    Brand expert

Q: Is this black or black brown

submitted by P - 5 months ago
  • A: This is the black version we do have a black/brown shade it's in a brown tube.

    submitted byessence makeup team - 5 months ago
    Brand expert

Q: I buy this on Az and they say if it's not sealed its a counterfeit product. Unsealed mascara is hygienic and safe? No...

submitted by scimmia1234 - 8 months ago
  • A: We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Our products are authentic, and we follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 8 months ago
    Brand expert

Q: Is t he is mascara washable?

submitted by Shana - 9 months ago
  • A: Yes, it can be easily removed. We recommend using micellar water or a makeup-removing cleansing balm instead of soap and water for gentle, effective removal.

    submitted byessence makeup team - 9 months ago
    Brand expert

Q: Is this mascara considered a "tubular" mascara?

submitted by dianesalz - 2 years ago
  • A: No this is not a tubing mascara.

    submitted byessence makeup team - 2 years ago
    Brand expert

Q: Is this mascara longwearing? I have oily skin and dont want it to rub off under my eyes.

submitted by targetlover - 3 years ago
  • A: Hi there! This is a great mascara for length and volume but does not specifically have a long wear claim. I would suggest the waterproof version of this as it does not budge!

    submitted byessence makeup team - 3 years ago
    Brand expert

Q: my mascara came completely unsealed - no plastic wrapper. I have never seen mascaras to be sold this way- this seems entirely unhygenic. Is this hwo it was meant to be sold?

submitted by Cityofbrotherly - 4 years ago
  • A: We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S. guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 4 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its affordability, impressive lengthening and volumizing effects, and ease of application. However, some guests have experienced issues with smudging, flaking, and irritation. Despite these concerns, the overall value and performance make it a popular choice for those seeking dramatic lashes without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3302 reviews
    easy to apply: 4.24 out of 5
    easy to remove: 4.03 out of 5
    long lasting: 3.49 out of 5
    quality: 3.49 out of 5
    value: 3.9 out of 5
    55% would recommend
    443 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 August, 2026Verified purchase
    • Skin tone: Medium
    • Hair color: Brunette
    • Skin type: Normal
    • Eye color: Hazel

    5 dollar hollar

    Amazing cheapie mascara. It’s super pigmented and has great lash coverage. Makes my lashes extra long and pretty. Layers beautiful!
    Lady_5am
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 July, 2026Verified purchase
    • Eye color: Blue
    • Hair color: Blonde
    • Skin concern: Dullness, Acne, Aging, Redness, Sensitivity
    • Skin type: Combination
    • Skin tone: Light

    LOVE

    My FAV mascara- affordable and not one thing I dislike about it
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    31 July, 2026Verified purchase
    • Skin type: Combination
    • Eye color: Hazel
    • Skin tone: Light
    • Hair color: Brunette
    • Skin concern: Dullness

    Smudges and burns

    This is very affordable but smudges easily and makes my eyes burn
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Normal
    • Skin tone: Medium

    Great

    This is the best mascara! It’s affordable and good. I’ve been using for almost a year now.
    Aubrey
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 July, 2026Verified purchase

    Dont buy this mascara.

    This is the worst mascara i’ve genuinely ever used and now im scared to ever buy from this brand again. It’s not waterproof, it doesn’t hold at all, my lashes fall immediately. It smudges everywhere. Such a waste of money and i’m so disappointed.
    easy to apply: 1 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    29 July, 2026Verified purchase
    • Skin type: Combination
    • Skin concern: Dark circles
    • Skin tone: Medium
    • Eye color: Brown
    • Hair color: Black

    (no review title)

    I’m so sad to be writing this review since this was one of my all time favorite mascaras for over a year. Recently I think the formula has changed or something because I’ve boughten 2 tubes and both of them have caused my lashes to flake and also look so much shorter. The flaking is the worst. It happens so quickly and causes me to have little specs all over. I’m sad because it used to work so well and never had issues. I will no longer be purchasing :(
    Krystal
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 July, 2026Verified purchase
    • Eye color: Brown
    • Skin tone: Light
    • Skin type: Combination

    Great product!

    Love the is amazing affordable mascara!!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    23 July, 2026Verified purchase
    • Skin tone: Light

    Racoon Eyes

    When I put it on I absolutely love it. Witgin a few hours irs under my eyes and all over upper eyelids.
    Mamabird17
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    19 July, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination

    smeared

    I picked this up on a quick run. I put it on for the first time and that evening my husband kept asking if I was alright. when I took a moment to look in the mirror, I finally understood why- it looked liked I had cried and the mascara had smeared on my under eye area! I thought maybe it was just new or I had rubbed my eyes hard or something, but after wearing it 4 times, I ended up with black on my under eyes each time. It applies great and looks great, but only for a few hours.
    Mrs_b_smith
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2026Verified purchase
    • Eye color: Blue
    • Hair color: Blonde
    • Skin type: Normal
    • Skin tone: Light

    (no review title)

    works pretty well- a bit difficult to take off
    Tenley
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 July, 2026
    • Skin tone: Light
    • Skin type: Dry
    • Eye color: Blue
    • Skin concern: Uneven skin tone, Redness
    • Hair color: Blonde

    Bad

    Bad I blink and it’s all over my face so not buy it sucks
    easy to apply: 5 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 July, 2026

    (no review title)

    After I curled my lashes I applied the mascara and my lashes went back to being straight. I was pretty upset with these results.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 July, 2026Verified purchase
    • Skin type: Combination
    • Hair color: Brunette
    • Skin tone: Medium
    • Eye color: Hazel

    Flakes.

    Super flaky. By the end of the day, I barely even had mascara and it was all over.
    GreysA33
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    22 June, 2026
    originally posted on Cosnova Essence US
    Image

    (no review title)

    I love this mascara! It’s exactly what it advertised. It truly looks like your lashes are so long and voluminous! The curl is pretty good too.
    1 reply from Customer Service team - 2 months ago
    YAY! We love that your loving our lash princess false lash mascara. We're so happy that you are seeing the best results. Thank you for giving these products a try and sharing the love with us! 💚🫶✨
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2026
    originally posted on Cosnova Essence US
    Image

    (no review title)

    My favorite mascara ever it made my lashes have so much volume and length I love it so much
    Unknown23
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2026
    originally posted on essence.eu/catrice.eu/inao.eu

    (no review title)

    I wanted to buy this one originally but my friend suggested me a different one and iam Soo soo happy I picked this one. But sometimes when I try to remove it it leaves black circles under my eyes but that doesn't really bother me. 10/10 product would recommend 💄💅💖
    Divaaslays
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 June, 2026Verified purchase
    • Skin tone: Medium

    (no review title)

    came open and used.
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026Verified purchase

    (no review title)

    Pretty good
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 May, 2026Verified purchase

    Not it

    Clumpy, makes lashes look shorter, difficult to put on
    sarah
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 May, 2026Verified purchase

    (no review title)

    Amazing product inexpensive
    Monica
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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