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Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty - 2 of 4Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty - 3 of 4Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty - 4 of 4
Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty - 1 of 4

Benefit Cosmetics They're Real! Lengthening Mascara Mini - Black - 0.14 fl oz - Ulta Beauty

$16.00

Size0.14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*
  • *Results observed in a consumer panel survey

Description

Benefit's They're Real! Lengthening Black Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.

DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .14 fl oz (US)
Features: Long Lasting, Smudgeproof
TCIN: 82568053
UPC: 602004042552
Item Number (DPCI): 342-02-6327
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), paraffin, polybutene, styrene/acrylates/ammonium methacrylate copolymer, beeswax (cera alba), bis-diglyceryl polyacyladipate-2, c18-36 acid triglyceride, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, hydroxyethylcellulose, phenoxyethanol, tetrasodium edta, butylene glycol, caprylyl glycol, tocopheryl acetate, sodium laureth-12 sulfate, glycerin, potassium sorbate, sericin, calcium chloride, sodium hyaluronate, tilia tomentosa bud extract, citric acid, bht, sorbic acid. [+/-: iron oxides (ci 77491, ci 77492, ci 77499), ultramarines (ci 77007), chromium oxide greens (ci 77288), chromium hydroxide green (ci 77289), titanium dioxide (ci 77891)].

Shipping details

Estimated ship dimensions: 3.2 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is this mascara waterproof

submitted by tlzinaz - 2 years ago
  • A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!

    submitted byGracie - 2 years ago

Q: Is this mascara waterproof?

submitted by Debta - 2 years ago
  • A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!

    submitted byGracie - 2 years ago

Additional product information and recommendations

Guests are saying

This mascara has been a long-time favorite for many guests, praised for its ability to lengthen lashes without clumping. However, recent formula changes have led to mixed feelings, with some guests experiencing smudging issues. Despite this, the mascara is still celebrated for its beautiful application and lasting effects, making it a staple for those seeking a reliable beauty product. Guests appreciate its versatility and the compliments it garners.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 24023 reviews
    33% would recommend
    24 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 March, 2026Verified purchase
    • Skin tone: Medium

    (no review title)

    caused eyes to swell
    Kathleen
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on http://www.ulta.com
    Image

    Love this mascara!

    I was surprised how much I love this product. I saw that it was for length and it definitely shows when I use it. Especially on my bottom lashes.
    Janitta
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.ulta.com
    Image

    They're Real Mascara

    My eye lashes are blond and short and this mascara makes me look good all the time. I've been buying it for several years and highly recommend it. However, this is the only product I buy from the Ulta store. I have never seen this mascara available anywhere else. Bonnie, Irving, TX I am trying to rate it with the 5th star but I don't think it's taking.
    Bonnie
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    Classic beauty

    They're real isn't just a mascara… it's bottled length and volume to apply when you need to wake your face up. Easy to apply, easy to remove. Stunning…
    Jas
    Did you find this review helpful?
    4 out of 5 stars
    14 March, 2026
    originally posted on http://www.ulta.com
    Image

    Nice

    Left a smudge under eyes throughout the day
    Sarah B
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on http://www.ulta.com
    Image

    Best mascara and brush for lengthening ever!!!

    Have used this mascara for years, absolutely love end of brush design to lengthen lashes!! Washes off easily! Best mascara I have yet to use!!
    Michelle
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on http://www.ulta.com
    Image

    Love

    I bought the larger size
    jenni
    Did you find this review helpful?
    1 out of 5 stars
    28 February, 2026
    originally posted on http://www.ulta.com
    Image

    Oh, well, another one bites the dust

    I've used They're Real primer and black mascara for years, bought a new tube a few months ago. It always winds up under my eyes and it tends to clump going on. Drugstore brands are better than this.
    Jane
    Did you find this review helpful?
    1 out of 5 stars
    24 February, 2026
    originally posted on http://www.ulta.com
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    So much Worse than original they're real

    This feels like cheap mascara. I accidentally bought this version instead of the original. It doesnt come with the spike , its very tgink and does not cover my lashes. get the original version instead
    Marie
    Did you find this review helpful?
    2 out of 5 stars
    15 February, 2026
    originally posted on http://www.benefitcosmetics.com
    Image

    They're Real! Tinted Lash Primer

    Brown is best. Have to find another brand.
    Dee
    Did you find this review helpful?
    3 out of 5 stars
    13 February, 2026
    originally posted on http://www.benefitcosmetics.com
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    They are Real mascara

    Love this mascara makes my eyelashes look so long. Only thing it always leaves makes on bottom of my eyes
    Pamela
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on http://www.ulta.com
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    Holy Grail Mascara, best brush applicator!

    I love Benefit mascaras, I used to be addicted to Bad Gal Bang Mascara and I do love the new colors, but They're Real is truly the BEST. My favorite, go-to, bought over and over again mascara. The brush is so volumizing, lifting, it coats all lashes easily to have them appear thick and full. The brush is BIG and THICK which makes it easy to roll and lift the corners to get the doe-eyed winged look. Great natural black not too black, when I use this people always compliment my lashes LITERALLY asking if they are my natural lashes. Or saying I have really long lashes. I do have naturally long lashes but this extends them MORE! I read about people complaining it's hard to remove, but if you use a good eye makeup remover and a makeup eraser towel its not too bad, but you do have to "pinch" lashes w/towel to remove. It really is an alllll day and nite staying mascara. I say to those people: Its good stuff what do you want? Cheap flaky mascara? This ain't that! lol try it for yourself don't listen to them!
    Batty
    Did you find this review helpful?
    1 out of 5 stars
    30 January, 2026
    originally posted on http://www.benefitcosmetics.com
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    Bring back the old formula

    I don't know why they reformulated but it's not working! It used to be nearly waterproof and separated and lengthened perfectly. I could wear it all day in the Southern summer heat and now it smudges in an hour. Please bring back the old formula! I'm begging you!
    Michie
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on http://www.ulta.com
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    My favorite mascara

    Been using this product for years.
    June
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on http://www.ulta.com
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    Perfect for Non-Clumping Length

    I have naturally long lashes that are medium thickness and this mascara has been my go-to for like 10 years. It's perfect for "adding" length since the tips of my lashes are blonde. It doesn't clump which is great. I have had a few over the years where the tip of the tube came off so the brush didn't get the excess mascara wiped off when I pulled it out of the tube. That is the only downside so far. Tip: goes on best when my lashes are damp from a shower. Water works better than a lash primer.
    Cyndee
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on http://www.ulta.com
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    It's the BEST!

    I continue to enjoy using this mascara as it never lets my lashes down!
    Marti
    Did you find this review helpful?
    4 out of 5 stars
    9 January, 2026
    originally posted on http://www.benefitcosmetics.com
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    Please bring back the brown colour!

    Best mascara I've used, always pick it up in the aeroport, but need the brown back please! Black is too harsh but the brown is just perfect
    BAH7
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on http://www.ulta.com
    Image

    Best Mascara

    Been using this for many years . I'm 70 and I have no need for fake eye lashes . I get compliments all the time .
    Kathy
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on http://www.ulta.com
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    Still Fabulous!

    I almost didnt purchase this product after reading several reviews on how the product has changed, I believe it could be their lashes that have changed because this product is still amazing!!
    Cushie
    Did you find this review helpful?
    5 out of 5 stars
    3 January, 2026
    originally posted on http://www.benefitcosmetics.co.uk/
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    I would live of this product

    My favourite mascara ever! I have used it for over a year and would never go a day without it. Putting it on my lashes and then curling them makes me look I have lashes on. Absolutely brilliant!
    Sophie
    Did you find this review helpful?

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