$24.00 when purchased online
Target Online store #3991
About this item
Highlights
- 8-hrs of beauty sleep in a pen
- 7 new shades to make your eyes pop
- blend with the built-in smudger
- Vegan & cruelty-free!
Description
Brighten up your eyes in seconds with this no-tug, gel eyeliner—now available in nude, white & 7 new eye-enhancing shades! This eye highlight delivers 8-hrs of beauty sleep in a pen. Use lighter shades on the inner corners, brow bone, waterline, bridge of the nose & Cupid’s bow for a wide-awake effect, or trace deeper shades along the lashline to define & enhance appearance of lash volume. The built-in smudger blends effortlessly for a soft finish. Vegan, cruelty-free, waterproof, dermatologist & ophthalmologist tested, safe for contact lens wearers & made to last all day.
Suggested Age: Adult Use Only
Color Palette: Light Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .01 Ounces
Features: Dermatologist Tested, Ophthalmologist Tested, Built-In Smudger, Long Lasting
TCIN: 82609060
UPC: 846733019458
Item Number (DPCI): 342-02-1898
Origin: Imported
Ingredients:
cyclopentasiloxane, trimethylsiloxysilicate, polyethylene, ceresin, diisostearyl malate, isododecane, calcium aluminum borosilicate, silica, silica silylate, isopropyl titanium triisostearate, tin oxide, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499).' '
Shipping details
Estimated ship dimensions: 0.6299 inches length x 0.6299 inches width x 5.5118 inches height
Estimated ship weight: 0.0235 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 4286 ratings
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Guests are saying
This eyeliner is designed to brighten and open up the eyes, offering a refreshed look even on tired days. Guests appreciate its smooth application and the ability to make eyes pop, though some find that it doesn't last as long as they'd like or may not show up well on certain skin tones. It's a product that seems to work differently for everyone, with a range of experiences from transformative to disappointing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1261 reviews
73% would recommend
19 recommendations
Great product
4 out of 5 stars
Beth - 27 days ago
originally posted on http://www.ulta.com

I love the way this makes my eyes look. Much more awake!
Confused 1 star reviewers
5 out of 5 stars
Erian - 2 months ago
originally posted on http://www.ulta.com

I think the product itself is great. I got it as a gift and at first i thought the rubber nub with the transparent plastic cap WAS the product and was very confused when no pigment was showing and it felt very rough and rubbery against the skin. Which was what a lot of 1 star reviews were complaining about. In their defense, it really doesn't look like this is a double sided product since the end with the actual product has a cap that perfectly blends in with the rest of the base of the liner and it's pretty easy to miss the line that indicates it's a cap. Overall i think this product got some unfair ratings and if you use it right, its actually a good product and compared to the rubbery texture people claim it has, it actually applies very smooth.
Opal is Blue not Pink
3 out of 5 stars
Metrocard - 2 months ago
originally posted on http://www.ulta.com

I bought this pencil in Opal, the light pink color. However, it has a blue shift and looks blue from every angle on my waterline. The good news is it wore off quickly.
My #1 Favorite Product
5 out of 5 stars
Kristin W. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is a must have for taking red rimmed eyes to looking gorgeous.
Doesnt even work
1 out of 5 stars
CC - 3 months ago
originally posted on http://www.ulta.com

Horrible pencil. It didn't even come off or go onto my skin or waterline. Totally disappointed.
Good, subtle highlight
4 out of 5 stars
Ilya T. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This gives a good, subtle highlight and is easy to place exactly where you want it. Didn't give it a 5 because the packaging was a little difficult, but this is a great product!
Best beige tightliner
5 out of 5 stars
Shannon M. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] And I've tried them all. Glides on smoothly and stays put the longest. Wakes my eyes up as promised.
Expense but worth it
5 out of 5 stars
JB - 3 months ago
originally posted on http://www.ulta.com

Im on my 2nd pencil and am still in love with this brand's product. I tried a competitor from the drugstore, and there was no comparison. The tube definitely does last for a good amount of time so it's worth the price.
10/10!
5 out of 5 stars
Shannan B. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] The fake awake eye highlight is a 10 out of 10! It goes on smooth and stays on through throughout the day.
Invisible
1 out of 5 stars
Jessica S. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Completely invisible on my skin tone. I wish it came in different shades.
Perfect
5 out of 5 stars
KP - 3 months ago
originally posted on http://www.ulta.com

Makes the final look perfect every timek
Perfect skin tone match for me!
4 out of 5 stars
Nicole E. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I'm still unsure about this as a waterline highlight, but I love it for gently carving out my brows.
meh
2 out of 5 stars
Ashlyn S. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Not my favorite Tarte product. The smudge edge is hard to work with and not compatible with sensitive eyes. I do really like how there is a sharpener built into the design. Would be great if your using it like eye liner but if your only using it to brighten the corner, it gives very thin lines that are semi difficult to blend.
A little dab in the
5 out of 5 stars
Nicole R. - 3 months ago
originally posted on tartecosmetics.com
A little dab in the corner of your eyes and some in the waterline make your eyes look much more awake and bright! I love this product
so good!
5 out of 5 stars
Stella - 3 months ago
originally posted on http://www.ulta.com

so creamy and easy to apply, barely have to use any pressure to get the product onto my eyes, and stays on ALL day!! super easy to refill, much better than having to manually sharpen because you just twist the product up! 10/10 recommend 🫶
Great buy
1 out of 5 stars
Shannon M. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Really makes the eyes pop. I alternate between the nude and the white. I like them both.
So brightening
5 out of 5 stars
Maegan R. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Makes me eyes look so bright and I have had no irritation! Love!
Love it
5 out of 5 stars
Vicki - 4 months ago
originally posted on http://www.ulta.com

Really do like the fake awake Highlighter.
Amazing! I use this daily!
5 out of 5 stars
Jen P. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This lightens and brightens the eyes in such a fresh faced way!
Smooth Application
5 out of 5 stars
Ruth A. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Great highlighter! I’ve been using tone exclusively for years. Glides on easily and doesn’t smudge. My only complaint is that it doesn’t last an entire day.