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IT Cosmetics Super Hero No Tug Gel Liner - 0.042oz - Ulta Beauty
$24.00
ColorSuper Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- This waterproof and sharpenable gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear
- Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
- IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
Description
Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.
The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye. Available in 8 high-impact shades, this game-changing eyeliner pairs perfectly with your Superhero Sidekick Pencil Sharpener to deliver your most eye-transforming results every time. You do IT all… now your eyeliner does, too!
The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye. Available in 8 high-impact shades, this game-changing eyeliner pairs perfectly with your Superhero Sidekick Pencil Sharpener to deliver your most eye-transforming results every time. You do IT all… now your eyeliner does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .04 Ounces
TCIN: 82679900
UPC: 3605972398949
Item Number (DPCI): 342-02-2207
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
trimethylsiloxysilicate, isododecane, hydrogenated polyisobutene, synthetic wax, hydrogenated polydicyclopentadiene, c20-40 alcohols, nylon-611/dimethicone copolymer, disteardimonium hectorite, polyethylene, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene carbonate, alumina, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 77742/manganese violet, ci 77288/chromium-oxide greens, ci 77891/titanium dioxide, ci 42090/blue 1 lake, ci 77510/ferric ammonium ferrocyanide, ci 75470/carmine, ci 77007/ultramarines, ci 77510/ferric ferrocyanide, ci 19140/yellow 5 lake].
Shipping details
Estimated ship dimensions: 6 inches length x 0.5 inches width x 0.5 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests have experienced mixed feelings about this eyeliner. While many appreciate its smooth application, vibrant color, and long-lasting wear, there are significant concerns about the product's sharpening mechanism. The pencil seems to break easily upon sharpening, leading to product wastage and frustration. The need for a specific sharpener and the change from a self-advancing mechanism has also been a point of contention.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.3 out of 5 stars with 2493 reviews
0% would recommend
4 recommendations
5 out of 5 stars
1 October, 2025
originally posted on itcosmetics.com
love!
I love the smooth glide of this liner on my lids. It has great stying power as well.
5 out of 5 stars
16 September, 2025
originally posted on itcosmetics.com
Love them
Easy on. Good colors. Sometimes hard to find purple in stock
3 out of 5 stars
27 August, 2025
originally posted on itcosmetics.com
(no review title)
Use to love this. It’s Changed, crumbles and breaks easily when sharpened.
1 reply from ITC CS team - 2 months ago
Hi there! Thanks for sharing your thoughts on our Superhero No-Tug Sharpenable Gel Eyeliner. We value your comments and have let our team know. Ensure you're using a cosmetic-grade sharpener for this eyeliner to help give you the perfect point! As an alternative option, we have our Superhero No-Tug Retractable Eyeliner. No sharpening required - simply twist up the needed amount and apply! Find this waterproof, smudge-proof, all-day wear eyeliner here: https://tinyurl.com/29o4jvsk
1 out of 5 stars
19 July, 2025
originally posted on itcosmetics.com
hate it
Of all of the items I have purchased, i’ve never hated any….until now. These are horrible. They don’t “sharpen”. I am left with a dull, fat tip that is useless for lining eyes. If this were an eye shadow, that would be one thing. But it’s not. Maybe there’s a secret to good sharpening? I don’t know.
1 reply from ITC CS team - 3 months ago
Hi there! We’re so sorry to hear about the trouble you’ve had! We completely understand how frustrating it can be when a product doesn’t perform as expected. Despite the plastic-coated appearance of the eyeliner, it is designed to be sharpened with any standard cosmetics sharpener. For best results, we recommend turning the cosmetic sharpener itself, not the pencil, gently 3 to 4 times, taking care not to apply too much pressure. After sharpening, be sure to clean any remaining shavings from the blade edge to maintain performance. For the most precise and effortless sharpening experience, we suggest using our Superhero Sidekick Pencil Sharpener, which is specially designed for products like this. We truly appreciate your feedback and hope this helps improve your experience.
1 out of 5 stars
12 July, 2025
originally posted on itcosmetics.com
The old version was better
Why did you change this? The old formula was better and you didn’t need a separate sharpener you could twist it to reveal more of the liner. Changing this to having to need a separate sharpener was a terrible idea. Ever since they sold the company the products are just worse.
1 reply from ITC CS team - 3 months ago
Thank you so much for taking the time to share your thoughts about the Superhero No-Tug Sharpenable Gel Eyeliner. We completely understand how attached you might be to the original experience, and we want to reassure you that the formula itself has not been changed. Sometimes, it can be easy to mix it up with our Superhero No-Tug Retractable Eyeliner, which is a different product with a different texture and application. We hope this helps clarify things! We truly appreciate your loyalty and feedback—it means a lot to us.
1 out of 5 stars
4 July, 2025
originally posted on http://www.ulta.com
HORRIBLE
Waste of money, returning this garbage asap!!!!
5 out of 5 stars
19 May, 2025
originally posted on itcosmetics.com
Superhero no tug eye liners
[This review was collected as part of a promotion.] I just love how it glides smoothly, 16-hr stay on, love color choices
4 out of 5 stars
21 April, 2025
originally posted on itcosmetics.com
Easy application and beautiful colors
[This review was collected as part of a promotion.] I love this eyeliner. The No-Tug aspect is perfect for me. Easy to use and love the colors.
3 out of 5 stars
16 April, 2025
originally posted on itcosmetics.com
Love the Color, Sharpens like Doodoo
This is great eyeliner, the color is great, it goes on smooth. BUT... the sharpening aspect of it.. absolutely terrible. Sometimes I buy one and it works great. Most times, it doesn't sharpen worth a you know what and like the one I have right now, half of it went to waste because the bottom piece fell off and got stuck in the cap and it's no longer usable. So frustrating.
1 reply from Consumer Care Center team - 6 months ago
Hello Jessb253! We appreciate your feedback on the IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner. We're glad to hear you love the color payoff and smooth application. We understand your frustration with the sharpening mechanism. We apologize that you've experienced inconsistency in its performance and that your current eyeliner became unusable due to the bottom piece breaking off. We know how frustrating it is to lose product, and we value your feedback on this issue. We’ll be sure to share your comments with our product development team as we are always working to improve our products. Thank you for your review.
5 out of 5 stars
16 April, 2025
originally posted on itcosmetics.com
great eyeliner
Goes on smooth. Stays all day and is smudge proof!
1 out of 5 stars
9 April, 2025
originally posted on itcosmetics.com
Waste of Money
It's wonderful the first use. As soon as you need to sharpen it, forget it. You'll sharpen almost the whole pencil before you get more liner to use. So disappointed especially after paying that much $. What a waste!
1 reply from Consumer Care Center team - 6 months ago
Hello Blondramos! We understand your frustration with the Superhero No-Tug Sharpenable Gel Eyeliner and how quickly it seems to require sharpening. We’re sorry this has been your experience. While the gel formula is designed for smooth, effortless application, we recognize there can be variability in how much product is used with each application, and sharpening may be needed more frequently than expected. We appreciate your feedback, and we’ll share it with our product development team.
5 out of 5 stars
24 March, 2025
originally posted on itcosmetics.com
Glides Super Smooth
This eyeliner glides very smoothly over my eyelids and does not look crepey! As my eyelids have matured, some of the drier looking eyeliners not only hurt, but emphasize wrinkles. This no-tug gel formula is the exact opposite and stays put all day.
5 out of 5 stars
21 March, 2025
originally posted on itcosmetics.com
LOVE this eyeliner!
I LOVE this eyeliner in Powerful Plum. I hope they aren't discontinuing it! It's super smooth, easy to sharpen, and lasts a long time. This is my favorite eyeliner so I'm hoping it will come back in stock soon!
5 out of 5 stars
15 March, 2025
originally posted on itcosmetics.com
The best!!!
[This review was collected as part of a promotion.] I love this super smooth liner that glides on easily and stays on all day!
3 out of 5 stars
8 March, 2025
originally posted on itcosmetics.com
Dried out
I used to like it but it gets dried out and falls out of the pencil. I had to throw it out try better
1 reply from Customer Care team - 7 months ago
Hi there! Thank you for giving Superhero No-Tug Sharpenable Gel Eyeliner a try! We are so sorry that the pencil has dried out! This is a sharpenable eyeliner and IT doesn't advance to the top. For best results, we recommend using a pencil sharpener to turn the pencil gently 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge.
1 out of 5 stars
2 March, 2025
originally posted on http://www.ulta.com
Use to be great
This eyeliner use to be great since they change it it's crap. First use is ok if you have to sharpen it if it doesn't break it is goes on in clumps. If somehow you get it on it does not last very long. Just very disappointed with this new version
2 out of 5 stars
1 March, 2025
originally posted on http://www.ulta.com
Not great
Very difficult to sharpen wears quickly
5 out of 5 stars
26 February, 2025
originally posted on http://www.ulta.com
Yes
Excellent
4 out of 5 stars
20 February, 2025
originally posted on http://www.ulta.com
Surprised
I was shocked to see so many negative ratings!! Ive been using for a coupke of weeks now and i love it. I only use it for beneath the bottom lashes and thin lone on the top lashes, i havent tried wings or anything like that. For me it goes on smooth and stays put all day, i havent had any problems. i have not had to sharpen it yet so i really hope it doesnt break when i do because i really like it :( i must say also i got this while it was 50% off and honestly i would not repurchase for the full price
5 out of 5 stars
13 February, 2025
originally posted on itcosmetics.com
Best Eyeliner
[This review was collected as part of a promotion.] Works great! The pencil sharpener to go with it is the perfect combo.