Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Chai - 0.45 fl oz - Ulta Beauty
$36.00See 1 deal for this item
ColorChai
Count0.45 fl oz
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- $16.00 - $36.00Spend $40, save $10 select beauty products4.3 out of 5 stars with 2947 ratings
- $16.00 - $36.00Spend $40, save $10 select beauty products4.3 out of 5 stars with 2947 ratings
- $16.00 - $36.00Spend $40, save $10 select beauty products4.3 out of 5 stars with 2947 ratings
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Guests are saying
This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2947 reviews
67% would recommend
28 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
(no review title)
I would not recommend this product. The application turns out very patchy, and the color match is unreliable and inconsistent. It either comes out much too light or has an obvious yellow tone that doesn’t look natural. Overall, it’s frustrating to use and not worth the money. Save yourself the expense and look elsewhere.
1 out of 5 stars
16 April, 2026Verified purchase
(no review title)
Should have better packaging....
5 out of 5 stars
Thumbs up graphic, would recommend
13 April, 2026Verified purchase
- Eye color: Blue
- Skin type: Combination
- Skin concern: Uneven skin tone, Dark circles, Dullness, Redness, Acne
- Skin tone: Light
- Hair color: Brunette
Best full coverage
My tried and true. I will be so sad if they ever discontinue this concealer line. I use like 5 different colors throughout the year depending if I am pale, tan or spray tanning. I have used sooo many other brands to try and find something comparable with no luck. It covers up acne like nothing else.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2026Verified purchase
- Skin concern: Redness, Sun damage, Pores, Uneven skin tone
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
- Skin type: Combination
Makeup came used
Be careful when purchasing makeup from target, you think they’re shipping from the warehouse. They’re not. I ordered this concealer and it was used the outside of the box even was smudged with concealer finger prints. The same thing happened with another too faced blush. 2 stars only because I do like the product but disappointed it was used
1 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2026Verified purchase
- Skin concern: Acne, Dark circles, Pores
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Normal, Dry, Oily
empty package
This was the WORST delivery in my LIFE. You guys grabbed and empty box of this product and wasted my last couple of dollars. i would want to file a report and want a brand new box shipped to me. i hope you understand what i am going through in this situation. sincerely america liberato
4 out of 5 stars
16 February, 2026
originally posted on http://www.toofaced.com/

Flawless
This product left my skin really glow and flawless . It melted right into my skin and it made it looked airbrush .
1 out of 5 stars
7 February, 2026Verified purchase
- Skin tone: Dark
- Skin type: Combination
(no review title)
Size and color
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
(no review title)
Great product
5 out of 5 stars
2 December, 2025
(no review title)
My daughter loves this concealer great formula
4 out of 5 stars
1 November, 2025
originally posted on http://www.toofaced.com/

Good but color off
I love this product because the coverage is amazing and it wears well. However, it pulls yellow. I didn't have descriptions and bought based off sample swatches at the store, but now that I see the descriptions online I disagree with them. I am using Snow, and it's not neutral or rosy at all. It's very golden. I'm a bit olive and it works pretty well for me with a green primer, but if I don't use a light hand I look a bit too yellow. It covers my rosacea like nothing else can, so I base my other products around what works with this for a balanced end result.
5 out of 5 stars
20 August, 2025
originally posted on http://www.toofaced.com/

Love this product
I [I received this product in exchange for my honest review] 12 hour longwear, medium-to-full undetectable coverage with a natural finish It is picture friendly with no flash back. It is Oil-free and hydrating formula infused with Coconut Water, Alpine Rose and Hyaluronic Acid Coconut Water to aid in delicately replenishing skin's moisture levels. Alpine Rose to help empower skin's health and resilience. Hyaluronic Acid for a smoother, more youthful appearance It is cruelty free and vegan.Lightweight but also buildable coverage and blends easily onto your face. Color match was accurate. Overall it is worth the money! I love how there's diff shades so everyone can choose which one is best.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Anything darker than Snow runs seriously yellow. Go lighter than your actual shade.
I first bought Light Beige, but it was dark and orange. I am 128 in Maybelline Fit Me, and 27s in Tarte. Tried Vanilla and Almond and Creampuff in the mini form, all of these shades were slightly yellow, but gave me a nice, slightly bright undereye without being too pale. Vanilla was almost too dark. I would say if you are very rosy and fair, stick to the first 3-4 shades. Anything else will be very very yellow. Coverage is incredible, but can look drying based on how you set, and I have oily skin so it takes a lot for me to look dry. As it oxidizes it does turn a bit dark, go a bit lighter if possible.
5 out of 5 stars
Thumbs up graphic, would recommend
28 April, 2025Verified purchase
- Skin type: Combination
- Hair color: Black
- Skin concern: Puffiness
- Skin tone: Medium
- Eye color: Brown
Favorite
This is my favorite concealer it gives me the coverage that i need
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
Near empty bottle
This is a TOTAL rip-off! There was less than a quarter of the product in the bottle...after spending $36!! I stuck a pin in the bottle and to my surprise the very end of the pin had makeup on it.....very disappointed...the bottle is very heavy and doesn't allow you to see the product inside...this is unacceptable... at least give me half to three quarters of product although that still would be unacceptable. I want a refund. I have OCD and this stays on my mind😭
5 out of 5 stars
9 April, 2025
originally posted on http://www.toofaced.com/

Lovely concealer
Ive been using the too faced concealer for around two months now and i'm really amazed at how well it works.It's really good at hiding blemishes and dark circles.It is really nice and creamy texture and it just melts into the skin beautifully without leaving and flaws behind. I also like that it does not crease of sink into fine lines during the day, so i can be confident with that my makeup will stay in place all day. Being a person with sensitive skin, i like the fact that this concealer is dermatologist tested indicating the company's effort to create products that are gentle but effective.It makes me feel more comfortable that its okay for my skin type. I immediately felt a confidence boost the first time i applied it since it concealed my dark circles so effectively. I've had under eye problems for quite some time and this concealer made me look more alive and awake. The phycological boost was worth its weight in gold. My sole compliant is that it can be somewhat thick if you apply too much , so i recommend using light hand for optimal results. Otherwise, though it's a makeup routine staple!
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2025Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Sun damage, Aging, Uneven skin tone, Pores
Used as a foundation and is great
I have been dotting this all over my face and then using a wet sponge and using it instead of concealer. It is a great light coverage used like that. I haven’t used it as an actual concealer, though. And it does not oxidize which I have trouble with usually.
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2025Verified purchase
Concealer
Great coverage! Glad I purchased and would buy again.
1 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2024Verified purchase
- Skin type: Combination, Oily, Normal, Dry
- Skin tone: Light
10/10 conclear
Not the products fault but delivery is messy and confusing.
1 out of 5 stars
17 December, 2024
originally posted on http://www.toofaced.com/

COLORS ARE OFF
finally i know what product Donald Trump is using! It must be this concealer, the lightest shade. It is so orange! Not even neutral, just orange. Orange as in every cheap orange concealer product ( Toofaced considers it 'neutral'), or orange as in tangerine orange (aka 'rosy'). Yes i did consult with online agents, and discovered that none of them know the product they sell. The coverage is somewhat average. On dry skin will show all the pores and lines, on oily skin will melt off, concealer is a bit shiny. "Marshmallow" with promised rosy undertones is just plain yellow, a different shade of yellow, but still a yellow and not pinkish. Could be a nice product if colors did match description or if Toofaced support was aware of shades they have. If you are pale (not albino, just pale or fair skinned), neither marshmallow nor snow will fit. Maybe Cloud is a nice fit, i wouldn't know. It is advertised as if it is for albinos and can be too white.
1 reply from Too Faced team - 1 year ago
Hello Ingrid! Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2024Verified purchase
- Skin type: Normal
- Skin tone: Light
- Skin concern: Dark circles
Yikes
Had an allergic reaction after wearing for only a couple hours. Looked like I got punched in the eye - swollen and red/purple (and that’s with taking allergy meds daily anyway). Coverage was meh, hard to get correct color.