Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Almond - 0.45 fl oz - Ulta Beauty: Full Coverage, Buildable, Finish
$36.00
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4.5 out of 5 stars with 10869 ratings
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Highly rated
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Guests are saying
This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2932 reviews
72% would recommend
25 recommendations
1 out of 5 stars
16 March, 2026
originally posted on http://www.ulta.com

Terrible!
They changed the forumla, broke me out terribly even gave me a rash under my eye and they made the product much smaller in size! This was my go to for years. Not again.
5 out of 5 stars
14 March, 2026
originally posted on http://www.ulta.com

I keep coming back
This is my holy grail, I always keep coming back to it after using other ones—they do not compare!! I have very oily skin and dark undereyes and this is soo full coverage I absolutely love it. Personally, it does not crease despite how much product I put on this is a skill issue btw! I will say though every shade runs very yellow and can oxidize after some time (about 6 months after purchase) which is my only problem with it.
5 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com

beautiful concealer
good coverage
4 out of 5 stars
6 March, 2026
originally posted on http://www.ulta.com

Best concealer
I tend to wear a tinted or lightweight foundation I need some extra cover under my eyes because of dark circles. I've had my whole life. I'm in my 40s and this is by far the best at the easiest concealer to use. Even though the rest of my face has such a light foundation it blends well into my skin and doesn't look heavy even though it's a full coverage. I would say it's easy use but if you're new to make up, it will take a little getting used to it. It is very thick and a little goes a long way. I'm on my third bottle the last me almost a year.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2026Verified purchase
- Skin concern: Acne, Dark circles, Pores
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Normal, Dry, Oily
empty package
This was the WORST delivery in my LIFE. You guys grabbed and empty box of this product and wasted my last couple of dollars. i would want to file a report and want a brand new box shipped to me. i hope you understand what i am going through in this situation. sincerely america liberato
1 out of 5 stars
18 February, 2026
originally posted on http://www.ulta.com

Breaks You Out Terribly
Every time I use this concealer it breaks me out in the areas it was applied to. Not only did they change the formula, but they decreased the amount of product for the same price. I will be looking for non-comedogenic alternatives.
5 out of 5 stars
18 February, 2026
originally posted on http://www.ulta.com

I would definitely buy this item again
Just a dumb does wonders like it says I would recommend this to my friends and family
4 out of 5 stars
16 February, 2026
originally posted on http://www.toofaced.com/

Flawless
This product left my skin really glow and flawless . It melted right into my skin and it made it looked airbrush .
1 out of 5 stars
10 February, 2026
originally posted on http://www.ulta.com

Product Size Reduced By 10%
The product size was reduced by 10% while the price stayed the same, and the quality has also decreased. I have always had clear skin, but using this product now makes me more prone to breakouts. I used to be a loyal customer, but that loyalty is not being reciprocated.
1 out of 5 stars
7 February, 2026Verified purchase
- Skin tone: Dark
- Skin type: Combination
(no review title)
Size and color
2 out of 5 stars
30 January, 2026
originally posted on http://www.ulta.com

disappointed
not a good concealer. tried it, thought "okay this is good" but after a couple days my skin started to break out and it starts to turn yellow after long wearing hours.
5 out of 5 stars
27 January, 2026
originally posted on http://www.ulta.com

Creamy
I love to use "Born This Way Super Coverage Multi-Use Concealer"!! It is creamy and soft. You can use only a dab and will save you from consistently buying it. Last about 3 months before I have to buy another one. I love that has no plastic smell. I would definitely recommend!!!
1 out of 5 stars
26 January, 2026
originally posted on http://www.ulta.com

New formula sucks
I used this foundation for YEARS and I loved it. But the new formula sucks. It's patchy and dry no matter what skin care I do and what primer I use. Will not buy again.
2 out of 5 stars
23 January, 2026
originally posted on http://www.ulta.com

Too Thick/Cakey
I have combo oily, fair neutral skin, and the shade Marshmellow was the closest match, bc all the shades run insanely yellow. I needed a paler shade, but there is only one lighter and it's yellow. This was also way too thick and cakey looking, even using a small amount. Love the packaging, but the colors and formula need work. Returned!
5 out of 5 stars
11 January, 2026
originally posted on http://www.ulta.com

Add it to your must have's
This is my go to concealer and sometime all over foundation! It has buildable coverage just add a little more for more coverage.
4 out of 5 stars
11 January, 2026
originally posted on http://www.ulta.com

Worth the price
Perfect for bright undereye look. Blends smoothly after letting it sit for a while. A little bit goes a long way so it last forever. Worth it
5 out of 5 stars
2 January, 2026
originally posted on http://www.ulta.com

Love it
I bought this product to cover a black spot on my face, work perfectly!
5 out of 5 stars
26 December, 2025
originally posted on http://www.ulta.com

Definitely this is a great product.
I will come back to Ulta Beauty Store. I'm so happy with my purchase and the best part is that I didn't have to spend a lot of money. This time I just buy gifts for my siblings, for Christmas. But next time I will definitely buy my favorite perfumes.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
(no review title)
Great product
5 out of 5 stars
21 December, 2025
originally posted on http://www.ulta.com

Loved it but not for oily skin
My skin is oily. Loved it but didn't keep the oil at bay. Product does not state it's suitable for oily skin. Love too faced products.