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Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 2 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 3 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 4 of 4
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 1 of 4

Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Almond - 0.45 fl oz - Ulta Beauty: Full Coverage, Buildable, Finish

$36.00

ColorAlmond
  • Almond
  • Chai
  • Cocoa
  • Light Beige
  • Cream Puff
  • Maple
  • Nude
  • Sand
  • Golden Beige
  • Mocha
  • Chestnut
  • Natural Beige
  • Swan
  • Warm Beige
  • Warm Sand
  • Caramel
  • Porcelain
  • Vanilla
  • Butterscotch
  • Snow
  • Honey
  • Marshmallow
  • Toffee
  • Taffy
  • Cookie
Count0.45 fl oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Oil-free formula
  • Use for concealing, contouring, highlighting, and retouching
  • Non-comedogenic
  • Longwearing for 12 hours
  • Coconut Water: Aids in delicately replenishing skin’s moisture levels.
  • Alpine Rose: Helps support skin’s health and resilience.
  • Hyaluronic Acid: Gives a smoother, more youthful appearance.
  • Paraben free, Cruelty free & Vegan

Description

Too Faced Born This Way Super Coverage Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that covers, contours, highlights, and retouches. This is the ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.

How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
Suggested Age: All Ages
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones, Light Tones, Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Brightening, Smoothing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 85561665
UPC: 651986006311
Item Number (DPCI): 342-02-6491
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water aqua eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]

Shipping details

Estimated ship dimensions: 1.31 inches length x 1.54 inches width x 4.56 inches height
Estimated ship weight: 0.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Im looking for a very light cover-up that has that glowing effect . I dont want one that shows and gets in wrinkle creases ? Any suggestions from Tarte?

submitted by Candida - 2 months ago

Additional product information and recommendations

Guests are saying

This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2932 reviews
    72% would recommend
    25 recommendations
    1 out of 5 stars
    16 March, 2026
    originally posted on http://www.ulta.com
    Image

    Terrible!

    They changed the forumla, broke me out terribly even gave me a rash under my eye and they made the product much smaller in size! This was my go to for years. Not again.
    Gg
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on http://www.ulta.com
    Image

    I keep coming back

    This is my holy grail, I always keep coming back to it after using other ones—they do not compare!! I have very oily skin and dark undereyes and this is soo full coverage I absolutely love it. Personally, it does not crease despite how much product I put on this is a skill issue btw! I will say though every shade runs very yellow and can oxidize after some time (about 6 months after purchase) which is my only problem with it.
    Liz
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on http://www.ulta.com
    Image

    beautiful concealer

    good coverage
    angela
    Did you find this review helpful?
    4 out of 5 stars
    6 March, 2026
    originally posted on http://www.ulta.com
    Image

    Best concealer

    I tend to wear a tinted or lightweight foundation I need some extra cover under my eyes because of dark circles. I've had my whole life. I'm in my 40s and this is by far the best at the easiest concealer to use. Even though the rest of my face has such a light foundation it blends well into my skin and doesn't look heavy even though it's a full coverage. I would say it's easy use but if you're new to make up, it will take a little getting used to it. It is very thick and a little goes a long way. I'm on my third bottle the last me almost a year.
    Dana
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 February, 2026Verified purchase
    • Skin concern: Acne, Dark circles, Pores
    • Hair color: Brunette
    • Eye color: Brown
    • Skin tone: Medium
    • Skin type: Normal, Dry, Oily

    empty package

    This was the WORST delivery in my LIFE. You guys grabbed and empty box of this product and wasted my last couple of dollars. i would want to file a report and want a brand new box shipped to me. i hope you understand what i am going through in this situation. sincerely america liberato
    America
    Did you find this review helpful?
    1 out of 5 stars
    18 February, 2026
    originally posted on http://www.ulta.com
    Image

    Breaks You Out Terribly

    Every time I use this concealer it breaks me out in the areas it was applied to. Not only did they change the formula, but they decreased the amount of product for the same price. I will be looking for non-comedogenic alternatives.
    Jennifer
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 February, 2026
    originally posted on http://www.ulta.com
    Image

    I would definitely buy this item again

    Just a dumb does wonders like it says I would recommend this to my friends and family
    lucy
    Did you find this review helpful?
    4 out of 5 stars
    16 February, 2026
    originally posted on http://www.toofaced.com/
    Image

    Flawless

    This product left my skin really glow and flawless . It melted right into my skin and it made it looked airbrush .
    Gigi
    Did you find this review helpful?
    1 out of 5 stars
    10 February, 2026
    originally posted on http://www.ulta.com
    Image

    Product Size Reduced By 10%

    The product size was reduced by 10% while the price stayed the same, and the quality has also decreased. I have always had clear skin, but using this product now makes me more prone to breakouts. I used to be a loyal customer, but that loyalty is not being reciprocated.
    Amy
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    7 February, 2026Verified purchase
    • Skin tone: Dark
    • Skin type: Combination

    (no review title)

    Size and color
    monique
    Did you find this review helpful?
    2 out of 5 stars
    30 January, 2026
    originally posted on http://www.ulta.com
    Image

    disappointed

    not a good concealer. tried it, thought "okay this is good" but after a couple days my skin started to break out and it starts to turn yellow after long wearing hours.
    kk
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 January, 2026
    originally posted on http://www.ulta.com
    Image

    Creamy

    I love to use "Born This Way Super Coverage Multi-Use Concealer"!! It is creamy and soft. You can use only a dab and will save you from consistently buying it. Last about 3 months before I have to buy another one. I love that has no plastic smell. I would definitely recommend!!!
    Morales
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    26 January, 2026
    originally posted on http://www.ulta.com
    Image

    New formula sucks

    I used this foundation for YEARS and I loved it. But the new formula sucks. It's patchy and dry no matter what skin care I do and what primer I use. Will not buy again.
    Nameeeeeeee
    Did you find this review helpful?
    2 out of 5 stars
    23 January, 2026
    originally posted on http://www.ulta.com
    Image

    Too Thick/Cakey

    I have combo oily, fair neutral skin, and the shade Marshmellow was the closest match, bc all the shades run insanely yellow. I needed a paler shade, but there is only one lighter and it's yellow. This was also way too thick and cakey looking, even using a small amount. Love the packaging, but the colors and formula need work. Returned!
    Ava
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 January, 2026
    originally posted on http://www.ulta.com
    Image

    Add it to your must have's

    This is my go to concealer and sometime all over foundation! It has buildable coverage just add a little more for more coverage.
    Karina
    Did you find this review helpful?
    4 out of 5 stars
    11 January, 2026
    originally posted on http://www.ulta.com
    Image

    Worth the price

    Perfect for bright undereye look. Blends smoothly after letting it sit for a while. A little bit goes a long way so it last forever. Worth it
    Kwam
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 January, 2026
    originally posted on http://www.ulta.com
    Image

    Love it

    I bought this product to cover a black spot on my face, work perfectly!
    Cristina
    Did you find this review helpful?
    5 out of 5 stars
    26 December, 2025
    originally posted on http://www.ulta.com
    Image

    Definitely this is a great product.

    I will come back to Ulta Beauty Store. I'm so happy with my purchase and the best part is that I didn't have to spend a lot of money. This time I just buy gifts for my siblings, for Christmas. But next time I will definitely buy my favorite perfumes.
    Maria
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Normal
    • Skin tone: Medium

    (no review title)

    Great product
    Home Mom
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on http://www.ulta.com
    Image

    Loved it but not for oily skin

    My skin is oily. Loved it but didn't keep the oil at bay. Product does not state it's suitable for oily skin. Love too faced products.
    Maria
    Did you find this review helpful?

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