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About this item

Highlights

  • ECO-FRIENDLY: Sustainably handcrafted from eco-friendly natural fibers, this on-trend classic jute rug is the perfect addition to any room.
  • HAND MADE: Each rug is handmade and stitched with hand braided fringe where applicable, meaning its marked by subtle but individual differences that make your rug unique.
  • REVERSIBLE: With a flatweave pile, both sides have the same design - doubling the life span of your rug.
  • EASY CARE: Handmade rugs should be treated more carefully than machine-made rugs due to the artisanal nature in which they are created. Remove any stains immediately by blotting with a clean cloth or sponge. Avoid using water as that might damage and discolor the natural fibers, instead, for tougher stains use a dry rug shampoo or baking soda. For dry debris take the rug outdoors and give it a good shake. Rotate for even wear.
  • COMPACT SHIPPING: Your rug will arrive factory rolled/folded and may have creases from tight packaging and compression during storage. These normally flatten within 3-7 days. You can also reduce or remove creasing by rolling the rug and massaging the creases with your hands. The backing will loosen to help the rug lay flat.

Description

Living up to its nickname as the “Golden Fiber, jute is a staple in organic home decor. Hand-braided in India from natural jute and cotton fibers, our Braided Jute Collection features a variety of patterns and neutral colors that make these rugs the perfect base for any room's design. As soft as they are durable, these rugs are the perfect organic accent to any room's design.
Features: Runner (shape)
Dimensions (Overall): 72 inches (L), 30 inches (W)
Fabric Name: Braided
Style: Area Rugs
Indoor/Outdoor: Indoor
Construction Technique: Handmade
Features: Pet Friendly
Backing Material: 100% Jute
Rug Material: 100% Jute
Pile type: Loop
Protective Qualities: Stain-Resistant
Rug pile height: Low Pile (Less Than 0.5")
Style: Braided Rugs
Care & Cleaning: Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 87737534
UPC: 889919192309
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

unique loom
Rug

Feet Inches
2x3 24x36
2x8 24x96
2x12 24x144
4x6 48x72
5x8 60x96
8x10 96x120
9x12 108x144

All Sizes in Inches Unless Otherwise Stated

  • Large space

    All your furniture should fit on the rug without it
    feeling crowded.

    Recommended sizes
    9‘ x 12‘ or 11‘ x 14‘

  • Furniture against a wall

    The front legs should be on the
    rug. All the furniture should be
    on the same rug.

    Recommended sizes
    6‘ x 9‘ or 8‘ x 10‘

  • Small space

    A smaller rug under the center piece
    of furniture defines the space.

    Recommended sizes
    4‘ x 6‘ or 5‘ x 7‘

  • Single piece of furniture

    At least 6" of rug should be showing on all sides

Shipping details

Estimated ship dimensions: 30 inches length x 5.37 inches width x 5.37 inches height
Estimated ship weight: 2.44 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Unique Loom

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the rug made from?

submitted by AI Shopping Assistant - 6 months ago
  • A: The rug is made from 100% jute, a natural fiber.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: Can the rug be used on both sides?

submitted by AI Shopping Assistant - 6 months ago
  • A: Yes, the rug is reversible with the same design on both sides.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: How should stains be treated on this rug?

submitted by AI Shopping Assistant - 6 months ago
  • A: Stains should be blotted immediately with a clean cloth or sponge, avoiding water.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: How can creases in the rug be removed?

submitted by AI Shopping Assistant - 6 months ago
  • A: Creases can be reduced by rolling the rug and massaging the creases with your hands.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: Is this rug suitable for homes with pets?

submitted by AI Shopping Assistant - 6 months ago
  • A: Yes, the rug is pet-friendly, making it suitable for homes with pets.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: Is there any odor? A chemical or rubber smell?

submitted by BEAH - 9 months ago
  • A: Hello, This Hand woven rug is made of Jute. If there is an odor, it will subside naturally in an open ventilated area. The smell is natural and not harmful. In cases of a strong smell, we advise to leave it outdoors on a sunny day which will allow for the odors to maximize aeration to neutralize. For heavier cases, adding baking soda while outdoors will be helpful to expedite this process.

    submitted byUnique Loom Expert - 9 months ago
    Brand expert

Q: Is it more sift than other jute rugs since it has cotten?

submitted by JoeB - 2 years ago
  • A: Hi Joe. The Unique Loom Braided Jute Dhaka Natural Indoor Area Rug is made of 100% jute material.

    submitted byUnique Loom Expert - 2 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This jute rug offers a blend of quality and style, making it a versatile addition to various spaces. Guests appreciate its beautiful colors, sturdy construction, and the way it complements different decor styles. While some noted issues with thickness and color variations, many found it to be a great value for the price. Overall, it serves well in living rooms, dining areas, and entryways, enhancing the aesthetic of any room.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1588 reviews
    0% would recommend
    1 recommendations
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    9 October, 2025Verified purchase

    Color

    Very disappointed the rug was much darker than what was pictured when purchased.
    Beth
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2025
    originally posted on rugscom

    Nice

    I love this runner but just know that the jute loops pull out easily if you have a pet that runs around!
    Lkrowden
    Did you find this review helpful?
    5 out of 5 stars
    15 February, 2025
    originally posted on rugscom

    Kitchen must have

    We purchased this runner to catch water drops from our dishes between our sink and dishwasher. It's a great neutral tone that works well with our Scandinavian style home.
    Jack
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2025
    originally posted on rugscom

    Just what I wanted!

    Great rug! Not too stiff, lays nice and flat, color was true to photo
    Julie S
    Did you find this review helpful?
    5 out of 5 stars
    8 July, 2024
    originally posted on rugscom

    Love the natural look with the variations in rug

    Love this runner rug in my kitchen. It feels good barefoot
    Quality buyer
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2024
    originally posted on rugscom

    "The Jute" rug

    Pleasantly surprised with this rug purchase! Hesitated to order a longer version because i didn't know what it would be like! Love love looovve it! Now i need to order longer version. I highy recommend this rug!!!
    MaryGladys
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2024
    originally posted on rugscom

    Use a jute rug fir texture in a room

    Jute runner rug purchased to match living room atea rug. Lays flat. Enhances my farmhouse look beautifully
    Bonnie Huff
    Did you find this review helpful?
    5 out of 5 stars
    9 December, 2023
    originally posted on rugscom

    I absolutely love this rug!

    I absolutely love this rug! I wanted a Coastal look for my foyer and this blends perfectly. The rug is soft, not scratchy. It doesn’t smell like jute sometimes can. And it lays nice and flat right out of the packaging. I ordered the anti slip mat for underneath it and it works well on my tile floor so that the rug doesn’t move around. Highly recommend!
    Happy
    Did you find this review helpful?
    5 out of 5 stars
    5 December, 2023
    originally posted on rugscom

    Great rug

    Nice rug, using as a rubber in my kitchen. Looks great!
    Debi
    Did you find this review helpful?
    4 out of 5 stars
    2 December, 2023
    originally posted on rugscom

    Nice simple entry way rug

    I got this for my entry way and really like. Nice simple, inexpensive. It lays flat and is not to bulky. Good value for money.
    Customer in seattle
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2023
    originally posted on rugscom

    Better than expected

    I’m very happy with my purchase. Three rugs in total. Great value and much better quality than anticipated.
    LisaShiney
    Did you find this review helpful?
    5 out of 5 stars
    5 November, 2023
    originally posted on rugscom

    A modern farmhouse staple.

    I love this jute runner. Works beautifully in my entry hallway!
    Carri
    Did you find this review helpful?
    4 out of 5 stars
    7 October, 2023
    originally posted on rugscom

    Thick and sturdy

    Thick and sturdy but a few more fly away than I anticipated
    Sarah
    Did you find this review helpful?
    3 out of 5 stars
    29 September, 2023
    originally posted on rugscom

    Variation in width measurement.

    These rugs are terrific if you do not need a precise size, which I did. I ordered two, and one was an inch narrower than the other; both were not as wide as described, so I will be exchanging them.
    Tina
    Did you find this review helpful?
    3 out of 5 stars
    11 September, 2023
    originally posted on rugscom

    Bathroom rug

    Well made and looks beautiful in our bathroom.
    Noelle
    Did you find this review helpful?
    5 out of 5 stars
    2 September, 2023
    originally posted on rugscom

    Love my rug!

    Very nice quality & reasonably priced!
    Lisa
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2023
    originally posted on rugscom

    Better than online!

    Looks great and perfect in front of the front double doors of my clients' condo. Carries the coastal theme to the front door. Nice. Very cool, casual, but upscale. It's perfect!
    tmisenko
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2023
    originally posted on rugscom

    Love the Mix of Colors

    Love the mix of light and dark. It’s actually perfect for my entryway. Haven’t had it long but robot vacuum goes over it easily. So far so good!
    L Butler
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2023
    originally posted on rugscom

    Braided jute runner

    I bought this a week ago and absolutely love the soft texture of the runner. It’s beautiful and perfect for my space.
    DrM76
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2023
    originally posted on rugscom

    Rug

    I love this rug, it looks perfect in my kitchen, the quality is nice. And it very well made, I’m buying another one thank you
    Seweazy0714
    Did you find this review helpful?

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