$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Receive one 3.8oz tube of Crest 3D White Brilliance Pro Ultra White Toothpaste
- Our highest level of hydrogen peroxide in a toothpaste
- Features a 3X whitening ingredient system
- Formula provides active whitening protection with 4% Hydrogen Peroxide
- Fluoride formula for anticavity protection
- From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022
Description
Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste contains clinically proven whitening ingredients for whiter teeth that is enamel safe. Experience whiter teeth with Active Whitening Protection. Bring your brightest smile forward with Crest 3D White Brilliance Pro's 3X whitening ingredient system. This formula contains 4% hydrogen peroxide, our highest level in toothpaste, to remove stains and give you whiter teeth. From America's #1 Whitening Brand.* *P&G calculation based on U.S. reported sales data for the year ending w/o 6/11/2022.
Suggested Age: 12 Years and Up
Health Facts: Contains Hydrogen Peroxide, Gluten-Free, Contains Fluoride
Product Warning: Not for children under the age of 12, no warning applicable
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3.8 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298845
UPC: 030772112533
Item Number (DPCI): 049-09-5924
Origin: Made in the USA or Imported
Active ingredients
sodium monofluorophosphate (0.17% w/v fluoride ion)' '1.14%
Purpose
Anticavity toothpasteDirections
Directions • Adults and children 12 yrs. & older: Brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician. • Do not swallow • Children under 12 yrs : ask a dentistOther information
© 2024 P&G, Learn about recycling options at crest.com/recycling, Recycle Ready, Patents: www.pg.com/patentsInactive ingredients
inactive ingredients: water, glycerin, calcium pyrophosphate, hydrogen peroxide (4% w/v), sodium lauryl sulfate, flavor, polyacrylate crosspolymer-6, cetearyl alcohol, disodium pyrophosphate, sucralose, tetrasodium pyrophosphate' '
Shipping details
Estimated ship dimensions: 7.15 inches length x 1.97 inches width x 1.77 inches height
Estimated ship weight: 0.34 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is that almost the same formula like blend a med 3d white? I used blend a med more than 5 years and Crest bought that company? Im I right?
submitted by Kristina - 1 year ago
A: We do apologize however, we would have information regarding that product. We'd recommend visiting our friends at SmartLabel for ingredient information.
submitted byCrest - 1 year agoBrand expert
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Guests are saying
This toothpaste has garnered positive feedback for its effective whitening capabilities and pleasant flavor. Guests appreciate its ability to clean teeth without causing sensitivity, making it suitable for those with sensitive gums. Many have noticed visible improvements in tooth color after just a few uses. The smooth texture and foaming action enhance the brushing experience, while the protective factors contribute to overall dental health. However, some guests have experienced minor issues with the tube design and gum irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 212 reviews
effectiveness: 4.3 out of 5
quality: 4.19 out of 5
value: 4.05 out of 5
71% would recommend
21 recommendations
Peroxide-Forward Flavor
3 out of 5 stars
Thumbs down graphic, would not recommend
Robert - 15 days ago, Verified purchaser
I'm happy with the results so far, but the flavor makes me dread using it—aggressively peroxide. My next tube will not taste like a first aid kit smells.
1 reply from Crest team - 14 days ago
Thank you for taking the time to leave this review, Robert. We're glad to hear you've had dazzling results using our Crest 3D White Professional White toothpaste. We're sorry to hear you aren't a fan of the flavor. Our products go through rigorous quality checks to ensure they reach you in perfect condition, and this is not what we'd expect. If the flavor tastes off in any way to you, we would recommend discontinuing use. We're committed to improving our products and value your feedback, which we will send to our Quality Team. To share more about your experience, we invite you to give us a call at (800) 566-7252.
worth the extra cost
5 out of 5 stars
Thumbs up graphic, would recommend
G - 16 days ago, Verified purchaser
not sure if I noticed any actual whitening but I definitely noticed stain removal. it's expensive but I think it's worth it. this has been the only toothpaste I've used for 4 years. I also really like the nozzle, it's different than any other toothpaste I've ever used and I like how small the opening is it prevents any mess.
nyla
5 out of 5 stars
Thumbs up graphic, would recommend
gen z says yes - 19 days ago, Verified purchaser
I love how airy this is it doesn’t feel super gritty like other toothpaste and it actually feels a lot more cleaner or if not the cleanest my mouth has ever been. I think because of the hydrogen peroxide it’s also surprising because it doesn’t taste bad!
Best toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
Tammy - 23 days ago, Verified purchaser
This is my by far fav toothpaste. The dentist said my teeth are super white and asked what I used.
Target employees constsnly pick the wrong items when pulling a deleivery order
1 out of 5 stars
Thumbs down graphic, would not recommend
Messed up order again - 1 month ago, Verified purchaser
Ordered 3 toothpastes of same kind and received two correct ones and one of a different type. The fix an issue option only slows selection for a return which won’t work for all items and the call in number for delivery orders does not work (won’t accept any selections)
1 reply from Crest team - 1 month ago
We're sorry to hear this. For the best assistance with issues on your order, contact Target directly at 1-800-440-0680.
Busted mess
1 out of 5 stars
SAustin - 2 months ago, Verified purchaser
The item was busted inside the packaging and could not return
1 reply from Crest team - 2 months ago
Thank you for bringing this to our attention. Our products undergo many quality checks to ensure each one reaches you in perfect condition. We're so sorry that wasn't the case with your recent purchase of Crest 3D White Professional Ultra White Toothpaste. So we can learn more and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
So white!
5 out of 5 stars
Thumbs up graphic, would recommend
Jess - 2 months ago, Verified purchaser
Love this tooth paste. I've used it for 3 weeks now and notice how much whiter my teeth are. It leaves a very clean feeling everytime I brush, honestly makes me want to brush them over and over lol
Crest 3D
5 out of 5 stars
Thumbs up graphic, would recommend
Eileena - 2 months ago, Verified purchaser
It whiten your teeth, and really make your mouth feel clean
(no review title)
5 out of 5 stars
Lola - 2 months ago
originally posted on crest.com
I just bought this one especially three days ago and I can tell you that teeth literally turn white and with a little bit of help with white strips
Tubes did not have a closed seal.
1 out of 5 stars
Anna - 3 months ago, Verified purchaser
I’ve liked this toothpaste in the past. This time the tubes arrived unsealed which is a significant safety issue.
1 reply from Crest team - 2 months ago
Thank you for bringing this to our attention, Anna, and we’re sorry your 3D White Professional Ultra White Toothpaste arrived without a seal. Please know that all our toothpastes undergo numerous quality checks to ensure they get to you in perfect condition, and we’re disheartened to learn this wasn’t the case. If a toothpaste comes in a cardboard box, it typically doesn’t have a foil seal. However, some versions are made at an alternate plant for capacity reasons. In these cases, there will be a foil seal, and there will be a notification on the package (do not use if inner foil is torn, cut, or missing). We truly value your feedback, and we’ve shared your comments with our Quality Team. To get in touch with Target regarding your order, we suggest calling 1-800-440-0680. Our Quality Team would also like to learn more about your tubes so they can help you further. Please give us a call at: (800) 492-7378 to share more.
Ok
4 out of 5 stars
jqng_1242 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] A little bit expensive to me for the toothpaste price , packaging is same as other crest products. It is good for daily continuous usage for whitening tooth.
Irritated my mouth and gums
3 out of 5 stars
Thumbs down graphic, would not recommend
Madrinne - 5 months ago, Verified purchaser
My teeth definitely looked brighter and I loved how clean my mouth felt, but I noticed my mouth and gums were getting quite irritated so I had to discontinue using this toothpaste.
1 reply from Crest team - 5 months ago
We're thrilled you love the results of the Crest 3D White Professional Toothpaste, but disappointed to learn you had irritation in your mouth/ gums. We want to help you as safety is our top priority, and all our flosses are thoroughly evaluated to be safe when used as directed. That's great you stopped using it as we would've recommended doing so too. As an alternative you may want to try the Crest Whitening Strips in the future. Please give us a call at (800) 492-7378 so we can assist you with this and get more info for our Safety Team.
Excellent toothpaste!
5 out of 5 stars
alif63_9122 - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Wow! This toothpaste is absolutely amazing. It comes out of the protective tube perfectly. You’ll always get the right amount. It doesn’t have any weird taste to it. It foams up pretty nicely. I’ve noticed a change in the color of my teeth. After short amount of years. I’ve got lots of nice protective factors as well. Highly recommend checking this out!
The packaging of toothpaste is horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Bonnie - 7 months ago, Verified purchaser
Review is for the tube toothpaste is in. It's terrible. Toothpaste fell off my brush 3x bc it comes out of tube quite bizarrely
1 reply from Crest team - 7 months ago
We're sorry to hear this, Bonnie. This certainly isn't the quality we expect, so we'd like to learn more. Please give us a call at (800) 492-7378.
The. Best.
5 out of 5 stars
Thumbs up graphic, would recommend
TheQueen - 7 months ago, Verified purchaser
I’m so glad I returned to this toothpaste! After brushing just once, moments ago, I already see a much brighter and whiter smile!!! The 4% hydrogen peroxide really gets the job done!
8/10
4 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 7 months ago, Verified purchaser
Taste is very baking soda forward, but not bad— noticing an improvement in only a few uses, will definitely purchase again :)
Toothpaste
3 out of 5 stars
Kat - 7 months ago, Verified purchaser
The toothpaste does not adhere to the brush. Add water and falls right off.
1 reply from Crest team - 7 months ago
Thank you for taking the time to share this with us, Kat. We understand how frustrating it can be when freshly applied toothpaste gets washed off after running your toothbrush under water. Our products go through many quality checks to ensure they reach you in perfect condition, allowing you to get the ultimate teeth-cleaning experience. So we can learn more about your experience and see how we can help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
Crest
5 out of 5 stars
Thumbs up graphic, would recommend
C - 7 months ago, Verified purchaser
Good flavor and keeps my teeth from yellowing, doesn’t brighten teeth it’s a preventative
Whitens teeth
5 out of 5 stars
Thumbs up graphic, would recommend
Madalynn - 8 months ago, Verified purchaser
I seen results instantly using this product. Whitens teeth without leaving them sensitive. Cleans well too.
Best Whitening Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Forever young - 9 months ago, Verified purchaser
This tooth paste is by far the best whitening tooth paste!! It made a difference in literally two weeks!!!