Maybelline Tattoo Studio Automatic Gel Pencil Waterproof Eyeliner - 70 Sleepless Sapphire - 0.01 oz
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$7.29 - $8.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 4471 ratings
$7.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 1049 ratings
$6.99 - $10.99
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4 out of 5 stars with 1847 ratings
$7.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 523 ratings
$9.59
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 615 ratings
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4.4 out of 5 stars with 1055 ratings
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4.2 out of 5 stars with 3177 ratings
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4.5 out of 5 stars with 635 ratings
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4.4 out of 5 stars with 1136 ratings
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4.2 out of 5 stars with 4471 ratings
$7.99
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4.1 out of 5 stars with 1049 ratings
$7.99 - $8.29
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 4917 ratings
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Guests are saying
This eyeliner offers a smooth application and impressive staying power, making it a favorite among guests for daily wear. Many appreciate its rich color and versatility for creating various looks, including smoky eyes. However, some guests experienced issues with smudging and allergic reactions. Overall, it is a reliable choice for those seeking a long-lasting eyeliner that enhances their makeup routine without frequent touch-ups.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1055 reviews
easy to apply: 4.17 out of 5
easy to remove: 4 out of 5
long lasting: 3.64 out of 5
quality: 3.4 out of 5
value: 3.54 out of 5
52% would recommend
55 recommendations
4 out of 5 stars
4 March, 2026
(no review title)
Love the Midnight Mocha color. This goes on smoothly and lasts fairly well
1 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026Verified purchase
- Skin concern: Aging, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
- Skin type: Normal
- Skin tone: Medium
(no review title)
This color doesn’t show at all on my skin. I have always used the black, and love it, but this doesn’t show at all on my eyes. I will go back to black.
1 reply from Maybelline Consumer Care team - 30 days ago
Hello Kathy! We appreciate the loyalty to our Tattoo Studio Automatic Gel Pencil and are sorry to hear that the Midnight Mocha shade did not provide the high-impact color payoff expected after using our classic black. This particular shade is designed to offer a softer, smokey charcoal-toned definition that provides a more muted and natural alternative to the bold intensity of a deep black. For those who enjoy the long-lasting performance of this waterproof formula but require maximum visibility, we recommend ensuring the eyelid is free of oils or powders before application to allow the gel pigment to adhere directly to the skin for its truest color delivery. A helpful tip for increasing the depth of this softer shade is to gently layer the product or use the built-in blender to smudge the line slightly, which can help concentrate the pigment along the lash line. We value this insight into how our different shades perform across various skin tones and invite you to visit our website for more information on the full range of colors available in this collection.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026
(no review title)
my favorite
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
Great Eyeliner
Applies easily and lasts all day.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2026Verified purchase
- Skin tone: Light
No pigmentation at all
No color
1 reply from Maybelline Consumer Care team - 3 months ago
Hello Karolina! We are sorry to hear that you aren't seeing the rich, deep pigment you expected from our Midnight Mocha shade. Our Tattoo Studio Gel Pencils are formulated to be long-wearing and waterproof, which means the gel can sometimes create a thin protective seal on the tip if it hasn't been used for a few days. To get the smoothest color payoff, try gently "scribbling" the pencil on the back of your hand for a second to warm up the gel formula and break that surface seal; this should allow the creamy Mocha pigment to glide onto your lash line much more easily. Additionally, ensuring your eyelids are free of excess oils or heavy creams before application will help the waterproof formula grip the skin and show its true intensity. We appreciate you bringing this to our attention so we can help you get the most out of your eyeliner.
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
Good
Been using revlon’s eyeliner that is just like this, but not waterproof. This one is much better than the Revlon one. Not to mention you can’t find the Revlon one anywhere nobody will order it. This is a really nice eyeliner. It goes on smooth and it really doesn’t melt off like recline and other do. I love it. I will only buy this one from now on.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 November, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
- Skin type: Oily
Waterproof Where?
Made my eyes itchy, it smudged off immediately when I started sweating a bit on a hot day (I have oily skin). For a gel eyeliner it should be better and have stronger pigment. The Rimmel version of this is FAR superior and easier to apply with the smudger
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Great Product
This is my favorite eyeliner. Pigmintacion is great!
5 out of 5 stars
30 October, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
(no review title)
Long lasting
5 out of 5 stars
4 September, 2025
originally posted on maybelline.com
Amazing LINER
This liner is a LIFESAVER!!! i have had a scar on the back of my head since I was 12. I had brain surgery and have always loved short hair styles but could never wear them because my scar showed. This actully covers the scar and LASTS all day. I can now have a hair style I have always wanted thanks to YOU!!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
13 April, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Eye color: Hazel
My Fave
The absolute best eyeliner, easy to apply, no need to sharpen!! My fave
1 out of 5 stars
11 January, 2025
Allergic reaction
I was using a CoverGirl pencil that smudges too much so I bought this. My eyelids swelled and my eyes became very red. Sad, because I like how it looked and stayed.
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2025Verified purchase
- Skin concern: Sun damage, Redness, Aging, Blackheads, Uneven skin tone
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
Stays on all day
Easy application, bold look, and stays on!
3 out of 5 stars
24 October, 2024
- Skin type: Combination
- Hair color: Blonde
- Skin concern: Sensitivity
- Eye color: Blue
- Skin tone: Light
Not Grey
I was looking for a grey eyeliner, and the 20 midnight mocha looked like that in the pictures online, but the actual product packaging and product, when experienced live, is a decided light brown. The smudging brush is also more of an eraser than a blender. Still the color over all is nice. Just not what I was trying to buy.
1 reply from Maybelline Consumer Care team - 1 year ago
Hello there! We appreciate you reaching out about Maybelline Tattoo Studio Automatic Gel Pencil Waterproof Eyeliner. Your feedback is important to us. We are sorry to hear you did not get the results you had expected. Thank you for giving this product a try and we hope you continue to use our products with greater satisfaction.
5 out of 5 stars
7 September, 2024Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
- Eye color: Brown
Smooth, Dark, and lasting !
Best Eyeliner for it's $!!
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Blackheads, Aging, Pores, Dullness, Sensitivity, Uneven skin tone
- Hair color: Brunette
- Eye color: Green
Stays on great!
I was using revlon forever, but I think they changed it because it kept breaking. So I got this one and it is so great! I have been wearing eyeliner since the 90s, and this one is fantastic. It stays on all day at work, I work in a hot sweaty kitchen. I don't get racoon eyes, no need to reapply. Just perfect all day. I use the almay eye makeup every pads to take it off. In the purple container. Then I use a tissue to wipe that away and the rest of the makeup.
4 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2024Verified purchase
- Skin concern: Aging, Dark circles
- Hair color: Blonde
- Eye color: Green
- Skin type: Dry
- Skin tone: Light
Dries out quickly
It worked great at first but even using the cap on it every time it was quite dry.
4 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2024Verified purchase
Tattoo Eyeliner
Went on smoothly and stays on well no smudging
4 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Green
Dark & Velvety, but...
Dark & velvety, but this does not stay on my waterline more than an hour. For otherwise lining my eyes, it's fantastic. Just depends on what you're looking for.
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2024Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
- Skin tone: Medium
Maybelline Gel Liner
Black glides easily- smooth and sleek look. Brown is the opposite.