Paul Mitchell Awapuhi Original Shampoo - 10.14 fl oz: Moisturizing, For All Hair Types, Daily Use
$14.59 ($1.44/fluid ounce)See 1 deal for this item
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$14.59($1.44/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.6 out of 5 stars with 18 ratings
$13.99($1.38/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 39 ratings
$20.99
$5 Target GiftCard with $30 beauty products purchase
$15.99
$5 Target GiftCard with $30 beauty products purchase
$19.99 - $45.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 290 ratings
Frequently bought together
$15.59($1.54/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 431 ratings
$14.59($1.44/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.6 out of 5 stars with 18 ratings
Highly rated
$15.59($1.54/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 541 ratings
$8.99($0.30/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 203 ratings
$6.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1017 ratings
Guests also viewed
$15.59($1.54/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 431 ratings
$13.99($1.38/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 39 ratings
$14.59($1.44/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.6 out of 5 stars with 18 ratings
Highly rated
$15.59($1.54/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 541 ratings
$15.99
$5 Target GiftCard with $30 beauty products purchase
$15.99
$5 Target GiftCard with $30 beauty products purchase
Related Categories
Guests are saying
This shampoo has garnered a strong following for its ability to leave hair feeling clean, soft, and voluminous. Many guests appreciate its pleasant scent and moisturizing properties, making it a favorite for those with curly or fine hair. However, some guests have expressed concerns about recent formula changes leading to scalp irritation and dissatisfaction with the scent. Overall, it remains a beloved choice for many who seek effective hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 631 reviews
effectiveness: 2 out of 5
quality: 2.4 out of 5
value: 2 out of 5
20% would recommend
5 recommendations
1 out of 5 stars
16 March, 2026
originally posted on http://paulmitchell.com
Do not buy unless you want to be known as the stinky kid.
New formula sucks and stinks. Gives me a headache. Been using for over 20 years, not anymore.
1 out of 5 stars
14 March, 2026
originally posted on http://paulmitchell.com
After years of use will not purc again.
The change in scent is stomach turning. The chemical smell gives me a headache. Very unhappy.
5 out of 5 stars
23 February, 2026Verified purchase
(no review title)
Amazing! Smells good and nourishes my hair. Feeling full, clean, and healthy.
5 out of 5 stars
11 February, 2026
originally posted on http://paulmitchell.com
(no review title)
5
5 out of 5 stars
19 January, 2026
originally posted on http://paulmitchell.com
I have been using this for over 20 years!
I have very long, wavy/curly hair. I love this leave-in conditioner because it helps somewhat with the static cling that my hair gets in the winter time due to the use of dry heat. It also works as a great detangler for long hair.
3 out of 5 stars
31 December, 2025
originally posted on http://paulmitchell.com
(no review title)
3
1 out of 5 stars
3 December, 2025
originally posted on http://paulmitchell.com
Something has changed
I have been using PM Awapuhi shampoo for 30+ years. It is NOT the same as it used to be. This is extremely disappointing! I even went to a number of salons between Boston and Maine on my commute in search of the old formula. All I heard was the same thing from stylists who said their clients agreed. I am now in search of another brand, which is too bad, as are a lot of people to my understanding. It would be in PM's best interest to change this product back as sales are about to plummet as people cycle through their product.
1 out of 5 stars
22 November, 2025
This is an awful product.
It does not smell good and it truly dried out my hair. I other Paul Mitchell hair products but this I was not a fan at all. Worst part I was so excited to try. Like it as a present at Christmas excited. Ugggg.
2 out of 5 stars
2 November, 2025
originally posted on http://paulmitchell.com
Changed for the worse
I have used this shampoo since it first launched. More than the packaging has changed. My hair is one big rats nest after using it. So sad. It usedvto be a great product.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 October, 2025Verified purchase
Caused dandruff in less than 1 bottle
I changed to this brand hoping for repairing hair after another brand caused hair thinning. I have not even finished my first set and I have dandruff. I have always had hair to or past my waist, I have NEVER had dandruff in my 33 years.
5 out of 5 stars
23 October, 2025
originally posted on http://paulmitchell.com
Great shampoo
I like the fragrance of this shampoo the ingredients are good packaging is great can buy in different sizes lathers up good and very effective I live the Paul Mitchell products
5 out of 5 stars
19 October, 2025
originally posted on http://paulmitchell.com
My experience
Used it for many years
5 out of 5 stars
18 October, 2025
originally posted on http://paulmitchell.com
GTA
I've been using Paul Mitchell Awapuhi shampoo for over 20 years I will always buy and use this shampoo it is incredible the only thing is it smelled better 10 years ago I do not know what changed that awesome smell but still does a great job at caring for the hair.
1 out of 5 stars
17 October, 2025
originally posted on http://paulmitchell.com
Awful
I have been using this product for years. This new bottle design is awful. The shampoo leaks out and the plastic wrapper peals. In addition the shampoo formula is not the same. Bring back the old formula and bottle.
1 out of 5 stars
5 October, 2025
originally posted on http://paulmitchell.com
Very Disappointed
I'm a very disappointed long time customer. I'm not sure why you are trying to pass this off as the same formula but it is not the same! I have an old bottle and the ingredients are different. Some of the natural ingredients are no longer there and what has been added is making my scalp itch.
1 out of 5 stars
1 October, 2025
originally posted on http://paulmitchell.com
6 LITERS OF REGRET
Loved this shampoo. Bought 6 liters while on sale at cosmoprof in the new brown bottle. Makes my hair look greasy. Hate it can't figure out what to do with 6 liters of this mess. It's a new look alright, but it certainly isn't fresh.
5 out of 5 stars
29 September, 2025
originally posted on http://paulmitchell.com
(no review title)
5
5 out of 5 stars
27 September, 2025
originally posted on http://paulmitchell.com
(no review title)
5
1 out of 5 stars
16 September, 2025
originally posted on http://paulmitchell.com
do not buy
This conditioner is pointless, using it with the shampoo made no difference
5 out of 5 stars
9 September, 2025
originally posted on http://paulmitchell.com
Perfect
This shampoo is the best I've used in my entire life, my hair is not greasy the next day and it does not weigh down my curls it smells amazing I use it with the detangler conditioner. It is the perfect combo!