$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Human-safe
- Fragrance-free
- No harmful preservatives, endocrine disruptors or ethoxylated alcohols
- High-performing plant & mineral-based formula that’s safe for sensitive skin and yet tough on dirt and grime
- Versatile & effective Concentrate tackles surfaces, bathrooms, grout, carpets, and even tough stains, replacing virtually every cleaner in your home
- Sustainable & Cost-Effective Refill System: Designed to reduce waste, this 8-ounce plastic bottle of Concentrate makes 6 All-Purpose Cleaners, or 3 Bathroom Cleaners, or 5 Stain Removers. Just add water to Branch Basics bottles (sold separately) for safe cleaning made simple.
- Made Safe Certified and Leaping Bunny Certified
Description
Simplify your cleaning routine with sustainable, human-safe products.
Branch Basics Concentrate is your all-in-one solution for a healthier, cleaner home. Made from plant and mineral-based ingredients, this concentrated product replaces virtually every cleaner in your home. One bottle creates multiple cleaners (All-Purpose, Bathroom, and Stain-Remover bottles sold separately), tackling countertops, grease, bathrooms, and tough stains with ease. Designed as part of a sustainable refill system, it reduces waste and saves money by refilling Branch Basics spray bottles. Tough on grime yet gentle on sensitive skin, it’s free from harmful chemicals like bleach, ammonia, fragrances, and dyes.
How to use directions:
This Concentrate allows you to refill all of our Branch Basics spray bottles. Simply follow the fill lines as indicated on Branch Basics bottles (sold separately) and start cleaning!
Concentrated: Product contains less water through concentrates or powders to minimize packaging and water use.
Branch Basics Concentrate is your all-in-one solution for a healthier, cleaner home. Made from plant and mineral-based ingredients, this concentrated product replaces virtually every cleaner in your home. One bottle creates multiple cleaners (All-Purpose, Bathroom, and Stain-Remover bottles sold separately), tackling countertops, grease, bathrooms, and tough stains with ease. Designed as part of a sustainable refill system, it reduces waste and saves money by refilling Branch Basics spray bottles. Tough on grime yet gentle on sensitive skin, it’s free from harmful chemicals like bleach, ammonia, fragrances, and dyes.
How to use directions:
This Concentrate allows you to refill all of our Branch Basics spray bottles. Simply follow the fill lines as indicated on Branch Basics bottles (sold separately) and start cleaning!
Concentrated: Product contains less water through concentrates or powders to minimize packaging and water use.
Scent: Unscented
Health Facts: No Fragrance Added, Phosphate-Free, Sulfate-Free, Phthalate-Free, Paraben-Free
Product Warning: Keep out of reach of children, keep out of reach of animals
Product Form: Concentrate (Mix With Water)
Sustainability Claims: Biodegradable, Plant-Based, Cruelty-Free
Recommended Surface Application: Multi-Surface
Product Results: Cleaner
Recommended Product Application: Countertops, Coffee Equipment, Bath Tub, Cooktops, Multipurpose
TCIN: 93319105
UPC: 850064740134
Item Number (DPCI): 003-02-0961
Origin: Made in the USA and Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
purified water, decyl glucoside, coco-glucoside, organic chamomilla recutita (matricaria) flower extract, sodium citrate, sodium bicarbonate, sodium gluconate
Allergens & Warnings:
CAUTION: EYE IRRITANT. CONTAINS SURFACTANTS. KEEP OUT OF REACH OF CHILDREN. If eye contact, flush with water. If swalowed, drink water and contact a physician.Shipping details
Estimated ship dimensions: 5.9 inches length x 2.2 inches width x 1.9 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use Branch Basics Concentrate to wash dishes, do laundry, and as hand soap? All from the same concentrate? Does it come with instructions on how to make for the different uses mentioned above?
submitted by Zee - 4 days ago
A: Hi there. Yes, you can use the Branch Basics Concentrate for dishes, laundry and use it as a foaming hand soap. Please check out our User Guide, which includes instructions on how to clean just about every surface in your home with Branch Basics. Dilution ratios are on page 6. Please reach out to the Branch Basics customer support team with any other questions. https://cdn.shopify.com/s/files/1/0410/9100/6628/files/BranchBasics_UserGuide_f2e068c1-6370-47b4-9990-5e07bede77e4.pdf?v=1722442688
submitted byBranch Basics Team - 3 days agoBrand expert
Q: Do you need to rinse surface after cleaning?
submitted by Suzy - 6 days ago
A: Hi Suzy. Great question! You can spray Branch Basics on a surface and then wipe it clean with either a dry or damp cloth. Please reach out with any other questions.
submitted byBranch Basics Team - 5 days agoBrand expert
Q: Confused, so the dillution ratio is different from the original from web w/ intro of Sodium Gluconate. So if we have the BB glass bottles that have indentation level marks do those still apply?
submitted by RudeA - 6 days ago
A: Good question. The dilution ratios have not changed. The sodium gluconate is a chelator, anti-redeposition agent and corrosion inhibitor. It is derived from glucose. You can continue to use your glass bottles and follow the fill lines. Please reach out to our customer support team with any questions. THANK YOU for using Branch Basics!
submitted byBranch Basics Team - 5 days agoBrand expert
Q: Is this the same concentrate as what is sold online? If so, could it be used to refill the Laundry Detergent bottles?
submitted by K - 9 days ago
A: Hi there. Yes, the Concentrate is the same at Target as we sell online. You can certainly use it to refill your Laundry Bottle. The dilution for laundry is 1 part Concentrate to 2 parts water. Please reach out with any other questions!
submitted byBranch Basics Team - 9 days agoBrand expert
Q: I noticed that the concentrate sold at Target has Sodium Gluconate vs the concentrate sold on the BB website has Sodium Phytate. What is the difference, and why is a different ingredient used?
submitted by Tracey - 15 days ago
A: Great question! The formula is the same. Rest assured, what you buy at Target is the same safe, high quality formula that you buy directly from the Branch Basics site. When we prepared our labels for Target, we learned that the ingredient list we had been using needed to change when water is pulled out of the individual ingredients. Thus, a slight change in order. Please also note, the Sodium Phytate has been removed from the Target formula and replaced with Sodium Gluconate. This is an environmental improvement that will go into effect with all of our formulas soon! The Sodium Gluconate in our Branch Basics products at Target is a chelator, anti-redeposition agent and corrosion inhibitor. It is derived from glucose.
submitted byBranch Basics Team - 15 days agoBrand expert
Q: Does this mean all cleaners contain the same ingredients, just different concentrations?
submitted by mcktom - 17 days ago
A: You got it! Yes, each bottle uses the same Concentrate, but in different dilution ratios with water. Please reach out with any other questions!
submitted byBranch Basics Team - 16 days agoBrand expert
Q: Is the potency the same as Branch Basics Concentrate from their website? Can I use this with my existing bottles?
submitted by Brooke R - 23 days ago
A: Yes, the Concentrate is the same that we sell through our site, so you can use it with your existing bottles. Please reach out with any other questions. THANK YOU for using Branch Basics!
submitted byBranch Basics Team - 23 days agoBrand expert
Branch Basics: Human-Safe Cleaning Collection
About the collection
The Branch Basics collection is your go-to solution for powerful, human-safe cleaning. Made with plant and mineral-based ingredients, our fragrance-free products deliver a deep clean without harsh chemicals. From everyday messes to tough stains, our versatile formula works on surfaces, bathrooms, laundry, and more. Designed as part of a sustainable refill system using one Concentrate, simply refill your Branch Basics bottles to reduce waste while maintaining a safer, healthier home. Clean without compromise with Branch Basics. All items are sold separately.
Frequently Bought Together
$6.79 - $19.99
$15 Target GiftCard with $50 select household essentials on select items
Guests also viewed
$6.99($0.10/count)
$15 Target GiftCard with $50 select household essentials
4.1 out of 5 stars with 1118 ratings
$2.29($0.11/ounce)
$15 Target GiftCard with $50 select household essentials
4.7 out of 5 stars with 1653 ratings
$4.99($0.22/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.6 out of 5 stars with 1140 ratings
$5.99($0.09/count)
$15 Target GiftCard with $50 select household essentials
4.7 out of 5 stars with 977 ratings
$10.99($0.69/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.9 out of 5 stars with 1376 ratings
$6.99($0.09/count)
$15 Target GiftCard with $50 select household essentials
4.7 out of 5 stars with 933 ratings
Discover more options
$7.49($0.23/fluid ounce)
$15 Target GiftCard with $50 select household essentials
$7.49($0.23/fluid ounce)
$15 Target GiftCard with $50 select household essentials
5 out of 5 stars with 1 ratings
$4.89
$15 Target GiftCard with $50 select household essentials
4.3 out of 5 stars with 10 ratings
$7.89($0.25/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.9 out of 5 stars with 317 ratings
$4.89($0.31/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.5 out of 5 stars with 4 ratings
$7.89($0.25/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.8 out of 5 stars with 540 ratings
Related Categories
- All-Purpose Cleaners
- Kitchen Cleaners
- Cleaning Wipes
- Clorox & Glad Essentials
- Halloween Care Package
- Clorox & Glad
4.9 out of 5 stars with 4311 reviews
100% would recommend
16 recommendations
Finally, a nontoxic cleaner with power!
5 out of 5 stars
Thumbs up graphic, would recommend
Guthrie - 2 days ago, Verified purchaser
No paid promotion here, just a rave review from a woman that has literally tried every cleaning product known to mankind. I would like to think of myself as the pickiest person I know, so you can trust me or don’t when I say that this is safe on everything, my greasy wooden cabinets, our nasty work truck, animal pee stains, you name it, this product is freaking melting it off without the scents that make me literally pass out! You win, Branch Basics. Hands down.
Cannot recommend this enough to
5 out of 5 stars
Janine M. - 7 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Cannot recommend this enough to all my family and friends! When they see how beautifully it cleans and leaves my house- they always ask about it. 3 years ago when I first bought my first kit, was the last time I ever used anything other than branch basics to clean my entire house!
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Maggie - 8 days ago, Verified purchaser
Got this 8oz while I wait for my subscription bottle. Refilled exactly 3 bottles.
Love this all-purpose concentrate! It
5 out of 5 stars
SHASTA K. - 8 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Love this all-purpose concentrate! It is so convenient to have one product for every use! I use the concentrate with Oxygen Boost to get stains out of clothing, even oil stains. I appreciate that it is non-toxic and quite effective. Having the concentrate on hand makes it easy to mix up more of what I need and keep on with my day.
The best stuff!! Love it
5 out of 5 stars
Dzenita C. - 8 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] The best stuff!! Love it and so easy to use. Also lasts sooo long.
Love the simplicity!
5 out of 5 stars
Hope S. - 9 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Love the simplicity!
Always a fan!
5 out of 5 stars
Leigh K. - 9 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Always a fan!
Love this product! I switched
5 out of 5 stars
Mary C. - 10 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Love this product! I switched to this safer cleaning alternative after two bouts with cancer and have been pleased with the cleaning results. All of these products offer an alternative to harsh chemical cleansers and the concentrate saves me money. Thank you for healthy choices !
I've been using this for
5 out of 5 stars
Catherine H. - 10 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] I've been using this for years and recommend it to everyone!
I absolutely love the all-purpose
5 out of 5 stars
Joanna S. - 11 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] I absolutely love the all-purpose cleaner! It is so great for van life as every little bit of storage space counts and I can genuinely use it for anything & everything that needs cleaning in the van! Feels good to finally have a non-tox cleaner in our living space that works well and we can trust :)
Love it!!!
5 out of 5 stars
Faith J. - 11 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Love it!!!
I am enjoying this product!
5 out of 5 stars
Natalie R. - 11 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] I am enjoying this product! I use it as a bathroom cleaner and all purpose spray. It doesn't leave a sticky residue and cleans things nicely! Would recommend this!
I use the All Purpose
5 out of 5 stars
Amanda S. - 12 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] I use the All Purpose concentrate on EVERYTHING. It truly can tackle nearly any job from cleaning sinks, to laundry, to washing vegetables. It is important to me that the cleaning products in our home are safe, especially for our children. This product is not only safe, but also extremely effective.
So versatile and actually works!
5 out of 5 stars
Faith E. - 12 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] So versatile and actually works! Recently used it to scrub a seriously dirty bathroom floor and it came out shining!
Absolutely love this stuff!
5 out of 5 stars
Kayla H. - 13 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Absolutely love this stuff!
Wonderful cleaning agent! AND its
5 out of 5 stars
Tara B. - 15 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Wonderful cleaning agent! AND its natural and non toxic
I absolutely love Branch Basics!
5 out of 5 stars
Jessica S. - 15 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] I absolutely love Branch Basics! I’ve tried so many cleaners over the years, but nothing compares to the peace of mind I get using your products. Knowing that I’m cleaning my home without harsh chemicals—and that it’s safe for my family and pets—is such a relief. The Concentrate is incredibly versatile. I use it for everything: kitchen counters, bathrooms, windows, laundry, and even hand soap. It cleans thoroughly and leaves no residue or overpowering scent. I also appreciate the thoughtful packaging and refillable bottles—it feels good to support a company that values sustainability. Branch Basics has completely changed the way I think about cleaning. I feel like I’m making a healthier choice every time I use it. Highly recommend to anyone looking to simplify and detox their cleaning routine!
I am extremely happy with
5 out of 5 stars
Janneritza P. - 15 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] I am extremely happy with the products
Love the products! Both effective
5 out of 5 stars
Zoe S. - 15 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Love the products! Both effective and clean! Safe for my family!
Best laundry detergent and multi-purpose
5 out of 5 stars
Amber J. - 16 days ago
originally posted on Branch Basics
[This review was collected as part of a promotion.] Best laundry detergent and multi-purpose cleaner!