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Roe Wellness Baby Mineral Sunscreen Lotion for Sensitive Skin & All Ages with 19% Zinc Oxide, Water Resistant, Fragrance Dye Free - SPF 30 - 1.7oz - 2 of 4Roe Wellness Baby Mineral Sunscreen Lotion for Sensitive Skin & All Ages with 19% Zinc Oxide, Water Resistant, Fragrance Dye Free - SPF 30 - 1.7oz - 3 of 4Roe Wellness Baby Mineral Sunscreen Lotion for Sensitive Skin & All Ages with 19% Zinc Oxide, Water Resistant, Fragrance Dye Free - SPF 30 - 1.7oz - 4 of 4
Roe Wellness Baby Mineral Sunscreen Lotion for Sensitive Skin & All Ages with 19% Zinc Oxide, Water Resistant, Fragrance Dye Free - SPF 30 - 1.7oz - 1 of 4

Roe Wellness Baby Mineral Sunscreen Lotion for Sensitive Skin & All Ages with 19% Zinc Oxide, Water Resistant, Fragrance Dye Free - SPF 30 - 1.7oz

$24.99 ($14.70/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Broad-spectrum SPF 30 protection
  • Powered by 19% zinc oxide to shield skin from UVA and UVB rays
  • Mineral sunscreen that will not leave a white residue
  • Lightweight lotion that applies smoothly and comfortably
  • Hydrating coconut- and olive-derived ingredients to lock in moisture and keep skin soft
  • Gentle and safe for sensitive skin
  • Suitable for individuals 6 months and older
  • Made without fragrance, dyes, gluten, or common irritants
  • Vegan and reef-safe

Description

Roe Wellness SPF 30 Mineral Sunscreen is a lightweight, non-greasy formula designed for daily use on even the most sensitive skin. Powered by 19% zinc oxide, it provides broad-spectrum protection against UVA and UVB rays while forming a breathable barrier that helps shield skin from sun damage. The mineral-based formula glides on smoothly without leaving a white cast, thanks to skin-conditioning ingredients like cocoglycerides and ethylhexyl olivate. These coconut- and olive-derived ingredients help lock in hydration while keeping the skin soft and comfortable, without leaving an oily residue. Fragrance-free, gluten-free, vegan, and made without dyes or common irritants, it's a clean, gentle choice for babies, toddlers, and even adults.

Suggested Use:
After applying all other skincare products, apply the sunscreen to clean dry skin. For best protection, reapply every two hours or as needed during prolonged sun exposure to maintain effectiveness.

Ingredients:
Active:
Zinc Oxide-19%
Inactive:
Water, Ethylhexyl Olivate, Dimethicone, C9-12 Alkane, Cocoglycerides, Hydroxyethyl Dimethicone Laurate, Pentylene Glycol, Butyloctyl Salicylate, Glycerin, Jojoba Esters, Pyrus Malus (Apple) Fruit Extract, Polymethylsilsesquioxane, *Diheptyl Succinate, Disteardimonium Hectorite, Squalane, Phenoxyethanol, Sodium Chloride, Polyhydroxystearic Acid, Trihydroxystearin, Triethyl Citrate, Hydroxyacetophenone, Dipotassium Glycyrrhizate, Sodium Citrate, Beta Vulgaris (Beet) Root Extract, Fructooligosaccharides, Tetrasodium Glutamate Diacetate, Sodium Dehydroacetate, Capryloyl Glycerin/Sebacic Acid Copolymer, Glycine Soja (Soybean) Seed Extract
* – 1% line

About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.

Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Scent: Unscented
Health Facts: Vegan, Sulfate-Free, No Fragrance Added, Paraben-Free, Mineral-Based
Product Form: Lotion
Active Ingredient(s): Zinc Oxide 19%
Sustainability Claims: Cruelty-Free
Includes: Face Sunscreen, Sunscreen
Package Quantity: 1
Beauty Purpose: Sun Protection
Net weight: 1.7 Ounces
SPF: 30
Features: Broad Spectrum Protection, Safe to Use On Sensitive Skin, Pediatrician Tested
TCIN: 94724871
UPC: 195893225903
Item Number (DPCI): 007-08-4803
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide' '19.0%

Purpose

Sunscreen

Uses

Uses: Helps prevent sunburn. Higher SPF gives more sunburn protection.

Directions

Directions: Apply liberally 15 minutes before sun or water exposure, Immediately after towel drying, At least every 2 hours, Children under 6 months: Ask a doctor.

Other information

Other Information: Sun alert: Limiting sun exposure, wearing protective clothing, using sunscreens may reduce the risks of skin aging, skin cancer, and other harmful effects of the sun.

Inactive ingredients

water, ethylhexyl olivate, dimethicone, c9-12 alkane, cocoglycerides, hydroxyethyl dimethicone laurate, pentylene glycol, butyloctyl salicylate, glycerin, jojoba esters, pyrus malus (apple) fruit extract, polymethylsilsesquioxane, squalane, dipotassium glycyrrhizate, beta vulgaris (beet) root extract, fructooligosaccharides, glycine soja (soybean) seed extract diheptyl succinate, disteardimonium hectorite, phenoxyethanol, sodium chloride, polyhydroxystearic acid, trihydroxystearin, triethyl citrate, hydroxyacetophenone, sodium citrate, tetrasodium glutamate diacetate, sodium dehydroacetate, capryloyl glycerin/sebacic acid copolymer

Shipping details

Estimated ship dimensions: 4.7 inches length x 2.2 inches width x 1.2 inches height
Estimated ship weight: 0.55 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the active ingredient in this sunscreen?

submitted by AI Shopping Assistant - 10 days ago
  • A: The active ingredient is 19% zinc oxide, providing effective sun protection.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: Does this sunscreen leave a white residue on the skin?

submitted by AI Shopping Assistant - 10 days ago
  • A: No, the mineral formula glides on smoothly without leaving a white cast.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: Are there any common irritants in this product?

submitted by AI Shopping Assistant - 10 days ago
  • A: No, it is made without common irritants, fragrances, or dyes, ensuring a gentle formula.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: Is this sunscreen suitable for babies and toddlers?

submitted by AI Shopping Assistant - 10 days ago
  • A: Yes, it is safe for individuals 6 months and older, including babies and toddlers.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: What skin types is this sunscreen designed for?

submitted by AI Shopping Assistant - 10 days ago
  • A: It is designed for sensitive skin and is gentle enough for all ages.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

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Guests are saying

This mineral sunscreen is highly praised for its smooth application, lightweight feel, and effectiveness in protecting sensitive skin from sunburn. Guests appreciate that it leaves no white cast and is suitable for both children and adults. However, some concerns arise regarding the packaging, particularly the pump, which can be finicky and difficult to use. Overall, it is a favorite among families looking for a reliable and gentle sunscreen option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 211 reviews
    57% would recommend
    7 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 May, 2026

    Includes hidden chemical sunscreen.

    This "mineral sunscreen" is NOT purely mineral. It includes butyloctyl salicylate which is a chemical sunscreen that doesn't have to be listed as one because it never got official FDA approval. It's basically identical to octisalate. If I wanted a chemical or combo sunscreen, that would be fine. But this is specifically being advertised as a mineral sunscreen for use on babies. If you're pregnant or planning to use this on a small infant, you know that doctors say to avoid chemical sunscreens. So this feels like a mean trick.
    1 reply from Roe Wellness team - 12 days ago
    Thank you for sharing your feedback. Transparency is extremely important to us, and we’d like to provide some additional context regarding our SPF 30 Mineral Sunscreen. Zinc Oxide is the sole active sunscreen ingredient in our formula and is what provides the mineral UV protection in the product. Butyloctyl Salicylate is used as an inactive ingredient within the formula to help with texture, spreadability, and overall cosmetic performance of the sunscreen. We understand that some customers prefer to avoid certain inactive ingredients, and we always encourage reviewing the full ingredient list to determine what feels best for you and your family. Our products are formulated with gentle ingredients and were created with families and sensitive skin in mind 🤍
    M
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026Verified purchase

    Not enough product

    Love the product and the fact that it leaves no white cast or sticky feeling. Hate the large price for such a small amount of product. Ran out within a couples weeks of use on only one child.
    dc
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on www.roewellness.com

    Love

    [This review was collected as part of a promotion.] Great sunscreen
    Cami K.
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on www.roewellness.com

    We’ve been using Roe Wellness

    [This review was collected as part of a promotion.] We’ve been using Roe Wellness for a few years now and we absolutely love it! It’s so gently on my children’s face and it keeps their skin from sunburn so well!
    Gerity
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on www.roewellness.com

    Sunscreen with a smell - so kid friendly

    [This review was collected as part of a promotion.] Absolutely love this sunscreen, it’s easy and smooth to apply without leaving a white mask and love that it doesn’t have a strong smell
    Chelsey T.
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    15 April, 2026Verified purchase

    (no review title)

    Love the actual sunscreen, hate the packaging. After 2 days of use it was not wanting to come out
    Kailyn
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 March, 2026Verified purchase

    Good product, horrible container

    Great product but had to lower rating for the pump. I was hopeful for this kind of product to work with a pump but this one just doesn’t. Stopped working after just a few pumps. Have to unscrew now, it’s annoying. And the container is not flimsy so it’s unfortunate.
    1 reply from Roe Wellness team - 3 months ago
    Thank you for sharing your feedback. We’re so glad to hear you’re enjoying the product, and we’re sorry to hear the pump hasn’t been working as expected. In some cases, the tube inside the bottle may become slightly disconnected or an air pocket can form. We recommend checking that the tube is securely attached to the pump. If needed, you can also remove the pump and run warm water through it to clear any potential clog, then reassemble and try again. Gently shaking the bottle can also help if an air pocket formed. If the issue continues, please reach out to our team at hello@roewellness.com and we’d be happy to help!
    Mer
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 February, 2026
    originally posted on www.roewellness.com

    You will love it!

    [This review was collected as part of a promotion.] I absolutely love this mineral sunscreen from From Row. I’ve purchased it multiple times because it’s one of those products I never want to be without. I keep one in my purse, one in the diaper bag, and one in the car so I’m always covered. It goes on smoothly, doesn’t feel greasy or heavy, and gives me peace of mind knowing it’s a mineral formula. Perfect for busy days, kids, and constant sun exposure this is a staple in our everyday routine :sunny:️:u1F90D:
    Lacie
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025
    originally posted on www.roewellness.com

    My FAV products for my boys

    [This review was collected as part of a promotion.] I have tried ALOT of sunscreens and this has been by far my favorite! I also love the body wash and have been using it for years! Love that I can trust it is safe to use for my boys!
    Alexandra a.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2025

    Great for all ages

    I use this for my newborn plus myself and husband. It goes on well and doesn’t leave our faces white
    Hattie
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2025

    Family staple

    This is the best zinc sunscreen! It doesn’t turn your skin white at all yet the performance is incredible!! We use this for the whole family! It’s not greasy, heavy or sticky. It’s just perfect! We always keep this in stock at our home. It’s a staple.
    madisoncasey
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2025

    Perfect for the whole fam

    I use this on all of my kids (ages 2-10) as well as myself and it's amazing. No greasy feeling, white cast, or sunburns. Love it so much
    Danielle
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    8 August, 2025
    originally posted on www.roewellness.com

    Amazing sunscreen

    [This review was collected as part of a promotion.] This is the perfect sunscreen for my baby. It fits in the diaper bag, rubs on smoothly and protects her skin from burning.
    Rebekah D.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 August, 2025
    originally posted on www.roewellness.com

    Incredible

    [This review was collected as part of a promotion.] Won’t use anything else! This sunscreen is a must have!
    Meaghan
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 August, 2025
    originally posted on www.roewellness.com

    Love this sunscreen!

    [This review was collected as part of a promotion.] Easy to blend in, use it for both baby and myself! Thank you for making a product I feel safe to apply to everyone in our family!
    Francesca G.
    Did you find this review helpful?
    2 out of 5 stars
    23 July, 2025
    originally posted on www.roewellness.com

    Great sunscreen, horrible packaging

    Loved the sunscreen, but the pump is horrible. It broke within one use and there’s really no way to get the product out without it. Huge bummer.
    Cassie
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    9 July, 2025
    originally posted on www.roewellness.com

    The best SPF!

    [This review was collected as part of a promotion.] It blends so easy, doesn’t leave a white cast. No strong sunscreen smell and doesn’t leave skin feeling oily. It’s a family favorite that we have been buying for the last 3 years. Just wish they had a bigger bottle!
    Jessica B.
    Did you find this review helpful?
    4 out of 5 stars
    7 July, 2025
    originally posted on www.roewellness.com

    Love this spf

    [This review was collected as part of a promotion.] Absolutely love this spf for my kids. It blends in so easy and does not leave a white cast. My only issue with it was the bottle - on my first use the pump just stopped working and I have to try and scrape the lotion out with a stick. Other than that I would buy this again
    Jeanette C.
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    11 June, 2025
    originally posted on www.roewellness.com

    Pump bottle doesn’t work great :(

    Love the product but the tubing for the pump is to small and the sunscreen is to thick to come out I’m not even able to pump it I can’t get it out without pumping either. .
    Alex
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 May, 2025
    originally posted on www.roewellness.com

    Love love love!

    [This review was collected as part of a promotion.] Absolutely love this! As a mom of three, I always want to protect my kids in the sun. This is quick and easy and so good in the craziness. Would totally order this for sun protection!
    Sloane P.
    Did you find this review helpful?

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