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BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 2 of 4BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 3 of 4BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 4 of 4
BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 1 of 4

BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - Black

$17.99
ColorBlack

In Stock

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At a glance

About this item

Highlights

  • Cover roots and thinning patches in seconds
  • Water-resistant formula lasts up to 24 hours
  • Comes with a dual-ended brush for precise application
  • Infused with squalane for a natural, seamless finish
  • Dermatologist tested and safe for all hair types
  • Easy to wash out with shampoo, non-staining

Description

BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.

Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071138
UPC: 860012480937
Item Number (DPCI): 063-01-9745
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: ci 77499 (iron oxide), ci 77492 (iron oxide), ci 77491 (iron oxide), ci 77266 (d&c black no. 2).

Allergens & Warnings:

WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.

Shipping details

Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product animal cruelty-free?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, the root touch up powder is labeled as cruelty-free, ensuring no animal testing.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How long does the application process take?

submitted by AI Shopping Assistant - 2 months ago

  • A: The processing time for applying the powder is approximately five seconds, making it quick and efficient.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types can use this root touch up powder?

submitted by AI Shopping Assistant - 2 months ago

  • A: This product is suitable for all hair types, providing versatile coverage for everyone.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is included with the root touch up powder?

submitted by AI Shopping Assistant - 2 months ago

  • A: The product includes an applicator for easy and precise application of the powder.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main use of this product?

submitted by AI Shopping Assistant - 2 months ago

  • A: The powder is designed for temporary hair coloring, specifically to cover thinning hair and grays.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Can this be used on hair that is going through chemo treatments?

submitted by Mustang - 4 months ago

  • A: Best to check with your oncologist. I used a similar powder product on a relative’s cap hair when he was going through chemo. Cap hair is what hair shows when you wear a baseball cap, a cap that has a full back. So his sideburns and about an inch of hair on the back of his head. Just very lightly to be extra careful. But it did make a difference in appearance.

    submitted bySuz - 4 months ago

Q: If it is water resistant how do you wash the product off?

submitted by Bea - 1 year ago

  • A: It states that it washes off with shampoo

    submitted byTeri - 11 months ago

Q: Does this product transfer to your hands when you run them through your hair throughout the day?

submitted by BAM - 1 month ago

Q: Is the blonde platinum for covering gray and matching blonde

submitted by TL - 2 months ago

Q: Is this cruelty free?

submitted by Jp - 3 months ago
See all questions (16)

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Guests are saying

This product has garnered positive feedback for its impressive coverage and ease of use, making it a go-to solution for guests looking to conceal thinning hair and gray roots. Many appreciate its natural look and the variety of shades available, although some have noted the need for additional color options. The applicator design has received mixed reviews, with suggestions for improvement. Overall, it serves as a confidence booster for those dealing with hair loss or graying.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 954 reviews
    effectiveness: 3.56 out of 5
    quality: 3.52 out of 5
    value: 3.4 out of 5
    60% would recommend
    30 recommendations
    1 out of 5 stars
    25 May, 2026Verified purchase

    (no review title)

    Color is off and doesn’t correspond to the color on container. Dark blonde was an odd light brassy color. Barely lasts the day. Definitely not over night.
    ISO pure products
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    Lasts so long

    Works great generally to cover less hair and white hairs. Stays on a while and doesn’t easily rub off. Only took one star off because the sponge doesn’t last the whole container and breaks off. Need to sell extra sponges with it
    Mshop423
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on BOLDIFY
    Image

    Works as promised

    [This review was collected as part of a promotion.] Once I figured out that the cover had a hinge, I found the powder adequately covered the places where my scalp shows-- at the part line and a spot in the back of my hair where a cowlick exposes a small patch of pink scalp. Seriously, it took me an embarrassing amount of time to figure out how to get the product open.
    Natalie B.
    Did you find this review helpful?
    1 out of 5 stars
    22 May, 2026
    originally posted on BOLDIFY
    Image

    Color too brassy.

    [This review was collected as part of a promotion.] Unfortunately, the product doesn't work for me. The light brown color I ordered has too warm (brassy) of a hue to it.
    Kristen L.
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on BOLDIFY
    Image

    White Hairline Powder

    [This review was collected as part of a promotion.] Works wonder covering my part line on my white hair. Just what I was looking for.
    Janet O.
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on BOLDIFY
    Image

    Thin Hairs

    [This review was collected as part of a promotion.] Made me feel better about the thinness. I got the wrong color, but it works.
    Deb G.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on BOLDIFY
    Image

    Love this powder!

    [This review was collected as part of a promotion.] This stuff is great!! Covers up my pink scalp and gives me more confidence.
    Rachel R.
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on BOLDIFY
    Image

    review

    [This review was collected as part of a promotion.] loved the product and would definitely recommend it
    margie p.
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on BOLDIFY
    Image

    Oh My Word!!! What a product!!!

    [This review was collected as part of a promotion.] I actually bought this product to try on my son's thinning hair. Let me tell youuuu.!!!! I was so surprised it actually worked. It filled in all the bald spots and gave his hair texture. It looked fuller and we immediately saw the difference. For a temporary fix it was worth the money. I will definitely recommend and buy Boldify Hairline Powder again.
    Marilyn M.
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on BOLDIFY
    Image

    Perfect

    [This review was collected as part of a promotion.] Great cover up of grays helps to also fill in the thinner spots in my hair.
    Sarah M.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 May, 2026Verified purchase

    (no review title)

    Gat it open box
    Mustafa
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 May, 2026Verified purchase

    Don't waste your time and money

    I purchased light blonde and blonde. They did not work for me.
    Janet
    Did you find this review helpful?
    4 out of 5 stars
    16 May, 2026
    originally posted on BOLDIFY
    Image

    Works good

    [This review was collected as part of a promotion.] It covers my bald spot. The only thing is there’s ‘not much powder in the container.. it may not last me that long if I use everyday.
    Leila s.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on BOLDIFY
    Image

    Good product

    [This review was collected as part of a promotion.] Covers thinning hair areas successfully the day after shampoo. Stays well until next wash. Using product over a year now. Pleased with results.
    Martha J.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on BOLDIFY
    Image

    Boldify

    [This review was collected as part of a promotion.] Love this product! Lasts and doesn’t make my hair feel tacky or chalky.
    nicole c.
    Did you find this review helpful?
    1 out of 5 stars
    13 May, 2026
    originally posted on BOLDIFY
    Image

    Disappointed

    [This review was collected as part of a promotion.] I've been using this product for the past couple of years. Always been amazed with it. Unfortunately, this last purchase, the color did not color. I tried my old product in the same color and it was still amazing. Very disappointing
    Cody R. C.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 May, 2026Verified purchase

    Looks So Natural

    I absolutely love this product, and compared to similar products on the market, the price is such a great value. I'm 67 and have some gray hair and some thinning at my temples, so when I wear my hair back, this product covers the gray and fills in the areas of thinning hair. The sponge applicator is the best part of this product because it allows you to control the amount of product you apply so it looks very natural. The reason why I didn't give 5 stars, because the cap is sooo difficult to get off. Every time I go to use this product, I fight trying to pop the cap. I don't know why the maker made the top so difficult to get off. It's not a liquid, it's a powder, so the cap doesn't have to be that tight.
    PalmBeach
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    12 May, 2026
    originally posted on BOLDIFY
    Image

    Hairline Powder

    [This review was collected as part of a promotion.] It covers .... Not as easy to apply as portrayed in the videos. Does not seem to go on evenly. Ok but not the best. A spray version might work much better.
    Judy M.
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on BOLDIFY
    Image

    Best ever

    [This review was collected as part of a promotion.] Only root cover up product I will use. It covers gray amazing between colors
    Lori Y.
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on BOLDIFY
    Image

    Great product

    [This review was collected as part of a promotion.] I love this product! I’ve tried everything ! This is the only product I feel comfortable with using!! The only thing is the brush I received is not the four in one. It only has top and bottom and does not come apart. I was looking forward to receiving that brush..
    Sheree J.
    Did you find this review helpful?

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