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Made by Dentists Kids Shark Fluoride Anticavity Toothpaste - Watermelon - 4.2oz: Sulfate-Free, Artificial Color-Free - 2 of 4Made by Dentists Kids Shark Fluoride Anticavity Toothpaste - Watermelon - 4.2oz: Sulfate-Free, Artificial Color-Free - 3 of 4Made by Dentists Kids Shark Fluoride Anticavity Toothpaste - Watermelon - 4.2oz: Sulfate-Free, Artificial Color-Free - 4 of 4
Made by Dentists Kids Shark Fluoride Anticavity Toothpaste - Watermelon - 4.2oz: Sulfate-Free, Artificial Color-Free - 1 of 4

Made by Dentists Kids Shark Fluoride Anticavity Toothpaste - Watermelon - 4.2oz: Sulfate-Free, Artificial Color-Free

$4.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • WHAT YOU'LL GET: Yummy watermelon-flavored toothpaste that kids will actually want to brush with, made with natural flavors and no artificial dyes.
  • CAVITY-FIGHTING HERO: Packed with Sodium Fluoride to keep little teeth strong and happy.
  • PLANET-FRIENDLY PACKAGING: Comes in a recyclable tube made with 50% recycled materials.
  • NOTHING NASTY ALLOWED: This watermeon toothpaste is made free from BPA, DEA, triclosan, parabens, sulfates, phthalates, and gluten.
  • PERFECT FOR TINY VEGANS: 100% cruelty-free, PETA-certified, and vegan-friendly.

Description

Made By Dentists for Kids. As dentists and mothers, we understand the importance of making oral care fun for our kids and youngest patients. That's why we created a collection of safe, effective toothpastes and toothbrushes that engage their creative little minds while protecting their gorgeous smiles.

When it comes to our anticavity toothpaste for kids, we always include Sodium Fluoride as the key ingredient in preventing cavities and gum disease, and we never use artificial dyes or any potentially harmful ingredients.

We know that oral care routines look different for every child. So, don't stress! Have fun and know that, even if it's not perfect at the beginning, you're setting your child up with a healthy habit for life.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, Sulfate-Free, Artificial Color-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Sustainability Claims: Recyclable, Post-Consumer Recycled Material, Cruelty-Free
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 94991746
UPC: 850078838032
Item Number (DPCI): 049-09-0442
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.15% w/v fluoride ion)' '0.24%

Purpose

Anticavity

Uses

Use: Aids in the prevention of cavities.

Directions

Directions: Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or doctor., Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing), and only use a pea size amount., Supervise children as necessary until capable of using without supervision., Children under 2 years of age: Consult a dentist or doctor.

Inactive ingredients

sorbitol, water (aqua), hydrated silica, glycerin, xylitol, cellulose gum, coca- midopropyl betaine, potassium sorbate, stevia rebaudiana leaf extract, flavor, ipomoea batatas root extract, maltodextrin

Shipping details

Estimated ship dimensions: 7.04 inches length x 2.55 inches width x 1.57 inches height
Estimated ship weight: 0.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What flavor does this toothpaste have?

submitted by AI Shopping Assistant - 17 days ago
  • A: This toothpaste has a yummy watermelon flavor that kids will enjoy.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: Is this toothpaste safe for young children?

submitted by AI Shopping Assistant - 17 days ago
  • A: Yes, it is suggested for children aged 2 years and up.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: What is the primary active ingredient in this toothpaste?

submitted by AI Shopping Assistant - 17 days ago
  • A: The primary active ingredient is Sodium Fluoride, which helps prevent cavities.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: Is this toothpaste suitable for vegans?

submitted by AI Shopping Assistant - 17 days ago
  • A: Yes, it is 100% cruelty-free, PETA-certified, and vegan-friendly.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: Is the packaging environmentally friendly?

submitted by AI Shopping Assistant - 17 days ago
  • A: Yes, the toothpaste comes in a recyclable tube made with 50% recycled materials.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Additional product information and recommendations

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Guests are saying

The recent formulation change of this children's toothpaste has sparked mixed reactions among guests. While some kids continue to enjoy the new version, others have expressed disappointment over the altered taste and color, particularly noting that the new formula is perceived as too spicy. Despite these concerns, many guests appreciate the effectiveness of the toothpaste in maintaining dental health, making it a popular choice for families.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.5 out of 5 stars with 24 reviews
    effectiveness: 3.29 out of 5
    quality: 3.29 out of 5
    value: 3.57 out of 5
    40% would recommend
    10 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2026Verified purchase

    Kids like it

    For some reason, the formula has changed, the taste and color are different. Kids used to like it more
    1 reply from Made by Dentists Team team - 18 days ago
    Hi Al, thank you for sharing your experience. Slash our watermelon paste is a very popular choice! We try to make adjustments based on feedback we receive. I am happy to hear they still like the paste but all feedback is truly appreciated. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Al
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase

    Great Flavor and Works Great

    Both of my kids really love this toothpaste. They are 4 and 2 1/2 years old and have no complaints.
    1 reply from Made by Dentists Team team - 27 days ago
    Hi B1997, thank you for the wonderful review! We’re thrilled to hear your kiddos love our Watermelon toothpaste. Finding something kids genuinely enjoy can be a challenge, so it means a lot to know our products are helping make your routine easier. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    B1997
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 April, 2026

    Ruined! new formula is awful

    I loved the purple gel original watermelon flavor and had no sensitivity reactions to it. Adult mint toothpastes sometimes trigger perioral dermatitis...now they added titanium dioxide and some other potential chemical triggers so time to try a new brand.
    1 reply from Made by Dentists Team team - 2 months ago
    Hi Mak, thank you for sharing your experience. I completely hear you, Slash our watermelon paste is a very popular choice! We try to make adjustments based on feedback we receive. I'd love to help out if you can email me to make this right, you can reach me at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Mak
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    10 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 April, 2026

    Changed formula is not improved

    My daughter liked the former purple gel but says the new white paste is too spicy. Super frustrating as it took many different trials of brands and flavors to get to this one that she would not cry over. Boo.
    1 reply from Made by Dentists Team team - 2 months ago
    Hi Unscented Momma, thank you for sharing your experience. I completely hear you, Slash our watermelon paste is a very popular choice! We try to make adjustments based on feedback we receive. I'd love to help out if you can email me to make this right, you can reach me at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Unscented Momma
    10 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 April, 2026Verified purchase

    Formulation changed

    They changed the formulation and it now has Titanium Dioxide - banned in EU due to genotoxicity.
    Say2
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    14 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 March, 2026Verified purchase

    TOO SPICY

    Formula was changed!! Just like the others have said, this was my son’s favorite toothpaste. Now it’s too spicy!!! He noticed the difference from the color of the toothpaste because it’s no longer purple. They really messed up now because they’ve lost a loyal customer. Super bummed and on the hunt for another fruity non spicy toothpaste. :(
    Phoenix91
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    11 guests found this review helpful. Did you?
    1 out of 5 stars
    21 March, 2026

    (no review title)

    “Too spicy”. They used to have a jaguar one that was pink and my daughter loved her “kitty toothpaste” which was 0% spicy. Now every other one we try is a failure. Very bummed.
    1 reply from Made by Dentists Team team - 3 months ago
    Hi Ashley, thank you for sharing your experience. I completely hear you, GiGi our cheetah paste is a very popular choice and we still love the Strawberry paste! While Cheetah is currently not available at Target anymore, we do sell a 4-pack on our website. I'd love to help out if you have any questions, you can reach me at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Ashley
    10 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    15 March, 2026Verified purchase

    Should have stuck to the original gel verson :/ signed by disgruntled toddler mom

    So the new and improved version is a big fat NO for my toddler! He loved the gel version. Never an issue when brushing his teeth before. Now I have to go and find a different brand that doesn’t “yuck” him out. Why change something that isn’t broken?! I put a 3 star because that is the average between the original gel which was a 5 star to the 1 star I’d give the new version.
    1 reply from Made by Dentists Team team - 3 months ago
    Hi Mama Pidge, I am sorry to hear the new formula did not land with your toddler. We try our best to improve our products based on the feedback we hear. I'd love to help our and make it right with your little one, if you could email me at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Mama Pidge
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 March, 2026

    kid approved!

    my kids love this stuff.
    1 reply from Made by Dentists Team team - 3 months ago
    Hi Shelly, thank you so much for your review! We’re glad to hear your kids love our watermelon paste. It’s great to know our brand has been a good fit for your family, we truly appreciate your support! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Shelly
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 March, 2026

    Great !

    Our kids favorite!! We tried ordering from the site and they were sold out, but the lovely owners sent us some awesome stuff ! I recommend this toothpaste and to join their kids club on their website. Really made our kids happy.
    1 reply from Made by Dentists Team team - 3 months ago
    Hi Jo, I love to hear that you like our ACC club and our Watermelon toothpaste, it truly means the world to us having your support. Thank you for sharing your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Jo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026

    they changed the formula. I'm so sad! didn't used to have sodium saccharine or titanium dioxode but they are now listed on the product and the label info on here is now wrong

    now has sodium saccharine and titanium dioxide
    1 reply from Made by Dentists Team team - 3 months ago
    Hi there, thank you so much for sharing your feedback, we truly hear you. Our Shark Paste now features an updated formula, and we understand that changes can be frustrating, especially if you loved the original. Would love to help answer some questions on our ingredients and see what we can do with our old formula. If you could email me on info@madebydentists.com and I will personally assist you. All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Satisfied
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    8 March, 2026Verified purchase

    My kids fave

    On our fourth tube. My kid has no issue with the flavor. No cavities so far!
    1 reply from Made by Dentists Team team - 3 months ago
    Hi Annika, it makes me so happy to hear that you’re kiddo is enjoying our Shark toothpaste. We put a lot of care into choosing only the best ingredients while keeping our formulation super clean, no SLS, DEA, propylene glycol, or parabens. Thank you for sharing! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    Annika
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 March, 2026

    (no review title)

    One of the best toothpastes for kids On our 6th tube
    1 reply from Made by Dentists Team team - 3 months ago
    Hi there, I'm so glad to hear that you appreciate our toothpaste line and the clean ingredients in our Watermelon formula. Thank you for sharing your experience, it means the world to us. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
    AND
    Did you find this review helpful?

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