Olay Total Effects Face Moisturizer - SPF 30 - 1.7 fl oz: Vitamin E & C Enriched, Aluminum-Free, Lotion for All Skin Types
$23.49 ($13.82/fluid ounce)
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4.4 out of 5 stars with 461 ratings
4.3 out of 5 stars with 788 reviews
Smoothens Skin: 3.57 out of 5
Provides Sun Protection: 4.23 out of 5
Reduces Pores: 2.9 out of 5
Accurate Scent: 3.85 out of 5
Helps with Firming: 3.45 out of 5
61% would recommend
67 recommendations
5 out of 5 stars
12 February, 2026Verified purchase
(no review title)
Very hydrating. This makes my skin feel so soft. I will be buying again
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
disappointed
really disappointed you downgraded your ingredients from tapioca starch to corn starch. corn starch makes me break out so i can no longer purchase this product. really disappointed you changed a good thing.
1 reply from Olay team - 26 days ago
Thank you for getting in touch about our Olay Total Effects 7 in 1 Moisturizer with SPF 30. Your loyalty has been greatly appreciated and we'd like to express how disappointing it is hearing of your recent experience. That's not the kind of news we expect to hear from our consumers and we are glad you brought this to us. Please know that we will be handling this with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend that you discontinue from using the product if you haven't already done so. When you have the time, please write to us through our Contact Us page so we may better assist.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025Verified purchase
Use the newer version
Received the wrong item did not return too late when. I realized it
1 reply from Olay team - 2 months ago
Thank you for reaching out. We are sorry to hear about your recent experience. Please feel free to call Target Customer Service at 1-800-440-0680 for further assistance with this matter.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 December, 2025Verified purchase
Not a hit 😐
I love Olay products ... this however I had to dismiss from my skin care routine. I didn't notice any difference and with all these hype names of "serums" and "super serums" the only thing your paying for is the label and the bottle. product doesn't seem to absorb into the skin.
1 reply from Olay team - 2 months ago
Thank you for contacting Olay. We appreciate your loyalty to our products. However, we are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. We will share your comments with the rest of our team. In general, we recommend cleansing and moisturizing morning and night for best results. We conduct a lot of research with consumers just like you. Our research shows that your skin should feel noticeably different within the first week of using our product, and you should begin to see an improvement in your skin after about 2 weeks of use. If you're using one of our anti-aging products, you should see a visible reduction in fine lines, wrinkles and skin discoloration within 28 days of use. If you stop using a product, your skin will likely return to its previous condition. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page for further assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
Nice product
Love this lotion. Used it for years. I’ve tried others and always come back to it. However, the shipping situation is awful! I ordered two bottles because they were on sale. They were shipped in a bag, not a box. They were not individually wrapped or baged so they wouldn’t leak and they came totally mangled and the packaging they came in were totally broken and ripped. It didn’t seem right to return them since the item itself was not damaged. However, target needs to make sure things are wrapped and shipped so that the buyer receives them intact. Target needs to have standard for quality control with their shipping.
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
Great everyday face cream with SPF 30
I buy this over and over again! perfect size for travel too!
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
(no review title)
Very happy with this purchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2025Verified purchase
Pilling disatser.
So bad!! The moment it dries, it starts balling up and peeling off. Impossible to apply makeup to. Had to wash my face again once it dried to get all the pilling off.
1 reply from Olay team - 8 months ago
We appreciate your feedback on the Olay Total Effects Moisturizer SPF 30 but we are so sorry to hear that it doesn't seem to be applying well. We suggest applying the product to clean and dry skin and patting it onto the skin while using a little less product. Please feel free to reach out to us through our Contact Us page at Olay.com or give us a call at 800-285-5170 so we can assist further!
1 out of 5 stars
10 June, 2025
originally posted on olay.com
Greasy & caused breakout!
I have used Olay products for years & loved, however, I dislike this product! Feels like I used regular sunscreen on my face, heavy, greasy (even after hours) caused tiny pimples after ONE use, clogged pores! Disappointed!
1 reply from Customer Care team - 2 months ago
Thank you for taking the time to share your feedback regarding our Olay Total Effects Anti-Aging Daily Moisturizer SPF 30. We sincerely apologize for your experience, as it does not reflect the high standards we aim to uphold for our customers. Your comments are invaluable, and we will ensure they are communicated to our Health and Safety Team as well as the larger Olay Team. While we thoroughly evaluate all our ingredients for safety and effectiveness under normal usage, we understand that individual sensitivities can lead to varied reactions to certain products. We kindly suggest that you discontinue using this product and reach out to us for further support. When you have an opportunity, please feel free to contact us at (800) 285-5170 or send us an email via the Contact Us page on our website. Thank you for your understanding.
5 out of 5 stars
Thumbs up graphic, would recommend
17 May, 2025Verified purchase
Love This Stuff
I've been using this for years. I've tried other moisturizers for my face and none of them compare to this. Leaves my face smooth and even. I've aged, but applying this helps with the appearance. I never smell a scent with this.
1 out of 5 stars
6 May, 2025
Oh no
I used this moisturizer 5-6 years ago and loved it. After a price increase, I switched brands until the formula changed and the new brand didn't work for me anymore. I decided to go back to Olay. Unfortunately, this product that I used for a long time and loved, now absolutely burns and irritates my skin. Disappointed. It makes me so mad that brands can sell a product under the same labeling and have a totally different formula.
1 reply from Olay team - 10 months ago
Thank you for taking the time to share your feedback regarding our Olay Total Effects Face Moisturizer SPF 30. We're truly sorry to hear about your experience, as this is not at all how we want our consumers to feel. Please know that your concerns are important to us, and we’re committed to addressing them. To help improve our products, we will be passing your feedback along to our Health and Safety Team, as well as the rest of our Olay team. While we ensure that all our ingredients are thoroughly examined for safety and effectiveness when used correctly, we recognize that some individuals may have unique sensitivities to certain formulations. We kindly suggest you stop using the product and reach out for further assistance. When you have a moment, please feel free to give us a call at (800) 285-5170 or contact us via the Contact Us page on our website.
2 out of 5 stars
Thumbs down graphic, would not recommend
7 April, 2025Verified purchase
Contents Smells Off
The contents of the product smells off or have an unusual, potentially expired smell. I did not have any issues with same item in my previous orders. I already filed a complain about this product. I was told I will get a refund and advised to discard the one I got and that they will send me a new one. However, when I got the new one, the unwanted smell I experienced on the first one appears to be the same on the replacement. At the moment, I'm a bit confuse on how to go about this.
1 reply from Olay team - 8 months ago
Thank you for your feedback on the Olay Total Effects Face Moisturizer with SPF 30! We're sorry about your experience. You are correct in thinking that one of the possibilities for this happening is it being expired or it being stored in extreme temperatures. Please know that our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect, and I'm sharing your report with our Quality Assurance Team. Please reach out to us through our Contact Us page at Olay.com or give us a call at 800-285-5170 so we can further assist you with this!
3 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2025
Too thick
I love that this has spf. It spreads easily and I had no problem rubbing it in. But, it is thick! Like almost feels like night cream thick. Definitely not what I’d prefer to wear during the day, especially since I have oily skin. I love olay products but not this one.
1 reply from Olay team - 10 months ago
Thank you for taking the time to share your thoughts on our Olay Total Effects Moisturizer with Sunscreen SPF 30. We’re thrilled to hear that you found it easy to apply and that it blended well into your skin. However, we’re sorry to learn that the texture felt a bit too thick for your liking. Please rest assured that all of our products go through strict quality checks to ensure they arrive in optimal condition. What you've experienced is certainly not what we aim for, and we’ll make sure to pass your feedback along to our Quality Assurance Team as well as the rest of the Olay Team. In the meantime, we’d love the opportunity to hear more about your experience and assist you further. Feel free to reach out to us at (800) 285-5170 or send an email via the Contact Us page on our website.
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2025Verified purchase
Crram
Great. Love it good value
2 out of 5 stars
Thumbs down graphic, would not recommend
3 February, 2025Verified purchase
Close to being good, except for the white cast and pilling
Initially I really liked this product. It is one of the best feeling moisturizing sunscreens I've used. But it has a slight white cast and pills over the day. In fact, it has been getting worse. I try applying smaller quantities and it doesn't make it better. For some reason, this is a chemical sunscreen that contains titanium dioxide in the inactive ingredients list. I suspect that has an effect on the appearance and pilling. Definitely avoid this product unless you want small white flakes all over your face in the afternoon.
1 reply from Olay team - 1 year ago
We appreciate your feedback on our Olay Total Effects 7 in 1 Moisturizer with SPF 30. We're sorry to hear that there was a white cast being left on your skin and that you're also experiencing the product pilling. There are different factors that can contribute to what’s known as “pilling” which is moisturizer balling up on the surface of your skin or flaking when using a moisturizer. To prevent this, be sure the moisturizer is being applied to clean, dry skin. Pilling and flaking can be caused by using too much moisturizer or by rubbing it in too hard. Try using less than you normally would and patting it onto your skin instead of rubbing it in. The white cast and flaking can also be a result of too much moisture on your skin. For a better experience, we recommend switching to a lotion or serum for the daytime, and using a cream at night. We'd be happy to assist you further. Please give us a call at (800) 285-5170 or email us through our Contact Us Page so we can further assist you.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2025Verified purchase
Irritates skin
I really wanted to like this product. However, It irritated my skin and feels like it is burning. Will be returning.
1 reply from Olay team - 1 year ago
Thank you for reaching out and sharing your encounter with our Olay Total Effects 7 in 1 Moisturizer with SPF 30. We're truly sorry to hear that you had experienced some irritation and burning on your skin. That's definitely not the kind of results we want for any of our consumers and we can only imagine how frustrating the experience may have been. So we can be sure that your comments get the attention they deserve, we'd like to collect some additional information. You can be sure that every detail shared will be reported to our Health and Safety Team and the rest of our Olay Team. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We do ask that if you have not already done so, please discontinue from using the product. Please, when you have the time, give us a call at (800) 285-5170 or email us through our Contact Us Page so we can further assist you.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 January, 2025Verified purchase
Ohno
It has a strong perfume like scent, burns & irritates my skin.
1 reply from Olay team - 10 months ago
Thank you for taking the time to share your experience with our Olay Total Effects Moisturizer with SPF 30. We are genuinely sorry to hear about what happened, and we would like to assist you. Please know that this is not the outcome we had hoped for, and we completely understand your concern. We want you to be confident that we evaluate all of our ingredients to ensure they are safe and effective when used as directed. However, we do recognize that some individuals may have personal sensitivities that could prevent them from tolerating certain ingredients or formulations. We really appreciate you bringing this to our attention, and we will surely share this report with our Health and Safety Team as well as the rest of our Olay team. If you haven't already, we recommend discontinuing use of this product, and we encourage you to reach out to us for further assistance. Please feel free to give us a call at (800) 285-5170 or send us an email through the Contact Us page on our website.
4 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2024Verified purchase
Great buy
I use this on top of the ultra rich moisturizer for dry skin. I like that this has spf but doesn't leave my face with an oily finish. The fragrance is a little strong at first. Other than that, this is great.
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2024
Must Try!
I have oily + sensitive skin, and I swear by this moisturizer! I love it so much and have kept re purchasing it over and over. It does not leave a greasy nor shiny look. Once on, the skin feels moisturized, plumped, and SOFT as it should! I can’t rave enough!
4 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2024Verified purchase
Thick
This is really thick. If you get it close to your eyes it burns like heck!