Tide Purclean Honey Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 48 Loads - 63 fl oz
Highly rated
$12.99 ($0.21/fluid ounce)See 1 deal for this item
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$12.99 - $22.99
$15 Target GiftCard with $50 household items purchase
4.7 out of 5 stars with 854 ratings
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$15 Target GiftCard with $50 household items purchase
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Guests are saying
This laundry detergent has received mixed reviews. Many guests appreciate its gentle formula, pleasant scent, and effectiveness in cleaning clothes, especially for those with sensitive skin. However, some guests have reported issues with the scent being too strong or unpleasant, excessive suds, and changes in product size and formula.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2100 reviews
cleans effectively: 4.33 out of 5
quality: 4.2 out of 5
scent: 3.94 out of 5
value: 3.9 out of 5
72% would recommend
284 recommendations
5 out of 5 stars
20 March, 2026Verified purchase
(no review title)
Good
1 out of 5 stars
18 March, 2026Verified purchase
Smells like Nail Polish Remover
Typically I don’t like the whole, idea of marketing products that are “safer” than original products. Why weren’t your original products safe enough? I digress…. I bought this as part of a promotional gift card sale and when I pulled my clothes out of the dryer they all smelled like the lavender acetone nail polish remover. A straight up thick, chemical scent. It’s not good. It also did not get clothes as clean as the “more natural” brands I typically use. If smells don’t bother you and your clothes don’t get that dirty, you’ll be fine.
1 reply from Tide team - 16 days ago
Hello Dear Consumer. We hope you're doing great. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2026Verified purchase
Smells BAD.
I always read the reviews. Especially when I'm online shopping. People are not being truthful about the smell of this stuff cuz it's awful. - I'm an essential oil-natural cleaner girly. I've used Zum, Sprouts lavender, and now tides. Sometimes when these detergents sit for too long the smell goes rancid - full granny's couch BAD. Like so unpleasant. idk if that's what happened to my bottle or what but I'll definitely be returning cuz it's bad. Even my family memeber noticed and asked if I changed detergents with a look of disgust so that's all you need to know. - cleaning power seems about what you'd expect.
4 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2026Verified purchase
(no review title)
Love it! Smells great and works well
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase
(no review title)
Smells wonderful and leaves my clothes smelling fresh and clean. Will definitely buy more of this detergent.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
(no review title)
I wish they made this into a full size. I love this detergent.
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
Great product
Excellent product. Arrived in great shape and customer service was very fast to replace the first damaged shipment.
5 out of 5 stars
8 February, 2026Verified purchase
(no review title)
My fave! I would shop Target for this even if there was nothing else I wanted here
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
Great Detergent!
I love this detergent. It removes stains but doesn't have an overbearing scent.
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025Verified purchase
Happy Customer
I been using this detergent for a few years now I don’t have anything negative to say personally I like it doesn’t give me allergies smell really good and it makes a lot of suds In the wash
5 out of 5 stars
17 December, 2025Verified purchase
(no review title)
Love the smell! So natural!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 December, 2025Verified purchase
(no review title)
was suppose to get this last week and as of today,still haven't gotten it
1 reply from Tide team - 4 months ago
We're sorry to hear your order didn't arrive as expected, and we understand how frustrating that can be. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
4 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2025Verified purchase
Smell is strong from the bottle but not after the wash
About this project because I’m sensitive to smells and was looking for something that would have a very good after smell. I have a tendency to break out from products that have the odor in them so far no breakouts. That’s a big perk product cleans well seems to not have very much residue only drawback smell smells amazing when you open the bottle in fact, maybe a little too strong added to laundry after you’re done no odor not even the hint residue so leaves a little bit to wonder why use something that smells if it has no after effect?
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
"TIDE TO THE RESCUE"!
I like this TIDE because of its honey and lavender scent! TIDE is my favorite detergent and PURCLEAN is superb in getting your clothes clean without harsh additives...try it, you'll see!!
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Gentle
I like the soft scent with less perfumes, cleans just as well as regular tide. Love using it in my bedding.
5 out of 5 stars
15 November, 2025Verified purchase
(no review title)
Smells fresh and clean!
4 out of 5 stars
6 November, 2025Verified purchase
Its okay
It cleans well but fresh smell does not last.
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025Verified purchase
(no review title)
I love the smell and it cleans my clothes well.
5 out of 5 stars
27 October, 2025
Tide purclean
Love the new smell just ordered two, can’t wait to wash.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
(no review title)
clothes smell fresh and clean yet not too overwhelming. Will definitely buy again.