New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz - 2 of 4Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz - 3 of 4Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz - 4 of 4
Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz - 1 of 4

Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz

$19.49

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Soothing: Gently nourishes baby’s delicate skin and hair with oat extract; safe for daily use
  • Gentle Cleansing: Tear-free formula cleanses without drying out baby’s skin and hair
  • Nourishing: Made with carefully extracted oat extract, this formula soothes and hydrates
  • Fresh Fragrance: formula rinses clean & leaves a light, fresh fragrance on skin and hair
  • Pure & Safe: Soap-free and no added parabens and sulfates
  • Daily Use: Perfect for everyday use to keep baby’s skin and hair soft and smooth.
  • Hypoallergenic: Gentle fragrance and tear-free formula that’s kind to baby’s sensitive skin.
  • Trusted Brand: Pediatrician and dermatologist-recommended for baby’s sensitive skin.

Description

Make bath time extra gentle with Aveeno Baby Daily Moisture Bath Wash and Shampoo. This tear-free formula is perfect for babies with sensitive skin, cleansing their delicate skin and hair without drying. Enriched with oat extract, it soothes and nourishes while leaving a light, fresh scent. The rich lather rinses clean, keeping your baby’s skin soft and smooth. Safe for daily use, this hypoallergenic, pH-balanced wash has no added soap, parabens, sulfates, and phenoxyethanol.

Key Ingredients:
Oat Extract: Known to soothe and nourish baby’s sensitive skin.
Hypoallergenic Formula: No added soap, parabens, sulfates
pH-Balanced: Perfectly formulated to match baby's delicate skin.

How to Use:
1. Apply a small amount to a washcloth or your hands and gently lather onto baby’s skin and hair.
2. Rinse clean for soft, smooth skin and hair; Safe to use every day for a soothing, fresh bath experience.

Brand Story:
Aveeno has been trusted by pediatricians and dermatologists for over 70 years. With ingredients like oat extract, Aveeno provides safe, effective care for babies’ sensitive skin. Offering gentle products for every age, Aveeno keeps your little one’s skin soft, healthy, and happy.
Scent: Scented
Suggested Age: All Ages
Health Facts: Phthalate-Free, Paraben-Free, Dye-Free, Sulfate-Free, Made Without Parabens, Hypoallergenic
Product Warning: Use with adult supervision
Product Form: Liquid
Includes: Shampoo, Body Wash
Beauty Purpose: Soothing, Basic Cleansing, Moisturizing
Recommended Skin Type: Oily, Sensitive, Dry, Combination
Net weight: 33 fl oz (US)
Features: Non-Drying, Pediatrician Recommended, Tear-Free, Dermatologist Recommended
TCIN: 54439933
UPC: 381371184163
Item Number (DPCI): 007-08-1261
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cocamidopropyl betaine, sodium lauroamphoacetate, glycerin, coco-glucoside, sodium chloride, citric acid, acrylates/c10-30 alkyl acrylate crosspolymer, sodium benzoate, glyceryl oleate, fragrance, sodium hydroxide, polyquaternium-10, guar hydroxypropyltrimonium chloride, avena sativa (oat) kernel extract

Allergens & Warnings:

SAFETY TIP: Keep out of reach of children. Do not use if quality seal is broken or missing.

Shipping details

Estimated ship dimensions: 2.69 inches length x 4.35 inches width x 9.8 inches height
Estimated ship weight: 2.61 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it ok to continue using this product for my 4 year old? I’ve been using since he was an infant with no issues.

submitted by Jill - 10 months ago
  • A: Kgxjgfiyfifkgxkgdj. Hocjg j JH j k jcgg jg igigcuv

    submitted byOydutdutdtoyfiydugxugxugz - 3 months ago
  • A: Hi there! Yes you may continue using Aveeno Baby Gentle Wash & Shampoo with Natural Oat Extract for your 4-year-old, especially since you’ve had no issues using it since infancy. It’s formulated for sensitive skin and is gentle enough for young children. However, if you notice any irritation or changes in your child’s skin or scalp, it’s always a good idea to consult your pediatrician.

    submitted byKenvue - 10 months ago
    Brand expert

Q: Is this good for kids of all ages or just best for babies?

submitted by Michelle - 1 year ago
  • A: Hello. Thank you for reaching out to us. This product is intended for use in children from 0-3 years of age.

    submitted byKenvue - 1 year ago
    Brand expert

Q: is this product suitable for treating cradle cap

submitted by SMsb - 2 years ago
  • A: Hi! This product is good for baby's sensitive skin, but we recommend chatting with your doctor about what's best for treating cradle cap.

    submitted byKenvue - 2 years ago
    Brand expert

Q: Does this product have an open/close feature on it?

submitted by Heather - 2 years ago
  • A: Hi, this product has an open and close mechanism feature.

    submitted byKenvue - 2 years ago
    Brand expert

Q: Is it HSA/FSA eligible?

submitted by Dennis - 5 years ago
  • A: We'd suggest double checking with your employer or benefits team. Thanks for your question, take care!

    submitted byKenvue - 5 years ago
    Brand expert

Additional product information and recommendations

4.6 out of 5 stars with 12921 reviews
quality: 4.22 out of 5
value: 4.16 out of 5
69% would recommend
56 recommendations
5 out of 5 stars
30 March, 2026
originally posted on influenster.com
Image

Great for Sensitive Babies 👶 🧼

I love this product. My baby would have rashes with the other shampoos and body washes and with this Aveeno Baby worked well with my baby. She has more sensitive skin and this didn’t irritate her skin at all. Plus it smells really good. I love the smell. And the smell is still there after drying my baby off. The clean smell lasts quite a while. The dispenser is also very convenient. Usually I’m holding my baby with one hand and the other hand i just push down to get the shampoo. No need for two hands. Love this product.
KyanniG
Did you find this review helpful?
5 out of 5 stars
30 March, 2026
originally posted on influenster.com
Image

Delicate cleaning

It produces a great foam that offers cleanliness and delicaty to the baby , leaving him without irritation. It is of great durability and compatibility with babies as it contains excellent ingredients.
DayanaP
Did you find this review helpful?
5 out of 5 stars
30 March, 2026
originally posted on influenster.com
Image

The baby wash

This baby wash & shampoo has very good smell it’s does not irritate the skin it’s benefits are to help with dryness and moisturize the baby’s skin it’s cost is very affordable
YimaurisB
Did you find this review helpful?
4 out of 5 stars
28 March, 2026
originally posted on influenster.com
Image

It works

As with the matching lotion, we received a few bottles of this when we were having our first child. It's a body wash, and a shampoo, and I don't have any complaints. It is satisfactory, it is moisturizing, but nothing really 'wowed' me about it. I do like that it is good for those that have more sensitive skin.
DorothyG
Did you find this review helpful?
5 out of 5 stars
27 March, 2026
originally posted on influenster.com
Image

Protects baby’s skin

My husband and I love Aveeno Baby Wash; it is perfect for our bath routine. It smells wonderful, and at the same time, it soothes and protects your baby’s s skin
EmilyM
Did you find this review helpful?
5 out of 5 stars
25 March, 2026
originally posted on influenster.com
Image

Gentle Care for Baby’s Sensitive Skin

Aveeno baby wash & shampoo is gentle, moisturizing,and perfect for sensitive skin cleans well without irritation and leaves baby's skin soft with a light, pleasant.
ElogelieC
Did you find this review helpful?
5 out of 5 stars
25 March, 2026
originally posted on influenster.com
Image

Highly recommend

This kids' bath and shampoo product is excellent. We really like it and use it regularly. The quality is very good, with a gentle, well-balanced formula that's suitable even for the youngest children. It has a pleasant, natural scent - not strong or chemical at all. One of the biggest advantages is that it truly doesn't sting the eyes when washing hair, which makes bath time much easier. The product lasts a long time, so it's economical to use. The price is very reasonable for this level of quality. We use it for both our 5-year-old and 4-year-old, and it works perfectly for both.
AnhN
Did you find this review helpful?
5 out of 5 stars
24 March, 2026
originally posted on influenster.com
Image

It does not irritate the eyes and leaves the hair

I love this Aveeno baby shampoo and body wash. It is super gentle on delicate skin, doesn't irritate the eyes, and leaves both hair and skin feeling very hydrated. It has a light, pleasant scent- nothing overpowering- making it perfect for little ones. Plus, a little goes a long way, and the pump dispenser packaging is very practical. I would definitely buy it again !
YiselA
Did you find this review helpful?
5 out of 5 stars
24 March, 2026
originally posted on influenster.com
Image

Ideal for a baby’s sensitive skin

Aveeno baby daily moisture wash & shampoo is ideal for a baby’s sensitive skin. It cleanses gently without drying. Thanks to its formula with natural oats, leaving hair and skin hydrated and soft. It is lightweight, features a delicate scent, and does not irritate the eyes-making it perfect for daily use.
GiselA
Did you find this review helpful?
4 out of 5 stars
23 March, 2026
originally posted on influenster.com
Image

Aveeno Wash

My favorite baby wash for my son. He has very sensitive skin and this doesn’t break him out. It lathers and rinses really well and doesn’t have a strong smell
KileyT
Did you find this review helpful?
5 out of 5 stars
23 March, 2026
originally posted on influenster.com
Image

If your baby has delicate skin, use this.

I loved this product for my 4 months old baby, since it does not have a strong smell, on the contrary, super soft and does not cause any irritation since my baby has delicate skin. His previous shower gel did cause him irritation and this has been great.
MariaAlejandraS
Did you find this review helpful?
5 out of 5 stars
20 March, 2026
originally posted on influenster.com
Image

Great for sensitive skin

Love using this for my twins during bath time! The product is gentle but still smells great. We love using this to suds up the bath. My girls have sensitive skin and this has never once bothered them.
BrittanyP
Did you find this review helpful?
5 out of 5 stars
20 March, 2026
originally posted on influenster.com
Image

Effective all around

This has been a great body wash and shampoo for our baby. The scent is not too overpowering, and it does a great job of both cleaning her body and her scalp.
ZachG
Did you find this review helpful?
5 out of 5 stars
19 March, 2026
originally posted on influenster.com
Image

Very gentle, does not irritate and leaves skin and

This product is very gentle and perfect for delicate skin. Although it's for babies, it also works well for people with sensitive skin. It cleanses...
MileycaT
Did you find this review helpful?
5 out of 5 stars
18 March, 2026
originally posted on influenster.com
Image

I love

I recently tried the Abeno Baby Shampoo, and I am very impressed with its quality and gentle formula. This shampoo is specifically designed for babies, and it truly lives up to its promise of being mild and safe for sensitive skin. The texture is light and easy to apply, producing a soft lather that cleanses the hair and scalp without causing any irritation. I noticed that it rinses out completely, leaving no residue behind,
YurisleidisM
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase

Game changer for baby's sensitive skin!

When our baby was 6 months old, we noticed he was scratching at his skin and getting some minor eczema. His doctor recommended this product and it helped SO much! His skin no longer seemed dry after bath, and pairing it with the Aveeno baby lotion made his skin super soft and no longer itchy! Definitely recommend for any baby, but especially if your baby or small child has sensitive skin!
Grad Cards
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
13 March, 2026
originally posted on influenster.com
Image

Gentle, soothing, and perfect for my baby’s sensit

I love how gentle this baby wash and shampoo is. It my baby’s hair and skin without drying it out and leaves a soft, fresh scent. The formula with oat extract is very soothing and perfect for sensitive skin. I also like that it’s tear- free and free from parabens and sulfates which makes it safe for everyday use
AnaLuisaC
1 guest found this review helpful. Did you?
5 out of 5 stars
11 March, 2026
originally posted on influenster.com
Image

Favorite baby wash

This is our favorite product to use. It works well and suds up a lot. It's a very affordable product and doesn't have a super strong smell. It's very gentle on the skin.
JadeB
Did you find this review helpful?
5 out of 5 stars
8 March, 2026
originally posted on influenster.com
Image

A perfect soap for sensitive skin!

As a sensitive skin household we rely on Aveeno’s Baby Wash! Not only is it a nice gentle cleanser it’s perfect for a bubble bath. My son tends to grab the bottle and add more bubbles. Leaving me grateful that it’s not too expensive and that the bottles are a nice size. Once bath time comes to an end it’s easily rinsed off and leaves my boys smelling fresh and feeling super clean!
KayC
Did you find this review helpful?
5 out of 5 stars
7 March, 2026
originally posted on influenster.com
Image

Good product care

This is a wonderful product for kids that I would recommend. I have been using this Aveeno shampoo for my kids couple of years. It is gentle and wouldn’t cause eye irritation for your kiddos.
TrangT
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy