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Almay Multi-Benefit Mascara - Keratin Infused - 0.24 fl oz - 2 of 4Almay Multi-Benefit Mascara - Keratin Infused - 0.24 fl oz - 3 of 4Almay Multi-Benefit Mascara - Keratin Infused - 0.24 fl oz - 4 of 4
Almay Multi-Benefit Mascara - Keratin Infused - 0.24 fl oz - 1 of 4

Almay Multi-Benefit Mascara - Keratin Infused - 0.24 fl oz

$17.29

Color502 Black
  • 502 Black
  • 501 Blackest Black
  • 503 Black Brown
  • 504 Black

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • With this multitasking mascara, you get maximum payoff with minimal effort!
  • It delivers 4 lash-loving benefits in one formula: volume, length, definition, and conditioning
  • For extra kindness to your eyelashes, we infused this mascara formula with keratin
  • Even. More. Benefits! This formula has been ophthalmologist tested—so it's suitable for sensitive eyes and contact-lens wearers
  • As always, our clean mascara is hypoallergenic, fragrance free, and cruelty free

Description

Almay Multi-Benefit Mascara™ has all the mascara benefits your lashes could want, including volume, length, and definition.

Plus, the formula is infused with keratin!

Available in 3 shades and a black waterproof-mascara formulation. As always, our clean mascara is hypoallergenic, fragrance free, and cruelty free. Suitable for sensitive eyes and contact-lens wearers.

Gently press the wand into the base of your lashes, then sweep upward, making sure not to scrimp at the tips (darker ends equal a longer, fuller effect). Use multiple coats to achieve a look you love

For optimal flutter, hit your lower lashes, too: Wipe any excess color off of the wand with a paper towel, hold it vertically, and swipe the tip from the outer to inner corners of your lower lashes
Suggested Age: Adult
Health Facts: Hypoallergenic, Artificial Fragrance-Free, No Fragrance Added
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Applicator, Mascara
Beauty Purpose: Volumizing, Lengthening
Net weight: 8.46 Grams
Features: Ophthalmologist Tested, Unscented, Conditioning
TCIN: 17444430
UPC: 309978588023
Item Number (DPCI): 052-01-0002
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), myrica pubescens fruit wax, cera alba (beeswax), polyurethane-35, cera carnauba (copernicia cerifera (carnauba) wax), potassium cetyl phosphate, acacia senegal gum, steareth-21, isosteareth-200 linoleate, cetyl alcohol, pvp, dibutyl adipate, hydrolyzed keratin, panthenol, alanine, leucine, lysine hcl, aloe barbadensis leaf extract, phytantriol, tocopheryl acetate, hydrolyzed wheat protein/pvp crosspolymer, nylon-6, butylene glycol, triethanolamine, hydroxyethylcellulose, stearic acid, simethicone, trisodium edta, phenoxyethanol, caprylyl glycol, methylparaben, ethylparaben, may contain [+/-: black 2 (ci 77266), iron oxides (ci 77491, 77492, 77499)]' '

Allergens & Warnings:

IMPORTANT: NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.

Shipping details

Estimated ship dimensions: 0.75 inches length x 2.69 inches width x 5.69 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this mascara safe for sensitive eyes?

submitted by AI Shopping Assistant - 9 days ago
  • A: Yes, it is hypoallergenic and ophthalmologist tested for sensitive eyes and contact lens wearers.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: How should I apply this mascara for best results?

submitted by AI Shopping Assistant - 9 days ago
  • A: Brush from the base to the tips of your lashes using a long, sweeping stroke.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: What benefits does this mascara provide for lashes?

submitted by AI Shopping Assistant - 9 days ago
  • A: The mascara offers volume, length, definition, and conditioning for your lashes.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: Is this product cruelty-free?

submitted by AI Shopping Assistant - 9 days ago
  • A: Yes, the mascara is cruelty-free, ensuring no animal testing was involved.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: What is the main ingredient that benefits lashes?

submitted by AI Shopping Assistant - 9 days ago
  • A: The mascara is infused with Keratin, which helps condition and strengthen lashes.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: Is this hypoallergenic?

submitted by Pat Molinaro - 7 years ago
  • A: Hi Pat! The Almay Multi-Benefit Mascara/Black-Brown is hypoallergenic and ophthalmologist tested. I hope this helps!

    submitted byTarget Beauty Consulting - 7 years ago
    Brand expert

Q: is the one coat multi-coat waterproof?

submitted by Karendwg - 8 years ago
  • A: Hi Karendwg. This listing for Almay's One Coat Multi-Benefit Mascara in 503 Black Brown is not waterproof. Hope this helps!

    submitted byTarget Beauty Consulting - 8 years ago
    Brand expert

Related Categories

Guests are saying

This mascara has received mixed reviews from guests. While some appreciate its hypoallergenic formula, non-irritating properties, and ability to provide volume and length, others have experienced issues with clumping, flaking, and misleading waterproof claims. The brush design and formula consistency are also points of contention. It is particularly favored by those with sensitive eyes and contact lens wearers.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.5 out of 5 stars with 288 reviews
    easy to apply: 3.88 out of 5
    easy to remove: 3.97 out of 5
    long lasting: 3.83 out of 5
    quality: 3.39 out of 5
    value: 3.43 out of 5
    45% would recommend
    44 recommendations
    5 out of 5 stars
    14 August, 2025
    originally posted on almay.com
    Image

    Amazing!!!

    Great application and light on my face. Perfect for an everyday look but can also work for an adventurous look with lashes.
    shaymoney
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 July, 2025Verified purchase
    • Skin type: Combination
    • Eye color: Blue
    • Hair color: Brunette
    • Skin tone: Light

    Goopy and clumpy

    Very goopy and clumpy, not good
    Jenkfrancis
    easy to apply: 2 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2025
    originally posted on almay.com
    Image

    Lovely mascara

    I love this mascara. It gives me lashes with nice length and it washes off very easy. I haven't had any smudging or flaking. It looks very pretty. I have extremely sensitive eyes and this is one of the few mascaras I can wear, as it is very comfortable.
    Ladypilot
    Did you find this review helpful?
    1 out of 5 stars
    23 April, 2025
    originally posted on almay.com
    Image

    Multi benefit mascara

    I’m disappointed in the change. I’ve used this for years and it is not the same. The wand is much thinner and the mascara just sits on the wand and goes on caked up and seems goopy.
    Colleen
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 March, 2025Verified purchase
    • Skin type: Dry
    • Hair color: Blonde
    • Eye color: Green
    • Skin concern: Sensitivity
    • Skin tone: Light

    Great for sensitive eyes

    I have very sensitive eyes, and this mascara does not irritate them.
    Nananana
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 February, 2025
    originally posted on almay.com
    Image

    Love this Perfect Mascara

    This Mascara is hands down THE BEST!! I have Super Sensitive Eyes & there is Absolutely NO IRRITATION whatsoever. The brush is gr8, Applies perfectly, Lashes are full & long. BTW using the non waterproof formula. Easily removed with micellar H20. Love Love Love
    StellaGrrl85
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    15 February, 2025
    originally posted on almay.com
    Image

    cap always splits

    i have been buying the multi for many years. I don't know what's going on with the cap, it keeps splitting and I am unable to close the mascara.This happened several times. I keep purchasing it and hope that the cap does not split.
    Sandy 188
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 January, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Skin concern: Aging, Sensitivity
    • Hair color: Brunette
    • Eye color: Blue

    Enhances eyes

    Covers lashes well, good for sensitive eyes.
    Disappointed
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    4 January, 2025
    originally posted on almay.com
    Image

    Does not work as advertised

    I bought this Almay product at my local drugstore yesterday because of its "hypoallergenic" advertising. It went on very clumpy and with visable dots of mascara. No amount of curling or brushing changed it. I had to remove most of it. Now, after about 15 minutes, my eyes have started to itch. Obviously, I won't be buying again.
    AZGirl
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    24 September, 2024
    originally posted on almay.com
    Image

    Concerned about my lashes

    I love the way it's thick and goes on quickly, however. Since day ONE when I stroke the lashes somehow the mascara is pulling my lashes out. I've used it now for 10 days and will take the other one back (because I bought 2 so wouldn't have to go back for a while) I've never had mascara do this before. I'll have to go back to my L'Oréal Luminous. So disappointed 😞
    Truthfulone
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 July, 2024Verified purchase
    • Eye color: Blue
    • Skin type: Combination
    • Skin tone: Light
    • Hair color: Blonde

    Babies your lashes!

    Gentle on my lashes with good coverage. Easy to remove at night without pulling out or damaging lashes. Waterproof mascaras are damaging, not nurturing!
    KiminSWVA
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    29 June, 2024
    originally posted on almay.com
    Image

    Worst recent fórmula change

    I have been a loyal customer of this product but 1 month ago I went to buy it and the surprise was that it had changed its image and when I used it I realized that it was not just the image but everything: they made it very liquid, with a very different texture than the previous version and the worst of all My eyes burn (like with regular eyelashes), as if the components had also changed. It didn't improve at all, the previous version of the product was better
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 March, 2024Verified purchase
    • Eye color: Hazel
    • Skin concern: Redness
    • Skin type: Normal
    • Skin tone: Medium
    • Hair color: Brunette

    Love wear everyday

    I love this mascara. I am a contact lens wearer and it doesn’t irritate my eyes and doesn’t run when I sweat in the summer.
    AtTarget
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    18 March, 2024
    originally posted on almay.com
    Image

    Brush designed without any thought!

    I do thank you for fragrance free, but am very disappointed in Almay. 1) Why can't you make a brush that fits tightly in the tube so that when it’s removed the bristles rub tightly against the tube and hold only enough mascara to coat lashes, instead of your loose fit that allows way too much goopy mascara that I have to wipe it off the brush with a tissue? It’s like a paint brush dripping with paint that one applies to a wall without wiping excess off so it doesn’t drip down the wall. Women with dry and sensitive eyes do not want extra gobs on lashes for one thing and I should I not believe its intentionally wasteful by the manufacture? 2) Why can't you make it really clear, which are washable and which are waterproof? And which are fiber-free. I find the packaging of your blue, pink, turq and white confusing. Not sure which of yours are most sensitive compared to your hypoallergenic but delivers volume, length!!! but hopefully without any fibers? Is black brown 503 the only washable one? Why would one shade be waterproof in a genre of sensitive eyes you’re promoting? Is it impossible for you to write it on the packaging in a good readable size font? So many new products on shelves these days, it takes so much time to find what you THINK you’re looking for. I for one with dry and sensitive eyes want only fragrance-free, washable, fiber-free and would appreciate and applaud you for making the choice easy to find. I've bought Almay for many years, but am actively looking for another.
    citygirl
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    18 January, 2024Verified purchase

    Only the one with the water droplet on the tube is waterproof.

    Or at least mostly waterproof. I still smudge a little bit in the outer corners after having worn it for about 8-12 hours, but tears/watery eyes don't make it run, which was my main concern. Only thing is, and this is probably because it's waterproof, this mascara goes on super, super dry. Like a tad flakey, almost. This doesn't matter to be because I wear strip lashes every day so my mascara isn't really seen, but between it going on dry and the brush being bulky enough to make non-messy application difficult, it's only okay at best. But, it didn't make my contact derm flare up the way that most mascaras do, so that was a huge win. I bought it because it was a few dollars cheaper than any other hypoallergenic waterproof mascara I could find.
    Kacey
    easy to apply: 3 out of 5
    quality: 3 out of 5
    easy to remove: 5 out of 5
    value: 4 out of 5
    long lasting: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    13 January, 2024
    originally posted on almay.com
    Image

    Not good

    Never reviewed a mascara before, but this one was so disappointing I felt compelled to. Incredibly clumpy on the brush. Very flaky. I have been using Almay for a number of years now and decided to try this one. Going back to my tried and true.
    KARG
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 January, 2024Verified purchase

    Incorrect Product Description

    The website is incorrect. This product is NOT waterproof. There is a waterproof black version, this is not it.
    Jen S
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    9 November, 2023
    originally posted on influenster.com
    Image

    it’s a good mascara if you have sensitive eyes

    this is a good mascara. mine is so ran through i’ve used it sm. it’s so not irritating and i have really watery eyes. it’s a little clumpy but you can just keep brushing it through and it’ll be fine. I wouldn’t repurchase though, i think there are better ones out there. If you have really sensitive eyes though, this one is great.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 October, 2023
    • Skin tone: Light

    Not waterproof

    This is not waterproof, even though the online description says it is
    Jpo
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    29 August, 2023
    originally posted on almay.com
    Image

    SO SAD

    I had been buying Almay mascara for years; i used to like it. Last 2 purchases have been terrible . The multi benefit was SO goopy I couldn't even use it. I should have taken a picture. I never write reviews, however this is too expensive any more to waste money. You need to fix this. please
    acedara
    5 guests found this review helpful. Did you?

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