PM Facial Moisturizing Lotion - 3 fl oz - up&up™: Contains Hyaluronic Acid, Ceramides, For Normal Skin, Unscented
$11.99 ($4.00/fluid ounce)
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- $9.00($2.25/fluid ounce)$5 Target GiftCard with 4 select personal care products2.9 out of 5 stars with 46 ratings
- $14.99($8.87/fluid ounce)was $15.90 New lower price4.5 out of 5 stars with 247 ratings
- $19.99($5.91/fluid ounce)$5 Target GiftCard with 4 select personal care products5 out of 5 stars with 1 ratings
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Guests are saying
This moisturizer has garnered mixed feedback from guests, with many appreciating its lightweight texture and affordability compared to name brands. While some guests report positive results, such as hydration and non-greasy application, others have experienced irritation and breakouts, particularly after a recent reformulation. The product is often compared to Cerave, with some guests preferring it for daily use, while others express disappointment over changes in formula and packaging.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 757 reviews
Hydrates Skin: 3.71 out of 5
Moisturizing: 3.7 out of 5
Softens Skin: 3.67 out of 5
Lightweight: 4.3 out of 5
Accurate Scent: 4.34 out of 5
69% would recommend
101 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
16 June, 2026
Please bring back the old formula!
Please bring back the old formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2026
Do not buy!
Purchased today and am very disappointed. Nothing irritates my skin and this caused a burning sensation. Do not buy. It doesn’t even deserve one star.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2026Verified purchase
Don't be fooled!
New formula is atrocious and nothing like CeraVe. It was fine, why did they change it. Would have bought this for life
2 out of 5 stars
Thumbs down graphic, would not recommend
27 May, 2026Verified purchase
Feels heavy on skin
Feels heavy on my skin but moisturizes ok. Felt like I had a layer of gunk on my face.
5 out of 5 stars
Thumbs up graphic, would recommend
22 May, 2026Verified purchase
A nice night cream for a skin care routine
I like this lotion I will continue to use it even though I believe the price has gone up significantly. I initially purchased it to see if I liked it and to save a little money and It does feel nice going on. I have a skin routine as my face is aging to my horror and this is one step and I can see a difference so I will stick with this item as a step. But Target do better these price increases as well as some of your other bad decisions drew me away before I will leave again as a customer if you are going to just keep raising your prices to ridiculous levels.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026Verified purchase
Reformulated? Not good.
There must have been a reformulation recently because I’ve used this religiously for years and am suddenly breaking out worse than I ever have. Nothing else in my routine has changed besides opening a new bottle of this.. very disappointed but absolutely worth spending a few extra dollars on name brand if it’ll save my skin. Won’t be buying again.
2 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2026Verified purchase
Mousturizer with a bite?
I don’t usually consider my skin to be sensitive I often bleach/dye my hair or eyebrows at home without any concern. But this moisturizer has started to make different parts of my face sting as if I left bleach on my face without wiping it off. Around my eyebrow area and my lip area stings when applying. I’m glad to see some people like it but I won’t be buying this again and am back on the hunt for a daily night time moisturizer that won’t hurt lol
1 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2026Verified purchase
(no review title)
Completely dried out my skin and caused my face to feel like it’s burning. Barely used any of it, would not recommend.
3 out of 5 stars
17 February, 2026Verified purchase
(no review title)
I've been using this interchangeably with the CeraVe evening moisturizer for years. I will admit I noticed absolutely no difference in the product with the recent (2025) packaging change, which is a positive. However, the fact that there's still a HUGE amount of product left by the time you can no longer use the pump... sucks. I can genuinely open the bottle and scrape out moisturizer for another month. I don't think the old bottle was great for this either but the wider bottom likely makes it worse. The moisturizer is good. Having to manually remove product for such a significant period is enough for me to switch.
5 out of 5 stars
26 January, 2026Verified purchase
(no review title)
My absolute favorite facial moisturizer!
2 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
Not good for dry skin
I have combination/dry skin and this doesn't work well for me at all. Two pumps is ok but within 5 minutes my skin feels dry and papery.
5 out of 5 stars
25 December, 2025Verified purchase
(no review title)
Now this is a cervae dupe and I’m here for it 🙌🏻 I cannot believe I’m saying that but we all know what the cost of living is.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025Verified purchase
This new formula is terrible.
Terrible. The new formula burned my face and my daughter’s face. We had to rinse it off immediately after applying.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
(no review title)
The new formula is unusable and completely different from the original version. They also increased the price and give you less product, very disappointed.
5 out of 5 stars
15 October, 2025Verified purchase
Great!
Very similar to the purple lotion Neutregena made
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
New formulation ruined it
This used to be my holy grail moisturizer. It was better than the name brand, and I used it every morning and night. After the reformulation, I will not be repurchasing it. The texture is not the same as before. Target ruined a great item
2 out of 5 stars
19 August, 2025
More expensive, Less product
New look means its $3 more and one ounce less. The old container was 4oz. :(
1 out of 5 stars
Thumbs down graphic, would not recommend
30 July, 2025Verified purchase
disappointed
smaller size, higher price, different name. heavy feel. need to use more to get same results as I got with less of the former product.
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Good moisturizer
It is a light weight moisturizer..sinks in quick.. nothing spectacular..but great for everyday use..morning and night..
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
lightweight, hydrating, and breathable
i love this! it's super lightweight and feels "refreshing" in a way?? i have combination skin, and i honestly prefer this over the CeraVe PM moisturizer i used to use. i'm never itchy, i have no rash, and i feel full moisturized.