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Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty - 2 of 4Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty - 3 of 4Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty - 4 of 4
Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty - 1 of 4

Benefit Cosmetics They're Real! Lengthening Mascara Mini - Black - 0.14 fl oz - Ulta Beauty


Size0.14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*
  • *Results observed in a consumer panel survey

Description

Benefit's They're Real! Lengthening Black Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.

DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .14 fl oz (US)
Features: Long Lasting, Smudgeproof
TCIN: 82568053
UPC: 602004042552
Item Number (DPCI): 342-02-6327
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), paraffin, polybutene, styrene/acrylates/ammonium methacrylate copolymer, beeswax (cera alba), bis-diglyceryl polyacyladipate-2, c18-36 acid triglyceride, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, hydroxyethylcellulose, phenoxyethanol, tetrasodium edta, butylene glycol, caprylyl glycol, tocopheryl acetate, sodium laureth-12 sulfate, glycerin, potassium sorbate, sericin, calcium chloride, sodium hyaluronate, tilia tomentosa bud extract, citric acid, bht, sorbic acid. [+/-: iron oxides (ci 77491, ci 77492, ci 77499), ultramarines (ci 77007), chromium oxide greens (ci 77288), chromium hydroxide green (ci 77289), titanium dioxide (ci 77891)].

Shipping details

Estimated ship dimensions: 3.2 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is this mascara waterproof

submitted by tlzinaz - 2 years ago
  • A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!

    submitted byGracie - 2 years ago

Q: Is this mascara waterproof?

submitted by Debta - 2 years ago
  • A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!

    submitted byGracie - 2 years ago

Additional product information and recommendations

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Guests also viewed

Guests are saying

This mascara has garnered a loyal following for its ability to enhance lashes with length and volume while maintaining a natural look. Many guests appreciate its easy application and the way it stays put throughout the day without smudging. However, some have noted issues with clumping and the need for careful removal. Overall, it is a favorite for those seeking a reliable mascara that delivers impressive results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 24243 reviews
    33% would recommend
    24 recommendations
    5 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
    Image

    My favorite mascara

    Love how it makes my eyelashes look. They look longer and fuller.
    Annette
    Did you find this review helpful?
    3 out of 5 stars
    20 April, 2026
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    Not the same.

    Have used this mascara since it was launched, gave dramatic, fanned out and individual lenghtened lashes. I have a public facing job and always used to have compliments on how beautiful my lashes were. Now after a few hours of application it smudges on eyelid. When I opened a new tube it seemed nearly as dry as the one I had just discarded. Also instead of seperated lashes it looks like three prongs. I have never had any of these issues before using this product. I, like many other customers probably don't mind paying the premium price tag if the quality is reflected in the mascara. Please bring back original formula that customers loved. Also bring back they're real eyeliner in beyond purple .
    sair9
    Did you find this review helpful?
    1 out of 5 stars
    6 April, 2026
    originally posted on http://www.benefitcosmetics.co.uk/
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    They're real mascara

    This product is rubbish Smudges all over my upper eye lid and flakes all over my under eyes 😒
    Sami
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on http://www.ulta.com
    Image

    I would by this product again and again!

    his mascara is the best I ever tried. I only wish they had it in waterproof!
    Kathleen
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on http://www.ulta.com
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    I found my new favorite mascara

    I absolutely love this Mascara, while it didn't add extreme length, it did add some and it made my eyes pop while still looking natural. It didnt smudge or flake and came off easily when washing my face. This is the Mascara I will will stick with from now on.
    Arlena
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on http://www.ulta.com
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    This is best I have ever used.

    I have used this for several years. Occasionally i try some other brand, but always go back to it. Only criticism is that it gets dry and clumpy sooner than I think it should, but I have found heating a glass of water in microwave and then placing the tube in the glass solved this. People have asked me if I have false eyelashes. Like the tiny bristles at the end.
    Judy
    Did you find this review helpful?
    1 out of 5 stars
    27 March, 2026
    originally posted on http://www.benefitcosmetics.com
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    This used to be a good product

    I bought this numerous times when it was a 'Mascara Primer' and it was fabulous. The brown color was perfect, it never clumped, and never flaked. This latest iteration is too black, it clumps badly and flakes all over the place. I will not buy it again!
    SuziG
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 March, 2026Verified purchase
    • Skin tone: Medium

    (no review title)

    caused eyes to swell
    Kathleen
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on http://www.ulta.com
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    Love this mascara!

    I was surprised how much I love this product. I saw that it was for length and it definitely shows when I use it. Especially on my bottom lashes.
    Janitta
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.ulta.com
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    They're Real Mascara

    My eye lashes are blond and short and this mascara makes me look good all the time. I've been buying it for several years and highly recommend it. However, this is the only product I buy from the Ulta store. I have never seen this mascara available anywhere else. Bonnie, Irving, TX I am trying to rate it with the 5th star but I don't think it's taking.
    Bonnie
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.benefitcosmetics.co.uk/
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    Classic beauty

    They're real isn't just a mascara… it's bottled length and volume to apply when you need to wake your face up. Easy to apply, easy to remove. Stunning…
    Jas
    Did you find this review helpful?
    4 out of 5 stars
    14 March, 2026
    originally posted on http://www.ulta.com
    Image

    Nice

    Left a smudge under eyes throughout the day
    Sarah B
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on http://www.ulta.com
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    Best mascara and brush for lengthening ever!!!

    Have used this mascara for years, absolutely love end of brush design to lengthen lashes!! Washes off easily! Best mascara I have yet to use!!
    Michelle
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on http://www.ulta.com
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    Love

    I bought the larger size
    jenni
    Did you find this review helpful?
    1 out of 5 stars
    28 February, 2026
    originally posted on http://www.ulta.com
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    Oh, well, another one bites the dust

    I've used They're Real primer and black mascara for years, bought a new tube a few months ago. It always winds up under my eyes and it tends to clump going on. Drugstore brands are better than this.
    Jane
    Did you find this review helpful?
    1 out of 5 stars
    24 February, 2026
    originally posted on http://www.ulta.com
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    So much Worse than original they're real

    This feels like cheap mascara. I accidentally bought this version instead of the original. It doesnt come with the spike , its very tgink and does not cover my lashes. get the original version instead
    Marie
    Did you find this review helpful?
    2 out of 5 stars
    15 February, 2026
    originally posted on http://www.benefitcosmetics.com
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    They're Real! Tinted Lash Primer

    Brown is best. Have to find another brand.
    Dee
    Did you find this review helpful?
    3 out of 5 stars
    13 February, 2026
    originally posted on http://www.benefitcosmetics.com
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    They are Real mascara

    Love this mascara makes my eyelashes look so long. Only thing it always leaves makes on bottom of my eyes
    Pamela
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on http://www.ulta.com
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    Holy Grail Mascara, best brush applicator!

    I love Benefit mascaras, I used to be addicted to Bad Gal Bang Mascara and I do love the new colors, but They're Real is truly the BEST. My favorite, go-to, bought over and over again mascara. The brush is so volumizing, lifting, it coats all lashes easily to have them appear thick and full. The brush is BIG and THICK which makes it easy to roll and lift the corners to get the doe-eyed winged look. Great natural black not too black, when I use this people always compliment my lashes LITERALLY asking if they are my natural lashes. Or saying I have really long lashes. I do have naturally long lashes but this extends them MORE! I read about people complaining it's hard to remove, but if you use a good eye makeup remover and a makeup eraser towel its not too bad, but you do have to "pinch" lashes w/towel to remove. It really is an alllll day and nite staying mascara. I say to those people: Its good stuff what do you want? Cheap flaky mascara? This ain't that! lol try it for yourself don't listen to them!
    Batty
    Did you find this review helpful?
    1 out of 5 stars
    30 January, 2026
    originally posted on http://www.benefitcosmetics.com
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    Bring back the old formula

    I don't know why they reformulated but it's not working! It used to be nearly waterproof and separated and lengthened perfectly. I could wear it all day in the Southern summer heat and now it smudges in an hour. Please bring back the old formula! I'm begging you!
    Michie
    Did you find this review helpful?

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