tarte Fake Awake Eye Highlight - 0.007oz - Ulta Beauty
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$8.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 381 ratings
$4.00
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 2740 ratings
$7.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 481 ratings
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Guests are saying
This eye brightening pencil is a favorite among guests for its ability to enhance the eyes, making them appear larger and more awake. Many appreciate its long-lasting formula, which stays put throughout the day without irritation. The creamy texture allows for easy application, especially on the waterline. While some guests noted blending difficulties and packaging issues, the overall consensus is that this product is a must-have for a refreshed look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1320 reviews
73% would recommend
19 recommendations
5 out of 5 stars
19 March, 2026
originally posted on tartecosmetics.com
Pop
This is my 2nd one and I love the pop it gives my eyes
1 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com
Doesn't apply at all
I cant get any product to apply from the tip of the pencil. I tried not only my own waterline but also the back of my hand—nothing! The pencil tip has the texture of an eraser. What a complete waste of money.
5 out of 5 stars
9 March, 2026
originally posted on tartecosmetics.com
the best
can never go with out, a true staple in my routine
5 out of 5 stars
1 March, 2026
originally posted on http://www.ulta.com
Love Tarte Products
I use Tarte products for all of my makeup needs. This plum color eyeliner is very pretty and highlights my green eyes. Goes in very smoothly.
5 out of 5 stars
17 February, 2026
originally posted on http://www.ulta.com
Love these!
I love this eye liner. I will note that I wear it on the waterline of the top lid. It stays on all day. It's easy to apply and I love the color.
5 out of 5 stars
16 February, 2026
originally posted on http://www.ulta.com
Second time buying this liner
I love this eye highlighter. Stays on and easy to apply.
5 out of 5 stars
5 February, 2026
originally posted on tartecosmetics.com
Fake Awake eye highlighter
[This review was collected as part of a promotion.] This makes my eyes pop, look brighter and wider! Love it
5 out of 5 stars
10 January, 2026
originally posted on tartecosmetics.com
Really brightens the eyes
Easy to apply. Long lasting. Really brightens the eye and stays in my lower lash line all day.
5 out of 5 stars
9 January, 2026
originally posted on tartecosmetics.com
Looks good
This looks good and glides on smoothly. I'm happy with this and will purchase again.
5 out of 5 stars
8 January, 2026
originally posted on http://www.ulta.com
So much better than the solid white I had
I bought solid white for this first and it was fine but this is so much more subtle and still gets the job done. I love it!! I also like the smudge side that helps it not be super stark.
5 out of 5 stars
1 January, 2026
originally posted on tartecosmetics.com
Fantastic!
[This review was collected as part of a promotion.] The formula is so smooth and glides on so easily. I am surprised by its staying power! It really does help me look more awake, especially when paired with concealer.
5 out of 5 stars
31 December, 2025
originally posted on tartecosmetics.com
Brightens your eyes!
I love my fake awake eyeliner. I apply it to my waterline and it really helps my eyes look brighter and awake! It glides on so easy. Great product!
5 out of 5 stars
31 December, 2025
originally posted on tartecosmetics.com
My fav
[This review was collected as part of a promotion.] This really opens up the eye for that awakened look
5 out of 5 stars
30 December, 2025
originally posted on tartecosmetics.com
People always ask me about
People always ask me about the nude around my eyes / water line and I tell them exactly what I use and a few have ordered it for themselves. I love this stuff. So great
5 out of 5 stars
30 December, 2025
originally posted on tartecosmetics.com
Best over 50 eye pencil
[This review was collected as part of a promotion.] Makes dark dull eyes bright and awake. Definitely a confidence boost!
1 out of 5 stars
18 December, 2025
originally posted on http://www.ulta.com
I would never buy this again
This goes on horribly, and you can not blend it in. It isn't easy to take off. This product is horrible and I would never buy it again. I tossed it in the trash.
5 out of 5 stars
3 December, 2025
originally posted on tartecosmetics.com
Wonderful
Does exactly what it says lol! My eyes look younger, brighter and yes, more awake with this product!
5 out of 5 stars
25 November, 2025
originally posted on tartecosmetics.com
The BEST eueline for the waterline!!
Love this eyeliner! I have tried so many brands as I wear pencil eyeliner in my waterline of my eyes and it would always run under my eyes. . . . I use other Tarte products and gave this a try! Love it! Its the first one that stays on my waterline and doesn't run! Please never stop making this!!
5 out of 5 stars
24 November, 2025
originally posted on tartecosmetics.com
Love it
First time I’ve tried any type of white or nude eyeliner and it is easy to use and doesn’t irritate my eyes.
5 out of 5 stars
24 November, 2025
originally posted on tartecosmetics.com
In love, engagement pending
I am so in love with these fake awake eyeliners. They are creamy and glide on smoothly w/o being so loose that it disperses too much product at a time, I love the colors , and that they have a matching tubing mascara. I have 5 of them - the classic nude, navy, emerald, magenta plum, and the brighter blue- and I love all of them. They have gone from the mass of makeup that I have into the small curated selection of makeup that I wear everyday.