Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black - Ulta Beauty - 2 of 4Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black - Ulta Beauty - 3 of 4Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black - Ulta Beauty - 4 of 4
Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black - Ulta Beauty - 1 of 4

Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara Mini - Black 0.16 fl oz - Ulta Beauty

Size0.14oz

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • 36-hour extreme lengthening* mascara
  • Builds 40% longer lashes**
  • Flexible, lightweight & builds easily
  • Won't smudge or flake
  • 95% said it lifts & lengthens lashes up & out***
  • *Instrumental test on 21 women
  • **Than bare lashes. Instrumental test on 21 women
  • ***Self-evaluation by 110 women after 1 week

Description

Extreme length with a magnetic force!

Benefit's They're Real! Magnet is a 36-hour* extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes**!

The innovative Extender Brush features a magnetically charged core that pulls the Magnetic Mineral Enriched Formula up and OUT beyond the tips of lashes for extreme length and powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate, and define lashes.

HOW TO APPLY:
Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift.

Allow a few seconds of drying time between coats to build the most EXTREME lash drama!

BEAUTY TIP:
Accentuate the extreme length by defining your eyes with Roller Liner matte liquid eyeliner (sold separately). Draw a thin line along your lashes for a naturally polished look or wing it out for a sultry cat eye effect.

DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .16 fl oz (US)
Features: Long Lasting, Smudgeproof
TCIN: 82568032
UPC: 602004124067
Item Number (DPCI): 342-02-0098
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), cera alba (beeswax), paraffin, polybutene, vp/eicosene copolymer, glyceryl stearate, acrylates copolymer, copernicia cerifera (carnauba) wax, steareth-21, palmitic acid, pvp, stearic acid, silica, pentylene glycol, phenoxyethanol, steareth-2, aminomethyl propanediol, caprylyl glycol, panthenol, hydroxyethylcellulose, aluminum hydroxide, tocopheryl acetate, disodium phosphate, sodium phosphate, polysorbate 60. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), cl 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green),ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].

Shipping details

Estimated ship dimensions: 0.75 inches length x 0.75 inches width x 3.46 inches height
Estimated ship weight: 0.14 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This mascara has garnered a mix of opinions from guests, with many praising its ability to lengthen and volumize lashes while providing a natural look. Guests appreciate its easy application and the compliments they receive on their lashes. However, some have experienced issues with smudging and clumping, particularly in warmer conditions. Overall, it remains a popular choice for those seeking a reliable mascara that enhances their natural beauty.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 28668 reviews
    60% would recommend
    25 recommendations
    5 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
    Image

    My favorite mascara

    Love how it makes my eyelashes look. They look longer and fuller.
    Annette
    Did you find this review helpful?
    3 out of 5 stars
    20 April, 2026
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    Not the same.

    Have used this mascara since it was launched, gave dramatic, fanned out and individual lenghtened lashes. I have a public facing job and always used to have compliments on how beautiful my lashes were. Now after a few hours of application it smudges on eyelid. When I opened a new tube it seemed nearly as dry as the one I had just discarded. Also instead of seperated lashes it looks like three prongs. I have never had any of these issues before using this product. I, like many other customers probably don't mind paying the premium price tag if the quality is reflected in the mascara. Please bring back original formula that customers loved. Also bring back they're real eyeliner in beyond purple .
    sair9
    Did you find this review helpful?
    1 out of 5 stars
    6 April, 2026
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    They're real mascara

    This product is rubbish Smudges all over my upper eye lid and flakes all over my under eyes 😒
    Sami
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on http://www.ulta.com
    Image

    I would by this product again and again!

    his mascara is the best I ever tried. I only wish they had it in waterproof!
    Kathleen
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on http://www.ulta.com
    Image

    I found my new favorite mascara

    I absolutely love this Mascara, while it didn't add extreme length, it did add some and it made my eyes pop while still looking natural. It didnt smudge or flake and came off easily when washing my face. This is the Mascara I will will stick with from now on.
    Arlena
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on http://www.ulta.com
    Image

    This is best I have ever used.

    I have used this for several years. Occasionally i try some other brand, but always go back to it. Only criticism is that it gets dry and clumpy sooner than I think it should, but I have found heating a glass of water in microwave and then placing the tube in the glass solved this. People have asked me if I have false eyelashes. Like the tiny bristles at the end.
    Judy
    Did you find this review helpful?
    1 out of 5 stars
    27 March, 2026
    originally posted on http://www.benefitcosmetics.com
    Image

    This used to be a good product

    I bought this numerous times when it was a 'Mascara Primer' and it was fabulous. The brown color was perfect, it never clumped, and never flaked. This latest iteration is too black, it clumps badly and flakes all over the place. I will not buy it again!
    SuziG
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on http://www.ulta.com
    Image

    Love this mascara!

    I was surprised how much I love this product. I saw that it was for length and it definitely shows when I use it. Especially on my bottom lashes.
    Janitta
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.ulta.com
    Image

    They're Real Mascara

    My eye lashes are blond and short and this mascara makes me look good all the time. I've been buying it for several years and highly recommend it. However, this is the only product I buy from the Ulta store. I have never seen this mascara available anywhere else. Bonnie, Irving, TX I am trying to rate it with the 5th star but I don't think it's taking.
    Bonnie
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    Classic beauty

    They're real isn't just a mascara… it's bottled length and volume to apply when you need to wake your face up. Easy to apply, easy to remove. Stunning…
    Jas
    Did you find this review helpful?
    4 out of 5 stars
    14 March, 2026
    originally posted on http://www.ulta.com
    Image

    Nice

    Left a smudge under eyes throughout the day
    Sarah B
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on http://www.ulta.com
    Image

    Best mascara and brush for lengthening ever!!!

    Have used this mascara for years, absolutely love end of brush design to lengthen lashes!! Washes off easily! Best mascara I have yet to use!!
    Michelle
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on http://www.ulta.com
    Image

    Love

    I bought the larger size
    jenni
    Did you find this review helpful?
    1 out of 5 stars
    28 February, 2026
    originally posted on http://www.ulta.com
    Image

    Oh, well, another one bites the dust

    I've used They're Real primer and black mascara for years, bought a new tube a few months ago. It always winds up under my eyes and it tends to clump going on. Drugstore brands are better than this.
    Jane
    Did you find this review helpful?
    1 out of 5 stars
    24 February, 2026
    originally posted on http://www.ulta.com
    Image

    So much Worse than original they're real

    This feels like cheap mascara. I accidentally bought this version instead of the original. It doesnt come with the spike , its very tgink and does not cover my lashes. get the original version instead
    Marie
    Did you find this review helpful?
    2 out of 5 stars
    15 February, 2026
    originally posted on http://www.benefitcosmetics.com
    Image

    They're Real! Tinted Lash Primer

    Brown is best. Have to find another brand.
    Dee
    Did you find this review helpful?
    3 out of 5 stars
    13 February, 2026
    originally posted on http://www.benefitcosmetics.com
    Image

    They are Real mascara

    Love this mascara makes my eyelashes look so long. Only thing it always leaves makes on bottom of my eyes
    Pamela
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on http://www.ulta.com
    Image

    Holy Grail Mascara, best brush applicator!

    I love Benefit mascaras, I used to be addicted to Bad Gal Bang Mascara and I do love the new colors, but They're Real is truly the BEST. My favorite, go-to, bought over and over again mascara. The brush is so volumizing, lifting, it coats all lashes easily to have them appear thick and full. The brush is BIG and THICK which makes it easy to roll and lift the corners to get the doe-eyed winged look. Great natural black not too black, when I use this people always compliment my lashes LITERALLY asking if they are my natural lashes. Or saying I have really long lashes. I do have naturally long lashes but this extends them MORE! I read about people complaining it's hard to remove, but if you use a good eye makeup remover and a makeup eraser towel its not too bad, but you do have to "pinch" lashes w/towel to remove. It really is an alllll day and nite staying mascara. I say to those people: Its good stuff what do you want? Cheap flaky mascara? This ain't that! lol try it for yourself don't listen to them!
    Batty
    Did you find this review helpful?
    1 out of 5 stars
    30 January, 2026
    originally posted on http://www.benefitcosmetics.com
    Image

    Bring back the old formula

    I don't know why they reformulated but it's not working! It used to be nearly waterproof and separated and lengthened perfectly. I could wear it all day in the Southern summer heat and now it smudges in an hour. Please bring back the old formula! I'm begging you!
    Michie
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on http://www.ulta.com
    Image

    My favorite mascara

    Been using this product for years.
    June
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy