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Buttermilk Pancake & Waffle Mix - Good & Gather™ - 2 of 4Buttermilk Pancake & Waffle Mix - Good & Gather™ - 3 of 4Buttermilk Pancake & Waffle Mix - Good & Gather™ - 4 of 4
Buttermilk Pancake & Waffle Mix - Good & Gather™ - 1 of 4

Buttermilk Pancake & Waffle Mix - 32oz - Good & Gather™

$1.99 ($0.06/ounce)

FlavorOriginal

In Stock

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About this item

Highlights

  • Good & Gather Buttermilk Pancake & Waffle Mix makes it easy to quickly whip up tasty pancakes or waffles
  • Easy pancake prep - just add water
  • Classic buttermilk flavor pairs perfectly with maple syrup
  • 32oz package

Description

Forget the fuss of whipping up buttermilk pancakes or fluffy waffles from scratch when you keep Buttermilk Pancake & Waffle Mix from Good & Gather™ on hand. This no-nonsense mix makes it easy as can be to get tasty waffle or pancake batter in a jiffy — for pancakes, just add water, and for waffles, add water, oil and egg. Let the classic buttermilk flavor stand out by keeping to simple toppings like butter and maple syrup, or go for a fancier take by adding chocolate chips and a dollop of whipped cream, blueberries and a fruit syrup or bananas and peanut butter.

Directions

Pancakes
For about 12 (4-inch) pancakes, use 2 cups mix and 1 1/4 cups cool water.*

For about 24 (4-inch) pancakes, use 4 cups mix and 2 1/2 cups cool water.*
*For a richer flavor and texture, use milk or buttermilk in place of the water.

1. Heat electric griddle to 375°F or skillet over MEDIUM heat. Grease lightly with oil, if necessary.
2. Combine ingredients in a large bowl. Whisk until batter is moistened and slightly lumpy; do not overmix.
3. Pour about ¼ cup batter onto hot griddle for each pancake. Cook about 1 ¼ minutes per side or until golden brown.

Waffles
1. Heat lightly greased waffle iron.
2. Whisk together 2 cups mix, ¾ cup water, 1 egg and 2 Tbsp. vegetable oil until moistened and slightly lumpy.
3. Pour desired amount of batter onto iron.
4. Bake until steaming stops and waffles are cooked. Makes 10 (4-inch) waffles.

Tips from Our Experts
Use less water for thicker pancakes; more water for thinner pancakes.
The skillet or griddle must be hot before making pancakes or the batter will stick.
Do not overmix by beating out all the lumps in the batter because the pancakes will become tough.

Every Good & Gather item is made without 100+ unwanted ingredients, including no synthetic colors, no artificial flavors, no artificial sweeteners, and no high-fructose corn syrup. Every Good & Gather product is made without - or never contained - these ingredients. For the full ingredient list, visit target.com/goodandgather

Good & Gather makes it easy to eat well every day with quality you can trust and flavors made to savor, all priced to help you save. We promise you’ll love each bite, or your money back.

Serving Size: 1/3 cup

Serving Per Container: 20

Amount :

Calories: 160
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 430mg19%
Total Carbohydrate 34g12%
Dietary Fiber 1g4%
Sugars 6g
Added Sugars 6g12%
Protein 4g
Vitamin D 0mcg0%
Calcium 80mg6%
Iron 1.7mg10%
Potassium 70mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

enriched unbleached wheat flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), cane sugar, buttermilk, leavening baking soda, sodium aluminum phosphate, monocalcium phosphate, salt

Allergens & Warnings:

Do not overmix by beating out all the lumps in the batter because the pancakes will become tough., RAW FLOUR IS NOT READY TO EAT AND MUST BE THOROUGHLY COOKED BEFORE EATING TO PREVENT ILLNESS FROM BACTERIA IN THE FLOUR. DO NOT EAT OR PLAY WITH RAW BATTER; WASH HANDS, UTENSILS, AND SURFACES AFTER HANDLING,, CONTAINS MILK AND WHEAT
State of Readiness: Mix
Package Quantity: 1
Net weight: 32 Ounces
Style: Pancakes
TCIN: 85078009
UPC: 191907972870
Item Number (DPCI): 231-03-0096
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.78 inches length x 7.4 inches width x 10.41 inches height
Estimated ship weight: 2.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

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Frequently bought together

Guests are saying

This pancake and waffle mix has garnered mixed feedback from guests. While some appreciate its gluten-free nature and the ability to create fluffy pancakes with added ingredients, others find the texture too thick and the flavor lacking. Adjusting the water ratio seems to be a common tip for achieving better results. Overall, it offers a convenient option for families, especially those with dietary restrictions, but may require some experimentation to perfect.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 780 reviews
    quality: 3.01 out of 5
    taste: 3.01 out of 5
    value: 3.3 out of 5
    48% would recommend
    196 recommendations
    4 out of 5 stars
    13 May, 2026Verified purchase

    (no review title)

    very good product.
    Val
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 May, 2026Verified purchase

    (no review title)

    Best mix
    Delighted
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 May, 2026Verified purchase

    How could such a simple mix get so wrong?

    Directions seemed off to me. I thought two cups should have been one. But even with adding more liquid, the batter was doughy and thick and the waffles were so dry we could not eat them. How could a simple buttermilk recipe get so wrong?
    Chris
    quality: 1 out of 5
    taste: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    23 April, 2026Verified purchase

    Oh so fluffy

    love this pancake mix, less ingredients than the pearl milling brand and great alternative when I can't make my own batter. it's fluffy and soft and will be getting it again as I'm almost done with the bag! Also note I add one egg to eat for my daughters batch to give it some protein.My only worries is looking at the new negative reviews, hoping they didn't change the product.
    AvidShopper
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 April, 2026Verified purchase

    Something changed- horrible!

    Something changed with the pancake mix, used to be the best , purchased for a year plus but this last bag we purchased were inedible. Rubbery etc. something changed!
    Jen
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 April, 2026Verified purchase

    (no review title)

    Makes very thick mix that is hard to cook all the way through. Adding more water helps but the mix but they still are chewy. It is also very easy to over mix causing tough pancakes/waffles. And the flavor is very bland
    Maggie
    quality: 1 out of 5
    taste: 1 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 March, 2026Verified purchase

    Dont waste your money

    just like most people say these come out thick like hockey pucks. changing water ratio helps but there's much better mixes for quick pancakes. don't waste your money.
    Jhazz
    quality: 2 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 March, 2026Verified purchase

    (no review title)

    We followed the recipe but these are the thickest pancakes ever- like hockey pucks. Somehow they did not get this mix right. We even tried adding more water the second time but it didn’t help.
    jj123
    quality: 1 out of 5
    taste: 1 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    Great Pancake Mix - Change Water Ratio

    I used this for my first time making pancakes and they came out so good. I changed the water ratio, added chocolate chips and they were perfect. The taste was great. Like others have said, the ratio of water on the back of the packaging should be changed. I will be buying this again once I run out.
    vanaiz
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    22 March, 2026Verified purchase

    not sure what happened

    Not sure what happened. I've been buying these for a couple years and I think they changed the formula. They do not cook the same. They get weird and glossy.
    Chrissy
    quality: 3 out of 5
    taste: 2 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 March, 2026

    Brick waffles

    The flavor is fine, but the waffles we’ve made with it (following the directions) were extremely dense and made only three 4” waffles. We had to add at least a half cup of water to lighten them up.
    Holly
    quality: 1 out of 5
    taste: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 March, 2026Verified purchase

    Amazing!

    Works amazing with our waffle maker. Creates a better waffle in both texture and taste than name brands (that start with a K).
    adri
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 March, 2026Verified purchase

    Gummy, tastes bad, do not buy

    I was really wanting this to be good - but even with extra water, it came out extremely gummy, chewy, and very much not good. I ended up returning it; get Pearl Milling or Kodiak instead (both are quite good), just avoid this one.
    TW in RDU
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    10 March, 2026Verified purchase

    Change water Ratio

    I like the flavor and fluffiness of them, but the directions need to change for how much water to use. I followed the instructions and it was like I was making biscuits. I think I added 1/2 cup more to make the batter better.
    Michelle D
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    1 March, 2026

    (no review title)

    This is the NASTIEST pancake batter. I try different batters often. It tastes like cardboard. Please avoid purchasing this.
    Kalaya
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 February, 2026Verified purchase

    Never Again

    Unfortunately this produced horrendous, salty & rubbery pancakes. Not sure if I received a bad batch of mix or if it’s always that horrible. Will purchase a different brand next time.
    Jen
    quality: 1 out of 5
    taste: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 February, 2026Verified purchase

    (no review title)

    Tasteless!
    Disappointed
    quality: 2 out of 5
    taste: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 February, 2026Verified purchase

    (no review title)

    If you add the flower with milk, it’s so fluffy but water works too.
    Grace
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2026Verified purchase

    (no review title)

    Easy to mix, they make fluffy waffles as well
    Sarah
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 February, 2026Verified purchase

    Delicious

    The best pancake mix ever !
    Marzena
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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