ECO-FRIENDLY: Sustainably handcrafted from eco-friendly natural fibers, this on-trend classic jute rug is the perfect addition to any room.
HAND MADE: Each rug is handmade and stitched with hand braided fringe where applicable, meaning it’s marked by subtle but individual differences that make your rug unique.
REVERSIBLE: With a flatweave pile, both sides have the same design - doubling the life span of your rug.
EASY CARE: Handmade rugs should be treated more carefully than machine-made rugs due to the artisanal nature in which they are created. Remove any stains immediately by blotting with a clean cloth or sponge. Avoid using water as that might damage and discolor the natural fibers, instead, for tougher stains use a dry rug shampoo or baking soda. For dry debris take the rug outdoors and give it a good shake. Rotate for even wear.
COMPACT SHIPPING: Your rug will arrive factory rolled/folded and may have creases from tight packaging and compression during storage. These normally flatten within 3-7 days. You can also reduce or remove creasing by rolling the rug and massaging the creases with your hands. The backing will loosen to help the rug lay flat.
Description
Living up to its nickname as the "Golden Fiber," jute is a staple in organic home decor. Hand-braided in India from natural jute and cotton fibers, our Braided Jute Collection features a variety of patterns and neutral colors that make these rugs the perfect base for any room's design. As soft as they are durable, these rugs are the perfect organic accent to any room's design.
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89058379
UPC: 889919887465
Origin: Imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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unique loom Area Rug
Feet
Inches
2x3
24x36
2x8
24x96
2x12
24x144
4x6
48x72
5x8
60x96
8x10
96x120
9x12
108x144
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 26 inches length x 5.6 inches width x 5.6 inches height
Estimated ship weight: 10.5 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Unique Loom
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This rug has received a mix of feedback from guests, highlighting its beautiful design and sturdy construction. Many appreciate its earthy texture and vibrant colors, making it a stylish addition to various spaces. However, some guests noted issues with fraying edges and initial odors. Overall, it offers a great balance of aesthetics and functionality, suitable for both indoor and outdoor use, making it a versatile choice for any home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
197 star ratings
4.4 out of 5 stars with 197 reviews
5 out of 5 stars
5 August, 2025
originally posted on rugscom
You’ll Love It!
This is a beautiful runner! It’s perfect in our hallway. So happy with it and we got it on sale!
Nano
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1 out of 5 stars
25 November, 2024
originally posted on rugscom
Falling apart!
I bought two runners for my kitchen about 6 months ago. They are literally falling apart. We are a family of two and never wear shoes on the rugs nor vacuum with a roller brush. The rugs have shed a lot since day one and the corners have consistently flipped up creating a tripping hazard. It's a great looking rug, but definitely not worth the money.
Patv
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2 out of 5 stars
10 November, 2024
originally posted on rugscom
Disappointing
Has strong odor like mildew or must. Color not as vibrant as photo.
Mainer
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5 out of 5 stars
8 August, 2024
originally posted on rugscom
Soft on your feet
This rug is very comfortable to walk on and true to size. I ordered 3 for my kitchen and they are perfect.
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4 out of 5 stars
6 August, 2024
originally posted on rugscom
Looks Great
Softer than expected and doesn’t hurt when standing on it with bare feet, but the edging is a little wavy along the length.
DD04
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5 out of 5 stars
30 June, 2024
originally posted on rugscom
Jute rug
I has been looking quite awhile. Glad I finally chose this one. It's actually the look I was going for.
Patty
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5 out of 5 stars
26 June, 2024
originally posted on rugscom
Quality Rug
I bought this rug and I purchased the wrong size; however, I found another place for it. Love it!
SLB1
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5 out of 5 stars
18 March, 2024
originally posted on rugscom
Sturdy rug
Sturdy rug. A bit hard to straighten out, but got it flattened with heavy objects over a few days. Looks exactly as pictured.
Meg T
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2 out of 5 stars
26 December, 2023
originally posted on rugscom
Bumpy edges
Love the color and design but the edges are uneven and it looks terrible. Any idea on how to straighten out the edges?
Jcamp
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1 out of 5 stars
9 December, 2023
originally posted on rugscom
the runner rug corners keep poping up
I keep fliping it like the instructions say and the corners keep comng up. Causing a tripping hazard , very dissatisfied.
Dgood 81
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3 out of 5 stars
2 December, 2023
originally posted on rugscom
Beautiful but musty smell
I loved the look of this rug but it was very musty smelling. I'm not sure if its just this rug or a sourcing issue. It was also just a little too small, but mostly returned because of the smell.
Customer in seattle
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5 out of 5 stars
18 November, 2023
originally posted on rugscom
I love these rugs!
I brought these rugs for my entrance way into my house , they look great and will definitely hold up to all the traffic I have here ! .. thru are made very well ! Very pretty too!
Mary Lou Porcaro
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5 out of 5 stars
18 November, 2023
originally posted on rugscom
Great quality Great price
Awesome quality rug! I had bought smaller one & liked it so bought runner.
Ggirl7
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5 out of 5 stars
15 November, 2023
originally posted on rugscom
Love my runner!
I'm very pleased with this rug. The colors are actually more vibrant than in the photos.
Christi
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5 out of 5 stars
5 August, 2023
originally posted on UniqueLoom
Unique loom braided area rug
[This review was collected as part of a promotion.] I received the Braided Jute Collection Area Rug - Trellis (5' 1" x 8' Rectangle, Navy Blue/ Ivory) and absolutely love it. It was shipped and delivered quite quickly. It is easy to unroll and lay out in the area I wanted it in, it is easy to clean with a broom or vacuum. It is so beautiful and perfect fit in the space I put it in.
Momma03
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3 out of 5 stars
4 August, 2023
originally posted on UniqueLoom
The rug is pretty, but
[This review was collected as part of a promotion.] The loom braided rug is beautiful, but not right for home. The texture in front of the couch did not make sitting on the floor comfortable for my family. My other issue is the rug moved around a lot and did not stay in place like other more traditional rugs. The color and design is really nice and compliments the space, but was a challenge for us with our dog as well. He constantly wanted to scratch and dig into the rug. If you have pets, I would look for a different texture than the unique loom braided collection.
lulu2023
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5 out of 5 stars
25 July, 2023
originally posted on UniqueLoom
Gorgeous rug made from jute fabric
[This review was collected as part of a promotion.] This is a gorgeous and long rug. It is made of jute Fibre which is made from the bark of a jute tree. May not be good if you have termites though. The rug is a beautiful vibrant color and is made well. I put it in my living room and it makes the room look more luxurious. Great rug that holds up well.
Maluna
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5 out of 5 stars
24 July, 2023
originally posted on UniqueLoom
This Area rug
[This review was collected as part of a promotion.] Unique loom Braided Jute Collection Area Rug has been an excellent addition to my new place! It is 100% jute! The colors and the design have made my area look so much elegant! It is reversible and fairly easy to keep it clean. Highly recommended
Jayy
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5 out of 5 stars
15 July, 2023
originally posted on UniqueLoom
Beautiful design
[This review was collected as part of a promotion.] The Unique Loom Braided Jute Collection Area Rug is very beautifully made. The design is so detailed. I also love how easy it was to place in one of the rooms. The quality of the rug is pretty good. I would describe it as clean & well made. I was able to vacuum the rug without any tugging or it shedding.
Mmmz
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5 out of 5 stars
14 July, 2023
originally posted on UniqueLoom
love the rug!
[This review was collected as part of a promotion.] when buying online you are always worried it doesnt look like the pic. well no worries here super nice super soft and super awesome! great rug great feel and wife told me i picked out a great rug. looks and feels amazing in our room.