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California Naturals Super Moisture Shampoo - 16.5 fl oz: Paraben-Free, Sulfate-Free, Vegan, For All Hair Types - 2 of 4California Naturals Super Moisture Shampoo - 16.5 fl oz: Paraben-Free, Sulfate-Free, Vegan, For All Hair Types - 3 of 4California Naturals Super Moisture Shampoo - 16.5 fl oz: Paraben-Free, Sulfate-Free, Vegan, For All Hair Types - 4 of 4
California Naturals Super Moisture Shampoo - 16.5 fl oz: Paraben-Free, Sulfate-Free, Vegan, For All Hair Types - 1 of 4

California Naturals Super Moisture Shampoo - 16.5 fl oz: Paraben-Free, Sulfate-Free, Vegan, For All Hair Types

$9.99 ($0.61/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • A hydrating shampoo for all hair types
  • Made with 99%+ Naturally Derived, clean, and simple ingredients
  • Supercharged with Vitamin B5, Aloe, and Marula Oil to hydrate and repair hair
  • Reduces frizz and adds softness and shine
  • Scented with our Sweetgrass Food-Grade Fragrance, a non-toxic alternative to regular fragrance
  • 100% Recycled Packaging
  • Sulfate-free, Paraben-free, Phthalate-free, Gluten-free, Cruelty-free, and Vegan
  • Also try our Classic Coconut Shampoo, Classic Coconut Conditioner, Moisture Conditioner, Deep Repair Hair Mask, and Body Wash

Description

California Naturals' Moisture Shampoo is specially formulated to gently cleanse while intensely hydrating and repairing your hair with 99% naturally derived ingredients. Our luxurious formula creates a luxurious lather with nourishing Marula Oil, Vitamin B5, and Aloe, restoring vibrancy to dull strands and allowing for easy detangling. With our juicy Food-Grade Sweetgrass fragrance, every shower feels like a refreshing escape to somewhere lush and green.

How It's Done:
1. Put your hair in a state of repair by lathering a quarter-size of this moisturizing elixir all over your scalp, roots and strands.
2. After rinsing, complete your hair transformation with our Moisture Conditioner.

California Naturals is a radical, daily lifestyle brand. Our hair care products are made from natural and simple ingredients that you can smell beneath every one of our caps. It's our mission to storm the private, gate-kept beaches that luxury hair and body companies have commandeered; to tear down their stingy signs, let down our hair, lose a few articles of clothing, and go public with a roster of products designed for a life spent under the sun.

California Naturals designs hair products and body products for people who want clean hair, clean bodies, and clean consciences. Our entire hair treatment daily care roster is 90%+ naturally derived, ocean and reef safe, never tested on animals, Paraben, Sulfate, Phthalate & Gluten-free, and made from 100% recycled packaging.
Hair Type: Dry, All Hair Types
Health Facts: Silicone-Free, Sulfate-Free, Gluten-Free, Vegan, Paraben-Free, Phthalate-Free
Product Form: Gel
Sustainability Claims: Recyclable, Not Tested on Animals, Cruelty-Free, Post-Consumer Recycled Material, Contains Recycled Content
Package Quantity: 1
Beauty Purpose: Moisturizing
Net weight: 16.5 Ounces
TCIN: 92267958
UPC: 850056288286
Item Number (DPCI): 063-00-3760
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, cocamidopropyl hydroxysultaine (coconut-derived), sodium methyl 2-sulfolaurate (coconut-derived), sodium lauroyl methyl isethionate (coconut-derived), glycerin, sclerocarya birrea (marula) oil, psidium guajava seed oil, astrocaryum murumuru seed butter, hydrolyzed rice protein, argania spinosa (argan) kernel oil *, olea europaea (olive) oil *, althaea officinalis root extract, hydrolyzed barley protein (gluten-free), panthenol, sodium hyaluronate, potassium sorbate, sodium benzoate, ethylhexylglycerin, disodium 2-sulfolaurate, allantoin, guar hydroxypropyltrimonium chloride, chlorophyllin copper complex, lactic acid (vegan), food-grade fragrance

Shipping details

Estimated ship dimensions: 2 inches length x 3.5 inches width x 8 inches height
Estimated ship weight: 1.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this shampoo safe for color-treated hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the shampoo is sulfate-free and gentle, making it suitable for color-treated hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What ingredients are used to hydrate the hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo includes Vitamin B5, Aloe, and Marula Oil, all known for their hydrating properties.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product suitable for sensitive scalps?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is formulated without harsh chemicals and is gentle enough for sensitive scalps.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What type of fragrance does this shampoo have?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo features a Sweetgrass Food-Grade fragrance, which is a non-toxic alternative.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How does this shampoo help with frizz control?

submitted by AI Shopping Assistant - 3 months ago

  • A: The hydrating ingredients in the shampoo work to reduce frizz, resulting in softer, shinier hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated
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Guests are saying

The Super Moisture Shampoo offers a delightful scent and impressive lather, making it a joy to use. Many guests appreciate its natural ingredients and eco-friendly packaging, noting that it cleanses well without harsh chemicals. However, some guests found it less moisturizing than expected, leading to tangling and dryness for certain hair types. Overall, it is a great option for those seeking a gentle, natural shampoo that leaves hair feeling clean and refreshed.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 107 reviews
    effectiveness: 3.48 out of 5
    quality: 3.48 out of 5
    value: 3.45 out of 5
    53% would recommend
    30 recommendations
    5 out of 5 stars
    27 April, 2026

    Smells great and hair feels great!

    [This review was collected as part of a promotion.] Brings moisture back into my bleached hair and smells amazing
    Kate
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026

    No more dry hair

    [This review was collected as part of a promotion.] The super moisture shampoo is very moisturizing and scent isnt bad but not great. I did how much this moisturized my hair, it really needed it. Great value and works great. Of course easy to use.
    Jmrblessed
    Did you find this review helpful?
    5 out of 5 stars
    17 April, 2026

    Perfect for my daughter's hair

    [This review was collected as part of a promotion.] A great clean shampoo for everyday use, especially if you want something gentle, lightweight, and made with good ingredients. Not ultra-rich, but perfect for maintaining soft, healthy hair.
    Jas
    Did you find this review helpful?
    4 out of 5 stars
    17 April, 2026

    Hydrating

    [This review was collected as part of a promotion.] Hydrating shampoo that leaves hair soft, shiny, and clean. Lightweight with a fresh scent, perfect for dry hair
    Kim
    Did you find this review helpful?
    2 out of 5 stars
    8 April, 2026

    I wouldn't say moisturizing

    [This review was collected as part of a promotion.] The Super Moisture Shampoo smells good. It lathers up nicely and rinses clean. Now for the Moisturizing part, this is where it falls short. I only wash my roots and scalp letting the suds run over the rest of my hair. Where I went in and massaged my scalp while washing, as I always do, my hair was very tangled close to my scalp after I rinsed. It felt grippy and my fingers did not slide on my hair. Like a squeaky clean feeling, which I would associate with a "moisture" shampoo. I normally only condition the midshaft to ends and can finger comb my hair out. This was not the case using the Super Moisture Shampoo. I had to apply conditioner to the scalp and use a wide tooth comb working to detangle my hair.
    AEC07
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 April, 2026Verified purchase

    Drying

    It did not perform well on my bleached hair nor on my husband's sensitive scalp.
    1 reply from California Naturals team - 1 month ago
    Hi there, Thank you for your feedback! We are sorry to hear the shampoo did not work well for bleached hair or a sensitive scalp. Please feel free to reach out to us directly and we would love to help find the right product for both of you!
    Steph E
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    3 April, 2026

    Great Shampoo

    [This review was collected as part of a promotion.] I was pleasantly surprised by this shampoo. I've purchased 'natural' shampoos from other brands and they don't lather very good. But California Naturals lathered really well and left my hair feeling soft and moisturized.
    Rach1212
    Did you find this review helpful?
    4 out of 5 stars
    3 April, 2026

    I liked this much more than I expected!

    [This review was collected as part of a promotion.] Works great, smells great—I was pleasantly surprised! The only possible con I noticed what that you may need to double shampoo or use a deeper cleaning shampoo first if your hair has much build-up.
    Texan Iceicle
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    31 March, 2026Verified purchase

    Dry

    The shampoo has a pleasant scent, but my hair feels dry after using it.
    1 reply from California Naturals team - 2 months ago
    Hi there, Thanks for sharing your feedback! 💛 We’re sorry to hear your hair felt dry after using the Super Moisture Shampoo. Sometimes pairing it with the Super Moisture Conditioner or using a deep conditioner like our Deep Repair Hair Mask can help give extra hydration. We appreciate you giving it a try and hope this helps! ✨
    Sunshine
    effectiveness: 3 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 March, 2026

    Nice scent but not moisturizing

    While the shampoo has nice light scent it is NOT moisturizing! After using it, definitely need a good moisturizing conditioner. Seems to cleanse almost too good and strip your hair of any moisture. I've got wavy hair and it makes it more tangled. Won't buy again.
    1 reply from California Naturals team - 2 months ago
    Hi Jojo! Thank you for your feedback! We're sorry the shampoo didn't meet your moisture needs. Please reach out to us directly and we'd love to help find the right product for your hair type!
    Jojo
    effectiveness: 3 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    28 March, 2026

    Fine product but nothing special

    [This review was collected as part of a promotion.] As far as natural hair care products go, this one is not bad…however, I don't find that it has done much for my hair overall. It gets it clean and that's about it.
    W.C
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026

    Good shampoo

    [This review was collected as part of a promotion.] I really enjoyed using the shampoo. It is very lightweight and smells really nice during and even after washing. My scalp is generally oily and surprisingly after using this shampoo a few times, my hair stopped being so oily after a day leaving me with an option to wash my hair every other day instead which I am very happy about it. The bottle is not huge but it is definitely of a perfect size! I highly recommend this shampoo.
    Adrianna
    Did you find this review helpful?
    4 out of 5 stars
    17 March, 2026

    A great product to keep on hand!

    [This review was collected as part of a promotion.] As a curly girl, this shampoo did a great job of cleaning my hair without stripping it dry and leaving my curls thirsty! I love the smell and know it's going to be great for summer!
    Crys
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 March, 2026

    Will be buying again

    [This review was collected as part of a promotion.] This product leaves my hair smelling fantastic, it lathers very well, and it leaves my hair feeling clean, detangled, and hydrated.
    Brittany
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    22 January, 2026

    Great cleansing shampoo, a little goes a long way!

    [This review was collected as part of a promotion.] I recently got the California Naturals Super Moisture Shampoo because it promises smooth, hydrated strands with a clean ingredient list. It's made with avocado oil, guava seed, and marula oil, and the bottle states that it's free from sulfates, parabens, and silicones with 99% natural ingredients. As someone who colors my hair, the fact that it's safe for color treated hair and comes in a recycled plastic bottle from a woman owned business added to its appeal. The shampoo has a "summer fig" fragrance that I found light and lovely, perfect for spring or summer. The instructions say to use a quarter sized amount, and I learned quickly that a little goes a long way. The first time I used it, I overdid it and felt like it stripped my hair; when I used just a tiny amount, it worked much better. I didn't have the matching conditioner, but even on its own the shampoo left my hair feeling clean and nicely clarified. I wouldn't say my hair felt overly hydrated, but it did feel refreshed and reset. Overall, I appreciate the natural ingredient list and eco friendly packaging, and the scent is enjoyable without being overpowering. Just remember to use a small amount to avoid overcleansing, and consider pairing it with a conditioner if you need extra moisture. California Naturals sent me this free sample through the BzzAgent sampling program.
    Jess
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    13 January, 2026

    Not bad at all

    [This review was collected as part of a promotion.] I really like this shampoo. Kept my hair moisturized and looking healthy
    Lushie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 January, 2026

    Amazing shampoo

    [This review was collected as part of a promotion.] I would use this shampoo everytime i shower as i wanted to better my hair. I recently dyed my hair which unfortunately left it becoming very dry and feeling very dead. After a week of using this shampoo i started to feel the difference in my hair. My hair felt more smooth and hydrated.
    Ash
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 January, 2026

    Eh

    Left scalp itchy. Doesn’t feel hydrating or moisturizing. I have soft wavy hair. Do not recommend for anyone with very dry or curly hair. Doesn’t clean well and feels stripping
    1 reply from California Naturals team - 4 months ago
    Thank you for sharing your honest feedback. We are sorry to hear this product did not work well for your scalp or hair type. Everyone’s hair and skin can respond differently to ingredients, and we truly appreciate you taking the time to share your experience. If you would like support or have any questions, our customer care team is always happy to help!
    Taylor
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 January, 2026

    Smells so good

    [This review was collected as part of a promotion.] I havent used this long enough to notice how moisturized it can make my hair, but it definitely smells amazing and it doesnt feel dry once i get out of the shower at all!
    ssophiemariee
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025

    Moisturizing without weighing my hair down

    [This review was collected as part of a promotion.] I've used this shampoo a few times and really liked it. It cleans my hair well and leaves it soft and moisturized without feeling heavy. After washing, my hair looks nice, is easier to brush, and my scalp doesn't feel dry or irritated. The shampoo lathers well, rinses out easily, and doesn't leave a greasy feeling. It has a light, pleasant scent and works well for regular use. I would buy this shampoo again and would recommend it to others, especially for dry hair.
    Vita
    Did you find this review helpful?

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