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Eva NYC Frizz Fixer Smoothing Shampoo - 10 fl oz: For Dry Hair, Paraben-Free, With Argan Oil, Vanilla Jasmine Scent - 2 of 4Eva NYC Frizz Fixer Smoothing Shampoo - 10 fl oz: For Dry Hair, Paraben-Free, With Argan Oil, Vanilla Jasmine Scent - 3 of 4Eva NYC Frizz Fixer Smoothing Shampoo - 10 fl oz: For Dry Hair, Paraben-Free, With Argan Oil, Vanilla Jasmine Scent - 4 of 4
Eva NYC Frizz Fixer Smoothing Shampoo - 10 fl oz: For Dry Hair, Paraben-Free, With Argan Oil, Vanilla Jasmine Scent - 1 of 4

Eva NYC Frizz Fixer Smoothing Shampoo - 10 fl oz: For Dry Hair, Paraben-Free, With Argan Oil, Vanilla Jasmine Scent

$11.79 ($1.18/fluid ounce) was $12.99
New lower price save $1.20 (9% reduction)

In Stock

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At a glance

About this item

Highlights

  • Clinically proven to combat frizz
  • Made with argan oil, known to smooth and sunflower seed oil, known to improve manageability
  • Sweet Nostalgia Vanilla fragrance
  • Certified cruelty-free and vegan
  • Free from sulfates, parabens, phthalates
  • Packaging contains 50% post-consumer recycled content and is curbside recyclable
  • Formally known as Mane Magic 10-in-1 Shampoo

Description

Clinically proven to combat frizz*
Infused with argan oil, known to smooth, this rich formula helps you stay smooth in any situation. Even the thickest hair is left softened and nourished for sleek, manageable results. The ultimate frizz fix. Best suited for medium to thick hair types.

*Clinically tested as a system with Frizz Fixer Smoothing Conditioner and Mane Magic 10-in-1 Primer.

Product Details:
90% agree that hair feels nourished*
88% agree that frizz and fly-aways are noticeably tamed*
88% agree that hair looks shinier, sleeker, and softer*
Made with argan oil, known to smooth and sunflower seed oil, known to improve manageability
A rich, enveloping shampoo that helps you stay smooth in any situation

*Tested as a system with Frizz Fixer Smoothing Conditioner and Mane Magic 10-in-1 Primer. Based on a consumer study of 40 participants.

How to Use It:
The ultimate frizz fix starts in the shower, lather up.
Wet hair, lather up
Massage into hair and scalp and rinse well
Follow with Frizz Fixer Smoothing Conditioner

Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk​
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.

Sustainability:
Packaging contains recycled content.
Packaging contains 50% post-consumer recycled content and are curbside recyclable. Throw empty bottles and caps in your recycling bin.

Works Well With:
Frizz Fixer Smoothing Conditioner
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Mane Magic 10-in-1 Shine Mask
Satin Dream Anti-Frizz Cream
Scent: Freesia, Jasmine, Magnolia, Vanilla, Plum
Hair Type: Dry
Health Facts: Contains Argan Oil, Dye-Free, Phthalate-Free, Sulfate-Free, Paraben-Free, Sodium Lauryl Sulfate-Free, Alcohol-Free, Talcum-Free, Sodium Laureth Sulfate-Free, Propylparaben-Free, Gluten-Free, Vegan, Butylparaben-Free, Non-Toxic, Silicone-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free, Recyclable
Beauty Purpose: Smoothing
Industry or Government Certifications: Non-GMO Project Verified, Certified Gluten-Free
Net weight: 10 fl oz (US)
TCIN: 92505396
UPC: 810123600380
Item Number (DPCI): 063-00-4997
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodiumcocoyl isethionate, cocamidopropyl betaine, cocamidopropylhydroxysultaine, glycerin, glycoldistearate, acrylates copolymer, argania spinosa (argan) kerneloil, hydrolyzed adansonia digitata (baobab) seed extract, polyquaternium-10, polyquaternium-7, sodium methyl cocoyltaurate, sodiumlauroyl sarcosinate, cocamide mipa, tetrasodium glutamate diacetate, guar hydroxypropyl-trimoniumchloride, aminomethylpropanol, potassium sorbate, sodium benzoate, citric acid, phenoxyethanol, fragrance

Allergens & Warnings:

Avoid contact with eyes.

Shipping details

Estimated ship dimensions: 2.24 inches length x 2.24 inches width x 6.77 inches height
Estimated ship weight: 0.73 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How should I use this shampoo for best results?

submitted by AI Shopping Assistant - 2 months ago
  • A: For best results, lather the shampoo in wet hair, massage into the scalp, and rinse well before conditioning.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is the shampoo fragrance strong or mild?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo features a sweet nostalgia vanilla fragrance, combined with floral notes for a pleasant scent experience.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What key ingredients are included in this shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo contains argan oil for smoothing and sunflower seed oil to enhance hair manageability.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this product contain any harmful chemicals?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo is free from sulfates, parabens, phthalates, and other harmful ingredients, making it safe for use.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: This shampoo is designed to smooth frizz and improve manageability for thick and textured hair types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

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Guests are saying

This shampoo has received mixed feedback from guests, with some praising its ability to make hair feel soft and manageable while others report issues like greasiness and residue. Many guests appreciate the pleasant scent and effective lather, making it a popular choice for those with thick or curly hair. However, it may not be suitable for everyone, particularly those with fine or oily hair. Overall, it offers a unique experience for various hair types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 44 reviews
    effectiveness: 2.4 out of 5
    quality: 2.8 out of 5
    value: 2.6 out of 5
    37% would recommend
    8 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 March, 2026Verified purchase

    Dont buy this

    This shampoo is awful. The only shampoo I’ve ever used that left my hair feeling dirtier than before I washed it. Makes it greasy and hard to manage. Do not recommend.
    Elizabeth
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    22 March, 2026
    originally posted on https://www.eva-nyc.com
    Image

    Won't buy again

    I have been using this product for years. Loved it and then they started changing things and now every time I use it, I get break outs on my scalp. Such a shame because it's the only thing that made my hair look and feel good.
    KL
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on https://www.eva-nyc.com
    Image

    My favorite hair product!

    I always thought I just had incredibly dry hair, but really I was using the wrong products. I buy this in the large bulk sized bottle so that I never run out!
    Alexa
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    28 December, 2025
    originally posted on https://www.eva-nyc.com
    Image

    I would not buy this product again with straight hair

    This shampoo didn't help my straight hair whatsoever it made it greasy faster that usually. U bet it works great for all the curly hairs girls out there but not for all my straight haired ones. On the up side it smells great leaving my hair smelling good all day
    Maggie
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 December, 2025Verified purchase

    Not worrh it.

    Horrible. Leaves a residue in your hair so it looks unwashed and oily. I never used a shampoo so bad. :( Wanted to like it so bad too since I spent my money on it.
    bels
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on https://www.eva-nyc.com
    Image

    I would definitely buy sgsin

    They work wonders on my hair
    Soccermom
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2025
    originally posted on https://www.eva-nyc.com
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    Great shampoo!

    I was worried about trying this product because I already have fairly oily hair, and I wondered if this would make it even more oily, but I was pleasantly surprised! Not only did it make my hair feel clean but not greasy, but it also did really help with frizz.
    EM
    Did you find this review helpful?
    2 out of 5 stars
    24 August, 2025Verified purchase

    Need thicker hair

    The shampoo it self is super thick at first I thought I picked up the wrong bottle. Purchased this to obviously tame the humidity frizz. I went ahead and used for a few days to see. But the smell of it is really nice, but left residue in hair felt like I never fully could wash it out. This is definitely for people who have really thick hair. Which I don’t so it wasn’t the right fit for me.
    Caitlyn
    Did you find this review helpful?
    5 out of 5 stars
    11 August, 2025
    originally posted on https://www.eva-nyc.com
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    Silky Smooth and Nourishing!

    I love this product. It makes my hair look healthier, feel smoother, and smell amazing! My daughters and I get compliments regularly, and I'm always happy to recommend! It makes my little girls WANT to wash & brush their hair!
    Nessa
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    6 August, 2025Verified purchase

    Left a weird residue

    Smell is nice and it lathers well, but it left a weird waxy residue in my hair. Idk if that’s normal for frizz free shampoo but it bothered me so much. Constantly felt like I didn’t wash all the shampoo/conditioner out. I finally threw it away.
    Jthom
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 August, 2025Verified purchase

    Disappointing outcome

    Unfortunately this shampoo did not help with frizz. I still had to use smoothing serums and bonding cremes to help contain the frizz in my hair.
    Starlexy
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 July, 2025Verified purchase

    Hair loss

    I loved this at first but it made me lose my hair so bad!!!
    Red
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2025Verified purchase

    Frizzy free indeed!

    Don’t sleep on this line my fellow frizz girlies. It made my hair super soft without weighing it down. I use it with their mask. Love it!
    khaaliSam
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    3 June, 2025Verified purchase

    For thick hair

    This is a pretty heavy shampoo so not amazing for fine hair but it smells amazing and lathers well
    Emily
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 April, 2025Verified purchase

    Great

    I love this brand but have only used the deep conditioner and some other products so I decided to try this shampoo. It. Is. Amazing. I love it. It makes my hair shiny and soft and it smells amazing!
    Kelsey
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    23 February, 2025
    originally posted on https://www.eva-nyc.com
    Image

    Helped with frizz

    I received this shampoo gifted by for my honest review. I really enjoyed the shampoo and living in Florida frizz from the humidity is a big thing for my curly 3B hair. I found that this helped tame the frizz.
    Steph
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    22 February, 2025
    originally posted on https://www.eva-nyc.com
    Image

    Recommend for thick frizzy hair

    I have to say, it's made a noticeable difference in the texture of my hair and lives up to the promise of smoothing hair. The bottle is sleek and the pump dispenser makes it easy to control the amount of product. It also lathers well and smells great without being overpowering. Gifted by evanyc
    Princesslilac
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2025
    originally posted on https://www.eva-nyc.com
    Image

    Easy to Use, Smells Amazing – Love This Shampoo!

    This product was gifted by EVA NYC in exchange for an honest review. My first impression of this shampoo is its ergonomic bottle design, which makes it incredibly easy to hold and squeeze out just the right amount of product. The shampoo has a natural vanilla scent that isn't overpowering yet leaves my hair smelling fresh throughout the day. Definitely worth trying!
    zicyl
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    21 February, 2025
    originally posted on https://www.eva-nyc.com
    Image

    Very nice

    Complimentary from evanyc I have been using the shampoo for a few weeks now and like it. It smells really good and is great at washing my hair. Not to mention the easy bottle to make it easy to get product out.
    K. Sisk
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2025
    originally posted on https://www.eva-nyc.com
    Image

    Smells great and hair feels so good!

    Gifted by evanyc for my honest review. Frizz Fixer Smoothing Shampoo + Conditioner is a game-changer for anyone struggling with frizz! Infused with argan oil, it leaves even the thickest hair feeling soft, nourished, and effortlessly sleek. After just one use, my hair felt smoother, more manageable, and frizz-free all day long!
    Mandy
    1 guest found this review helpful. Did you?

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