Drybar Big Brew Thickening & Lifting Shampoo - 8.5oz - Ulta Beauty
$34.00 ($4.00/fluid ounce)
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Guests are saying
This shampoo has garnered positive feedback for its ability to cleanse without stripping hair of its natural oils, leaving it soft, shiny, and voluminous. Many guests appreciate its pleasant scent and lightweight formula, which works well for various hair types, including fine and curly hair. While some guests experienced oiliness, the majority found it effective in enhancing hair thickness and manageability, making it a great addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 109 reviews
5 out of 5 stars
22 February, 2026
originally posted on http://www.ulta.com
Great product!
Have been using their thickening mousse, decided to give the shampoo a try. Leaves hair clean and manageable, not heavy. Pleasant, light fragrance, too.
5 out of 5 stars
23 September, 2025
originally posted on http://www.ulta.com
Great shampoo
I have very baby fine thin hair and this really helps create texture to make it manageable and have increased density without making it dry. I use the shampoo and conditioner set.
1 out of 5 stars
14 September, 2025
originally posted on http://www.ulta.com
I returned this product.
This product left my hair limp and lifeless. The shampoo is overpriced for the amount in the container.
5 out of 5 stars
11 July, 2025
originally posted on http://www.ulta.com
I love this shampoo!!
This shampoo is the best one I've tried & I've tried lots if high end shampoos. KIt cleances hair but doesn't strip it. It makes your hair soft & shiny. Helps my thinning hair look fuller and has help my hair come back to life. I wish they made it in traveling sizes too!!
2 out of 5 stars
1 June, 2025
originally posted on http://www.ulta.com
Made fine hair oily
The shampoo made my fine hair very oily. I spent extended rinsing, and it still felt like product held in my hair, making my roots and entire hair strands very oily looking.
5 out of 5 stars
18 May, 2025
originally posted on http://www.ulta.com
Love it
Cleanses thoroughly, smells great. Doesn't strip. I have curly fine hair and it doesn't weigh it down. I always shampoo twice and it lathers up well on the second wash. I'm really happy with it.
5 out of 5 stars
14 May, 2025
originally posted on http://www.ulta.com
Love it
I have gray hair that does what it wants this shampoo has really helped
5 out of 5 stars
6 May, 2025
originally posted on http://www.ulta.com
Thin hairs best friend
This product has helped my hair look, thicker and feel thicker
5 out of 5 stars
28 April, 2025
originally posted on http://www.ulta.com
Awesome shampoo and conf
I have straight fine hair and with this amazing product it looks like I have twice the hair !!! LOVE LOVE IT !!!
3 out of 5 stars
27 March, 2025
originally posted on http://www.ulta.com
wanted to love
I really wanted to try this shampoo and fall in love with it. Unfortunately I feel it weights my hair down way too much. I have very fine thinning hair and from the description it sounded like just what I needed. By the next day though my hair seemed greasy and I like to wash my hair every other day for the reason that it's so fine and thinning. Some days by that evening it seemed dirty looking to me with my hair type. I'm sure for some it is the perfect product but for myself it's keep on searching.
2 out of 5 stars
8 February, 2025
originally posted on http://www.ulta.com
I wouldn't purchase again
I was excited to find a hair product for fine hair to make it feel fuller, even though not cheap, I was disappointed with the results
2 out of 5 stars
12 January, 2025
originally posted on http://www.ulta.com
Would not buy again
Made my hair feeling greasy just after a few days. It didnt do anything for volume either.
5 out of 5 stars
10 January, 2025
originally posted on http://www.ulta.com
I would buy again
Leaves my mature hair shinny and soft.
1 out of 5 stars
27 December, 2024
originally posted on http://www.ulta.com
Returned — not great for fine hair
I was really hoping this new shampoo/conditioner would be similar to the old Southern Belle line… but I was very disappointed. It left my fine/curly hair feeling extremely oily…like I had to use dry shampoo on my freshly washed hair. Sad.
3 out of 5 stars
30 November, 2024
originally posted on http://www.ulta.com
OK but doesn't add volume for me
This shampoo is a little better than the Fekkai Full Blown Volume Shampoo, but neither one adds any body to my hair whatsoever, and the Redken Injection Shampoo is the only one which actually adds volume.
2 out of 5 stars
24 October, 2024
originally posted on http://www.ulta.com
Made my hair flat and look greasy
Based on a few reviews I should have skipped this one. All reviews were from "gifted by Drybar". This shampoo and conditioner made my hair flat and look greasy. Will be returning.
5 out of 5 stars
7 October, 2024
originally posted on http://www.ulta.com
Great shampoo!
Im recommending this shampoo because it helped strengthen my hair after bleaching it so many times.
5 out of 5 stars
7 October, 2024
originally posted on http://www.ulta.com
LOVE!!!
This shampoo is amazing…..it truly lives up to its name. My hair definitely felt and appeared thicker after using it. Fragrance is nice without being overpowering.
5 out of 5 stars
14 September, 2024
originally posted on http://www.ulta.com
Thickening
I was sent this duo complimentary from Drybar for review. I have thick hair but still very much enjoy buying thickening shampoo to maintain the health and volume of my hair. Smells great like all other drybar products and does what it says
5 out of 5 stars
9 September, 2024
originally posted on http://www.ulta.com
Great for thin or flat hair
This is a great shampoo for anyone with hair that tends to fall flat or is thin and can use some volume. It cleans really well and is great for voluminizing hair. I also love the scent too. It cleans really well and makes my hair feel amazing. Gifted by drybar.