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Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair - 2 of 4Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair - 3 of 4Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair - 4 of 4
Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair - 1 of 4

Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair

4.1 out of 5 stars with 94 reviews
12 Questions
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18k+ bought in last month

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At a glance

About this item

Highlights

  • NaturePep® Amaranth immediately boost fullness and shine, while thickening hair from within after 10 uses1
  • Rosemary & Biotin help promote appearance of healthy hair
  • Cleanses and volumizes thin, fine, & damaged hair
  • 86% Bio-based formula
  • Free from parabens, phthalates, silicones, and harsh sulfates such as SLS & SLES
  • Color-safe and gentle on hair
  • Cruelty-free
  • Made in USA with packaging that is made from PCR (post-consumer recycled) materials

Description

Refresh with Kitsch Volumizing Rosemary & Biotin Shampoo! Formulated with NaturePep® Amaranth clinically tested to instantly reduce friction while boosting fullness and shine after 1 use, while thickening hair from within after 10 uses.1 Free from parabens, phthalates, silicones, SLS and SLES, it delivers a gentle, color-safe conditioning experience. Packaged in PCR (post-consumer recycled) materials, this cruelty-free, bio-based conditioner supports sustainable hair care without compromising performance.
Scent: Lavender, Rosemary
Hair Type: Straight, Fine
Health Facts: Silicone-Free, Phthalate-Free, Vegan, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Net weight: 12 Ounces
TCIN: 94755158
UPC: 840455505909
Item Number (DPCI): 063-00-9741
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium cocoyl isethionate, cocamide mipa, glycerin, propanediol, glycol distearate, sodium chloride, coco-glucoside, amaranthus caudatus seed extract, rosmarinus officinalis (rosemary) leaf extract, sodium methyl cocoyl taurate, polyquaternium-7, biotin, helianthus annuus (sunflower) seed oil, guar hydroxypropyltrimonium chloride, cetrimonium chloride, fragrance (parfum), hydroxyethylcellulose, phenoxyethanol, benzyl alcohol, gluconolactone, potassium sorbate, sodium benzoate, citric acid, sodium sulfate, camphor, lavandula oil/extract, linalool, linalyl acetate, pinene, vanillin

Allergens & Warnings:

WARNING: External use only. Keep out of reach of children. Avoid getting into eyes. If eye contact occurs, flush thoroughly with water. If irritation persists, consult a physician.

Shipping details

Estimated ship dimensions: 1.38 inches length x 3.35 inches width x 7.68 inches height
Estimated ship weight: 0.937 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What ingredients vary from the shampoo bar?

submitted by Jax - 3 months ago

  • A: Rosemary & Biotin help promote appearance of healthy hair, while NaturePep® Amaranth immediately boosts fullness and shine, and thickens hair from within after 10 uses

    submitted byKitsch Cares - 3 months ago
    Brand expert

  • A: The shampoo bar has natural fragrance and unfortunately the liquid form has parfum fragrance.

    submitted byLholden - 26 days ago

Q: Is this safe for color treated hair?

submitted by Keri - 1 month ago

  • A: Yes! Our shampoos are free of SLS, SLES and parabens which means they’re gentle enough to be used on color treated hair without stripping color.

    submitted byKitsch Cares - 1 month ago
    Brand expert

Q: Is this shampoo suitable for fine hair?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, the shampoo is specifically formulated for straight and fine hair types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What types of harmful substances does this shampoo avoid?

submitted by AI Shopping Assistant - 2 months ago

  • A: It is free from parabens, phthalates, silicones, and harsh sulfates like SLS.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 2 months ago

  • A: The shampoo is designed for volumizing hair, boosting fullness and shine effectively.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key ingredients in this shampoo?

submitted by AI Shopping Assistant - 2 months ago

  • A: The shampoo contains NaturePep Amaranth and rosemary, which enhance fullness and shine.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this shampoo environmentally friendly?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is cruelty-free and packaged in post-consumer recycled materials for sustainability.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this good for Irish curly hair?

submitted by Maya - 2 months ago

  • A: Our Rosemary & Biotin Volumizing Shampoo is best for straight to wavy hair (1a–2c), especially if you want lightweight lift and volume. If your hair is more curly (3a+), we’d recommend: Rice Water Shampoo & Conditioner: Great for fine/medium strands—helps support stronger-feeling hair while enhancing softness and manageability. Castor Oil Shampoo & Conditioner: Great for medium/coarse strands—helps smooth frizz and leave hair feeling softer and more polished. Coconut Oil Shampoo & Conditioner: Great for medium/coarse strands—adds moisture and helps curls feel more hydrated.

    submitted byKitsch Cares - 2 months ago
    Brand expert

Q: Is this a bar or liquid

submitted by Po - 2 months ago

  • A: This product is a liquid format.

    submitted byKitsch Cares - 2 months ago
    Brand expert

Q: Does this help your hair grow and thicken

submitted by Thank You - 3 months ago

  • A: Yes it helps thicken hair, as it's formulated with NaturePep® Amaranth, clinically tested to boost fullness and shine after one use, and help thicken hair from within after 10 uses.

    submitted byKitsch Cares - 3 months ago
    Brand expert
See all questions (12)

Additional product information and recommendations

Discover more options

Kitsch Volumizing Rosemary & Biotin Liquid Shampoo - 1.87oz: For Fine Hair, Vegan Formula

$5.00
$5 Target GiftCard with $30 beauty products purchase
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Kitsch Volumizing Rosemary & Biotin Liquid Shampoo - 1.87oz: For Fine Hair, Vegan Formula

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4.1 out of 5 stars with 94 reviews
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quality: 4.2 out of 5
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5 out of 5 stars
29 March, 2026
originally posted on Kitsch

Rosemary shampoo

It smells terrific. Made my hair full and soft, left it with a nice smell made it. Feel clean for a couple of days. Did not dry my hair out at all. Love love loved it!
Susan W.
Did you find this review helpful?
5 out of 5 stars
26 March, 2026
originally posted on Kitsch

Great product!

The colonizing shampoo and conditioner set are great combo! I definitely noticed volume on my hair after use and even received a compliment from someone on it!
Jane
Did you find this review helpful?
1 out of 5 stars
24 March, 2026
originally posted on Kitsch

Shampoo

This shampoo smells fabulous! I love how concentrated it is. It feels so good while shampooing. But after a few uses it made my hair fall out! I won't be able to use this anymore.
Sue W.
1 guest found this review helpful. Did you?
4 out of 5 stars
23 March, 2026
originally posted on Kitsch

My review

Thank you for allowing me to try this product! This always made my hair feel super soft! Only issue I had was it made my scalp very itchy and flaky! Can’t wait to try more items!
Liv W.
Did you find this review helpful?
5 out of 5 stars
23 March, 2026
originally posted on Kitsch

BEST SHAMPOO & CONDITIONER EVER!!

Shipping was a bit slow but, it was worth waiting for!This is the most luxurious product I’ve EVER used. It will definitely be in my home forever. My hair, 69 years old and the past 2 years with COVID, back to back, stress and the normal hair thinning and lack-luster a 69 yer old woman goes thru. This product, after the first time using it, made my hair so soft, calmed down the split ends and added volume! And the conditioner was wonderful! BUY, BUY, BUY!!! You WILL NOT regret it❤️❤️❤️
Lisa G.
Did you find this review helpful?
4 out of 5 stars
20 March, 2026
originally posted on Kitsch

I like it!

It does a great job. Slightly dried scalp and made me itch but nothing that was unbearable and seemed to pass after a few more uses.
Jessica B.
Did you find this review helpful?
5 out of 5 stars
18 March, 2026
originally posted on Kitsch

Love the shampoo, DESPISE the bottle

I love the results of this shampoo and it has great ingredients. I have fine hair and this truly does hydrate it without weighting it down. HOWEVER, the bottle absolutely sucks!!! I hope that they can use this formula into a pump.
Andi E.
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2026Verified purchase

It's a No for me Dawg

Gave this a try after my longtime shampoo/ conditioner got discontinued (Beauty Love & Planet). I typically wash my hair every 3 days, and by the second use of this product, my hair was lifeless, had no volume, and was difficult to style. Switched to Mielle Organics shampoo/ conditioner, and after 1 use + styling, my hair is thankfully back to normal. This product caused increased hair shedding, and provided no benefit for my hair. Only positive was the scent. ❌ steer clear ❌
Renee
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2026Verified purchase

(no review title)

Leaves my hair shiny and gives volume to my thin hair
Gladys
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
7 March, 2026
originally posted on Kitsch

Volume & Bounce

This shampoo is life changing ;) the scent is delicious, and just a small amount goes a long way. My hair is fine, thinning at top somewhat due to aging along with chemo/cancer treatment, year and 1/2 ago, and this shampoo is blowing my mind for how much boost it's giving! Also gentle and just moisturizing enough, so glad I chose to give a try.
Monica
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase

Not great

Sadly this line didn’t work for me. I have thin fine wavy hair that’s oily. This shampoo did nothing for my hair
Yasemin
effectiveness: 2 out of 5
quality: 2 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026

DON'T USE IT!

FAKE REVIEWS!!! This product is awful. This is the worst one you can find!!! I bought it because I liked the design of the bottle. I decided to try something new, but it was awful experience. My hair became very dry from the first hair wash. My hair looked like sponge. I've got tangled patches of hair, I've never had that before!!! Btw I didn’t like the smell as well. Guys you need to do something with it, nobody gonna use it. I put both shampoo and conditioner to the trash box
S
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 March, 2026Verified purchase

Didnt work for my hair.

Giving this a 1 star because it doesn’t work for me. I have greasy and fine hair, so I was hopeful. However, after every wash with this shampoo, my hair always felt weighed down and like it had a waxy film on it. I didn’t notice a significant difference in volume either, my hair would still get flat by the end of the day. The smell was nice though. I’ll have to continue trying to find a good shampoo for my needs.
Rose
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2026

My stylist noticed a big difference in my hair!

I have very fine, thin, straight hair and had been considering using some growth treatments, but they're expensive. I've been using the Kitsch Volumizing Rosemary & Biotin Shampoo and Conditioner for about 5-6 weeks now. I just got my hair done and my stylist asked what I was doing differently — she noticed my hair was fuller and even had some new growth! I also use the Kitsch Root Spray and that is great as well!
Kris
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
4 March, 2026
originally posted on Kitsch

Surpassed My Expectations!

I absolutely LOVE this shampoo! It smells AMAZING!... It leaves my hair feeling so soft and wonderful! I'm looking forward to getting the conditioner, it was sold out when I placed my ordered. I've loved ALL the Kitsch items I've purchased.
Christina C.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026

Better than anticipated

Amazed at feel & texture after washing. I've been using Paul Mitchel products, but these products have left my hair softer. You should really try them.
Harborcreeker
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
27 February, 2026
originally posted on Kitsch

Amazing Shampoo

I love the scent! It’s helped to make my hair feel very soft and look very shiny after using!
Nevaeh
1 guest found this review helpful. Did you?
5 out of 5 stars
26 February, 2026
originally posted on Kitsch

volumizing rosemary & biotin shampoo

Love it in this form. I have also been using it in the bar form before you made this. My thin/fine hair needs all the volumning it can get
MaryAnn H.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 February, 2026Verified purchase

Hair Loss!

Just don't!! Makes your hair fall out!
Never Again
1 guest found this review helpful. Did you?
1 out of 5 stars
20 February, 2026Verified purchase

Made me lose more hair.

Not sure why it made me lose more hair. I was so excited to buy the shampoo and conditioner. I used it few hours I got it. After rinsing my hair, more hair had fallen out more than normal. Then I used the conditioner and had it for less than 10 seconds and more hair was falling out. I immediately just rinsed it off coz I can’t afford to lose more hair. It’s really frustrating. I can’t take another chance to give it a second try. I haven’t lost this much hair since post partum. Unfortunately, this isn’t for me. I really really want to love this shampoo and conditioner since it made my hair soft.
AnnG
4 guests found this review helpful. Did you?

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