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L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent - 2 of 4L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent - 3 of 4L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent - 4 of 4
L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent - 1 of 4

L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent

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At a glance

About this item

Highlights

  • Iron Sleek Frizz Control: Our EverPure Iron Sleek Sulfate Free Smoothing Shampoo and Smoothing Conditioner provide humidity and frizz resistance up to 24HR + color protection; Formula with Alpha Acids has a fresh floral scent that blooms with notes of magnolia & amber
  • EverPure Iron Sleek Smoothing Collection: This system is an intensive smoothing routine that fights frizz all day to reveal smooth, manageable hair providing humidity protection and frizz resistance up to 24 hours with a semi-permanent hair smoothing treatment that lasts up to 5 washes
  • Smoothing Care For All Hair Types: This hair care system with smoothing shampoo and conditioner is formulated for natural, mature, or color treated, dry hair, damaged hair, dehydrated hair, curly hair & frizzy hair; Reveals smooth, manageable hair
  • Our Purest Respect for Your Hair: EverPure hair care products have been formulated without sulfates, sodium lauryl sulfates, parabens, added phthalates, gluten ingredients, DMDM Hydantoin, and dyes; Always vegan, color caring, and powered by science
  • L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetic

Description

Unlock your hair's full potential with the L'Oreal Paris EverPure Iron Sleek system. This intensive smoothing routine cleanses and transforms frizz-prone hair into a masterpiece of sleekness. Perfect for natural, mature, or color-treated hair, it's your secret weapon against humidity. For added moisture and frizz resistance, prep your style with EverPure Moisture 21-in-1 Spray.

How To Use: Apply to wet hair and massage gently. Rinse. Follow with EverPure Iron Sleek Conditioner and EverPure Iron Sleek Coat. For best results, use EverPure Iron Sleek from LOreal Shampoo and Conditioner System daily or on wash day.

FAQs:
• Is this product safe for color-treated hair? Yes, the gentle, sulfate-free formula is validated by colorists and safe for color-treated hair.
• How long does the frizz protection last? The Iron Sleek system provides frizz resistance for up to 24 hours.
• Does this product contain sulfates or parabens? No, it is formulated without sulfates, parabens, added phthalates, gluten ingredients, DMDM Hydantoin, silicones, and dyes.
• What is the recommended usage for best results? After shampooing, apply conditioner, leave for 1-2 minutes, and rinse. For added moisture, prep with EverPure Moisture 21-in-1 Spray.
Scent: Amber, Floral
Hair Type: All Hair Types, Dry, Frizzy, Colored, Normal, Curly
Health Facts: Gluten-Free, Dye-Free, Vegan, Paraben-Free, Sulfate-Free
Product Form: Liquid
Recommended Use: Daily, Every Other Day
Beauty Purpose: Moisturizing, Smoothing, Basic Cleansing, Nourishing, Shine Enhancing
Net weight: 6.8 fl oz (US)
Features: Rinse-Off, Humidity Resistance
TCIN: 94758581
UPC: 071249707944
Item Number (DPCI): 063-00-2119
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, sodium c14-16 olefin sulfonate, cocamide mea, glycerin, cocamidopropyl betaine, glycol distearate, sodium lauroyl sarcosinate, hexylene glycol, parfum/fragrance, peg-55 propylene glycol oleate, propylene glycol, citric acid, sodium hydroxide, sodium chloride, sodium benzoate, coco-betaine, hydroxypropyl guar hydroxypropyltrimonium chloride carbomer, salicylic acid, benzoic acid, sclerocarya birrea seed oil, polyquaternium-7, hexyl cinnamal, hydroxycitronellal. t70069505/1.

Shipping details

Estimated ship dimensions: 7.41 inches length x 3.03 inches width x 2.09 inches height
Estimated ship weight: 0.518 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it Paraben free shampoo?

submitted by Rb - 4 months ago

  • A: Hey, Great question! Yes, the L'Oreal Paris EverPure Iron Sleek Shampoo claims 100% Sulfate-free, paraben-free, and dye-free, safe for color-treated hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

  • A: Hello Rb! Our EverPure Sulfate Free Iron Sleek Smoothing Shampoo is indeed 100% free of parabens. We designed the EverPure range to be exceptionally gentle on hair, focusing on a formula that is not only sulfate-free and paraben-free but also vegan and free of any harsh salts. This ensures that your hair remains smooth and protected, especially when using heat styling tools, without the use of these common additives. For the best results in maintaining that sleek finish, we recommend following up with its matching conditioner to help lock in moisture and further protect your hair's natural shine.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: Can you use this shampoo and conditioner if you've had a keratin treatment?

submitted by C Love - 11 days ago

  • A: Hi there! Yes, our EverPure Sulfate Free Iron Sleek Smoothing Shampoo and Conditioner can generally be used on hair that has had a keratin treatment, since the formula is sulfate-free. If you have specific concerns about your treatment, it’s best to also check with your stylist for guidance based on the exact service you received.

    submitted byL'OrealParisProductExpert - 10 days ago
    Brand expert

Q: What benefits does this shampoo provide?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo provides moisturizing, nourishing, and shine-enhancing benefits while offering up to 24 hours of frizz resistance.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How should I use this shampoo for best results?

submitted by AI Shopping Assistant - 3 months ago

  • A: For best results, use it daily, following with conditioner after massaging into wet hair for 1-2 minutes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this shampoo have any harmful ingredients?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, it is free from sulfates, parabens, phthalates, gluten, silicones, and dyes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 3 months ago

  • A: This shampoo is suitable for all hair types, including natural, mature, and color-treated hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What kind of shine does this shampoo add to hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: It adds a beautiful, healthy glow, enhancing the overall shine of your hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated
See all questions (7)

Additional product information and recommendations

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Guests are saying

The L Oreal Paris EverPure Iron Sleek Shampoo is highly praised for its ability to leave hair feeling soft, smooth, and frizz-free. Guests appreciate its sulfate-free formula, pleasant scent, and effective cleansing without stripping moisture. Many find it ideal for everyday use, especially in humid conditions, as it helps maintain sleekness and shine. While some guests noted minor issues with hair volume and tangling, the overall consensus is that this shampoo is a reliable choice for achieving healthy-looking hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 112 reviews
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    80% would recommend
    5 recommendations
    1 out of 5 stars
    19 May, 2026Verified purchase

    (no review title)

    Didn’t do anything
    1 reply from L'OrealParisProductExpert team - 2 days ago
    Hi Good. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Iron Sleek Smoothing Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Good
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 May, 2026Verified purchase

    Love this Shampoo!

    I have tried many shampoos that claim to be smoothing, or anti frizz. This one really is! And I love the fragrance.
    Grandma Sue
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    14 May, 2026
    originally posted on lorealparisusa.com
    Image

    Too Drying

    Smells great, and lathers well, but I used the shampoo and conditioner and it left my hair dry and tangled. I have natural non processed hair so I was disappointed. I love all of the other Everpure shampoo and conditioners I have tried.
    1 reply from LeCare team - 6 days ago
    Hi Miss V! Thank you for taking the opportunity to try EverPure Sulfate Free Iron Sleek Smoothing Shampoo and Conditioner. We also appreciate you reaching out with your feedback. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
    Miss V
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on influenster.com
    Image

    Curls with volume

    [This review was collected as part of a promotion.] I genuinely love this product so much I went to buy more after my tester was finished. The way my hair felt beer with breakage and my scalp dry, this shampoo really help moisturize my scalp and hair. After a few rinses and no heavy residue left behind I recommend this shampoo. My curls have so much volume now, I love it!
    CarlaM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    Love how my hair feels!

    I love this shampoo. It really does make my hair feel sleek and softer vs other shampoos. It smells nice too! Just a little bit lathers a lot, which is good as you won’t run out as quickly. Definitely recommend this shampoo!
    Lynntee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on influenster.com
    Image

    Checks all the boxes on what a shampoo should do!

    [This review was collected as part of a promotion.] I love the creamy consistency of this shampoo. It feels soft and smooth. And that's exactly what it does for my hair! It's soft, so shiny, and it tames my frizziness! It has a lovely fresh floral scent. It cleans well and washes away without making my hair feel greasy. It's a little expensive for a drug store shampoo, so I'll just make sure to get it when it's on sale.
    LoriM
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 February, 2026Verified purchase

    Hair falls out

    At first it was miraculous how this shampoo & conditioner made my thin, frizzy, tangled hair smooth out and look healthy. The scent is a spring fresh lilac that really lasts through the day. After using these for a week, I noticed losing a lot more hair (in the brush, comb, or in the drain) and it can only be these products. It’s frustrating because this stuff does seem to do everything it says it will. But it only works when you have hair and I won’t have much left if I continue using this.
    Lilannie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Just meh

    [This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. I got this along with the conditioner. Neither product wowed me. My hair honestly felt no different than before. I don’t love the texture. No strong smell. No innovative packaging. Maybe it will work better for someone else but I wouldn’t repurchase.
    1 reply from LeCare team - 3 months ago
    Hi KristianaH! Thank you for taking the opportunity to try Ever Pure Sulfate Free Iron Sleek Smoothing Shampoo and Conditioner. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
    KristianaH
    Did you find this review helpful?
    4 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Great to try if you have heavily damaged or frizzy

    [This review was collected as part of a promotion.] Pros: My hair really feels smooth and sleek after using this. I don’t struggle with rinsing the product out of my hair. Neutral: Packaging is good, but it isn’t something revolutionary or innovative. The product didn’t make my hair shinier than my other regular hair cleansers, but it didn’t make it greasier either and that’s always a good thing. Cons: The sleekness didn’t stay for more than a few hours for me.
    LaurenD
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 February, 2026
    originally posted on influenster.com
    Image

    Cleans, smooths, and adds shine

    [This review was collected as part of a promotion.] I really liked this shampoo! It cleansed my hair well without making it feel dry or stripped. After using it my hair did feel soft and noticeably less frizzy. The scent was also nice and fresh. My husband used it as well and loved it. Overall, a great everyday shampoo to help with frizz and help smooth hair!
    SarahK
    Did you find this review helpful?
    5 out of 5 stars
    16 February, 2026
    originally posted on influenster.com
    Image

    Smooth and shiny

    [This review was collected as part of a promotion.] My new favorite line from L’Oréal. Strengthens my hair, keeps frizz at minimum and smells nice. Combining it with the conditioner also is a game changer!!
    VaniaC
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on influenster.com
    Image

    Reliable everyday shampoo

    [This review was collected as part of a promotion.] The shampoo gently cleanses without sulfates and leaves hair feeling soft and smooth. It helps reduce frizz and adds a sleek shiny finish that makes styling easier. It lathers nicely for a sulfate-free formula and has a pleasant subtle scent. It works well for everyday use and doesn’t strip color, so hair feels healthy and polished after washing.
    Olha R
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 January, 2026
    originally posted on influenster.com
    Image

    Loved it

    [This review was collected as part of a promotion.] The EverPure Iron Sleek Conditioner is rich and creamy, and it detangles my hair effortlessly. It leaves my strands feeling silky and hydrated without weighing them down. After using it, my hair feels smooth, soft, and easy to style. The formula helps control frizz and adds a sleek, shiny finish.
    rubaiyar1_7484
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on influenster.com
    Image

    Worth the try!

    [This review was collected as part of a promotion.] I’ve been really impressed with L’Oréal EverPure Iron Sleek Shampoo. It leaves my hair noticeably smoother and more manageable right from the first wash, without weighing it down. I love that it’s sulfate-free and gentle, yet still lathers well and cleans thoroughly. My hair feels softer, looks shinier, and has much less frizz. especially when I use heat styling. The scent is clean and subtle, and a little goes a long way…which is great for long hair!
    ninal101_8651
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    23 January, 2026
    originally posted on influenster.com
    Image

    Gives shine and smells good!

    [This review was collected as part of a promotion.] I love the smell of this shampoo and that it is colorsafe! It definitely makes my hair shine too! I use this at least 2 times a week and make sure to rinse well or it can somewhat weigh my hair down. I have medium thickness hair! Love the way it feels otherwise!
    tabby3_6447
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 January, 2026Verified purchase

    (no review title)

    Great shampoo!
    Leslie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    22 January, 2026
    originally posted on influenster.com
    Image

    Lightweight Frizz Protection

    [This review was collected as part of a promotion.] The L’Oreal EverPure Iron Sleek conditioner provides humidity and frizz resistance up to 24 hours while also giving your hair color protection. There’s no sulfates, parabens, synthetic fragrance, added phthalates, gluten ingredients, DMDM Hydantoin, silicones, and dyes. Along with the shampoo, this conditioner really got rid of my frizz and kept it away all day in the extremely humid climate I live in. I love that it provides protection for the salon color I have in my hair. It absorbs easily as well as rinses easily. It has a nice thick consistency but didn’t feel like it weighed my hair down at all. The packaging makes the product easily dispensed. The bottle states that the fragrance is a mix of magnolia and amber and it just wasn’t something I enjoyed. I found it overwhelming and I’m just not a floral scent girlie.
    nicoleob7f0_6338
    Did you find this review helpful?
    4 out of 5 stars
    22 January, 2026
    originally posted on influenster.com
    Image

    Smooth, Soft, and Manageable

    [This review was collected as part of a promotion.] L’Oréal Paris EverPure Iron Sleek Conditioner makes my hair feel soft, smooth, and much easier to detangle. It helps control frizz and adds shine without making my hair feel heavy. I also like that it’s sulfate-free and gentle enough for regular use. It works best paired with the shampoo or a heat protectant if you style with heat often. It’s a solid conditioner for sleek, manageable hair.
    emilys792_1422
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on influenster.com
    Image

    Nice lather, hair feels good!

    [This review was collected as part of a promotion.] I have naturally curly hair but often straighten it. The shampoo gathered nicely and left my hair feeling clean. It also worked well to help smooth my hair and prep it for straightening. The scent reminds me of a salon, but is not overpowering. Solid product that I would repurchase! Great option!
    kristenre54d_9458
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on influenster.com
    Image

    Great for sleek styling

    [This review was collected as part of a promotion.] I recently got to try the L’Oréal EverPure Iron Sleek Shampoo because I was sent it for testing purposes and it is really good. I love the everpure lineup and have tried a few of the other products so I was excited to try the iron sleek version. It makes hair feel smooth and soft right away without weighing it down. It helps with frizz and leaves hair looking more polished, especially if you’re going to straighten it or do a blowout. For the price, it does a great job and feels like a solid, reliable conditioner I’d keep using and would recommend
    kiraa2_4726
    Did you find this review helpful?

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