Sponsored
Dawn Ultra Dishwashing Liquid Dish Soap - Original
$9.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Not for use in dishwashers., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 3.87 inches length x 6.45 inches width x 11.13 inches height
Estimated ship weight: 5.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 31930 reviews
cleans effectively: 4.34 out of 5
quality: 3.84 out of 5
value: 3.8 out of 5
57% would recommend
1074 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
Great dish liquid!
Great quality dish liquid - cleans well!
5 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
love it
I love Dawn I keep Dawn all over my house I bought this big bottle so I can refill the bottles that I have I keep some in the laundry room and the bathrooms I use it to clean the tub I having acrylic tub and it really cleans it takes the soupy stuff off of it and makes it nice and shiny
5 out of 5 stars
22 November, 2025
originally posted on influenster.com
Sparkling cleannn
Dawn is the best dish soap you'll ever use. Growing up my mom only bought the cheap kinds, but once I got older I started using Dawn and have never looked back. It cleans the dishes soooo well and it lasts so long.
4 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
Love <33
The price is amazing and also this last me about 1 month in a house of 4 people!! And I clean the dishes every day and it last me a month! You just need a small amount
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Love Dawn
The quantity is great. The scent is nice. The packaging is fine. The foam in very nice. The lather is awesome. Dawn is the only dish product I will buy
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Wont buy other dish soap
This product is amazing! It’s cleans everything off my plates and glasses leaves no marks and also cleans my engagement ring effectively. Literally won’t use anything else it’s the best
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Take of grease quick and easy
Love this product it takes care of any grease on any pan or counter top very easy to use Take off grease quickly and easy also not rough on the hands my fiancé use on his tools
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
A dish soap for the win
The smell is great, but not having to scrub my sponge to pieces to get grease stains and stained pasta sauce in bowls my kids are to lazy to fill up with soap and water or wash right away is an even bigger win! Love this dish soap.
5 out of 5 stars
20 November, 2025
originally posted on influenster.com
Cleanliness
We love dawn dish soap over here! I mainly use it on my dishes for grease and stains. The big bottle is absolutely worth buying. You get some much for it.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
(no review title)
Great dishwashing liquid. Perfect size
5 out of 5 stars
20 November, 2025
originally posted on influenster.com
Squeaky clean dishes!
I love how well this cleans my dishes. The scent is very light but enough to make my dishes look and smell clean. It lathers really well in comparison to other dish soap brands I’ve used.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
real genuine dawn
1 out of 5 stars
18 November, 2025
originally posted on dawn-dish.com
Smelly and itchy
The new formula is too strong of a scent and my hands break out in an itchy rash when I use it. Why change the old formula?
1 reply from Customer Care team - 16 days ago
We're so sorry to learn you find the scent of Dawn to be too strong, and hope you're feeling well. Please know, we have many safety checks in place to ensure our products are safe when used as directed. If you haven't already, we recommend you discontinue using this bottle of Dawn. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for you, and sincerely apologize. We truly appreciate your feedback, and will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. So we can help you find a new favorite version of Dawn, please call us at (800) 725-3296.
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
Great for dishes and so many other DYI cleaning projects! Great stuff!
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
Dawn dish soup is the best! Even for the clothes you have laundry leaving a grease spot! Just apply soak and rewash the spot is gone!! Even gentle for a prewash on your fur babies!!!
3 out of 5 stars
18 November, 2025
originally posted on dawn-dish.com
New scent makes me sneeze and congested
I can not tolerate the new scent - loved the old stuff and new stuff will have to donate as can not tolerate scent - allergic to new scent
1 reply from Customer Care team - 17 days ago
We truly appreciate your loyalty to Dawn, and are sorry you're unhappy with the scent change. We hope you're feeling much better today. There are many safety checks in place to ensure our products are safe when used as directed, so your experience isn't what we'd expect. If you haven't already, we recommend you discontinue using this bottle of Dawn Ultra Original. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We truly appreciate your feedback, and I will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. So we can learn more about your experience and help you find a version of Dawn you'll love, please call us at (800) 725-3296.
1 out of 5 stars
17 November, 2025
originally posted on dawn-dish.com
Dawn Ultra new scent is horrid
I have used Dawn Ultra for years and have always liked the way it cleans and smells. I just had to purchase a bottle since I ran out and was unaware of the scent change. The new scent is absolutely horrid! It smells awful (stinks) and it looks like I will be tossing it out and looking for a new dish soap. Is returning to the original scent an option
1 reply from Customer Care team - 18 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 out of 5 stars
17 November, 2025
originally posted on influenster.com
Best dish soap.
This is by far my favorite dish soap. It gets rid of all the grease and grime without drying my skin out. It rinses easily and smells great. Very concentrated so a little goes a long way.
2 out of 5 stars
17 November, 2025
originally posted on influenster.com
It stinks now.
I am not a huge fan of the new formula it still cleans great but man does it stink. The new scent is so overpowering and gives me a headache why did they try to fix what wasn't broken.
1 reply from Customer Care team - 17 days ago
Stephanie, we're sorry to learn you've experienced a headache, and hope you're feeling well today. Please know, we have many safety checks in place to ensure our products are safe when used as directed. If you haven't already, please discontinue using this bottle of Dawn Ultra Original. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We truly appreciate your feedback, and I will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. So we can help you find a scent you'll love, please call us at (800) 725-3296.
1 out of 5 stars
17 November, 2025
originally posted on dawn-dish.com
Please give us the original scent back!!
Please go back to the old scent Dawn!!! Your product is a classic and so many of us love and trust it!!! It cuts grease but is not irritating to skin. I am sad to say I don’t want to buy it anymore because of the smell.
1 reply from Customer Care team - 17 days ago
We know how important it is to have a scent you love when it comes to Dawn, and are sorry you're not a fan. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for you, and we sincerely apologize. Please know that we truly appreciate your feedback, and I will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. So we can help you find a version you love, please call us at (800) 725-3296.