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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$9.99

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Not for use in dishwashers., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 3.87 inches length x 6.45 inches width x 11.13 inches height
Estimated ship weight: 5.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 10 months ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 9 months ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 1 year ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 1 year ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 1 year ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 1 year ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 4 months ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 4 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 1 year ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 4 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 1 year ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 6 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 1 year ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 4 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 1 year ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 6 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 5 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 5 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 5 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 5 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 8 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 8 months ago
    Brand expert

Q: Why can’t I checkout with my target red card

submitted by Snowy - 8 months ago
  • A: You might need to pay down your balance on your credit card. This has nothing to do with Dawn soap though... 😆

    submitted bymdwatk3 - 26 days ago

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 2 years ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 2 years ago
    Brand expert

Related Categories

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 31988 reviews
    cleans effectively: 4.34 out of 5
    quality: 3.85 out of 5
    value: 3.8 out of 5
    57% would recommend
    1078 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 December, 2025Verified purchase

    Newer scent is actually good to me

    Contrary to other opinion, I really like the new scent. The moment I smelled it I was sort of rejuvenated. I do understand it is a bit more of a body/hair wash type scent, opposed to traditional neutral or citrus used for cleaning, but the smell is actually just while you wash—not something that lingers after you rinse! So for me it makes the actual wash-experience refreshing.
    G
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    10 December, 2025Verified purchase

    (no review title)

    Best dish liquid! Target wrapped the item in a plastic bag to protect while shipped!!!
    Dawn
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 December, 2025Verified purchase

    Good size

    Perfect size to keep around the office.
    Matt
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 December, 2025Verified purchase

    (no review title)

    The content of the package is fine but the 2of the bottles were damaged and could not be restored to normal condition. They should not have been sold to anyone in this condition. Only one of the three was undamaged.
    1 reply from Dawn team - 5 days ago
    We're so sorry to learn your Dawn bottles were damaged. Please know, we have many quality checks in place to ensure our products reach you in top condition, so this isn't what we'd expect. So we can help you further, please call us at (800) 725-3296. If you prefer to speak with Target about your order, you can call them at 1-800-440-0680.
    Ron
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 December, 2025Verified purchase

    (no review title)

    I like this product because it easily removed greasy stain
    Mariza
    Did you find this review helpful?
    5 out of 5 stars
    6 December, 2025Verified purchase

    (no review title)

    Gets the job done
    Cosmic Apples
    Did you find this review helpful?
    1 out of 5 stars
    30 November, 2025
    originally posted on dawn-dish.com
    Image

    New scent is awful

    It has a new scent and it is awful! Will try something else from now on.
    1 reply from Customer Care team - 12 days ago
    We're so very sorry that you're not a fan of our Dawn Original scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. We appreciate your feedback, and we'd love to connect about this. Please call us at (800) 725-3296.
    Amla
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    30 November, 2025
    originally posted on dawn-dish.com
    Image

    why does it smell like rotten fruit???

    You did not do something right with this new formula because the scent lingers on everything. When I make spaghetti for dinner I do not want to taste dish soap on my plate with it. It's disgusting. Where does your company get off thinking that we want our plates, pots and pans, plastic containers, drinking glasses, mugs smelling like floral scented dish soap all the time??? That is not what anyone is looking for. The old dawn the one you had made since the 1970's was perfect and the smell never lingered on anything it left everything smelling fine and the kitchen used to smell so good after all the dishes were done and it was comfort to so many people. Well not anymore because what you are currently making smells so bad. It kind of smells like strong body wash from one of those stores in the mall and it's just too much. Not only does it make the dishes stink but our hands stink too. Here is where it really gets bad because about one hour after using this product there is this bad aroma of rotten produce in the air. I notice it and I am sure others notice this too. I threw it away and am now using Ivory dish soap. At least that smells good. I have been buying dawn since the early 2000's and will never purchase this gross stuff ever again. You ruined it.
    1 reply from Customer Care team - 13 days ago
    Thanks for reaching out regarding the change to the scent of Dawn Ultra Original. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing to loyal consumers such as yourself, and we sincerely apologize. Please know that we truly appreciate your feedback, and we'll be sure to share your comments with our team. We wouldn't expect the scent of Dawn to last on dishes; however, if the soap isn't completely rinsed off or if the dishes have become porous, it is possible. To remove the scent, we recommend soaking the dishes in hot water with some distilled white vinegar added to it. In the meantime, we want to share that we offer many other scents, including an unscented version called Dawn Free & Clear. Our team would like to learn more about your experience to help you find another one of our dish soaps that better meets your preferences. For assistance, please give us a call at (800) 725-3296.
    1 reply from Customer Care team - 13 days ago
    Thanks for reaching out regarding the change to the scent of Dawn Ultra Original. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing to loyal consumers such as yourself, and we sincerely apologize. Please know that we truly appreciate your feedback, and we'll be sure to share your comments with our team. We wouldn't expect the scent of Dawn to last on dishes; however, if the soap isn't completely rinsed off or if the dishes have become porous, it is possible. To remove the scent, we recommend soaking the dishes in hot water with some distilled white vinegar added to it. In the meantime, we want to share that we offer many other scents, including an unscented version called Dawn Free & Clear. Our team would like to learn more about your experience to help you find another one of our dish soaps that better meets your preferences. For assistance, please give us a call at (800) 725-3296.
    Keebler
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    30 November, 2025
    originally posted on dawn-dish.com
    Image

    awful new scent

    I've used Dawn for years for hard to clean greasy things but the new scent is so awful I had the throw out the bottle. Searching for a new go-to product.
    1 reply from Customer Care team - 12 days ago
    Firstly, thank you so much for being a loyal Dawn user. We're incredibly sorry that you're not a fan of this new scent. We made this change after receiving positive feedback during extensive consumer testing. While scent preferences will vary from person to person, you feedback is important, and we'd love to ensure your voice is heard. Please call us at (800) 725-3296.
    unhappyuser
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 November, 2025
    originally posted on influenster.com
    Image

    My favorite dish soap

    I use this on a daily!! It removed crease and food residue especially on the potato peeler. It removes stains off clothing too. My mom loves using this as a stain remover for clothes. It has a clean scent.
    mirandas146_7937
    Did you find this review helpful?
    3 out of 5 stars
    28 November, 2025
    originally posted on dawn-dish.com
    Image

    Hate the new smell

    Just got through my older refill jug and started a new one. Really hate the new smell. Why did you change it???? It is way too overpowering now. Not everyone wants stronger floral scents in their life. Please change it back or give us options!
    1 reply from Customer Care team - 13 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Ktmeier
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    27 November, 2025
    originally posted on dawn-dish.com
    Image

    Horrible Overpowering New Scent

    Like all of the other reviews this new scent is terrible. The only positive reviews I see are from the influencers that receive free products. The smell was so strong it lingered throughout my home. The smell made me feel ill I had to throw out the bottle and discontinue use. Please bring back the original scent.
    1 reply from Customer Care team - 16 days ago
    There's nothing more important to us than your safety and satisfaction, so we're truly sorry to hear about your experience with our Dawn Ultra Original Dishwashing Liquid. This is the first scent change in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we would never expect a scent to cause any negative reactions, and our products go through extensive testing to ensure safety with proper use. While you may have done so already, please discontinue using the product to avoid any further sensitivity. This isn't something we take lightly, so we'd like to make a report to our Safety Team and help make things right. We'd also like to tell you about Dawn Free & Clear Unscented. Please give us a call at (800) 725-3296.
    KL0212
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 November, 2025
    originally posted on influenster.com
    Image

    There’s nothing like Dawn dish soap

    I only use Dawn dish soap. Nothing works even close to as good as Dawn Dish soap when it comes to grease build up or food stuck to a pan.. And the fact that they help ducks and wildlife is just a bonus
    msjennii_3550
    Did you find this review helpful?
    2 out of 5 stars
    26 November, 2025
    originally posted on dawn-dish.com
    Image

    Soap fantastic, new scent is abysmal.

    The soap is great the new scent is AWFUL! It smell like someone mixed all of my grandmothers perfumes together. Please, please, PLEASE go back to the original scent, or at least give use the option between the two.
    1 reply from Customer Care team - 16 days ago
    Thank you for reaching out about the scent changes to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
    HillBilt455
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 November, 2025
    originally posted on influenster.com
    Image

    Best dishwashing soap!

    I have been using DAWN, since it came out in 1972. My mother received Dawn in the mail to try it out. She loved it so much. And I have followed her footsteps. I have only used a different brand once or twice. I am a huge loyal customer for Dawn!
    alicezeller_1904
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on influenster.com
    Image

    No other option

    Literally what other brand dish soap would you even buy?! Dawn Ultra is just a one step stronger than the regular. Does it clean ducks? YES. Can you use it on your dogs? YES. Does it clean your dishes? YES.
    chelseac147_6181
    Did you find this review helpful?
    1 out of 5 stars
    25 November, 2025
    originally posted on dawn-dish.com
    Image

    New scent is an abomination

    We have used nothing but Dawn for decades and decades... but the new scent is fricking horrendous, and now that you've confirmed it's here to stay, we'll never buy another bottle again. Goodbye forever, P&G.
    1 reply from Customer Care team - 18 days ago
    We certainly appreciate your loyalty to Dawn over the years, and we're sorry to hear that you feel this way about the scent. A lot of thought goes into creating features that we think you'll like, but we certainly understand that preferences can vary. Your comments will be passed along, and we suggest giving another Dawn version a try if you'd prefer a different scent. Please give us a call at (800) 725-3296 if there's anything more we can assist you with.
    kokopelli77
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 November, 2025
    originally posted on influenster.com
    Image

    Worth it

    Dawn is a brand name that's worth it. You get a lot of use out of it for what you pay, and it smells nice but not in an overwhelming way. It leaves no residue after being rinsed off dishes.
    summert58_3922
    Did you find this review helpful?
    1 out of 5 stars
    25 November, 2025
    originally posted on dawn-dish.com
    Image

    terrible new scent

    The new scent is awful. Please bring back the original scent - if you have a winning product, with loyal customers, why take it away!???
    1 reply from Customer Care team - 18 days ago
    We're sorry to hear that this was your experience with the scent, as a lot of thought goes into creating features that we think you'll like. If you'd prefer a different scent, we suggest giving another Dawn version a try. We'll be sure to share your feedback with our team, and you're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
    Dishwasher44
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    25 November, 2025
    originally posted on dawn-dish.com
    Image

    Overpowering and disgusting new scent

    The “new” scent is disgusting. It over powers everything. I don’t want my dishes to smell like laundry soap. I don’t mind if something is mildly scented but this makes every smell like cheap perfume. I hate everything about it and will discontinue the use of dawn
    1 reply from Customer Care team - 18 days ago
    Thank you for reaching out about the recent scent changes to our Dawn Ultra Original, Holly. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
    Holly2025
    1 guest found this review helpful. Did you?

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