$11.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/ hdi copolymer bisdecyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hex- anediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATERShipping details
Estimated ship dimensions: 5.4 inches length x 1.8 inches width x 1.2 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years ago
Q: Is it sweat proof primer?
submitted by Iris - 3 months ago
A: This is a non-comedogenic primer that provides a smooth long-lasting base for your foundation and/or other makeup. It is not specifically "sweat proof."
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: What's the expiration date?
submitted by superhelpfulhelper - 3 months ago
A: Power Grip Primer does not have an expiration date, it has a Period After Opening. We suggest that it be stored in a cool, dry place and be used within approximately 12 months of opening.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: does this make you break out?
submitted by jayjay - 3 months ago
A: Although results may vary by individual, this product is non-comedogenic.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: Does it oxidize and turn dark
submitted by KB - 5 months ago
A: There is not an issue with oxidation.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Do you use this on your brows too to get that "laminated" look?
submitted by Ann - 6 months ago
A: This is not specifically tested for use on your brows. We recommend the e.l.f. Brow Laminating Gel.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Is this silicone based
submitted by Bre - 7 months ago
A: Hey Bre, Great question! The e.l.f. Power Grip primer is a water based primer. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Do I still moisturize before applying this primer?
submitted by LLC - 9 months ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Is this primer fragrance free?
submitted by Jaymie - 9 months ago
A: This product does not contain fragrance.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 9 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
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Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 5591 ratings
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Guests are saying
This primer has garnered enthusiastic praise for its ability to keep makeup in place all day while providing a smooth and hydrating base. Guests appreciate its affordability and effectiveness, making it a favorite for both beginners and seasoned makeup users. The unique sticky texture helps foundation adhere better, resulting in a flawless finish. Many guests have made it a staple in their daily routines, highlighting its versatility across different skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 16635 reviews
easy to apply: 4.5 out of 5
easy to remove: 4.55 out of 5
long lasting: 4.3 out of 5
quality: 4.13 out of 5
value: 4.2 out of 5
74% would recommend
351 recommendations
Amazing
5 out of 5 stars
Jenna 121213 - 13 days ago
originally posted on elfcosmetics.com
I love it. It is so nice and it smells like eggs my favourite food.
Power grip primer
5 out of 5 stars
maryxah - 14 days ago
originally posted on elfcosmetics.com
I love the power grip primer, doesn’t feel too sticky on my face but definitely helps my makeup last through the day
Great product
4 out of 5 stars
enekiside - 14 days ago
originally posted on elfcosmetics.com
Quite good and sticky so it makes makeup last very well so it doesn’t go patchy, leaving that clean look all day
10/10 Highly Recommend!
5 out of 5 stars
Daisymh - 15 days ago
originally posted on elfcosmetics.com
Honestly the best primer I’ve ever used! It’s also safe for sensitive skin!!
10/10 recommend
5 out of 5 stars
yaniibxby - 16 days ago
originally posted on elfcosmetics.com
Okay but this primer is IT. The grip is crazy my makeup doesn’t budge all day. Smooth, lightweight, and makes everything blend like butter. If your face usually eats foundation, this will save you.
Primer
4 out of 5 stars
hirai momo - 16 days ago
originally posted on elfcosmetics.com
It smelt quite nice and it had a nice texture and it worked quite nicely and it was slightly moisturising to
Sticky!
5 out of 5 stars
Ann1ka - 17 days ago
originally posted on elfcosmetics.com
Sticky and perfect. Holds all day!! it's also super nice having it in this pump form, easily storable and not messy!.
Excellent
4 out of 5 stars
RayBeth89 - 18 days ago
originally posted on elfcosmetics.com
Best primer I've tried! It's very tacky and keeps your makeup on all day
Soooo gooood!!!!
5 out of 5 stars
aleessshaha - 18 days ago
originally posted on elfcosmetics.com
Love this profuct so much holds my makeup in place all day works soo well love love LOVEEE
amazing!!
4 out of 5 stars
amber xoxoxo 162 - 18 days ago
originally posted on elfcosmetics.com
Makes my makeup look so well- and it’s sticky but not in a bad way! Love it!
SO GOOD!!
5 out of 5 stars
amb_xoxo101 - 18 days ago
originally posted on elfcosmetics.com
this primer keeps my makeup on all day !!! make sure your skin care products will go good with this primer tho
Amazing
5 out of 5 stars
Bobbyman37591 - 19 days ago
originally posted on elfcosmetics.com
The e.l.f. Power Grip Primer is an impressive product that delivers on its promises. It has a gel-like texture that feels refreshing on the skin, creating a smooth canvas for makeup application. The primer grips foundation well, enhancing longevity and preventing fading throughout the day. It's also budget-friendly, making it accessible for everyone. Overall, it's a great choice for those seeking effective and affordable makeup prep. Highly recommend giving it a try!
AMAZING
5 out of 5 stars
yurp - 19 days ago
originally posted on elfcosmetics.com
I swear by the e.l.f. Power Grip Primer—it makes my makeup last all day and gives my skin such a smooth, dewy base. It’s super affordable, feels just like a high-end primer, and I’ll definitely keep rebuying it!
Elf primer
5 out of 5 stars
aliababa - 19 days ago
originally posted on elfcosmetics.com
This is so good and soso nice it always makes my base smooth and the stick to it ts amazing i love elf primers so much
Grip-Boosting Perfection for Flawless Skin
5 out of 5 stars
Samirita123 - 19 days ago
originally posted on elfcosmetics.com
I’ve been loving the ELF Power Grip Primer. It buffs on smoothly, creates a tacky, grip-friendly base that helps makeup cling all day, and blur out minor imperfections without lookin' heavy. A little goes a long way, and it plays well with a wide range of foundations. The finish is fresh and it helps keep everything in place from morning to night. Plus, it’s affordable and easy to find—perfect for daily use or quick touch-ups.
i love it
5 out of 5 stars
rizzy izzy - 19 days ago
originally posted on elfcosmetics.com
i use it everyday and it never cracks and stays on perfectly! 100% recommend’
Doesn’t work with my makeup
2 out of 5 stars
Taylorlaz28 - 20 days ago
originally posted on elfcosmetics.com
I bought this a while back after I saw it trending on TikTok and thought it would be a great dupe for the milk hydro grip primer but to my surprise just like the milk one no matter what I did it would either irritate my skin or peel my makeup completely
Power grip primer
5 out of 5 stars
ifrah h - 20 days ago
originally posted on elfcosmetics.com
Just spotless it’s so good your makeup will stay on all day and it’s so hydrating.
(no review title)
4 out of 5 stars
Soph8388282 - 21 days ago
originally posted on elfcosmetics.com
Very good lasts all day. Would definitely recommend to my friends
Really good
5 out of 5 stars
Mae Me - 21 days ago
originally posted on elfcosmetics.com
It's is just perfect. It helps my makeup last all day. And it perfect for my foundation to stick very well