$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140)' '
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION.Shipping details
Estimated ship dimensions: 1.14 inches length x 1.51 inches width x 5.71 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years ago
Q: Is it sweat proof primer?
submitted by Iris - 1 month ago
A: This is a non-comedogenic primer that provides a smooth long-lasting base for your foundation and/or other makeup. It is not specifically "sweat proof."
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: What's the expiration date?
submitted by superhelpfulhelper - 2 months ago
A: Power Grip Primer does not have an expiration date, it has a Period After Opening. We suggest that it be stored in a cool, dry place and be used within approximately 12 months of opening.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: does this make you break out?
submitted by jayjay - 2 months ago
A: Although results may vary by individual, this product is non-comedogenic.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Does it oxidize and turn dark
submitted by KB - 4 months ago
A: There is not an issue with oxidation.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Do you use this on your brows too to get that "laminated" look?
submitted by Ann - 4 months ago
A: This is not specifically tested for use on your brows. We recommend the e.l.f. Brow Laminating Gel.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Is this silicone based
submitted by Bre - 5 months ago
A: Hey Bre, Great question! The e.l.f. Power Grip primer is a water based primer. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Do I still moisturize before applying this primer?
submitted by LLC - 7 months ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Is this primer fragrance free?
submitted by Jaymie - 7 months ago
A: This product does not contain fragrance.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 8 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
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Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 5527 ratings
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Guests are saying
This primer has garnered enthusiastic praise for its ability to keep makeup in place all day while providing a smooth and hydrating base. Guests appreciate its affordability and effectiveness, making it a favorite for both beginners and seasoned makeup users. The unique sticky texture helps foundation adhere better, resulting in a flawless finish. Many guests have made it a staple in their daily routines, highlighting its versatility across different skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 16419 reviews
easy to apply: 4.51 out of 5
easy to remove: 4.56 out of 5
long lasting: 4.3 out of 5
quality: 4.12 out of 5
value: 4.2 out of 5
74% would recommend
346 recommendations
It okay
3 out of 5 stars
Thumbs down graphic, would not recommend
Reviwer4 - today
I thought this product was just okay. It make my makeup a little flaky and I feel my makeup looks better with out it. I think it definitely works for some people just maybe not me.
Amazing go to for concerts
5 out of 5 stars
Thumbs up graphic, would recommend
Kaybran - 2 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
It's been my go to for years will always buy it when I run out!
Excelent
5 out of 5 stars
Xamina - 10 days ago
originally posted on elfcosmetics.com
This first one makes my makeup last a long time, its sticky texture is great for making makeup last.
like it
4 out of 5 stars
6296bree - 10 days ago
originally posted on elfcosmetics.com
this is a great primer overall but wouldn’t say it’s for me… it’s just me because i don’t really use primer BUT!! i do put it in my wrists and then spray perfume, it makes your perfume say forever!
Best primer ever
5 out of 5 stars
alil - 10 days ago
originally posted on elfcosmetics.com
This primer holds my makeup great throughout the whole day
Looooove this primer
5 out of 5 stars
Tiiiffffffff93 - 10 days ago
originally posted on elfcosmetics.com
It’s my new favorite primer. I bought the mini size first and instantly fell in love so I had to order the regular size. So if you’re wondering mini or regular size go for the regular!!
One of my favorite primers !!
5 out of 5 stars
ririb - 11 days ago
originally posted on elfcosmetics.com
Love this primer , it’s affordable and small enough to carry around for travel . It had my makeup in place for hours and it’s very sticky so the grip is amazing !!
best quality
5 out of 5 stars
shrekislove - 11 days ago
originally posted on elfcosmetics.com
i bought this after it went viral online and it is definitely worth the hype! it is super grippy and makes my makeup last all day
The best
5 out of 5 stars
Kirakikimankeyw - 11 days ago
originally posted on elfcosmetics.com
First of all it's trending and second of all it's really good for your skin and it makes your skin glowy which gives you other attention you want like let's say you get bullied and you want to look but I'm pretty up that could help you
Would buy again
4 out of 5 stars
sophie71 - 12 days ago
originally posted on elfcosmetics.com
Cheap,  afford, and works excellent. If you are broke please get it’s worth it
Perfect primer
5 out of 5 stars
sscckk - 12 days ago
originally posted on elfcosmetics.com
I love this product. I have tried so many primers and this one beats them all. Great coverage, dries quickly, lasts all day.
amazing product!
5 out of 5 stars
bethy25 - 13 days ago
originally posted on elfcosmetics.com
i got this a while ago and i love it, it feels so nice on the skin would buy again!!!
Holy grail
5 out of 5 stars
Kpop4life - 13 days ago
originally posted on elfcosmetics.com
Its super sticky and keeps my makeup on all day! Would recommend to anyone who needs their makeup to last
Primer
5 out of 5 stars
mcl123 - 13 days ago
originally posted on elfcosmetics.com
Me encanta como queda en la piel muy hidratante me encanta lo recomiendo mucho
BEST PRIMER
5 out of 5 stars
Ansleigh Grace - 13 days ago
originally posted on elfcosmetics.com
I LOVE BOTH OF THESE SO MUCH THEY MAKE MY MAKEUP STAY ALL DAY
stick like glue
5 out of 5 stars
foxglue - 13 days ago
originally posted on elfcosmetics.com
my go to primer, always use this on a daily basis, defo worth it.
Amazing
5 out of 5 stars
heynana2 - 14 days ago
originally posted on elfcosmetics.com
I literally use this product every day and it’s way better then any high end primer I have ever used I really recommend it to anyone really it keeps my makeup on all day!
Glue
5 out of 5 stars
shortcake1 - 15 days ago
originally posted on elfcosmetics.com
Holy grail, like glue. My makeup doesn’t move with this primer.
Best in class
5 out of 5 stars
Ashland8931 - 15 days ago
originally posted on elfcosmetics.com
This power grip is the first thing I use in my routine. It helps my makeup last all day, and I work at a fast food place. It also keeps my skin healthy and looking great. It's a must have for all.
Best low cost primer
5 out of 5 stars
Gia N - 15 days ago
originally posted on elfcosmetics.com
This primer is by far the best I have used that is in budget. Lasts long and didn't make my skin react bad, as most primers do. Would totally buy again!!