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Got2B Color Metallic Permanent Hair Color - 2 of 4Got2B Color Metallic Permanent Hair Color - 3 of 4Got2B Color Metallic Permanent Hair Color - 4 of 4
Got2B Color Metallic Permanent Hair Color - 1 of 4

Got2B Color Metallic Dark Ruby - 4.8 fl oz: Permanent Hair Color, Liquid Form, All Hair Types

$9.99 ($2.08/fluid ounce)See 1 deal for this item
ColorDark Ruby

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About this item

Highlights

  • Don't just stand out, shine! Show off a bold, shimmering hair color shade that pops with a head-turning radiance
  • This permanent hair dye is formulated with a metallic shine booster for cool tones and bold color from root to tip
  • Delivers vibrant color with anti-fade technology to help lock in intensity and shine for long-lasting results you'll love
  • Works on all hair textures - curly, straight or coily. Use on natural hair, wigs, or extensions to show your style
  • Whether going full-on fierce or flirting with change, this hair dye offers bold radiance that lasts up to 30 washes
  • All-in-one hair dye kit includes color cream, developer, gloves, after-treatment and instructions for easy at-home use
  • Use got2b Bleach It before Metallics Hair Dye - the lighter your natural or current hair color, the bolder the result
  • 4 whoever you want 2B®, got2b empowers you to break rules, redefine the norm & show the world who you really are

Description

Say goodbye to boring colors! All eyes are on you with got2b Metallics permanent color. Boost your hair color with trendy metallic shades. got2b Metallic Hair Color offers a multi-dimensional look that delivers cool metallic radiance. got2b Metallics hair dye works for all hair textures. This permanent hair color can be used on your natural hair, wigs, or extensions to express yourself! With an anti-fade formula built to last, your color stays as vibrant and expressive as you are. Each kit includes color cream, developer, after-treatment, gloves, and a step-by-step guide. For longer hair, stock up on two boxes for full coverage. Use got2b Bleach It before coloring to unlock a brighter, more dramatic effect. The lighter your hair color, the more metallic the hair shade results. So go ahead - be fierce, be fearless, and be bold. With got2b Metallics, it’s more than color. It’s who you choose to be.
Hair Type: All Hair Types
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 35 Minutes
Net weight: 4.8 fl oz (US)
TCIN: 53188016
UPC: 052336915473
Item Number (DPCI): 063-01-1332
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua (water), cetearyl alcohol, coconut alcohol, ammonium hydroxide, sodium laureth sulfate, isostearic acid, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, bis-diisopropanolamino-pg-propyl dimethicone/bis-isobutyl peg-14 copolymer, sodium lauryl glucose carboxylate, dimethicone, potassium hydroxide, lauryl glucoside, 1-naphthol, myristic acid, ceteareth-20, ammonium sulfate, fragrance, ceteareth-12, sodium sulfite, sodium chloride, prunus armeniaca (apricot) kernel oil, sodium silicate, citric acid, etidronic acid, m-aminophenol, propylene glycol, butyloctanol, polysorbate 20, ascorbic acid, sorbic acid, 4-hydroxypropylamino-3-nitrophenol, quartz, ci 77007 (ultramarines), developer lotion: aqua (water), hydrogen peroxide, cetearyl alcohol, peg-40 castor oil, disodium pyrophosphate, sodium cetearyl sulfate, disodium edta, sodium benzoate, phosphoric acid, color after treatment: aqua (water), cetearyl alcohol, behentrimonium chloride, prunus armeniaca (apricot) kernel oil, litchi chinensis fruit extract, morinda citrifolia fruit extract, panthenol, hydrolyzed keratin, isopropyl myristate, citric acid, phenoxyethanol, stearamidopropyl dimethylamine, isopropyl alcohol, glyceryl stearate, fragrance, sodium methylparaben, propylene glycol, polyquaternium-37, glycerin, dicaprylyl carbonate, potassium sorbate

Shipping details

Estimated ship dimensions: 6.69 inches length x 3.54 inches width x 2.51 inches height
Estimated ship weight: 0.518 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I have previously colored black hair. Will this product be right for my hair? I’m looking to obtain metallic highlights.

submitted by CarmellaAvicci - 6 years ago

  • A: Thank you for your question! We feel it would be best to have you speak to our Color Team! Our team of Licensed Professional Colorists are available Monday -Friday from 9 AM -6 PM ET at 800-234-4672.

    submitted bySchwarzkopf Team - 3 years ago
    Brand expert

  • A: No It barely leaves a slight color.I have dark Hair...It didnt work. I had to "BLEACH" it then it was "ON POINT"....BUT it does Damage Your HAIR. So I use alot OF products to make my hair softer

    submitted byTHINGS I BOUGHT - 2 years ago

Q: do your hair have to be lighter to achieve the exact look as the model on the box?

submitted by ash - 8 years ago

  • A: yes. your hair has to be blonde or bleached if you want it to be that silver.

    submitted byNatalie - 8 years ago

  • A: Your hair has to be basically white to achieve the color of the model on the box. Honestly, go to a salon for the bleaching portion, at minimum, to keep from destroying your hair.

    submitted byLisa G - 8 months ago

  • A: We recommend light blonde or bleached hair to achieve the color.

    submitted bySchwarzkopf Team - 6 years ago
    Brand expert

Q: can your hair be a darker sherdto use thid

submitted by ssd - 3 years ago

  • A: Hello! We would love to assist you! In order to answer your question accurately, we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

  • A: It wont show up if your hair is dark. They recommend that you Bleach by a professional to level 9or10 first. Then your hair can achieve this beautiful silver, after the bleaching.

    submitted byGrandma Caryn - 1 year ago

Q: If I am trying to grow out my gray hair will this help it blend in better? I already have hair that's been died at a salon. It's a light brownish/blonde.

submitted by Lexi - 8 years ago

  • A: Alot of us want VIVID head turning SILVER. Why is this not recommended for light salt n pepper or light gray to white hair ?

    submitted byGrandma Caryn - 1 year ago

  • A: We do not recommend this color for gray hair. To find the best color for your hair, we would like to offer you a complementary consultation. Your consultation will be with a licensed stylist, whom are available Monday through Friday from 9 AM until 6 PM EST, at 1-800-350-3998.

    submitted bySchwarzkopf Team - 7 years ago
    Brand expert

Q: What is the processing time for this hair color?

submitted by AI Shopping Assistant - 3 months ago

  • A: The processing time for the hair color is 35 minutes to achieve the desired results.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is included in the product box?

submitted by AI Shopping Assistant - 3 months ago

  • A: The box includes color cream, developer lotion, after treatment, gloves, and an instruction leaflet.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Which hair types is this product suitable for?

submitted by AI Shopping Assistant - 3 months ago

  • A: This hair color is suitable for all hair types, providing versatile options.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How does this product enhance hair color?

submitted by AI Shopping Assistant - 3 months ago

  • A: It boosts hair color with unique metallic radiance and incorporates a metallic-shine booster.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the net weight of the product?

submitted by AI Shopping Assistant - 3 months ago

  • A: The net weight of the hair color is 4.8 fl oz (US), ideal for multiple applications.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: do I apply to freshly washed hair or wait

submitted by Kbolt2015 - 8 months ago

  • A: We would recommend applying to dry hair, at least 1 day since washing.

    submitted bySchwarzkopf Team - 8 months ago
    Brand expert
See all questions (23)

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Guests are saying

The got2b metallics hair dye offers a vibrant range of colors that many guests love for their bold transformations. While some guests have experienced issues with color payoff and longevity, others praise the easy application and the beautiful shine it provides. The product is particularly appreciated for its user-friendly instructions and the inclusion of a conditioner that helps maintain hair health. Overall, it is a fun option for those looking to experiment with their hair color.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.5 out of 5 stars with 519 reviews
    effectiveness: 2.61 out of 5
    quality: 2.65 out of 5
    value: 2.54 out of 5
    38% would recommend
    170 recommendations
    5 out of 5 stars
    22 December, 2025
    originally posted on got2b US
    Image

    (no review title)

    I buy this color every 6 months I have been in love with it. I never found another color that I have loved on me like I did with this one
    Mandy 202426
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 December, 2025Verified purchase

    So thankful

    Thank you so much Target for fulfilling my order! This hair color (Got2b metallics Urban Mauve) is so hard for me to find. Thank you for getting it here so promptly and without damage and all 3 boxes. Your website is user friendly and I plan to shop again.
    Kim
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 December, 2025
    originally posted on schwarzkopf.com
    Image

    Not a Fan

    I used to use Schwarzkopf Metallic Silver because it didn't have blue or purple tones that I don't want. I bought this product because I couldn't find my fave, but now I'm (temporarily) stuck with darker blue/purple hair, and not the truer silver of the Schwarzkopf product. The two aren't the same.
    None
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 September, 2025Verified purchase

    Do not buy

    This sucks bought this thinking I would have this beautiful teal color show up in the sunlight because I have black hair and some grays but no it lightened my hair to a brown and no hints of teal .
    Alomari
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2025Verified purchase

    Hair Color

    Love the color. Very original!!
    What
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2025

    Used Dark Ruby and it was great!!

    It was an easy application the dye didn't smell too bad either it gave me a beautiful color
    Anastatia
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 August, 2025Verified purchase

    Hair dye

    It's just the color I was looking for.
    CaseyLynn203
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2025
    originally posted on got2b US
    Image

    Feeling visible

    Dark ruby is one of my favorite colors. It makes my fair complexion look a little darker and makes me feel like im actually visible. I have natural strawberry blonde hair and I felt invisible until I found this brand.
    Samilee
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2025Verified purchase

    Pretty hair

    The best I would buy this product from now on.
    Miriam
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2025
    originally posted on got2b US
    Image

    Awesome results with the Ruby Dark color!

    I've decided to change my hair color, ans as a pink lover I would like something pink(but not too pink) and I've got the Dark Ruby... it's perfect. I've just follow the intructions, and it works perfectly. I had to use 2 bottles of tint because I have long hair. I just would recommend to use some face cream in the areas around the hair to avoid the pigments on your skin. But yes, I loved it!
    Mell
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    13 January, 2025Verified purchase

    Metallic silver hair to brassy...

    Turned my gray hair brassy, not even silver or metallic at all.
    Kryptzard
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 December, 2024Verified purchase

    Did Nothing

    I was disappointed after spending $ and time, this product did nothing to my hair. I ordered the Metalic Silver to highlight my gray.
    Nan
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 December, 2024Verified purchase

    Garbage!!!!!!!

    Do not waste your time and money buying this junk. It did not color my hair not one iota. My hair was the same color after as it was before. And I bought 2 bottles just to be on the safe side because my hair is thick. Did nothing! It’s as if I put nothing in my hair. I wish I could have returned, but I had already used both bottles. Wasted my money. Wish I could give it zero stars.
    BKgirl
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 October, 2024Verified purchase

    People must be using dye wrong

    I don't know what y'all doing to your hair, but this is stunning.
    michelle
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 October, 2024

    No change at all.

    I had suck high hopes but it did nothing to change my color. And I left it on 5 mins longer than required.
    Lcaverson
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 September, 2024Verified purchase

    Cosmic Teal

    I bought cosmic teal because it looked more green than blue - it’s definitely blue. I have bleached hair (aside from my roots) and it’s blue. Just straight blue. 10/10 would NOT recommend. L’Oréal would never do this to me.
    Nnn
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 September, 2024Verified purchase

    Probably wont buy this brand again

    It covered ok. Some of the color is similar to the shade on the box (mermaid green), but the ends turned purple. I have naturally blonde hair and do bleach it occasionally, but haven’t done so in about 7 months.
    PinkFrog
    value: 5 out of 5
    quality: 2 out of 5
    effectiveness: 3 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    18 September, 2024
    originally posted on got2b US
    Image

    Pigmentation

    [This review was collected as part of a promotion.] I gave this to my cuz since she's younger then I am she loves the color . Very pigmented a lot of compliments from her peers ........................
    samanthaa251
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 August, 2024Verified purchase

    Favorite hair color ever!

    This hair dye is the best that I have ever tried. The color stays bright and healthy for weeks. I am 65 and my color is purple and I get compliments every day.
    Lorraine Claire
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 August, 2024Verified purchase

    Silver=blue

    Put the silver on level 12 hair and it turned blue
    Rae
    1 guest found this review helpful. Did you?

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