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Got2B Color Metallic Permanent Hair Color - 2 of 4Got2B Color Metallic Permanent Hair Color - 3 of 4Got2B Color Metallic Permanent Hair Color - 4 of 4
Got2B Color Metallic Permanent Hair Color - 1 of 4

Got2B Color Metallic Dark Ruby - 4.8 fl oz

$7.49 ($1.56/fluid ounce) was $8.49
New lower price save $1.00 (12% reduction)
ColorDark Ruby
  • Dark Ruby
  • Metallic Silver
  • Amethyst Chrome
  • Urban Mauve
  • Cosmic Teal
  • Mermaid Green
  • Deep Red

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Don't just stand out, shine! Show off a bold, shimmering hair color shade that pops with a head-turning radiance
  • This permanent hair dye is formulated with a metallic shine booster for cool tones and bold color from root to tip
  • Delivers vibrant color with anti-fade technology to help lock in intensity and shine for long-lasting results you'll love
  • Works on all hair textures - curly, straight or coily. Use on natural hair, wigs, or extensions to show your style
  • Whether going full-on fierce or flirting with change, this hair dye offers bold radiance that lasts up to 30 washes
  • All-in-one hair dye kit includes color cream, developer, gloves, after-treatment and instructions for easy at-home use
  • Use got2b Bleach It before Metallics Hair Dye - the lighter your natural or current hair color, the bolder the result
  • 4 whoever you want 2B®, got2b empowers you to break rules, redefine the norm & show the world who you really are

Description

Say goodbye to boring colors! All eyes are on you with got2b Metallics permanent color. Boost your hair color with trendy metallic shades. got2b Metallic Hair Color offers a multi-dimensional look that delivers cool metallic radiance. got2b Metallics hair dye works for all hair textures. This permanent hair color can be used on your natural hair, wigs, or extensions to express yourself! With an anti-fade formula built to last, your color stays as vibrant and expressive as you are. Each kit includes color cream, developer, after-treatment, gloves, and a step-by-step guide. For longer hair, stock up on two boxes for full coverage. Use got2b Bleach It before coloring to unlock a brighter, more dramatic effect. The lighter your hair color, the more metallic the hair shade results. So go ahead - be fierce, be fearless, and be bold. With got2b Metallics, it’s more than color. It’s who you choose to be.
Hair Type: All Hair Types
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 35 Minutes
Net weight: 4.8 fl oz (US)
TCIN: 53188016
UPC: 052336915473
Item Number (DPCI): 063-01-1332
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua (water), cetearyl alcohol, coconut alcohol, ammonium hydroxide, sodium laureth sulfate, isostearic acid, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, bis-diisopropanolamino-pg-propyl dimethicone/bis-isobutyl peg-14 copolymer, sodium lauryl glucose carboxylate, dimethicone, potassium hydroxide, lauryl glucoside, 1-naphthol, myristic acid, ceteareth-20, ammonium sulfate, fragrance, ceteareth-12, sodium sulfite, sodium chloride, prunus armeniaca (apricot) kernel oil, sodium silicate, citric acid, etidronic acid, m-aminophenol, propylene glycol, butyloctanol, polysorbate 20, ascorbic acid, sorbic acid, 4-hydroxypropylamino-3-nitrophenol, quartz, ci 77007 (ultramarines), developer lotion: aqua (water), hydrogen peroxide, cetearyl alcohol, peg-40 castor oil, disodium pyrophosphate, sodium cetearyl sulfate, disodium edta, sodium benzoate, phosphoric acid, color after treatment: aqua (water), cetearyl alcohol, behentrimonium chloride, prunus armeniaca (apricot) kernel oil, litchi chinensis fruit extract, morinda citrifolia fruit extract, panthenol, hydrolyzed keratin, isopropyl myristate, citric acid, phenoxyethanol, stearamidopropyl dimethylamine, isopropyl alcohol, glyceryl stearate, fragrance, sodium methylparaben, propylene glycol, polyquaternium-37, glycerin, dicaprylyl carbonate, potassium sorbate

Shipping details

Estimated ship dimensions: 6.69 inches length x 3.54 inches width x 2.51 inches height
Estimated ship weight: 0.518 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
See all questions (18)

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Got2B Color Metallic Permanent Hair Color

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3.5 out of 5 stars with 1310 reviews
effectiveness: 2.61 out of 5
quality: 2.65 out of 5
value: 2.54 out of 5
38% would recommend
170 recommendations
5 out of 5 stars
22 December, 2025
originally posted on got2b US
Image

(no review title)

I buy this color every 6 months I have been in love with it. I never found another color that I have loved on me like I did with this one
Mandy 202426
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase

So thankful

Thank you so much Target for fulfilling my order! This hair color (Got2b metallics Urban Mauve) is so hard for me to find. Thank you for getting it here so promptly and without damage and all 3 boxes. Your website is user friendly and I plan to shop again.
Kim
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
21 October, 2025
originally posted on schwarzkopf.com
Image

did not work

I used this today and im mad ngl cause my hair came out exactly the same as it was before and no color stuck at all.
bbb9
Did you find this review helpful?
4 out of 5 stars
3 October, 2025
originally posted on schwarzkopf.com
Image

Love it!

I have been dying my hair with this color for almost 5 years now. Every four months religiously. I did it the first time before my momma passed away and she told me how much she loved it because she loved purple. I use this one because it last. And it’s such a pretty color. And it doesn’t kill my hair.
Charlei66
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase

Do not buy

This sucks bought this thinking I would have this beautiful teal color show up in the sunlight because I have black hair and some grays but no it lightened my hair to a brown and no hints of teal .
Alomari
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
16 September, 2025
originally posted on schwarzkopf.com
Image

Love this color on my brown hair!

I have been using this color for a couple of years now, and it works wonders on my brown hair. Not many of the brights will work on my color hair, so this was a wonderful find!
dysfun2
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase

Hair Color

Love the color. Very original!!
What
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025

Used Dark Ruby and it was great!!

It was an easy application the dye didn't smell too bad either it gave me a beautiful color
Anastatia
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase

Hair dye

It's just the color I was looking for.
CaseyLynn203
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
15 June, 2025
originally posted on schwarzkopf.com
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DON'T BUY

I have medium-light brown hair. I bought this today and used it, covering every inch of my hair with this color. It was the only dye that was suitable for my hair type and color. I was really disappointed when I left it in for over thirty minutes, and then washed my hair. Almost none of the color showed up, and there are random uneven chunks of my hair that are a grey-blue color. The rest was my natural hair color. This was a waste of money and time, and I regret doing this. I have dyed my hair many times, and this is the worst due I have used. I spent so much time crying from regret. Please, don't buy this unless you want uneven, natural colored and gray hair.
Kpopgirl
2 guests found this review helpful. Did you?
5 out of 5 stars
29 April, 2025
originally posted on schwarzkopf.com
Image

Feeling visible

Dark ruby is one of my favorite colors. It makes my fair complexion look a little darker and makes me feel like im actually visible. I have natural strawberry blonde hair and I felt invisible until I found this brand.
Samilee
Did you find this review helpful?
5 out of 5 stars
7 April, 2025
originally posted on influenster.com
Image

Fun, quality product by a well known brand!

[This review was collected as part of a promotion.] A fun product! Great for special occasions or holidays! Good for all ages and gender! This is a quality product from a brand name we have come to appreciate!
lmaci4_960
1 guest found this review helpful. Did you?
1 out of 5 stars
30 March, 2025
originally posted on schwarzkopf.com
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Lost 3” inch left SOOO DAMAGED

I used Schwarzkopf blonde and out of 40 years using drugstore color FIRST TIME BURNED MY ENDS. MY HAIR WAS itleast 3” shorter after using and itleast an inch still damaged!! This is only maker I can find this pink… IM SO SCARED AND YES I FOLLOWED DIRECTIONS EXACTLY IT WAS ARGON AND WAS SUPPOSED TO BE HEALTHY THAN MOST AND NEVER SAID WHAT HAPPENED IVE ALWAYS LEFT LONGEST TIME I DID THE LEAST TIME BEING A NEW PRODUCT
Kat0324
Did you find this review helpful?
5 out of 5 stars
29 March, 2025
originally posted on schwarzkopf.com
Image

Amazing color!

Amazing! Color and coverage. So easy to apply and the color lasts for months. I've used this product a few times and bought a competitor when store was out of Schwarzkopf got2b Metallics M59 Amythyst Chrome. It was a disaster! Back to Schwarzkopf as soon as I was able, I'll never use another dye again. Though I am thinking of trying another color.
Chacha123
Did you find this review helpful?
1 out of 5 stars
23 March, 2025
originally posted on schwarzkopf.com
Image

No Metallic Here

I was going mostly grey so decided to do it all metallic silver. My hair was always dark brown. It all fell out during chemo treatments ( cancer free now) so I decided to color all ,My hair came out dark brown. No silver no grey no metallic anything. Not sure if it was me or the box had the wrong color in it, Highly disappointed.
Dana
3 guests found this review helpful. Did you?
5 out of 5 stars
27 February, 2025
originally posted on schwarzkopf.com
Image

Finally found my color

I've been looking for a color to replace my old color which was discontinued and I finally found it! Thank you! I am so happy.
Purple Haze
Did you find this review helpful?
1 out of 5 stars
23 February, 2025
originally posted on schwarzkopf.com
Image

Very disappointed

I tried dying my hair twice with this product and the results are only in the front. I followed the directions to a T both times and I’ve dyed my hair many times in the past. This is I think the worst it’s ever come out. I have dark hair, but the lighter pieces in my hair didn’t change in the slightest. They’re still light brown. I was really looking forward to having metallic blue hair.
Samuella95
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2025Verified purchase

Pretty hair

The best I would buy this product from now on.
Miriam
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
17 February, 2025
originally posted on schwarzkopf.com
Image

Great color

I love this the color turns out great. I have bought this many times.
Bk63
Did you find this review helpful?
1 out of 5 stars
28 January, 2025
originally posted on schwarzkopf.com
Image

In pain blisters

Having a really bad allergic reaction on my ear and my back of my head do not recommend
kelkel
1 guest found this review helpful. Did you?

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