Don't just stand out, shine! Show off a bold, shimmering hair color shade that pops with a head-turning radiance
This permanent hair dye is formulated with a metallic shine booster for cool tones and bold color from root to tip
Delivers vibrant color with anti-fade technology to help lock in intensity and shine for long-lasting results you'll love
Works on all hair textures - curly, straight or coily. Use on natural hair, wigs, or extensions to show your style
Whether going full-on fierce or flirting with change, this hair dye offers bold radiance that lasts up to 30 washes
All-in-one hair dye kit includes color cream, developer, gloves, after-treatment and instructions for easy at-home use
Use got2b Bleach It before Metallics Hair Dye - the lighter your natural or current hair color, the bolder the result
4 whoever you want 2B®, got2b empowers you to break rules, redefine the norm & show the world who you really are
Description
Say goodbye to boring colors! All eyes are on you with got2b Metallics permanent color. Boost your hair color with trendy metallic shades. got2b Metallic Hair Color offers a multi-dimensional look that delivers cool metallic radiance. got2b Metallics hair dye works for all hair textures. This permanent hair color can be used on your natural hair, wigs, or extensions to express yourself! With an anti-fade formula built to last, your color stays as vibrant and expressive as you are. Each kit includes color cream, developer, after-treatment, gloves, and a step-by-step guide. For longer hair, stock up on two boxes for full coverage. Use got2b Bleach It before coloring to unlock a brighter, more dramatic effect. The lighter your hair color, the more metallic the hair shade results. So go ahead - be fierce, be fearless, and be bold. With got2b Metallics, it’s more than color. It’s who you choose to be.
Hair Type: All Hair Types
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 35 Minutes
TCIN: 53188016
UPC: 052336915473
Item Number (DPCI): 063-01-1332
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 6.69 inches length x 3.54 inches width x 2.51 inches height
Estimated ship weight: 0.518 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: I have previously colored black hair.
Will this product be right for my hair?
I’m looking to obtain metallic highlights.
submitted by CarmellaAvicci - 7 years ago
A: Thank you for your question! We feel it would be best to have you speak to our Color Team! Our team of Licensed Professional Colorists are available Monday -Friday from 9 AM -6 PM ET at 800-234-4672.
submitted bySchwarzkopf Team - 3 years ago
Brand expert
A: No It barely leaves a slight color.I have dark Hair...It didnt work. I had to "BLEACH" it then it was "ON POINT"....BUT it does Damage Your HAIR. So I use alot OF products to make my hair softer
submitted byTHINGS I BOUGHT - 2 years ago
Q: do your hair have to be lighter to achieve the exact look as the model on the box?
submitted by ash - 8 years ago
A: yes. your hair has to be blonde or bleached if you want it to be that silver.
submitted byNatalie - 8 years ago
A: Your hair has to be basically white to achieve the color of the model on the box. Honestly, go to a salon for the bleaching portion, at minimum, to keep from destroying your hair.
submitted byLisa G - 1 year ago
A: We recommend light blonde or bleached hair to achieve the color.
submitted bySchwarzkopf Team - 6 years ago
Brand expert
Q: can your hair be a darker sherdto use thid
submitted by ssd - 3 years ago
A: Hello! We would love to assist you! In order to answer your question accurately, we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!
submitted byTarget Beauty Consulting - 3 years ago
Brand expert
A: It wont show up if your hair is dark. They recommend that you
Bleach by a professional to level 9or10 first.
Then your hair can achieve this beautiful silver, after the bleaching.
submitted byGrandma Caryn - 1 year ago
Q: If I am trying to grow out my gray hair will this help it blend in better? I already have hair that's been died at a salon. It's a light brownish/blonde.
submitted by Lexi - 8 years ago
A: Alot of us want VIVID head turning SILVER.
Why is this not recommended for light salt n pepper or light gray to white hair ?
submitted byGrandma Caryn - 1 year ago
A: We do not recommend this color for gray hair. To find the best color for your hair, we would like to offer you a complementary consultation. Your consultation will be with a licensed stylist, whom are available Monday through Friday from 9 AM until 6 PM EST, at 1-800-350-3998.
submitted bySchwarzkopf Team - 7 years ago
Brand expert
Q: do I apply to freshly washed hair or wait
submitted by Kbolt2015 - 1 year ago
A: We would recommend applying to dry hair, at least 1 day since washing.
submitted bySchwarzkopf Team - 1 year ago
Brand expert
Q: I have natural salt and pepper hair can I just put platinum on my hair
submitted by Yoda - 1 year ago
A: Oh no! We hate to hear that! There are several factors that can impact how the color takes to your hair. So we can find the best option for what you want to do to your hair, we would like to offer you a complimentary consultation with one of our Licensed Stylists in our Color Lounge, who can provide advice and answer any questions you may have. You can reach us multiple ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
submitted bySchwarzkopf Team - 1 year ago
Brand expert
Q: can you use developer for this product?
submitted by sori - 1 year ago
A: We recommend using the ingredients included in the box.
submitted bySchwarzkopf Team - 1 year ago
Brand expert
Q: Does this color contain metals?
submitted by Jlynn - 2 years ago
A: It does not contain metallic salts.
submitted bySchwarzkopf Team - 2 years ago
Brand expert
Q: I am 59 years old with ash blonde and grey hair. I would love to embrace the silver grey. Would you recommend this product?
submitted by Doc D - 2 years ago
A: We recommend that our Metallic Silver for hair that is less than 30% grey. To get you the fabulous color you are want, we would like to offer you a complimentary consultation with one of our Licensed Stylists in the Color Lounge, who can answer any questions you may have. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
submitted bySchwarzkopf Team - 2 years ago
Brand expert
Q: I used this product but accidentally missed a few spots when dying. Is it safe for me to dye it again?
submitted by Tay - 4 years ago
A: Hello Tay, depending on how many spots you missed, we always recommend waiting 1-2 weeks to prevent damage. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page :)
submitted byTarget Beauty Consulting - 4 years ago
The product has received mixed feedback from guests, with many expressing disappointment in the color results and effectiveness. While some guests loved the vibrant shades and easy application, others reported that the dye did not deliver the expected color, often resulting in unexpected hues like blue or orange. The ease of use and pleasant scent were appreciated, but concerns about color longevity and hair damage were common. Overall, guests suggest caution when choosing this product, especially for darker hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5
3.5 out of 5 stars
525 star ratings
3.5 out of 5 stars with 525 reviews
effectiveness
2.6 out of 5
effectiveness: 2.61 out of 5
quality
2.6 out of 5
quality: 2.65 out of 5
value
2.5 out of 5
value: 2.54 out of 5
38% would recommend
171 recommendations
5 out of 5 stars
26 August, 2026
originally posted on got2b US
Amazing
Been using got2b metallic color since it came out, it's awesome. It doesn't fade as fast as other brands.
SqUeakypiCKleS
Did you find this review helpful?
5 out of 5 stars
10 August, 2026
originally posted on got2b US
(no review title)
I was using Splat but it's so messy and the color washes out so fast. This hair dye was not messy it came out so nice and better than I expected!!
Michella74az
Did you find this review helpful?
2 out of 5 stars
13 July, 2026
originally posted on got2b US
Changed my hair color
I bought this 2 weeks ago and my mom died my hair and it washed out and my hair looks orange now part of its pink and the other is orange
Jena
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 June, 2026Verified purchase
(no review title)
Love the price
Did you find this review helpful?
5 out of 5 stars
22 December, 2025
originally posted on got2b US
(no review title)
I buy this color every 6 months I have been in love with it. I never found another color that I have loved on me like I did with this one
Mandy 202426
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 December, 2025Verified purchase
So thankful
Thank you so much Target for fulfilling my order! This hair color (Got2b metallics Urban Mauve) is so hard for me to find. Thank you for getting it here so promptly and without damage and all 3 boxes. Your website is user friendly and I plan to shop again.
Kim
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
4 December, 2025
originally posted on schwarzkopf.com
Not a Fan
I used to use Schwarzkopf Metallic Silver because it didn't have blue or purple tones that I don't want. I bought this product because I couldn't find my fave, but now I'm (temporarily) stuck with darker blue/purple hair, and not the truer silver of the Schwarzkopf product. The two aren't the same.
None
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 September, 2025Verified purchase
Do not buy
This sucks bought this thinking I would have this beautiful teal color show up in the sunlight because I have black hair and some grays but no it lightened my hair to a brown and no hints of teal .
Alomari
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 September, 2025Verified purchase
Hair Color
Love the color. Very original!!
What
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2025
Used Dark Ruby and it was great!!
It was an easy application the dye didn't smell too bad either it gave me a beautiful color
Anastatia
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 August, 2025Verified purchase
Hair dye
It's just the color I was looking for.
CaseyLynn203
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
29 April, 2025
originally posted on got2b US
Feeling visible
Dark ruby is one of my favorite colors. It makes my fair complexion look a little darker and makes me feel like im actually visible. I have natural strawberry blonde hair and I felt invisible until I found this brand.
Samilee
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 February, 2025Verified purchase
Pretty hair
The best I would buy this product from now on.
Miriam
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
24 January, 2025
originally posted on got2b US
Awesome results with the Ruby Dark color!
I've decided to change my hair color, ans as a pink lover I would like something pink(but not too pink) and I've got the Dark Ruby... it's perfect. I've just follow the intructions, and it works perfectly. I had to use 2 bottles of tint because I have long hair. I just would recommend to use some face cream in the areas around the hair to avoid the pigments on your skin. But yes, I loved it!
Mell
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 January, 2025Verified purchase
Metallic silver hair to brassy...
Turned my gray hair brassy, not even silver or metallic at all.
Kryptzard
effectiveness
3.0 out of 5
effectiveness: 3 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 December, 2024Verified purchase
Did Nothing
I was disappointed after spending $ and time, this product did nothing to my hair. I ordered the Metalic Silver to highlight my gray.
Nan
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 December, 2024Verified purchase
Garbage!!!!!!!
Do not waste your time and money buying this junk. It did not color my hair not one iota. My hair was the same color after as it was before. And I bought 2 bottles just to be on the safe side because my hair is thick. Did nothing! It’s as if I put nothing in my hair. I wish I could have returned, but I had already used both bottles. Wasted my money. Wish I could give it zero stars.
BKgirl
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 October, 2024Verified purchase
People must be using dye wrong
I don't know what y'all doing to your hair, but this is stunning.
michelle
10 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 October, 2024
No change at all.
I had suck high hopes but it did nothing to change my color. And I left it on 5 mins longer than required.
Lcaverson
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 September, 2024Verified purchase
Cosmic Teal
I bought cosmic teal because it looked more green than blue - it’s definitely blue. I have bleached hair (aside from my roots) and it’s blue. Just straight blue. 10/10 would NOT recommend. L’Oréal would never do this to me.
