product description page

L'Oreal® Paris Voluminous Original Mascara

color Black Brown 315
shipping to 30301
get it by Wed, Apr 25 with 2-day shipping - free with orders over $35
get it tomorrow with express shipping.
only ships with $25 orders. details
free order pickup
get it today at Atlanta Edgewood
aisle A3

about this item

L'Oréal Paris presents Voluminous Original Volume Building Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.

To safeguard L'Oréal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.

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from the manufacturer

most helpful positive reviews

Best Mascara

5 out of 5 stars
— 6 years ago
I am a professional make-up artist and this is the only mascara that I will use. I have tried many other brands and Nothing compares. This mascara will not make your lashes fall after curling them and stays on all day.  see moreof 's review
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    The Best Mascara I've Ever Used!

    5 out of 5 stars
    Lindsey — 6 years ago
    Coming from a girl who has literally tried every brand of mascara on the market, I have to say that hands down this is the BEST one out there. My eyelashes are definitely one of my favorite features and this mascara does them proud. I constantly get asked what kind of mascara I use and I ALWAYS re...  see moreof Lindsey's review
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      Simply the Best!

      5 out of 5 stars
      Mom In NC — 6 years ago
      I have been using this mascara for over 5 years. It is simply the best there is. It goes on smooth and you can build it up to make your lashes look thick and plentiful.  see moreof Mom In NC's review
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        Target & L'Oreal What a combo.

        5 out of 5 stars
        GG Ma — 6 years ago
        I have used this mascara for a long time and I love it. Daytime I use brown, and evenings either black brown or black. Now that target carries it, I won't ever run out of my color... They keep a great amount of stock. No need to go from store to store.  see moreof GG Ma's review
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          most recent reviews

          Save your money

          (would not recommend)
          1 out of 5 stars
          Shelly — today
          This mascara transfers everywhere. It's under my eyes within an hour and it doesn't stop moving. I am continually wiping it off from under my eyes all day. It's now in the trash. The best mascara is the lash paradise. That stuff stays put and my lashes are gorgeous.  see moreof Shelly's review
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            Best Mascara of all Time

            (would recommend)
            5 out of 5 stars
            Xannie — 13 days ago
            This mascara is the best! I tried it for the first time around 2006 and I've never looked back. You NEED this mascara, ladies!!  see moreof Xannie's review
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              (would not recommend)
              1 out of 5 stars
              Chiefette — 18 days ago
              I bought this mascara about a month or 2 ago and despite the packaging that says waterproof & longwear, this product is not either. It smudges and doesn't even need any water to cause the mascara to smudge underneath my eyes.  see moreof Chiefette's review
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                Bad brush applicator

                (would not recommend)
                1 out of 5 stars
                KHCO — 19 days ago
                This used to be my favorite mascara, but the last few times I purchased it, the brush has been matted down and the bristles are few and far between. It makes my eyelashes look clumpy. It used to separate beautifully. Not sure what happened to the product.  see moreof KHCO's review
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