$8.49
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Guests are saying
This eyeshadow primer is praised for its ability to keep eyeshadow in place for extended periods, even in challenging conditions like heat and humidity. Guests appreciate its smooth application, affordability, and effectiveness in preventing creasing and enhancing eyeshadow vibrancy. However, some guests experienced issues with texture, drying time, and irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 619 reviews
easy to apply: 4.29 out of 5
easy to remove: 4.39 out of 5
long lasting: 3.97 out of 5
quality: 3.91 out of 5
value: 3.98 out of 5
72% would recommend
143 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
GREAT PRODUCT
LOVE THIS STUFF
1 reply from Milani Team team - 1 month ago
Thank you for your feedback! We’re thrilled to hear you love it and appreciate you sharing your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Skin tone: Dark
- Hair color: Black
- Skin concern: Dark circles, Puffiness
(no review title)
From the first time use, I could still see my eyeshadow at the end of the day. It wasn’t like that before. Before use, I couldn’t see any evidence that I had eyeshadow on.
1 reply from Milani Team team - 2 months ago
Thank you for your feedback. We’re sorry to hear the product didn’t perform as expected and appreciate you sharing your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Dark circles, Puffiness, Uneven skin tone, Pores
- Hair color: Brunette
- Eye color: Brown
Works
Works better than more expensive primers
1 reply from Milani Team team - 2 months ago
We’re so glad to hear it’s working well for you! Thank you for sharing your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
- Skin type: Oily
- Skin concern: Cellulite, Pores, Sun damage, Redness, Blackheads, Acne
- Skin tone: Light
Works great!
I love this primer! I’ve used it under eyeshadow and my eyeshadow won’t budge all day. I have pretty oily eyelids so this comes in handy with whichever eye look I do that involves eyeshadow and liner.
1 reply from Milani Team team - 3 months ago
Thank you so much for your review! We’re thrilled to hear the primer keeps your eyeshadow in place all day — especially with oily lids. So glad it’s become a go-to for your looks!
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
The only primer that works on my oily lids!
I have very oily skin and oily eyelids. I have tried Urban Decay, NYX, MAC, and others and none seemed to work. I tried this one and it was the only time my makeup did not crease all day. You just have to let it dry for a little, smooth it out if any creases formed, then apply shadow. It stays on all day without any creases and it also helped my eyeliner stay on better. I would actually be devastated if they stopped selling this primer. In regards to its potential cons, I would say to make sure to only use it in your eye lid area. I accidentally got some on my under eye once and it looked cakey.
1 reply from Milani Team team - 3 months ago
Thank you so much for sharing your experience! We’re thrilled to hear that this primer worked so well for your oily skin and kept your makeup crease-free all day—that’s exactly what we love to hear. We appreciate your helpful tip about letting it dry and keeping it to the eyelid area. Thanks again for the amazing review!
5 out of 5 stars
20 October, 2025
originally posted on Milani
Those eyes glow!
Helps my eyeshadow stay on for literally hours during the crazy work day!
5 out of 5 stars
13 October, 2025
originally posted on Milani
Great Primer that goes on and dries!!!
I bought this a few weeks ago and am so very pleased! I’ve been looking for a primer for a LONG time that goes on and dries! Most of them stay wet and the eyeshadow sticks and won’t spread out for an even and finished look! I love this primer! I was so excited with how well it went on and how easy it was to apply my eyeshadow that I ran out and bought another one! I hope they don’t ever do away with this product!!! I definitely recommend it!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
(no review title)
This primer made my eyelids burn and started pilling after I let it dry
1 reply from Milani Team team - 4 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025
wanted to like it but dont.
I bought this one after my holy grail elf decided to change their perfect formula (and double their price). I had high hopes for this based off reviews but it does nothing for me.
1 reply from Milani Team team - 4 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
2 October, 2025
originally posted on Milani
Its good
[This review was collected as part of a promotion.] Welp, its a eyeshadow primer. Lol nothing too fancy to make it memorable.
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Acne, Aging, Sensitivity, Sun damage
- Hair color: Brunette
- Eye color: Hazel
Go to "drugstore" brand
Works great! Hint: Apply thin layer, let dry before applying whatever eyeshadow, liner, etc
1 reply from Milani Team team - 4 months ago
Thanks for the tip! We’re so glad it’s working great for you. Letting it dry first is such a smart way to get flawless results!
1 out of 5 stars
Thumbs down graphic, would not recommend
16 August, 2025Verified purchase
Very disappointing
I had high hopes after reading all the reviews. Upon first use I wondered if I got a defective tube. The product was almost invisible and had an unexpected oily texture. I tried letting it "dry" before applying my eye shadow. The oily texture made it impossible to apply the shadow evenly and did nothing to improve the shadow wear throughout the day. The next time I tried applying right away, same problem. Very disappointed, will be returning.
1 reply from Milani Team team - 6 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
14 July, 2025
originally posted on Milani
Great Product
Always a hit. Never disappoints. Have purchased over and over.
5 out of 5 stars
26 June, 2025
originally posted on Milani
Best Primer!
[This review was collected as part of a promotion.] Love this product 5 stars all the way! My eyeshadow never creases
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging
Great product
Easy application, decent price, great results!
5 out of 5 stars
23 June, 2025
originally posted on Milani
Go-To Primer
[This review was collected as part of a promotion.] This eyeshadow primer is my go-to for whenever I do my eyes. In my experience it holds the pigment well.
4 out of 5 stars
16 June, 2025
originally posted on Milani
Primer
[This review was collected as part of a promotion.] New purchase so I'm still using it to figure out if its a good primer. So far so good!
3 out of 5 stars
19 May, 2025
originally posted on Milani
the purple tube doesn't compare to the silver tube
Is anyone else noticing the purple tube is not smooth going on and has tiny chunks that get all over the eye? I loved the formula in the silver tub, and I'll be hunting down as many as I can. please stick with the old formula!
2 out of 5 stars
14 May, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
Just ok
It helps with creasing but you can hardly see my shadow by the end of the day. I'd rather spend more and get one that keeps the pigment as well
1 reply from Milani Team team - 9 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2025Verified purchase
Eyeshadow primer
works ! Easy to use Use smal plush to apply