Milani Eyeshadow Primer - Invisible - 0.30 fl oz: Paraben-Free, Sulfate-Free, Phthalate-Free
$8.49
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- $20.58 - $31.66reg $48.00 - $59.80 Sale3 out of 5 stars with 2 ratings
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- $10.00was $11.00 New lower price4.4 out of 5 stars with 2191 ratings
Guests are saying
This eyeshadow primer is a favorite among guests for its effectiveness in keeping eyeshadow in place all day without creasing. Many appreciate its lightweight formula that intensifies color payoff while remaining invisible on the lids. Despite some concerns about irritation and recent formula changes, the majority find it reliable for various eye looks, making it a go-to choice for both everyday wear and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 642 reviews
easy to apply: 4.32 out of 5
easy to remove: 4.42 out of 5
long lasting: 3.93 out of 5
quality: 3.87 out of 5
value: 3.94 out of 5
71% would recommend
151 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2026
Best eyeshadow primer
This is by far my favorite eyeshadow primer. It works really well and at such a good price point. You only need a small amount for your eyelids, and I notice that my eyeshadow stays in place all day without creasing. The eyeshadow primer also helps to intensify powder eyeshadow color payoff. The primer is invisible. It doesn't add any color to my lids, and it doesn't make my eyes look textured. It's not drying, though I wouldn't say it's moisturizing either. I've gone through several tubes of this, and though I have tried more expensive eye primers, I keep coming back to this one.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 July, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
Not great
Doesn’t seem very good at all. My eyeshadow still creases
1 reply from Milani Team team - 24 days ago
Hello, Thank you for sharing your feedback. We’re sorry to hear this product didn’t meet your expectations. That’s never the experience we want for our customers. We’d love the opportunity to learn more and help make this right. Please reach out to customerservice@milanicosmetics.com with your order details so we can assist further. Best, Milani cosmetics
1 out of 5 stars
Thumbs down graphic, would not recommend
17 July, 2026Verified purchase
Irritated my eyes. Returned.
Made my eyes water. I don't know what is in this formula but it really irritated my eyes. I took it off with some eye makup remover and the irritation stopped. Sorry it had to go back.
1 reply from Milani Team team - 21 days ago
Hello, Thank you for sharing your feedback. We’re sorry to hear this product didn’t meet your expectations. That’s never the experience we want for our customers. We’d love the opportunity to learn more and help make this right. Please reach out to customerservice@milanicosmetics.com with your order details so we can assist further. Best, Milani cosmetics
5 out of 5 stars
25 May, 2026Verified purchase
- Skin type: Oily
- Skin tone: Light
Works Wonderfully
Love this product! It works perfectly and is a great price. My eyeshadow stays in place all day now.
5 out of 5 stars
23 May, 2026Verified purchase
- Hair color: Red
- Eye color: Green
- Skin tone: Light
- Skin type: Oily
- Skin concern: Dark circles, Redness, Pores
Actually works!
I applied this to bare lids, then shadow as normal (all powder shadows, haven’t tried a cream yet) and when I tell you IT STAYED. To preface, I usually have a crease in my shadow by noon, by 5 pm it’s most of my pigment in that crease. If I need to go somewhere after work I have to wipe that off with a q tip, blend out the remaining shadow and add pigment where it’s patchy. But with this stuff, not needed at all. I put it on at 7am, worked 8 hours, it rained all day so it was humid, took a body shower at home & left it on just to see how it held up, no budge at all, no crease nothing. I took it off at 10:30 pm and it still looked like I had just applied it. Didn’t feel heavy, just not oily like usual. Amazing product for the price absolutely love it.
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2026
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Aging, Dullness, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Brunette
- Eye color: Blue
no brainer perfection
It's just the best. It never stings the skin around my eyes as other eye primer does. Every eyeshadow looks prettier over this product. It does what it promises and is a classic for a reason. I have and will repurchase. Milani is tops for primers and setting products in my opinion.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
New formulation ineffective
The new formulation (purple tube) is totally different and ineffective. The old one (grey) was comparable and even better then the urban decay at a cheaper price. The texture of the new one is slippery and my eyeliner was a mess in 15 minutes.
1 reply from Milani Team team - 3 months ago
We’re sorry to hear the new formula did not meet your expectations and caused issues with application and wear time. We understand how important performance and consistency are, especially with a product you loved before.
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2026Verified purchase
(no review title)
works good keeps eye makeup in place all day no fading
1 reply from Milani Team team - 4 months ago
We truly appreciate your support and hope you continue enjoying your Milani favorites
5 out of 5 stars
13 April, 2026
originally posted on Milani
(no review title)
I bought this product and I’ve been using it for a little while now in my eyeshadow last all day I tear up a lot and usually my eyeshadow will disappear when that happens but not when I use this primer
5 out of 5 stars
21 March, 2026
originally posted on Milani
Eyeshadow Stays Put!
Wow! I have used many eye primers, but this one is truly a winner. I have texture on my lids as I have aged, and this primer does NOT let my shadow crease! I have deep creases in my inner corners, and I never have to touch up or rub to smooth out because it stays put!
5 out of 5 stars
21 March, 2026
originally posted on Milani
Stays put! Period!
I've tried several eye primers, including Urban Decay and this is my favorite! I put it all around my eyes, including my brows, wait about 30 seconds then apply eye makeup. Stays put even in 95°+ heat. I definitely recommend this!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 March, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
Has changed...
I think the formula for this product recently changed. It used to come in a silver tube and did not bother my eyes at all, but the last time I purchased it, it was in a purple tube and now every time I sweat it makes my contacts fog up and my eyes burn. It also has a different texture. It used to be more sandy/gritty and stayed on better but now it does not stay on as well. Caution to those with sensitive eyes. It’s a bummer because this was my go to product for years!
1 reply from Milani Team team - 5 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
9 March, 2026
originally posted on Milani
Great results
I love this eyeshadow primer - it keeps every eye look in place all day. I wear a smokey eye quite often and it keeps the dark and light shades in place. For brighter eye looks, the shadow kept their vibrancy.
1 out of 5 stars
7 March, 2026Verified purchase
- Skin tone: Light
- Eye color: Hazel
- Skin type: Combination
- Hair color: Brunette
Skin reaction
This product, although effective in keeping my eyeshadow and liner looking good for New Year’s Eve, my eyelid skin had a bad reaction however… my eye area was itching all night and I thought it was just because I’m not use to wearing a lot of eye makeup and then later on when I used a micelar water to remove my makeup I noticed it was red and inflamed. When I work up the next morning I definitely had a rash that looked like excema or psoriasis (which I’ve never had before) also it was the only new makeup product I had introduced that night. Everything else I used… makeup, micelar makeup remover, cleanser, skin prep… were all items I have used before or using consistently for months so this is why I know it was this specific product that gave me contact psoriasis also cause the rash was on my eyelid and general eye area… took a couple weeks to get back to normal and even now I have had some minor flare ups when adding new products around my eye - which has never been the case for me
1 reply from Milani Team team - 5 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2026Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
(no review title)
Wife loves this shade
5 out of 5 stars
19 February, 2026
originally posted on Milani
Stays put!
Really great for my powder shadows. No creasing, no smudges. Comes off with facial soap pretty easily. Fantastic!
5 out of 5 stars
11 February, 2026
originally posted on Milani
Amazing
Amazing! I have tried so many eyeshadow primers over the years and this is the only one that works. I hope it is never discontinued.
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
GREAT PRODUCT
LOVE THIS STUFF
1 reply from Milani Team team - 8 months ago
Thank you for your feedback! We’re thrilled to hear you love it and appreciate you sharing your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Skin tone: Dark
- Hair color: Black
- Skin concern: Dark circles, Puffiness
(no review title)
From the first time use, I could still see my eyeshadow at the end of the day. It wasn’t like that before. Before use, I couldn’t see any evidence that I had eyeshadow on.
1 reply from Milani Team team - 8 months ago
Thank you for your feedback. We’re sorry to hear the product didn’t perform as expected and appreciate you sharing your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Dark circles, Puffiness, Uneven skin tone, Pores
- Hair color: Brunette
- Eye color: Brown
Works
Works better than more expensive primers
1 reply from Milani Team team - 8 months ago
We’re so glad to hear it’s working well for you! Thank you for sharing your experience.