Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV
$4,999.99
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Guests are saying
The Sony A95L TV impresses with its stunning picture quality, vibrant colors, and deep blacks, making it a top choice for movie and gaming enthusiasts. Guests appreciate the advanced features like HDMI 2.1 support and the user-friendly Google TV interface. However, some have experienced audio issues and concerns about the warranty. Overall, it stands out for its exceptional performance and design, making it a worthy investment for home entertainment.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 529 reviews
5 out of 5 stars
30 March, 2026
originally posted on sony.com
First Class Cinematic experience.
I have spent a year researching OLED TV, and the A95l in particular. If like me you love Sony True to real live colours and tones. You cannot get better than the A95l. Pairs easily with Sony AVR, has great usable features. High quality finish. Upscaling SDR content to 4K is great. But where it shines is when playing high quality Dolby Vision content. Highly recommend the A95L
1 out of 5 stars
10 March, 2026
originally posted on sony.com
TV Speaker is not working after only 1 year
TV Speaker is not working after only 1 year. This is a very high end TV, shouldnt happen. Then they do not have any authorized service providers almost anywhere, and left to figure out who can even solve this problem. Staying away from Sony product and service
1 reply from Sony North America Support team - 1 month ago
Hi there, We are very sorry to hear about the issues with your XR-65A95L speakers and the frustration regarding service availability. We recommend first ensuring "TV Speakers" is selected in the Audio Output menu and performing a power reset by unplugging the TV for 60 seconds. For further assistance and to find available service options, please visit our support site at https://us.esupport.sony.com/support/s/service?language=en_US. Thanks for choosing Sony. Best regards, Eliab
1 out of 5 stars
15 February, 2026
originally posted on sony.com
Premium price for old technology
BRAVIA XR A95L launched in 2023 for the 77-inch model. It’s now several model cycles behind the latest QD-OLED advancements. But the latest price of five grand would lead during the latest holiday sale would lead you to believe it’s still at the top of its game. By contrast, Sony’s A95L tops out at 120Hz and 1,500 nits peak brightness and doesn’t match the 2,000+ nits or anti-reflective handling of newer Samsung panels. For PC and competitive console gamers, that’s not a minor difference — it’s decisive. Sony recently announced that it sold off its TV and home entertainment hardware business to China’s TCL is a game changer. It leaves buyers with a question about the future of the Bravia brand. If I’m going to spend this kind of money on a new screen it will be on the latest and greatest technology - I’m not paying a premium for old technology with a questionable future…
1 reply from Sony North America Customer Support team - 2 months ago
Hi Mcgillz, Thank you for your detailed feedback regarding the BRAVIA A95L and our current pricing. We truly appreciate the perspective of a customer who follows display technology so closely; insights like yours regarding peak brightness and gaming performance are essential for us to hear. We also want to clarify the recent news regarding our partnership with TCL. Sony has not sold its TV and Home Entertainment business. Rather, Sony and TCL have signed a Memorandum of Understanding to form a joint venture. Under this agreement, Sony remains a 49% owner and will continue to lead the development, design, and proprietary technologies that define the BRAVIA experience. This strategic move is designed to combine Sony’s engineering excellence with TCL’s manufacturing scale to ensure the BRAVIA brand remains a leader in the premium market for years to come. We value your loyalty and hope this provides more clarity on our commitment to the future of Sony Home Entertainment. Thank you for considering Sony products! Best regards, Dominick
5 out of 5 stars
4 February, 2026
originally posted on sony.com
Beautiful Tv
This TV is by far the best tv I ever owned. Been a Sony customer for a long time and the A95L is just an amazing tv. Picture is unreal right out of the box. Sound is incredible really don’t need a sound bar.
1 reply from Sony North America Customer Support team - 2 months ago
Hello JoeA95l, Thank you for choosing Sony! We're elated to hear that the XR-65A95L has become your favorite TV and that it continues the legacy of your long-term loyalty to Sony. The outstanding picture quality right out of the box and impressive sound that you mention truly showcase the advanced technology we strive to deliver. It’s wonderful to know the TV is exceeding your enjoyment without the need for additional equipment. Best regards, -Fred
2 out of 5 stars
31 January, 2026
originally posted on sony.com
Sound stopped working less than a year from buying
Bought this tv one year ago. I loved the tv until the sound abruptly stopped working. Sony was good about repairing it but I had to remove the tv from the wall and then put it back up after it's repaired. The repairman doesn't remove from the wall or put it back up.
1 reply from Sony North America Customer Support team - 3 months ago
Hi Radl, Thank you for sharing your experience with us. We are genuinely pleased to hear that you have loved the performance of your BRAVIA A95L over the past year, as we take great pride in the quality and immersive experience our flagship displays provide. However, we sincerely apologize for the frustration caused by the sound issue and the logistical challenges you faced during the repair process. Your feedback regarding the requirement to unmount and reinstall the television yourself is incredibly important to us. Hearing directly from our customers about these points is exactly how we identify areas where our service can be improved to better match the premium quality of our products. We understand that handling a high-end display is a significant task, and we want our support process to be as seamless as the technology itself. We are glad that your TV is now repaired, and we truly appreciate your patience. Thank you for considering Sony! Regards, Dominick
5 out of 5 stars
27 January, 2026
originally posted on sony.com
Great features
I bought this a month ago and I am so happy that I did
5 out of 5 stars
23 January, 2026
originally posted on sony.com
Too class
Breathtaking picture quality, excellent features and top class service from Richer Sounds.
5 out of 5 stars
23 January, 2026
originally posted on sony.com
King of TV’s
Sony have always been on top bringing amazing quality in every department and the A95L is no exception. With vibrant colours amazing deep blacks and an acoustic sound that vibrates through the whole tv phenomenal, in my opinion,the best all round.
4 out of 5 stars
13 January, 2026
originally posted on sony.com
Great picture - over complex operating system.
Delighted with picture quality with high resolution, good colour balance and brightness. The Google operating system is a nightmare - sometimes i just wish to watch TV and it takes much button pushing to find basic TV. Two different remote controls do not help the situation.
1 reply from Sony UK team - 3 months ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying the picture quality of your XR-55A95L. Yet, we're sorry to learn that you're facing difficulties with your TV. You can set your TV as a basic TV instead of a Google one by removing your Google account, following the steps here: https://cutt.ly/XtkVv9d4 Additionally, you can learn more about the buttons and functions of your remote control at this link: https://cutt.ly/ItkVnT8u And you can learn about the differences between the two remotes here: https://cutt.ly/7tkVE3ih Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
5 out of 5 stars
8 January, 2026
originally posted on sony.com
Good picture quality
Bought it before the new year love it. Used it throughout the holiday and enjoyed it.
4 out of 5 stars
6 January, 2026
originally posted on sony.com
Great picture! Lots of annoying features!
Great TV. Can't seem to get the screensaver to activate automatically... Probably operator error but if not then not ideal. Camera is ugly and annoying so don't use. Tried hand gestures etc... pointless. TV feet/stands are inconveniently located. I had to purchase an alternative stand due to being on a small TV in a corner. Ultimately upgraded to a wall mount. TV itself is good but if I'm honest, I prefer the LG OLED I've had for a couple of years.
1 reply from Sony UK team - 3 months ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying the picture quality of your XR-55A95L. Yet, we're sorry to learn that you're experiencing difficulties with your TV. You can enable the ambient mode (screen saver) on your TV by following the steps here: https://cutt.ly/0th8879c Regarding the camera issue, please follow the steps at this link: https://cutt.ly/9th4ceod Furthermore, we appreciate your feedback regarding the TV stand; hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Moreover, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
5 out of 5 stars
2 January, 2026
originally posted on sony.com
Special Sony
Great TV, best you'll get at this price range. ....
3 out of 5 stars
21 December, 2025
originally posted on sony.com
Great picture, but...
Great picture, but a lot of bugs when I first used it. Most of these have been fixed now but the tv had been on sale for a year when I bought mine so not sure why it had so many problems. As I said, great picture but not a great tv to use.
1 reply from Sony support team team - 4 months ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture quality of your XR-65A95L. Yet, we're sorry to learn that you're experiencing difficulties with it; this is not the norm, as we strive to deliver the best quality possible. If you're still facing an issue with the TV, we recommend performing the below basic troubleshooting steps: 1. Disconnect all the external devices from the TV. 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Update your software following the steps at this link: https://cutt.ly/Atfxn2qC 4. Perform factory data reset following the steps at this link: https://cutt.ly/Atfxmy4M And you can also use the following link to help you with the initial setup afterwards: https://cutt.ly/SrcuhqKd If you need any assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
4 out of 5 stars
17 December, 2025
originally posted on sony.com
Work in progress
I purchased the Sony 95l after seeing favourable reviews on the Internet. I wasn't disappointed once I set the tv up. The picture quality was far better than my previous one. The 65in is a great size to capture all the details whilst watching programs and films. The only concern is the volume levels keep changing when watching programs. I'm still adjusting settings to remedy this matter. Overall a positive outcome to my purchase.
1 reply from Sony UK team - 4 months ago
Hi, Thank you for your feedback. We are happy to hear that you are enjoying your XR-65A95L, and happy with the quality we always aim to deliver! Yet, we're sorry to learn that you're experiencing difficulties with the volume of your TV. Please follow the steps at this link to prevent sudden volume changes on your TV: https://cutt.ly/CtfDZvGF Furthermore, if any further assistance is needed, feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
2 out of 5 stars
11 December, 2025
originally posted on sony.com
Great TV, unreliable components
Overall picture quality is great. My TV motherboard broke down after 7 months of use.
1 reply from Sony UK team - 4 months ago
Hi, Thank you for your feedback. We're sorry to hear that you're experiencing difficulties with your XR-65A95L. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. Please try the steps below and test again: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables, USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back in. 3. Make sure the software is updated using this link: https://cutt.ly/rtd3prOw 4. Remove the cached data: Press HOME, then select [Settings] → [Storage and Reset] → [Internal storage] → [Cached data] → then select [Yes]. 5. In case the issue persists, perform a factory data reset by following the steps here: https://cutt.ly/Ntd3pRMW Furthermore, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
5 out of 5 stars
10 December, 2025
originally posted on sony.com
Great TV
Great TV picture and sound are excellent and initial set up was straight forward
5 out of 5 stars
2 December, 2025
originally posted on sony.com
Great TV
A brilliant TV set fabulous picture, fabulous colours fabulous contrast, brilliant HDR. Good sound but lacks the boom of a dedicated subuffer and sound system which I've got using E arc connection Also, very good for gaming especially when connected up to a PlayStation 5 it was also easy to set up And the menu system is clear and precise The only. Disappointment is the lack of more HDMI2.1 connections.
1 out of 5 stars
22 November, 2025
originally posted on sony.com
Awful
This TV IS AWFUL. The device has been awful. Technical help has been awful. The sound cuts out regularly, apparently because the TV doesn’t like Dolby Atmos?
5 out of 5 stars
18 November, 2025
originally posted on sony.com
Best tv by a long shot
Picked up the 65” on 9/10/25 and got yo say this tv is a beast. The picture quality it perfect sound quality is amazing without a sound bar. I truly recommend the A95L
1 reply from Sony North America Customer Support team - 5 months ago
Hi Joe527! Thank you so much for sharing your feedback with us. We are really happy to hear your positive experience with the XR-65A95L. It’s fantastic to know that the picture and sound quality have made such an impact for you. Just to highlight a few features; this model offers stunning OLED visuals with vibrant colors and deep blacks, powered by our Cognitive Processor XR for incredibly lifelike images. Plus, the built-in speakers deliver immersive sound that truly fills the room, so no additional soundbar is needed. We appreciate you choosing Sony. Your recommendation means a lot to us! Best regards, Estefany
5 out of 5 stars
29 October, 2025
originally posted on sony.com
Len
As expected excellent. No issues. All aspects of the TV are great…..