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Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV (2023)

Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV (2023) - 2 of 4Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV (2023) - 3 of 4Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV (2023) - 4 of 4
Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV (2023) - 1 of 4
$4998.00 sale price when purchased online
$4999.99 list price
Target Online store #3991

About this item

Highlights

  • Powered by Cognitive Processor XR and enhanced by XR Triluminos Max, millions of individual, self-illuminating pixels deliver more colors than ever before
  • See up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure blacks and the brightest colors
  • Enjoy immersive and engaging cinematic content as the creator intended with Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
  • 4K Upscaling accesses a vast database, intelligently recreating lost textures and detail for a real-world picture
  • Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you

Description

Sony's best color ever. Definitive contrast.Sonys brightest and widest range of colors and hues powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max technology experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black so your favorite movies shows and games burst to life on screen with extraordinary detail and depth.

Features
•Cognitive Processor XR
•Pure OLED black and high brightness
•Google TV
•HDMI 2.1 with features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Surface Audio+ and support for Dolby Atmos
•XR Clear Image and XR 4K Upscaling
•Bravia Cam included

Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.

Sonys best color everExperience Sonys widest palette of colors with breakthrough QD-OLED panel technology. Enhanced by XR Triluminos Max millions of self-illuminating individual pixels deliver more saturation and brightness to every color revealing all the exquisite detail and subtle hues of real life.

Feel immersive realism with pure black and Sonys brightest colorsDrastically transform the look and feel of your favorite content with enhanced QD-OLED contrast and color. By pairing Sonys QD-OLED panel and XR OLED Contrast Pro see up to 200% color brightness compared to conventional OLED TVs bringing scenes to life with pure black and Sonys brightest colors.

The entertainment you love. With help from GoogleWith 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.

Movies on Sony with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.

All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen all the way down to a 27 monitor size for precision gaming on your big screen. And exclusively on the A95L use Multi View to split your screen and enjoy watching content from two different sources at the same time.

Level up your gaming with HDMI 2.1 featuresSony TVs deliver a thrilling gaming experience with support for 4K/120 VRR and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games and input lag as low as 8.5ms giving you the advantage in
Dimensions (Overall): 38.3 inches (H) x 67.6 inches (W) x 1.4 inches (D)
Weight: 77.6 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 14.8 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 16.2 inches
Product Height with Stand: 33.8 inches
Product Width with Stand: 67.6 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001030997
UPC: 027242927476
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8 inches length x 75 inches width x 45 inches height
Estimated ship weight: 106 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

The Sony Bravia OLED A95L impresses with its stunning picture quality, vibrant colors, and excellent sound performance, making it a top choice for home entertainment. Guests appreciate its advanced features, including HDR support and a user-friendly interface. However, some have noted issues with cable management and the menu system. Overall, this TV is celebrated for its immersive viewing experience, especially with 4K content, making it a worthy investment for any home theater setup.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 502 reviews

    Will Sound Output Be Enhanced?

    4 out of 5 stars
    MarkinBoulder - 9 days ago
    originally posted on sony.com
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    I see that your new 2025 model has the following sound output capability. I see that your 2025 model has the following sound capability. Single view, simultaneous sound Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetooth® connection from other devices. I have not yet added the Bravia Home Theater Quad to my A95L yet but, I don't see the above capability in the menus.
    1 reply from Sony North America Customer Support team - 8 days ago
    Hi MarkinBoulder, thank you for your question regarding the Sony - XR77A95L. That function that you mentioned where you can simultaneously output TV sound from the TV speakers and headphones, or an audio device and headphones at the same time is also available for your TV model. Here are the steps you can follow to enable it: 1- Connect your headphones or audio system device via Bluetooth to the TV 2- Press the quick settings button on the Sony remote (wrench) 3- Look for audio output and turn on the TV speakers There you have it! The TV speakers should be outputting sound and your Bluetooth device as well. If you'd like to take a further look into this feature, you can check this link below: https://www.sony.com/electronics/support/articles/00049501?utm_source=glean Thank you for choosing Sony! Best regards, Dominick
    Did you find this review helpful?

    Awesome TV

    5 out of 5 stars
    Jono W - 12 days ago
    originally posted on sony.com
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    I've had my eye on this model for a good while now. It's voted the best on the market for a very good reason. Outstanding picture quality, functions, and apps. If you're after a TV that's the absolute best for Movies and gaming, then look no further. 10/10 😎👌🏻
    Did you find this review helpful?

    Terrific TV Set

    4 out of 5 stars
    - 20 days ago
    originally posted on sony.com
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    After several months now, I continue to be amazed and pleased at the wonderful picture and very good sound quality from this set.
    1 reply from Sony North America Costumer Support team - 18 days ago
    Hello there, Thanks for the fantastic score! We are honored to hear you're enjoying the outstanding picture quality of the A95L and it's exceptional TV speakers. We really appreciate that you've taken the time to share your experience and how this top-tier television continues amazing you! Thank you for choosing Sony. Sincerely, -Jenn.
    Did you find this review helpful?

    Amazing Picture - not compatible with HomePod eARC

    5 out of 5 stars
    GhostbusterDave - 26 days ago
    originally posted on sony.com
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    Amazing set, I went for the 55" as that's the size it was replacing, got everything hooked up and launched Disney+. That's where things took a slight downward trajectory. Unfortunately this set appears not to play nice with AppleTV & eARC, from the TV's apps, things play fine for a while, but they splutter a little on the audio front, it's enough to annoy when things worked great previously on my last Sony set. When using AppleTV for the Apps, the audio is out of sync to the image. If I use the sets built in speakers, all is good, apart from there's not enough bass. But hey, we buy these sets for picture quality don't we. That's where this set really stands out, the picture is top notch, on par with my 77" (XR77A80JU) if not better! Really bring the story to life when watching a Dolby Vision or IMAX movie. Can't rate it enough for that. Just need to sort my Audio woes out and I'll be a very happy boy! Only mentioning the AppleTV issue, so others are aware, I didn't see any reviews about these two together when making my mind up.
    Did you find this review helpful?

    Stunning TV.

    5 out of 5 stars
    Brave Lee - 28 days ago
    originally posted on sony.com
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    I bought this a month ago. The picture was absolutely perfect right out the box, I haven't felt the need to adjust it at all. The sound is really very good for a TV without a sound bar. I do plan to set mine up to work with external speakers, but I think many people would be quite happy without them.
    Did you find this review helpful?

    Super Telly

    5 out of 5 stars
    Dunny49 - 1 month ago
    originally posted on sony.com
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    So pleased with our choice, great picture and sound.
    Did you find this review helpful?

    Google TV

    2 out of 5 stars
    zerog69 - 1 month ago
    originally posted on sony.com
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    First couple hours the tv was stuck in demo mode and it resets the settings every 5 mins. Remote controler failed to update so the TV pops up an alert every 2 secs to update just so it can fail again. Most devices work fine on my old 2016 Sony, all have major issues working with the new tv. Best thing about it is that you can use Bluetooth and even that is buggy. 4k isn't amazing, its problematic and most stuff looks worse in 4k then 3D or even Blueray.
    1 reply from Sony North America Customer Support team - 1 month ago
    Hi Zerog69, thanks for sharing your thoughts on the Sony - Bravia A95L. We are truly sorry to hear about the issues you've faced with your new TV, we understand how frustrating it must've been dealing with all those inconveniences. This is certainly not the experience we want you to have. We want to help you troubleshoot your remote control and set up all the devices you have with your new TV, we can also customize your picture settings to your liking and make sure everything works the way it should be. Please contact us via the following link for a more personalized assistance: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, Dominick
    Did you find this review helpful?

    Sony is still amazing!!

    5 out of 5 stars
    Josip Zgb - 1 month ago
    originally posted on sony.com
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    I always buy only Sony TV. But also other devices, like audio lines, video cameras, GV-HD700 MiniDV HDV Player etc. I bought my first OLED 4K 6 years ago, a Sony KD-55AF8. I moved it to another room, and now I have an OLED Sony XR-77A95LPAEP in the living room with Soundbar Sony HT-A8000. Sony is still amazing!!
    Did you find this review helpful?

    Exceptional tv

    5 out of 5 stars
    Cadders - 1 month ago
    originally posted on sony.com
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    I am really impressed with this tv picture quality is superb easy to navigate around all the set up
    Did you find this review helpful?

    Upgrade from previous Sony TV that failed

    5 out of 5 stars
    Cristina10 - 1 month ago
    originally posted on sony.com
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    I've had the TV for about a week and like everything about the new features and picture quality.
    1 reply from Sony North America Customer Support team - 1 month ago
    Hi Cristina10, congratulations on your new upgrade! We are thrilled to hear your enjoying the excellent picture quality and features of the Sony - A95L. The Cognitive Processor XR integrated in this TV, delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We really thank you for choosing and enjoy your viewing experience! Regards, -Dominick
    Did you find this review helpful?

    Excellent TV

    5 out of 5 stars
    Bertie bear - 1 month ago
    originally posted on sony.com
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    Hi all, bought this tv a month ago and cannot fault its performance look and build quality
    Did you find this review helpful?

    Great TV with one major flaw

    4 out of 5 stars
    Amps - 2 months ago
    originally posted on sony.com
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    TV is really good Excellent picture. Google TV operating system is good and hopefully easily updatable. However one major and quite unbelievable flaw is the mutually exclusive WiFi and ethernet. It will not enable both the same time. I rand Sony's support desk and they confirmed that this is the case. My 8 year old Samsung can do this.It's something that Sony needs to provide a software fix for.
    1 reply from Sony support team team - 1 month ago
    Hi, Thank you for your feedback. We are happy to hear that you are enjoying your XR-55A95L, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! Moreover, we appreciate your feedback regarding the internet connection for both Wi-Fi and Ethernet at the same time; hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Moreover, if you need any assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW Menna @Sony Support UK
    Did you find this review helpful?

    Overall satisfied but lack few important features

    4 out of 5 stars
    bobbysuman - 2 months ago
    originally posted on sony.com
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    I am completely satisfied with the sound and picture quality which is mainly needed for an audience as part of his/her viewing experience. But a must needed few things to be added are arrow pointer so that customer quickly move around while entering any text while searching, it is difficult to scroll by clicking the button on the remote. Deafult in built browser should be added to the apps menu
    1 reply from Sony North America Customer Support team - 1 month ago
    Hi bobbysuman, thanks for sharing your experience with the Sony - Bravia A95L. The The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue enjoying the product, thank you for choosing Sony. Regards, -Dominick
    Did you find this review helpful?

    The worst Sony TV I have bought over 20 years

    2 out of 5 stars
    A Sony disaster - 2 months ago
    originally posted on sony.com
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    I bought this Sony TV about 9 months ago together with Sky. Sky is very poor with too few programmes and the TV It is FAR FAR FAR, too complicated and is very easy to loose the settings. When!! it is working it is good but I can not afford to pay a TV engineer to keep coming to sort thing out. I doubt I will ever buy another Sony again.
    1 reply from Sony support team team - 1 month ago
    Hi, Thank you for your feedback. We're sorry to hear that you're facing difficulties with your XR-55A95L; this is not the norm, as we always strive to deliver the best quality possible. You can always use our online help guide as it's really comprehensive and thorough, and you can use the search bar in it to learn more about the XR-55A95L settings and features: https://cutt.ly/ArhfE9PD You can also reach the same user guide by pressing the Help button on the remote control of the TV. Moreover, please feel free to contact us using the details in this link and provide us with more details about the issue that you're facing with your TV so that we can provide you with the needed support: https://cutt.ly/heoRCkdW Menna @Sony Support UK
    Did you find this review helpful?

    GREATEST TV

    5 out of 5 stars
    LOVEMYSOFAKINGSONY - 2 months ago
    originally posted on sony.com
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    SONY is the OLED KING!! Nothing comes close, all the other brands attempt to enhance (which makes it look fake) the scenes making it look fake and AI generated. SONY puts you in the scene and that is where I want to be!! THANK YOU SONY!!
    1 reply from Sony North America Customer Support team - 2 months ago
    Hi LOVEMYSOFAKINGSONY! Thank you so much for your enthusiastic comment! We're thrilled to hear that you feel Sony is the leader in OLED technology. Our commitment to delivering an immersive viewing experience is at the heart of what we do. It's wonderful to know that our efforts resonate with you. We appreciate your support and look forward to continuing to bring you incredible visuals that transport you right into the scenes! Thank you for being a part of the Sony family! Best regards, - Stephanie
    Did you find this review helpful?

    A95L 65 inch OLED Bravia Master Series

    5 out of 5 stars
    - 2 months ago
    originally posted on sony.com
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    The best TV on the planet. Nothing else to report. They just need to make 4 HDMI with 120hz or at least not combine the 120hz with the ARC (there is 4 HDMI but only 2 are 102hz). If you can swing this tv--BUY IT! This out performs G series LG and all the Samsung's. It is just pricey. But definitely worth it.
    1 reply from Sony North America Customer Support team - 2 months ago
    Hello there, Thank you for choosing Sony. Thank you for sharing your thoughts on the XR-65A95L! We’re thrilled to hear that you consider it the best TV on the planet. Your feedback regarding the HDMI ports is valuable. It’s great to know that while you appreciate the features, you would like to see all four HDMI ports support 120Hz without combining it with ARC. We’ll certainly pass your suggestion along to the team. Your input helps us improve and create even better products in the future. Thank you for choosing Sony! Best regards, -Fred
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    deniz muse - 2 months ago
    originally posted on sony.com
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    Beyond my expectation. Brilliant picture quality and smart tv features working perfectly.
    Did you find this review helpful?

    Beautiful

    5 out of 5 stars
    Pumpkinhead - 2 months ago
    originally posted on sony.com
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    We brought this Sony Bravia Oled a few weeks ago and the picture is stunning and the clarity is outstanding. The sound is also very good. Overall very happy.
    Did you find this review helpful?

    Sony XR-65A95L

    5 out of 5 stars
    Georgez - 2 months ago
    originally posted on sony.com
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    Stunning TV. Sony has done their sorcery and produced and A1 product. This TV can rightfully wear the crown of 'the best TV in the world' at this time. Picture and processing are leagues above the competition. SDR is fantastic and HDR punches with vivid contrast and brightness. This TV is a complete all rounder with a mouth watering feature set. It does wonders with all sources but feed it a 4k signal and the results are simply mesmerising. This is truly a TV of all ages and at the pinnacle of Sony consumer AV at this time.
    Did you find this review helpful?

    You get what you pay for

    5 out of 5 stars
    markykitch - 2 months ago
    originally posted on sony.com
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    Overall better quality than expected, very slim unit with a quality glass feel to the screen. The sound is considerably better to my old TV and the buttons on the TV remote light up when the remote is picked up or moved making it easier to use in the evenings. I chose the 95 model as it had good positive reviews regarding the picture and sound so not having to add a sound bar
    Did you find this review helpful?

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