Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DécorKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV - 2 of 4Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV - 3 of 4Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV - 4 of 4
Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV - 1 of 4

Sony XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV

$4,999.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Powered by Cognitive Processor XR and enhanced by XR Triluminos Max, millions of individual, self-illuminating pixels deliver more colors than ever before
  • See up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure blacks and the brightest colors
  • Enjoy immersive and engaging cinematic content as the creator intended with Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
  • 4K Upscaling accesses a vast database, intelligently recreating lost textures and detail for a real-world picture
  • Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you

Description

Sony's best color ever. Definitive contrast.Sonys brightest and widest range of colors and hues powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max technology experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black so your favorite movies shows and games burst to life on screen with extraordinary detail and depth.

Features
•Cognitive Processor XR
•Pure OLED black and high brightness
•Google TV
•HDMI 2.1 with features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Surface Audio+ and support for Dolby Atmos
•XR Clear Image and XR 4K Upscaling
•Bravia Cam included

Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.

Sonys best color everExperience Sonys widest palette of colors with breakthrough QD-OLED panel technology. Enhanced by XR Triluminos Max millions of self-illuminating individual pixels deliver more saturation and brightness to every color revealing all the exquisite detail and subtle hues of real life.

Feel immersive realism with pure black and Sonys brightest colorsDrastically transform the look and feel of your favorite content with enhanced QD-OLED contrast and color. By pairing Sonys QD-OLED panel and XR OLED Contrast Pro see up to 200% color brightness compared to conventional OLED TVs bringing scenes to life with pure black and Sonys brightest colors.

The entertainment you love. With help from GoogleWith 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.

Movies on Sony with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.

All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen all the way down to a 27 monitor size for precision gaming on your big screen. And exclusively on the A95L use Multi View to split your screen and enjoy watching content from two different sources at the same time.

Level up your gaming with HDMI 2.1 featuresSony TVs deliver a thrilling gaming experience with support for 4K/120 VRR and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games and input lag as low as 8.5ms giving you the advantage in
Dimensions (Overall): 38.3 inches (H) x 67.6 inches (W) x 1.4 inches (D)
Weight: 77.6 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 14.8 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 16.2 inches
Product Height with Stand: 33.8 inches
Product Width with Stand: 67.6 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001030997
UPC: 027242927476
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8 inches length x 75 inches width x 45 inches height
Estimated ship weight: 106 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The Sony A95L TV impresses with its stunning picture quality, vibrant colors, and deep blacks, making it a top choice for movie and gaming enthusiasts. Guests appreciate the advanced features like HDMI 2.1 support and the user-friendly Google TV interface. However, some have experienced audio issues and concerns about the warranty. Overall, it stands out for its exceptional performance and design, making it a worthy investment for home entertainment.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 529 reviews
    5 out of 5 stars
    30 March, 2026
    originally posted on sony.com
    Image

    First Class Cinematic experience.

    I have spent a year researching OLED TV, and the A95l in particular. If like me you love Sony True to real live colours and tones. You cannot get better than the A95l. Pairs easily with Sony AVR, has great usable features. High quality finish. Upscaling SDR content to 4K is great. But where it shines is when playing high quality Dolby Vision content. Highly recommend the A95L
    Vishruk
    Did you find this review helpful?
    1 out of 5 stars
    10 March, 2026
    originally posted on sony.com
    Image

    TV Speaker is not working after only 1 year

    TV Speaker is not working after only 1 year. This is a very high end TV, shouldnt happen. Then they do not have any authorized service providers almost anywhere, and left to figure out who can even solve this problem. Staying away from Sony product and service
    1 reply from Sony North America Support team - 1 month ago
    Hi there, We are very sorry to hear about the issues with your XR-65A95L speakers and the frustration regarding service availability. We recommend first ensuring "TV Speakers" is selected in the Audio Output menu and performing a power reset by unplugging the TV for 60 seconds. For further assistance and to find available service options, please visit our support site at https://us.esupport.sony.com/support/s/service?language=en_US. Thanks for choosing Sony. Best regards, Eliab
    Denver344
    Did you find this review helpful?
    1 out of 5 stars
    15 February, 2026
    originally posted on sony.com
    Image

    Premium price for old technology

    BRAVIA XR A95L launched in 2023 for the 77-inch model. It’s now several model cycles behind the latest QD-OLED advancements. But the latest price of five grand would lead during the latest holiday sale would lead you to believe it’s still at the top of its game. By contrast, Sony’s A95L tops out at 120Hz and 1,500 nits peak brightness and doesn’t match the 2,000+ nits or anti-reflective handling of newer Samsung panels. For PC and competitive console gamers, that’s not a minor difference — it’s decisive. Sony recently announced that it sold off its TV and home entertainment hardware business to China’s TCL is a game changer. It leaves buyers with a question about the future of the Bravia brand. If I’m going to spend this kind of money on a new screen it will be on the latest and greatest technology - I’m not paying a premium for old technology with a questionable future…
    1 reply from Sony North America Customer Support team - 2 months ago
    Hi Mcgillz, Thank you for your detailed feedback regarding the BRAVIA A95L and our current pricing. We truly appreciate the perspective of a customer who follows display technology so closely; insights like yours regarding peak brightness and gaming performance are essential for us to hear. We also want to clarify the recent news regarding our partnership with TCL. Sony has not sold its TV and Home Entertainment business. Rather, Sony and TCL have signed a Memorandum of Understanding to form a joint venture. Under this agreement, Sony remains a 49% owner and will continue to lead the development, design, and proprietary technologies that define the BRAVIA experience. This strategic move is designed to combine Sony’s engineering excellence with TCL’s manufacturing scale to ensure the BRAVIA brand remains a leader in the premium market for years to come. We value your loyalty and hope this provides more clarity on our commitment to the future of Sony Home Entertainment. Thank you for considering Sony products! Best regards, Dominick
    mcgillz
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on sony.com
    Image

    Beautiful Tv

    This TV is by far the best tv I ever owned. Been a Sony customer for a long time and the A95L is just an amazing tv. Picture is unreal right out of the box. Sound is incredible really don’t need a sound bar.
    1 reply from Sony North America Customer Support team - 2 months ago
    Hello JoeA95l, Thank you for choosing Sony! We're elated to hear that the XR-65A95L has become your favorite TV and that it continues the legacy of your long-term loyalty to Sony. The outstanding picture quality right out of the box and impressive sound that you mention truly showcase the advanced technology we strive to deliver. It’s wonderful to know the TV is exceeding your enjoyment without the need for additional equipment. Best regards, -Fred
    JoeA95l
    Did you find this review helpful?
    2 out of 5 stars
    31 January, 2026
    originally posted on sony.com
    Image

    Sound stopped working less than a year from buying

    Bought this tv one year ago. I loved the tv until the sound abruptly stopped working. Sony was good about repairing it but I had to remove the tv from the wall and then put it back up after it's repaired. The repairman doesn't remove from the wall or put it back up.
    1 reply from Sony North America Customer Support team - 3 months ago
    Hi Radl, Thank you for sharing your experience with us. We are genuinely pleased to hear that you have loved the performance of your BRAVIA A95L over the past year, as we take great pride in the quality and immersive experience our flagship displays provide. However, we sincerely apologize for the frustration caused by the sound issue and the logistical challenges you faced during the repair process. Your feedback regarding the requirement to unmount and reinstall the television yourself is incredibly important to us. Hearing directly from our customers about these points is exactly how we identify areas where our service can be improved to better match the premium quality of our products. We understand that handling a high-end display is a significant task, and we want our support process to be as seamless as the technology itself. We are glad that your TV is now repaired, and we truly appreciate your patience. Thank you for considering Sony! Regards, Dominick
    Radl
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on sony.com
    Image

    Great features

    I bought this a month ago and I am so happy that I did
    d1348
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on sony.com
    Image

    Too class

    Breathtaking picture quality, excellent features and top class service from Richer Sounds.
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on sony.com
    Image

    King of TV’s

    Sony have always been on top bringing amazing quality in every department and the A95L is no exception. With vibrant colours amazing deep blacks and an acoustic sound that vibrates through the whole tv phenomenal, in my opinion,the best all round.
    OB 1
    Did you find this review helpful?
    4 out of 5 stars
    13 January, 2026
    originally posted on sony.com
    Image

    Great picture - over complex operating system.

    Delighted with picture quality with high resolution, good colour balance and brightness. The Google operating system is a nightmare - sometimes i just wish to watch TV and it takes much button pushing to find basic TV. Two different remote controls do not help the situation.
    1 reply from Sony UK team - 3 months ago
    Hi, Thank you for your feedback. We're happy to hear that you're enjoying the picture quality of your XR-55A95L. Yet, we're sorry to learn that you're facing difficulties with your TV. You can set your TV as a basic TV instead of a Google one by removing your Google account, following the steps here: https://cutt.ly/XtkVv9d4 Additionally, you can learn more about the buttons and functions of your remote control at this link: https://cutt.ly/ItkVnT8u And you can learn about the differences between the two remotes here: https://cutt.ly/7tkVE3ih Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
    MikeBRG
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on sony.com
    Image

    Good picture quality

    Bought it before the new year love it. Used it throughout the holiday and enjoyed it.
    Its a sony tv
    Did you find this review helpful?
    4 out of 5 stars
    6 January, 2026
    originally posted on sony.com
    Image

    Great picture! Lots of annoying features!

    Great TV. Can't seem to get the screensaver to activate automatically... Probably operator error but if not then not ideal. Camera is ugly and annoying so don't use. Tried hand gestures etc... pointless. TV feet/stands are inconveniently located. I had to purchase an alternative stand due to being on a small TV in a corner. Ultimately upgraded to a wall mount. TV itself is good but if I'm honest, I prefer the LG OLED I've had for a couple of years.
    1 reply from Sony UK team - 3 months ago
    Hi, Thank you for your feedback. We're happy to hear that you're enjoying the picture quality of your XR-55A95L. Yet, we're sorry to learn that you're experiencing difficulties with your TV. You can enable the ambient mode (screen saver) on your TV by following the steps here: https://cutt.ly/0th8879c Regarding the camera issue, please follow the steps at this link: https://cutt.ly/9th4ceod Furthermore, we appreciate your feedback regarding the TV stand; hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Moreover, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
    Gjd78
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on sony.com
    Image

    Special Sony

    Great TV, best you'll get at this price range. ....
    Paulus06
    Did you find this review helpful?
    3 out of 5 stars
    21 December, 2025
    originally posted on sony.com
    Image

    Great picture, but...

    Great picture, but a lot of bugs when I first used it. Most of these have been fixed now but the tv had been on sale for a year when I bought mine so not sure why it had so many problems. As I said, great picture but not a great tv to use.
    1 reply from Sony support team team - 4 months ago
    Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture quality of your XR-65A95L. Yet, we're sorry to learn that you're experiencing difficulties with it; this is not the norm, as we strive to deliver the best quality possible. If you're still facing an issue with the TV, we recommend performing the below basic troubleshooting steps: 1. Disconnect all the external devices from the TV. 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Update your software following the steps at this link: https://cutt.ly/Atfxn2qC 4. Perform factory data reset following the steps at this link: https://cutt.ly/Atfxmy4M And you can also use the following link to help you with the initial setup afterwards: https://cutt.ly/SrcuhqKd If you need any assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
    FuzzyUK
    Did you find this review helpful?
    4 out of 5 stars
    17 December, 2025
    originally posted on sony.com
    Image

    Work in progress

    I purchased the Sony 95l after seeing favourable reviews on the Internet. I wasn't disappointed once I set the tv up. The picture quality was far better than my previous one. The 65in is a great size to capture all the details whilst watching programs and films. The only concern is the volume levels keep changing when watching programs. I'm still adjusting settings to remedy this matter. Overall a positive outcome to my purchase.
    1 reply from Sony UK team - 4 months ago
    Hi, Thank you for your feedback. We are happy to hear that you are enjoying your XR-65A95L, and happy with the quality we always aim to deliver! Yet, we're sorry to learn that you're experiencing difficulties with the volume of your TV. Please follow the steps at this link to prevent sudden volume changes on your TV: https://cutt.ly/CtfDZvGF Furthermore, if any further assistance is needed, feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
    Spudgun
    Did you find this review helpful?
    2 out of 5 stars
    11 December, 2025
    originally posted on sony.com
    Image

    Great TV, unreliable components

    Overall picture quality is great. My TV motherboard broke down after 7 months of use.
    1 reply from Sony UK team - 4 months ago
    Hi, Thank you for your feedback. We're sorry to hear that you're experiencing difficulties with your XR-65A95L. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. Please try the steps below and test again: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables, USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back in. 3. Make sure the software is updated using this link: https://cutt.ly/rtd3prOw 4. Remove the cached data: Press HOME, then select [Settings] → [Storage and Reset] → [Internal storage] → [Cached data] → then select [Yes]. 5. In case the issue persists, perform a factory data reset by following the steps here: https://cutt.ly/Ntd3pRMW Furthermore, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
    Rocky12e
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025
    originally posted on sony.com
    Image

    Great TV

    Great TV picture and sound are excellent and initial set up was straight forward
    Eam74
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on sony.com
    Image

    Great TV

    A brilliant TV set fabulous picture, fabulous colours fabulous contrast, brilliant HDR. Good sound but lacks the boom of a dedicated subuffer and sound system which I've got using E arc connection Also, very good for gaming especially when connected up to a PlayStation 5 it was also easy to set up And the menu system is clear and precise The only. Disappointment is the lack of more HDMI2.1 connections.
    TellyandPS5 addict
    Did you find this review helpful?
    1 out of 5 stars
    22 November, 2025
    originally posted on sony.com
    Image

    Awful

    This TV IS AWFUL. The device has been awful. Technical help has been awful. The sound cuts out regularly, apparently because the TV doesn’t like Dolby Atmos?
    Sony are Awful
    Did you find this review helpful?
    5 out of 5 stars
    18 November, 2025
    originally posted on sony.com
    Image

    Best tv by a long shot

    Picked up the 65” on 9/10/25 and got yo say this tv is a beast. The picture quality it perfect sound quality is amazing without a sound bar. I truly recommend the A95L
    1 reply from Sony North America Customer Support team - 5 months ago
    Hi Joe527! Thank you so much for sharing your feedback with us. We are really happy to hear your positive experience with the XR-65A95L. It’s fantastic to know that the picture and sound quality have made such an impact for you. Just to highlight a few features; this model offers stunning OLED visuals with vibrant colors and deep blacks, powered by our Cognitive Processor XR for incredibly lifelike images. Plus, the built-in speakers deliver immersive sound that truly fills the room, so no additional soundbar is needed. We appreciate you choosing Sony. Your recommendation means a lot to us! Best regards, Estefany
    Joe527
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2025
    originally posted on sony.com
    Image

    Len

    As expected excellent. No issues. All aspects of the TV are great…..
    Len2025
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy