Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Olay Active Hydrating Skin Cream - 6 fl oz - 2 of 4Olay Active Hydrating Skin Cream - 6 fl oz - 3 of 4Olay Active Hydrating Skin Cream - 6 fl oz - 4 of 4
Olay Active Hydrating Skin Cream - 6 fl oz - 1 of 4

Olay Active Hydrating Skin Cream - 6 fl oz

$11.99 ($2.00/fluid ounce)See 1 deal for this item

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • LONG-LASTING HYDRATION: Experience up to 48 hours of deep hydration with Olay's iconic Pink Beauty Fluid, designed to keep your skin feeling soft, smooth, and refreshed all day long.
  • AGE-DEFYING MOISTURIZER: Combat the signs of aging with this non-greasy lotion that reduces the appearance of fine lines and wrinkles, leaving your skin looking youthful and radiant.
  • LIGHTWEIGHT FORMULA: Enjoy a lightweight, fast-absorbing lotion that won't clog pores, making it perfect for daily use on all skin types, including sensitive and acne-prone skin.
  • TRUSTED FOR DECADES: With over 60 years of proven results, millions of women worldwide trust Olay to soothe and hydrate their skin, making it a staple in their skincare routine.
  • MONEY-BACK GUARANTEE: Try Olay risk-free with our satisfaction guarantee. If you're not completely satisfied, receive a full refund within 60 days of purchase via a prepaid card.
  • CLASSIC BEAUTY ESSENTIAL: Rediscover the timeless elegance of Olay's Active Hydrating Lotion, a must-have for anyone seeking beautifully soft and nourished skin.
  • PERFECT FOR ALL AGES: Whether you're looking to maintain your youthful glow or reduce signs of aging, Olay's Active Hydrating Moisturizing Lotion is your go-to solution for radiant skin.

Description

Unlock the secret to timeless beauty with Olay Active Hydrating Beauty Moisturizing Lotion. For over 60 years, this beloved Pink Beauty Fluid has been a trusted companion for women seeking radiant, hydrated skin. Infused with the power of long-lasting moisture, it works tirelessly to soothe dry skin, reduce fine lines, and unveil your natural glow.
Experience the magic of deep hydration that lasts up to 48 hours, wrapping your skin in a lightweight, non-greasy veil of comfort. Our advanced formula ensures your skin stays beautifully smooth and soft without the worry of clogged pores. Perfect for all skin types, this classic moisturizer is the ultimate addition to your daily routine.
Rediscover why millions have fallen in love with Olay's timeless elegance. Join the countless women worldwide who trust Olay to keep their skin looking youthful and luminous. Plus, with our satisfaction guarantee, you can try Olay risk-free. Not satisfied? Get your money back within 60 days of purchase with our hassle-free refund process.
Elevate your skincare regimen with Olay Active Hydrating Beauty Moisturizing Lotion-because you deserve nothing less than beautifully hydrated, glowing skin. Shop now and unlock your beauty's true potential!
Scent: Scented
Health Facts: Water-Based
Product Form: Lotion
Beauty Purpose: Wrinkle Reduction, Fine Line Reduction, Moisturizing
Recommended Skin Type: Combination, Normal, Dry, Mature
Net weight: 6 fl oz (US)
Features: Moisturizing
TCIN: 11140749
UPC: 075609007460
Item Number (DPCI): 037-12-0316
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELLWITH WATER

Shipping details

Estimated ship dimensions: 1.73 inches length x 2.95 inches width x 5.49 inches height
Estimated ship weight: 0.48 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: has the original Oil of Olay hydrating lotion been replaced with a new item?

submitted by KCkate - 11 days ago

  • A: The Oil of Olay is now called the Olay Active Hydrating Skin Cream. Back in October 2025, the name was updated, and the packaging changed. The formula changed as well, by adding Vitamin B3, Vitamin B5, and Hyaluronic Acid.

    submitted byOlay - 6 days ago
    Brand expert

Q: How does this cream help with fine lines and wrinkles?

submitted by AI Shopping Assistant - 3 months ago

  • A: The cream reduces the appearance of fine lines and wrinkles, promoting a youthful and radiant look.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main purpose of this moisturizer?

submitted by AI Shopping Assistant - 3 months ago

  • A: The primary purpose is moisturizing while also offering wrinkle and fine line reduction.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin types is this lotion suitable for?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is suitable for combination, normal, dry, and mature skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this cream non-greasy and lightweight?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it has a lightweight, fast-absorbing formula that is non-greasy.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long does the hydration effect last?

submitted by AI Shopping Assistant - 3 months ago

  • A: The lotion provides deep hydration for up to 48 hours.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can be use under foundation make up? Why I have to use 20 character for a simple perfect question? Thank you!

submitted by Awilda - 3 months ago

  • A: Yes this product can be used under makeup.

    submitted byOlay - 3 months ago
    Brand expert

Q: is this for sensitive skin

submitted by eric - 6 months ago

  • A: No, this is not for sensitive skin. It is for normal to dry skin. We do have an Olay Active Hydrating Beauty Fluid Lightweight Lotion with Hyaluronic Acid for Sensitive skin available.

    submitted byOlay - 5 months ago
    Brand expert

Q: Is this cream non-comedogenic?

submitted by Lina - 6 months ago

  • A: Yes, this product is non-comedogenic

    submitted byOlay - 6 months ago
    Brand expert

Q: Hi, is there a reason why you guys add fragrance and red 40 to your formulas? do you have any other products that do not contain fragrance and red 40? Because im not comfortable using this on my skin?

submitted by Isabel - 11 months ago

  • A: We try to create features we think all of our consumers will love but we understand that everyone has their own preferences. We do offer a wide range of fragrance free facial products and to learn more about specific product's ingredients, we recommend visiting smartlabel.org.

    submitted byOlay - 11 months ago
    Brand expert
See all questions (10)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This product has a long-standing reputation for providing hydration and softness to the skin, with many guests sharing their positive experiences over decades of use. However, recent changes in formula and scent have led to mixed feelings among guests, with some expressing disappointment. Despite this, many still appreciate its effectiveness in improving skin texture and reducing dryness, making it a staple in their skincare routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 589 reviews
    Accurate Scent: 3.79 out of 5
    Moisturizing: 3.83 out of 5
    Smoothens Skin: 3.83 out of 5
    Reduces Fine Lines: 3.29 out of 5
    Reduces Wrinkles: 3.41 out of 5
    59% would recommend
    32 recommendations
    1 out of 5 stars
    15 May, 2026
    originally posted on olay.com
    Image

    Please bring back the original

    I also can not use hyaluronic acid on my face. There are so many comments like this for the ‘new’ formula. Why can’t you bring back the original? I am now struggling to find a replacement, after 50 years.
    Berrygyrl59
    Did you find this review helpful?
    1 out of 5 stars
    8 May, 2026
    originally posted on olay.com
    Image

    Change it back

    Been using for over 30 years and loved it. New formula my skin is red, burning, itching and inflamed. So disappointing.
    Stef
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 May, 2026Verified purchase

    Oil of olay

    Light and not greasy
    Deedee
    Accurate Scent: 5 out of 5
    Moisturizing: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Reduces Wrinkles: 5 out of 5
    Smoothens Skin: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026Verified purchase

    (no review title)

    Very nice smell
    Lisa
    Did you find this review helpful?
    1 out of 5 stars
    21 April, 2026
    originally posted on olay.com
    Image

    Why would you change it?!?

    I have been using the original for 30 years, passed down from my mom. My esthetician said all her senior clients with beautiful skin have used it for decades. Why would you change it?!? Change it back, please!
    1 reply from Customer Care team - 23 days ago
    Thank you for getting in touch about our Olay Active Hydrating Original Beauty Fluid. We value your loyalty to our product and would like to express how upsetting it is to hear that you aren't satisfied with the new change. We truly wanted all of our consumers to receive the same amazing results and benefits they've gotten over the years. However, we understand how disappointing change can be and we do report all of our consumer feedback to the appropriate people on our team and address the concerns when making changes. Please know your comments have been heard and we would like to learn more from you. When you have the time, please write to us through our Contact Us page.
    40something
    Did you find this review helpful?
    1 out of 5 stars
    13 April, 2026
    originally posted on olay.com
    Image

    what happened?

    this was one of the only things that i could use on dry sensitive skin. it now causes burning and doesn't seem safe or trusted anymore. :(
    1 reply from Customer Care team - 1 month ago
    Thank you for getting in touch about our Olay Active Hydrating Original Beauty. Your loyalty has been more than appreciated and we are sorry to hear about your more recent experience. This has been unexpected news and we are glad you shared this with us. Please know that we are handling this with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. Still, we understand that some consumers may have personal sensitivities and so cannot tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't done so already. When you have the time, please write to us through our Contact Us page so we may better assist.
    jetsongirl
    Did you find this review helpful?
    1 out of 5 stars
    12 April, 2026
    originally posted on olay.com
    Image

    Please change it back

    This change has been the absolute worst. I've been using this lotion for 30 years since I was a little girl and I loved it. My skin is so sensitive and the new formula added in lemon and im allergic. Its an absolute shame.
    1 reply from Customer Care team - 1 month ago
    Thank you for reaching out about Olay Active Hydrating Original Beauty Fluid for Normal Skin. Your loyalty has been more than appreciated and we'd like to express our deepest of apologies for your recent experience. We genuinely wanted all of our consumers to receive the same great results they've gotten over the years but what you've shared has been very unexpected. Please know that we are handling this with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. Still, we understand that some consumers may have personal sensitivities and so cannot tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't done so already. When you have the time, please write to us through our Contact Us page so we may better assist.
    Darlene
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026
    originally posted on olay.com
    Image

    hate the new change

    So disappointed that this product that I have been using my whole life, passed down from my mother has changed and now I have to find a new moistorizer because this new formula breaks me out. bring back the original formula!
    1 reply from Customer Care team - 1 month ago
    We value your loyalty and want to thank you for getting in touch about our Olay Active Hydrating Original Beauty Fluid. We'd like to express our deepest of apologies for your recent experience. What you've shared has been so unexpected and we understand how upsetting this may have been. Please know that we will be handling this with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. Still, we understand that some consumers may have personal sensitivities and so cannot tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't done so already. When you have the time, please write to us through our Contact Us page so we may better assist.
    Generationaluser
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026
    originally posted on olay.com
    Image

    Hate the new change

    Unsure why they would update a formula people have been using all their lives… now I have to find a new moisturizer because this “new and updated formula” is breaking my skin out!
    1 reply from Customer Care team - 1 month ago
    Thank you for your feedback on Olay Active Hydrating Cream Face Moisturizer. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. Your report is unexpected and we will share your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page to help our team learn more about your experience.
    Longtime olay user
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026Verified purchase

    (no review title)

    I use this product all the time the best
    JS
    Did you find this review helpful?
    1 out of 5 stars
    16 March, 2026
    originally posted on olay.com
    Image

    Bring back the original!!!

    The new formula for sensitive skin moisturizer is greasy and it crumbles up on my skin. Can you please bring back the original that I and woman in my family for 3 generations have been using? If something isn't broke you don't need to change it.
    1 reply from Customer Care team - 2 months ago
    Thank you for your feedback on Olay Active Hydrating Beauty Moisturzing Lotion. We appreciate your loyalty to our products. However, we are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we will share your comments with the rest of our team. There are different factors that can contribute to what’s known as “pilling” -- moisturizer balling up on the surface your skin -- or flaking when using a moisturizer. The product may be too moisturizing than what is needed for your skin. Here are some tips to help prevent this from happening: Pilling/flaking can be caused by using too much moisturizer or by rubbing it in too hard. Try using a little less product and try patting it onto your skin instead of rubbing it in. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page for further assistance or product recommendations.
    OriginalGinger
    Did you find this review helpful?
    2 out of 5 stars
    15 March, 2026
    originally posted on olay.com
    Image

    Good moisture buuuuut

    This definitely moisturizes but it does peel under makeup and it dos burn 😫 and I’m not that sensitive.
    1 reply from Customer Care team - 2 months ago
    Thank you for sharing your encounter with our Olay Active Hydrating Original Cream. While we're glad the product moisturized your skin, it is upsetting to hear that it seemed to peel under your makeup, and that you felt some burning. That's not the experience we want our consumers to have and we're glad you brought this to us. We'll be sure to have this addressed with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend that you discontinue from using the product if you haven't already done so. The product peeling may be a result of too much product being used. With your next moisturizer, we recommend using less than you normally would and try patting it into your skin instead of rubbing it in. We would like to assist you further. When you have the time, please write to us through our Contact Us page.
    AdventureGirl
    Did you find this review helpful?
    1 out of 5 stars
    11 March, 2026
    originally posted on olay.com
    Image

    Bring back the ORIGINAL

    I have used the original formula for 40 years. It was a great moisturizer for my sensitive acne prone skin. I cannot tolerate this new formula. I can’t apply foundation without using right before applying. I am highly disappointed.
    1 reply from Customer Care team - 2 months ago
    We appreciate you for getting in touch about our Olay Active Hydrating Original Beauty Fluid. Your loyalty has been greatly appreciated over the years and we'd like to express how upsetting it is to hear about your more recent experience. What you've shared with us has been unexpected news and we understand that this may have been frustrating. Please know that we will be sharing your comments with the rest of our Olay team as well as our Quality Assurance team. We'd like to learn more detail about your experience. When you have the time, please write to us through our Contact Us page.
    AR
    Did you find this review helpful?
    1 out of 5 stars
    8 March, 2026
    originally posted on olay.com
    Image

    Go back to the original

    I bought the new active hydrating Olay. Unfortunately it’s terrible. I’m disappointed they would change such a terrific product. I have been using this for over 40 years. I won’t be using it anymore thanks for ruining a GOOD product.
    1 reply from Customer Care team - 2 months ago
    Thank you for your feedback on Olay Active Hydrating Beauty Moisturizing Lotioin. We appreciate your loyalty. However, we are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we’ll be sure to share your comments on this with the rest of our team. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page for further assistance.
    Con
    Did you find this review helpful?
    1 out of 5 stars
    3 March, 2026
    originally posted on olay.com
    Image

    No to the new

    Please bring back the old formula. My grandmother used it. I used it . The new formula is not working like the old.One thing I really liked about the old formula - I could use it in the summer as a non-SPF evening moisturizer. I work as a gardener .
    1 reply from Customer Care team - 2 months ago
    Thank you for your feedback on Olay Active Hydrating Beauty Moisturizing Lotion. We appreciate you and your family’s loyalty to our products. However, we are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we will certainly share your comments with the rest of our team. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page for further assistance.
    Kat
    Did you find this review helpful?
    2 out of 5 stars
    24 February, 2026
    originally posted on olay.com
    Image

    Bad Mistake, Olay

    I have used Oil of Olay for over 30 years, and now what have you done to the formula? It's not the same, and has a fragrance that now gives me a headache every day. I will have to stop using it. I'm really sad, because it used to be perfect.
    1 reply from Customer Care team - 3 months ago
    We appreciate your feedback on our Olay Active Hydrating Original Beauty Fluid. We value your loyalty and would like to express how upsetting it is to hear about your more recent experience. That's not something we would expect and we are glad you brought this to us. Please know that we will be handling this with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend that you discontinue from using the product if you haven't already done so. When you have the time, please write to us through our Contact Us page so we may better assist you.
    disappointed
    Did you find this review helpful?
    1 out of 5 stars
    23 February, 2026Verified purchase

    (no review title)

    Please bring back the original pink Olay lotion!!! The one that women have been using for generations!!!! Why would they stop making such a beloved product???? 🙏🏻
    1 reply from Olay team - 3 months ago
    Thank you for your feedback on Olay Active Hydrating Skin Cream. We appreciate your loyalty to our products. However, we are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We always take consumer feedback into account when making changes or designing future products, so we’ll be sure to share your comments on this with the rest of our team. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page for further assistance.
    Jenny
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    20 February, 2026
    originally posted on olay.com
    Image

    Give me my money back!!!!

    I have alwsys used this product and loved it UNTIL Olay changed it up. You didnt just change the packaging you HAD to changed the formula. My face is broke out terribly! AND PAINFUL!!! GIVE ME MY $ BACK!!!
    1 reply from Customer Care team - 3 months ago
    Thank you for reaching out about our Olay Active Hydrating Original Beauty Fluid. We value your loyalty and want to express our deepest of apologies for your recent experience. That's not the kind of results we want our consumers to have and we're glad you shared this with us. Please know that will be handling this with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend that you discontinue from using the product if you haven't already done so. We would like to assist you further. When you have the time, please write to us through our Contact Us page.
    Mary
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 February, 2026Verified purchase

    (no review title)

    Really impressed
    maureen
    Did you find this review helpful?
    1 out of 5 stars
    17 February, 2026
    originally posted on olay.com
    Image

    Bring Back the Original

    Do not like this new version _ burns eyes, stings skin and causes break outs! What have you all done? Please _ bring back the original formula _ I have used it for 20+ years with great success. My dermatologist approves of it.
    1 reply from Customer Care team - 3 months ago
    Thank you for your feedback on Olay Active Hydrating Original Beauty Fluid. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page for further assistance.
    Pearl
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy