New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
COVERGIRL + Olay Simply Ageless Wrinkle Defying Foundation Compact - 0.4oz - 2 of 4COVERGIRL + Olay Simply Ageless Wrinkle Defying Foundation Compact - 0.4oz - 3 of 4COVERGIRL + Olay Simply Ageless Wrinkle Defying Foundation Compact - 0.4oz - 4 of 4
COVERGIRL + Olay Simply Ageless Wrinkle Defying Foundation Compact - 0.4oz - 1 of 4

COVERGIRL + Olay Simply Ageless Wrinkle Defying Foundation Compact - 240 Natural Beige - 0.4oz

$14.99 ($37.48/ounce)See 1 deal for this item

Color240 Natural Beige
  • 255 Soft Honey
  • 250 Cream Beige
  • 245 Warm Beige
  • 240 Natural Beige
  • 235 Medium Light
  • 230 Classic Beige
  • 225 Buff Beige
  • 220 Creamy Natural
  • 215 Natural Ivory
  • 210 Classic Ivory
  • 205 Ivory

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • #1 anti-aging foundation with sunscreen (broad spectrum SPF 28)
  • Floats over lines and wrinkles
  • Available in various shades ranging from light to tan
  • Cruelty Free

Description

Keep them guessing with COVERGIRL Simply Ageless Instant Wrinkle-Defying Foundation. The #1 anti-aging foundation glides over fine lines and wrinkles to reduce their appearance and deliver a youthful-looking glow. Skin looks healthier and more hydrated thanks to the formula with hyaluronic complex and vitamin C, and it contains SPF 28 for protection from sun damage. Pro-tip: Use with COVERGIRL Simply Ageless Anti-Aging Foundation Primer for maximum results. At COVERGIRL, we’re Leaping Bunny approved cruelty free by Cruelty Free International, so you know our products are never tested on animals.
Suggested Age: 13 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Contains Vitamin C
Color Finish: Satin, Semi-Matte, Natural
Color Palette: Light Tones
Product Form: Cream
Cosmetic Coverage: Buildable, Medium
Skin Tone: Medium
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing, Anti-Aging
Recommended Skin Type: Normal
Net weight: .4 Ounces
Features: Lightweight
TCIN: 11141446
UPC: 008100007868
Item Number (DPCI): 052-08-0140
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

titanium dioxide' '4.9%

Purpose

Sunscreen

Uses

• help prevent sunburn • if used as directed with other sun protection measures (see Direction), decreases the risk of skin cancer and early skin aging caused by the sun.

Inactive ingredients

aqua/water, cyclopentasiloxane, talc, butylene glycol, niacinamide, acetyl glucosamine, candelilla cera/euphorbia cerifera (candelilla) wax, isotridecyl isononanoate, silica, peg-9 polydimethylsiloxyethyl dimethicone, sorbitan isostearate, paraffin, cera microcristallina/microcrystalline wax, aluminum hydroxide, tocopheryl acetate, phenoxyethanol, hydrogen dimethicone, methicone, dimethicone, panthenol, stearic acid, disodium edta, glycerin, pentylene glycol, hydroxypropyl cyclodextrin, citric acid, fructose, sodium hydroxide, urea, disodium stearoyl glutamate, ascorbyl glucoside, iodopropynyl butylcarbamate, allantoin, maltose, sodium chloride, sodium lactate, sodium pca, trehalose, glucose, sodium hyaluronate, [may contain/+/-: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)]

Shipping details

Estimated ship dimensions: 1.14 inches length x 2.44 inches width x 2.51 inches height
Estimated ship weight: 0.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How do you open it? Won't open

submitted by Marge - 1 year ago
  • A: Hello! Thank you for your question. We are sorry to learn that your Simply Ageless Wrinkle Defy Foundation wont open. Were here to help. The purple cap opens like a flap to reveal the sponge for foundation application. The glass top must be twisted off the purple cap to access the foundation inside. Make note of the clockwise arrow at the bottom of the purple cap, this is the direction to twist the product cap off to access the foundation. Lay the product between your palms with the purple cap facing toward the ceiling. Press your palms tightly together and twist your top palm clockwise to remove the purple cap. If you have any additional questions or comments, please reach out to us. You can give us a call at 1-800-426-8374 or send an email via the contact us page on our website. We will always be happy to assist you.

    submitted byTheCoverGirlTeam - 1 year ago
    Brand expert

Q: Does this product come with an applicator?

submitted by Maggie - 3 years ago
  • A: Hi there! Thank you for your question. No, this product does not come with an applicator. We suggest using a makeup brush or cosmetic sponge to apply this product. If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.

    submitted byTheCoverGirlTeam - 3 years ago
    Brand expert
  • A: Actually, yes, there's a flat sponge in the compartment underneath the product.

    submitted byKatie in Michigan - 3 years ago

Q: The compact is obviously thicker than the liquid. I have ultra dry skin with obvious fine lines (typical of mature skin). Does it tend to look “cakey”, splotchy, or settle into fine lines or wrinkles?

submitted by - 4 years ago
  • A: Hi KimiChan! This foundation floats over lines and wrinkles. Hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: I have very dry skin and love it. It goes on really quickly and smoothly. It looks a little shiny and thick when you first apply but once it sets in looks really natural and covers well.

    submitted byLaurie K - 4 years ago

Q: What is the main purpose of this foundation?

submitted by AI Shopping Assistant - 1 month ago
  • A: This foundation is designed for anti-aging and concealing fine lines and wrinkles.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What unique ingredient is included for skin benefits?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is formulated with Vitamin B3, which improves the skin's moisture barrier over time.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How is the coverage level of this foundation described?

submitted by AI Shopping Assistant - 1 month ago
  • A: The foundation offers buildable, medium coverage for a smooth finish.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this foundation provide sun protection?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it has broad spectrum SPF 28 for sun protection.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What skin types is this foundation recommended for?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is recommended for normal skin types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How is this best applied?

submitted by Christina - 2 months ago
  • A: Hi! Thank you for your question and for checking out the CoverGirl + Olay Simply Ageless Wrinkle Defying Foundation Compact! 💜 To get the most out of your application we recommend dotting the foundation on forehead, cheeks and chin. Blend using fingertips, included makeup sponge, or our CoverGirl Blending Brush. We hope you give it a try! If you ever want more tips or have specific questions about shade match or tools, feel free to reach out to us at 1-800-426-8374 or via the Contact Us page on our website. We’re always happy to help! ✨

    submitted byTheCoverGirlTeam - 2 months ago
    Brand expert

Q: 250 was too light and 245 had pink undertones but the darker color was better. Would 235 or 240 be in the middle?

submitted by Cindy - 7 months ago
  • A: Hello! Thank you for your question and interest in our CoverGirl Simply Ageless Foundation. You can visit our brand website at covergirl.com for more shade swatches, reviews, and photos of this product. You can also utilize the Virtual Try-On feature on our website to test out a shade from the comfort of your home! We hope you give it a try! If you have any additional questions, we invite you to reach back out to our team! Please feel free to give us a call at 1-800-426-8374, or you can chat with us via the Contact Us page on our website. We will be more than happy to assist you further.

    submitted byTheCoverGirlTeam - 7 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

The Covergirl Olay Simply Ageless Instant Wrinkle Defying Foundation is a popular choice among guests for its creamy texture and buildable coverage that blends seamlessly into the skin. Many appreciate its lightweight feel and natural finish, making it suitable for mature or dry skin. Infused with skincare benefits like hyaluronic acid and vitamin C, it hydrates while providing a radiant look. However, some guests have noted challenges with the packaging and shade matching.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 3620 reviews
    easy to apply: 4.58 out of 5
    easy to remove: 4.63 out of 5
    long lasting: 4.2 out of 5
    quality: 4.3 out of 5
    value: 4.26 out of 5
    82% would recommend
    169 recommendations
    5 out of 5 stars
    24 March, 2026
    originally posted on influenster.com
    Image

    Perfect one

    This is an amazing foundation. Easy to carry when I go on a beach day I used to wear this foundation is one of my foundations collection, but I would like to take this on vacations simply applicable covers my face wrinkles, dark spots.
    NishimoyaR
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026Verified purchase
    • Skin tone: Light
    • Skin concern: Aging
    • Skin type: Normal

    (no review title)

    Great coverage
    1 reply from TheCoverGirlTeam team - 8 days ago
    Hi there! Thanks so much for the five-star review and for choosing CoverGirl! We’re thrilled you gave this product a try and happy to hear you’re loving the coverage. Your feedback truly means a lot, and we’ll be sure to pass it along to our team. If you ever have questions or need support, do not hesitate to give us a call at 1-800-426-8374 or visit the Contact Us page on our website. We are always happy to help!
    jaclynn
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026Verified purchase
    • Skin concern: Sun damage, Aging
    • Skin type: Combination
    • Eye color: Black
    • Skin tone: Light
    • Hair color: Blonde

    Great foundation

    Great foundation
    1 reply from TheCoverGirlTeam team - 13 days ago
    Hi there! Thanks so much for the five-star review and for choosing CoverGirl! We’re thrilled you gave this product a try and happy to hear it's working great for you. Your feedback truly means a lot, and we’ll be sure to pass it along to our team. If you ever have questions or need support, do not hesitate to give us a call at 1-800-426-8374 or visit the Contact Us page on our website. We are always happy to help!
    Christy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on covergirl.com
    Image

    Love it!

    I love this product. I am 52 and it works like magic. I just wish there was a mirror inside! For touch ups on the go.
    AnabelleCoverGirl
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026Verified purchase

    (no review title)

    Encountered an issue with my purchase but Target stepped up immediately and fixed the problem. Excellent delivery service as usual. This product is my all time favorite cosmetic. Thank you Target!
    1 reply from TheCoverGirlTeam team - 8 days ago
    Hi there! Thanks so much for the five-star review and for choosing CoverGirl! We’re thrilled you gave this product a try and happy to hear you’re loving how it performs. Your feedback truly means a lot, and we’ll be sure to pass it along to our team. If you ever have questions or need support, do not hesitate to give us a call at 1-800-426-8374 or visit the Contact Us page on our website. We are always happy to help!
    Mary S
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Blonde
    • Skin concern: Aging
    • Skin type: Combination
    • Eye color: Brown

    (no review title)

    Awesome stuff
    1 reply from TheCoverGirlTeam team - 15 days ago
    Hi there! Thanks so much for the five-star review and for choosing CoverGirl! We’re thrilled you gave this product a try and are happy to hear you’re loving it. Your feedback truly means a lot, and we’ll be sure to pass it along to our team. If you ever have questions or need support, do not hesitate to give us a call at 1-800-426-8374 or visit the Contact Us page on our website. We are always happy to help!
    Ruth
    Did you find this review helpful?
    2 out of 5 stars
    9 March, 2026
    originally posted on influenster.com
    Image

    Disappointment

    I ordered this product because of the advertisement that it's supposed to help with age skin. Don't use the compact that comes with it to apply it. It sets in your wrinkles and the fine lines and in my opinion it makes you look aged. I did apply it with a brush and that helped a lot, but I did put another foundation on top of it to blend it in a little bit better. Unfortunately I tried to send it back but it's not a purchase that can be returned. I personally will not buy this again.
    1 reply from CoverGirl Consumer Affairs team - 18 days ago
    Hi there! Thank you for taking the time to try our CoverGirl Simply Ageless Instant Wrinkle Defying Compact Foundation. We are sorry to learn that it was difficult for you to blend and that you did not get the results you expected. We appreciate your thorough feedback on the product, and we will be sure to share this with the rest of our team. This is not the experience that we would expect you to have with this foundation, and we hope that we can make this right. We invite you to reach out to our team. You can call us at 1-800-426-8374 or chat with us via the Contact Us page on our website. It would be our pleasure to assist you further!
    LoriA
    Did you find this review helpful?
    1 out of 5 stars
    2 March, 2026Verified purchase

    (no review title)

    Disappointed ordered online for pickup and the sealed was broken and had been used! Doesn’t store employees see that?
    1 reply from TheCoverGirlTeam team - 28 days ago
    Hello! Thank you for choosing CoverGirl. For issues relating to a problem with your order, we recommend reaching out to Target Customer Support. Visit them at Target.com/ContactUs to reach the right team. You can also give them a call at +1-800-440-0680. If you have any additional questions, please reach out to our CoverGirl team. You can give us a call at 1-800-426-8374, and we'll be happy to support you.
    Lisa
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on influenster.com
    Image

    Full coverage foundation.

    Provides good coverage for all day wear, leaves you with fresh looking skin, it doesn’t feel heavy. It has a nice light scent to it. The pump applicator is nice. Affordable price too!
    KatieR
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on covergirl.com
    Image

    Love ittttt

    I love love love this …. So easy to apply and it just work for me… I have combination skin 44 years young … covers just enough but not too heavy … does not irritate my skin and has SPF 💕✨ tried so many but keep going back to my favorite convenient compact
    AllieRose
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 February, 2026
    originally posted on covergirl.com
    Image

    My skin is soft and moisturized I look great

    My skin just loves this like bees and flowers moisture is just fab when I tell you I'm 58 and conscious of make up and let's face it y'all Wrinkles, Just saying is I love love love this too much 💗
    Moe B
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    12 February, 2026Verified purchase

    (no review title)

    Arrived broken
    1 reply from TheCoverGirlTeam team - 1 month ago
    Hi there! Thank you for your feedback on our Simply Ageless Wrinkle Defying Foundation. We are so sorry to hear that your product arrived broken. This is not the experience we would want you to have, and we suggest reaching out to Target Customer Service to assist with this shipping issue. We appreciate you taking the time to share your feedback with us. If you ever have questions or need assistance, you can reach us at 1-800-426-8374 or through the Contact Us page on our website.
    Stephanie
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on influenster.com
    Image

    A fantastic hydrating formula for a smooth, youthf

    The formula of this foundation is incredibly hydrating, likely thanks to the Olay serum infusion. It provides buildable coverage that hides fine lines effortlessly without settling into them. I love the healthy shine it gives to the skin, making it look youthful and radiant. The consistency is smooth, which makes the application very easy and seamless!
    marif69_3731
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 February, 2026
    originally posted on influenster.com
    Image

    Does not settle into fine lines and wrinkles if us

    A smooth finish concealer that when used sparingly it does not settle into my fine lines and wrinkles. Easy to blend out and a tiny bit of powder to set.
    Sheila J
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 January, 2026
    originally posted on influenster.com
    Image

    Provides lightweight, blendable coverage while hel

    COVERGIRL + OLAY Simply Ageless Foundation blends effortlessly into my skin and feels lightweight all day. It provides smooth, even coverage while helping minimize the appearance of fine lines. The formula feels hydrating and looks natural, making my skin appear radiant and refreshed.
    zarminan2_1462
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 January, 2026Verified purchase
    • Eye color: Brown
    • Skin concern: Aging
    • Skin tone: Medium
    • Skin type: Dry

    Coverage

    Great coverage that is creamy and doesn’t clog pores! I am 60 and use this everyday after my moisturizer! Affordable
    1 reply from TheCoverGirlTeam team - 2 months ago
    Hi there! Thanks so much for the five-star review and for choosing CoverGirl's Simply Ageless Wrinkle Defying Foundation. We’re thrilled to hear that you love the creamy coverage and that it works well with your daily routine, especially after moisturizer. It’s wonderful to know our formula is gentle on the skin and doesn’t clog pores. We also love that you find it affordable. Making quality makeup accessible is always our goal! If you have any questions, feel free to reach out to us at 1-800-426-8374 or via the Contact Us page on our website. Thank you for being a valued CoverGirl fan! ✨
    Lisa
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    17 January, 2026
    originally posted on influenster.com
    Image

    Great

    I really do like this for mature skin. It doesn't cake up and looks light and smooth. That product has a few bits of grit in it that I've had to remove
    thanht16_401
    Did you find this review helpful?
    3 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
    Image

    Covergirl

    I had high hopes with this product.its not good for all day use.i feel like it fades away fast.it’s also feels a little dry on my skin.light weight though.
    1 reply from Maddy team - 3 months ago
    Hi there, thank you for taking the time to try our Covergirl Plus Olay Simply Ageless Foundation and for sharing your experience! We are sorry to hear that this was dry and faded quickly for you. This is not the experience we hope for you to have, and we will be sure to share your feedback with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
    amala99_3991
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    10 January, 2026
    originally posted on influenster.com
    Image

    Feels like you’re not wearing foundation at all

    I’ve used this before and it’s really a great product. Goes on lot covers well and last makes your skin feel soft and smooth and not cakey coverage is great
    teril33_7885
    Did you find this review helpful?
    4 out of 5 stars
    6 January, 2026
    originally posted on influenster.com
    Image

    Great for the price

    This is actually a really decent drug store brand foundation. It's medium buildable coverage. It's a medium thin consistency. It doesn't doesn't do much to help visibly reduce lines or large pores, but the makeup doesn't settle and make them look worse. It does leave me looking a little shiny. But I love how easily blendable it is.
    brittanyb1111_7673
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy