Sponsored
COVERGIRL + Olay Simply Ageless Wrinkle Defying Foundation Compact - 0.4oz
$14.99 ($37.48/ounce)
Color240 Natural Beige
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- #1 anti-aging foundation with sunscreen (broad spectrum SPF 28)
- Floats over lines and wrinkles
- Available in various shades ranging from light to tan
- Cruelty Free
Description
Keep them guessing with COVERGIRL Simply Ageless Instant Wrinkle-Defying Foundation. The #1 anti-aging foundation glides over fine lines and wrinkles to reduce their appearance and deliver a youthful-looking glow. Skin looks healthier and more hydrated thanks to the formula with hyaluronic complex and vitamin C, and it contains SPF 28 for protection from sun damage. Pro-tip: Use with COVERGIRL Simply Ageless Anti-Aging Foundation Primer for maximum results. At COVERGIRL, we’re Leaping Bunny approved cruelty free by Cruelty Free International, so you know our products are never tested on animals.
Suggested Age: 13 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Contains Vitamin C
Color Finish: Satin, Semi-Matte, Natural
Color Palette: Light Tones
Product Form: Cream
Cosmetic Coverage: Buildable, Medium
Skin Tone: Medium
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing, Anti-Aging
Recommended Skin Type: Normal
Net weight: .4 Ounces
Features: Lightweight
TCIN: 11141446
UPC: 008100007868
Item Number (DPCI): 052-08-0140
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
titanium dioxide' '4.9%
Purpose
SunscreenUses
• help prevent sunburn • if used as directed with other sun protection measures (see Direction), decreases the risk of skin cancer and early skin aging caused by the sun.Inactive ingredients
aqua/water, cyclopentasiloxane, talc, butylene glycol, niacinamide, acetyl glucosamine, candelilla cera/euphorbia cerifera (candelilla) wax, isotridecyl isononanoate, silica, peg-9 polydimethylsiloxyethyl dimethicone, sorbitan isostearate, paraffin, cera microcristallina/microcrystalline wax, aluminum hydroxide, tocopheryl acetate, phenoxyethanol, hydrogen dimethicone, methicone, dimethicone, panthenol, stearic acid, disodium edta, glycerin, pentylene glycol, hydroxypropyl cyclodextrin, citric acid, fructose, sodium hydroxide, urea, disodium stearoyl glutamate, ascorbyl glucoside, iodopropynyl butylcarbamate, allantoin, maltose, sodium chloride, sodium lactate, sodium pca, trehalose, glucose, sodium hyaluronate, [may contain/+/-: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)]' '
Shipping details
Estimated ship dimensions: 1.14 inches length x 2.44 inches width x 2.51 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
COVERGIRL Simply Ageless Cosmetic Collection
About the collection
Ageless has never been more effortless! Simply Ageless makeup from COVERGIRL gives you anti-aging makeup to help you achieve the healthy, youthful-looking skin you crave. The range includes foundation, mascara, lip liner, lipstick, concealer, primer and serum all with an amazing mix of skincare ingredients and high quality makeup. COVERGIRL never tests on animals, and all of our Simply Ageless Makeup is cruelty free. That means that none of the COVERGIRL Simply Ageless products have been tested on animals—not by us and not by any of our suppliers, either. Ready to update your routine with the latest cruelty-free, age-defying makeup products? Shop the Simply Ageless collection today and get glowing!
Frequently bought together
$14.99
$5 Target GiftCard with 4 select beauty products
4.1 out of 5 stars with 3545 ratings
$7.59 - $13.29
$5 Target GiftCard with 4 select beauty products
4.1 out of 5 stars with 343 ratings
$12.99
$5 Target GiftCard with 4 select beauty products
3.7 out of 5 stars with 654 ratings
$14.49
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 656 ratings
$10.49
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 301 ratings
$7.29
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 3579 ratings
Guests also viewed
$14.99
$5 Target GiftCard with 4 select beauty products
4.1 out of 5 stars with 3545 ratings
$14.99
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 2561 ratings
$14.99
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 2208 ratings
$14.99
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 2561 ratings
$15.99
$5 Target GiftCard with 4 select beauty products
4.1 out of 5 stars with 1855 ratings
$6.99
$5 Target GiftCard with 4 select beauty products
3.7 out of 5 stars with 895 ratings
Discover more options
$14.99
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 2561 ratings
$14.99
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 2561 ratings
Related Categories
Guests are saying
The Covergirl Olay Simply Ageless Instant Wrinkle Defying Foundation is a popular choice among guests for its creamy texture and buildable coverage that blends seamlessly into the skin. Many appreciate its lightweight feel and natural finish, making it suitable for mature or dry skin. Infused with skincare benefits like hyaluronic acid and vitamin C, it hydrates while providing a radiant look. However, some guests have noted challenges with the packaging and shade matching.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 3545 reviews
easy to apply: 4.62 out of 5
easy to remove: 4.67 out of 5
long lasting: 4.23 out of 5
quality: 4.33 out of 5
value: 4.3 out of 5
83% would recommend
160 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2025Verified purchase
- Hair color: Grey
- Eye color: Hazel
- Skin concern: Pores, Sensitivity, Redness, Aging
- Skin tone: Medium
- Skin type: Dry
Hard to Match Skin tones
I like that this product is in a compact, which makes it easy for travel or touchups and applies very smoothly. However, I found it very difficult to find a good color match. All of the “fair” skinned colors are too light. I consider my complexion kind of a medium caucasian. Lighter in winter, tanner in summer. I found the medium light ironically to be the darkest and closest to my complexion. However, it’s still too dark and I need to add something to it so I don’t look like a ghost. I would like them to make darker tinted colors. I also think they should have colors for darker skinned people.
4 out of 5 stars
1 November, 2025
originally posted on influenster.com
A smooth, hydrating foundation that blurs fine lin
I was pleasantly surprised by how smooth this foundation applied! The creamy texture blends easily without settling into fine lines. It gives a natural, radiant finish that looks hydrated instead of heavy or cakey. The coverage is medium but buildable, perfect for an even skin tone. It feels comfortable all day and pairs beautifully with setting powder. I also appreciate that it doesn’t emphasize dryness—ideal for mature or combo skin types.
5 out of 5 stars
27 October, 2025
originally posted on influenster.com
Fantastic coverage and go to product
Beautiful coverage and packaging. The finish from the foundation is fantastic and youthful . It blends easily with no scent. I love it. I use this product regularly and have introduced several friends to it also.
5 out of 5 stars
26 October, 2025
originally posted on covergirl.com
Face
I finally found a foundation that does not settle in my wrinkles…. It’s not Cakkie.. smooth… I use sponges my skin to spring for brush application… I can not say enough… I am 62 years old loving this foundation…. Buy it your worth it…
5 out of 5 stars
26 October, 2025Verified purchase
- Skin type: Dry
- Eye color: Brown
- Skin tone: Medium
- Hair color: Grey
Cover girl agless
This truly works for mature skin.. I used all sponge applicators.. it works… especially for dry and wrinkled skin.. must apply by tapping use sponges and blend by patting… finally found a foundation that does not settle in my fine wrinkles… thanks cover girl
1 reply from TheCoverGirlTeam team - 11 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear this foundation truly does work for mature skin! Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
- Skin tone: Medium
- Skin concern: Aging
- Eye color: Green
- Skin type: Dry
- Hair color: Grey
Cover Girl
Easy to apply and covers face blemishes pretty well
1 reply from TheCoverGirlTeam team - 11 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear this foundation is easy to apply and that it covers blemishes well. Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
Great foundation
love this foundation! great color and coverage. stays on all day, and easy to remove at night.
1 reply from TheCoverGirlTeam team - 11 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear this foundation provides great coverage and stays on all day! Your love for this product means so much to us, and we will be sure to share your feedback with our teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
Best coverage!
Provides excellent coverage without being heavy.
1 reply from TheCoverGirlTeam team - 11 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear this product provides excellent coverage without feeling heavy! Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Recommend recommended
I really like this foundation is easy to apply. Smooth texture, fully covered perfect for every day use. As a smooth, finish the packaging excellent.The
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025
Worse makeup ever/ unless you want to draw attention to your flaws!
This is smooth when first applied. After a minute or so, makeup felt like it was pulling my skin it or something other condition I'm not sure that I can explain!/, but it shows wrinkles and dry spots more than any makeup I've ever used!! Also, the container is ridiculous! Stay away from this one! After first application was so bad- I tried two more times.... same ugly results. Very bad product! I wish I had my money back!
1 reply from TheCoverGirlTeam team - 17 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are sorry to hear this foundation did not work well for you. This is not the experience we hope for you to have, and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
3 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily, Combination
Not For Oily Skin Types
I really like the way this foundation applies and looks. Unfortunately, no mattifying primer, setting spray, or powdering will prevent me from looking very oily a few hours later. It's also the kind of foundation that never sets. It moves and transfers easily.
1 reply from TheCoverGirlTeam team - 18 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. Even though you like the way this foundation applies and looks, we are sorry to hear your skin look oily after a few hours. This is not the experience we hope for you to have, and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
2 out of 5 stars
15 October, 2025
originally posted on covergirl.com
Pros and Cons
1. While I do like the way the product sits on my skin, the case itself is ridiculous. And the quantity is tiny for the price! 2. It's extremely difficult to determine what shade I need. Your color charts need improvement. 3. There's an obvious mistake in the product description. It is for another product entirely: "Find your perfect shade in either Match Stix Matte Brown (warm) or Nude Beige (cool)."
1 reply from CoverGirl Consumer Affairs Department team - 22 days ago
Hello. Thank you for sharing your feedback with us! 💕 We understand how important packaging, shade selection, and accurate product information are, and we’re sorry for any confusion or frustration you experienced. Your notes about the case, quantity, and color guidance are very helpful, and we’ll be sharing them with our team to improve future products! If you’d like to speak with someone directly, our team would love to help. You can reach us at 1-800-426-8374 or connect with us through the Contact Us page on our website. We’re here for you and committed to helping you find a product you’ll love!
5 out of 5 stars
13 October, 2025
originally posted on influenster.com
Covergirl+ Olay foundation
This foundation blends smoothly and provides nongreasy even coverage. I have not noticed any reduction in wrinkles after using this for months. Product does not have any strong smell to it.
3 out of 5 stars
11 October, 2025
originally posted on influenster.com
Smooth, hydrating, and radiant — the perfect blend
The #COVERGIRL + #OLAY Simply Ageless Foundation is such a great mix of skincare and makeup! 💖 It smooths fine lines, hydrates the skin, and gives a youthful, radiant finish. The formula feels lightweight yet provides solid medium coverage. Perfect for mature or dry skin! 🌸 #CovergirlSimplyAgeless #OlayMakeup #HydratingFoundation #AntiAgingMakeup #GlowySkin #EverydayMakeup #CrueltyFreeBeauty #FlawlessFinish #MakeupForAllAges
1 reply from CoverGirl Consumer Affairs Department team - 25 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Foundation. Your feedback regarding the feel, coverage, and finish of this foundation is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
9 October, 2025
originally posted on covergirl.com
Cover Girl + Olay Simply Ageless Foundation
I have just bought my 2nd Cover Girl foundation. I do love it better than the liquid foundations. I am a bit confused about the case. I know how to get to the foundation and to get the sponge but I don’t understand why it is kept in the bottom of the case.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
SO good!
I absolutely love the way this cream foundation makes my skin look and feel. At 48, I do have “mature” skin, but not overly dry skin. This product glides on beautifully, and doesn’t make my skin look oily or shiny; just smooth and soft. I love the convenience of a compact vs. liquid foundation. I couldn’t be happier with this product.
1 reply from TheCoverGirlTeam team - 1 month ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear you love the way this product makes your skin look and feel! Your feedback means so much to us, and we will be sure to share your comments with our teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
30 September, 2025
originally posted on covergirl.com
Amazing Foundation
I love it. It is smooth and doesn't dry out my already dry skin.
5 out of 5 stars
18 September, 2025
originally posted on covergirl.com
Great Long Wearing Formula
Purchased a few weeks ago. Sits nicely in skin when applied using a damp sponge. Foundation looks great after 11 hours of wear with no breaking up. Works well on oily skin with minimal need for blotting or powdering during the day. Also has a good, medium coverage when applied with the damp sponge.
3 out of 5 stars
2 September, 2025
originally posted on influenster.com
can’t see a difference
Perhaps with its prolonged use you can see a difference. But after a month I don't see her. The toothskin is the same. It doesn't irritate the skin, affordable price, but you have to try it longer since in a month you can't see the change
1 reply from CoverGirl Consumer Affairs Department team - 2 months ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are sorry to hear this product did not perform as you expected. This is not the experience we hope for you to have, and we encourage you to reach out to our team. Please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
30 August, 2025
originally posted on covergirl.com
Great makeup
Love this makeup, have used it for years. Only wish I could buy additional sponge rounds from Cover Girl. The ones available from other brands don’t compare to the ones that come with the makeup.