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RoC Retinol Anti-Aging Retinol Face Serum Anti-Wrinkle Treatment - 1 fl oz - 2 of 4RoC Retinol Anti-Aging Retinol Face Serum Anti-Wrinkle Treatment - 1 fl oz - 3 of 4RoC Retinol Anti-Aging Retinol Face Serum Anti-Wrinkle Treatment - 1 fl oz - 4 of 4
RoC Retinol Anti-Aging Retinol Face Serum Anti-Wrinkle Treatment - 1 fl oz - 1 of 4

RoC Retinol Anti-Aging Retinol Face Serum Anti-Wrinkle Treatment - 1 fl oz

$21.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • IN MINUTES: 100% had hydrated, smoother looking skin
  • IN 4 WEEKS: Clinically proven to visibly smooth, firm, and reduce wrinkles on face & neck
  • IN 8 WEEKS: 97% had an overall improvement in photodamage; 100% had visibly radiant, smoother-looking skin
  • IN 12 WEEKS: 89% had a visible reduction in deep wrinkles
  • Dermatologist tested
  • Clinically proven
  • Non-comedogenic and Paraben-free
  • PETA-Approved. 100% cruelty-free

Description

Developed with dermatologists, RoC’s next-generation RETINOL CORREXION® Deep Wrinkle Serum is an all-over anti-aging face serum formulated to target even stubborn, deep-set wrinkles.

The light, silky, fast-absorbing formula is clinically proven to visibly smooth, firm, and reduce wrinkles on your face and neck in just 4 weeks, while helping deliver key retinol benefits with minimal irritation when introduced gradually.

From America's #1 Retinol Brand*: From America’s #1 Most Awarded Retinol*: Patented Clinical Retinol 7X more powerful than traditional retinol uses proprietary technology clinically proven to be 7x more effective than standard retinol, targeting the look of wrinkles while an exclusive mineral complex helps hydrate and re-energize skin.

This retinol serum works with your skin’s natural renewal process to bring fresher, revitalized-looking skin to the surface, so results continue to build with continued use.

Backed by 30+ years of RoC retinol expertise and 26 patents, Patented Clinical Retinol is designed for rapid visible results with continued improvement even after 1 year, and is safe for year-round use on all skin types when used as directed.

WHAT IT HELPS WITH (FACE & NECK)
Deep-set wrinkles, fine lines, loss of firmness, uneven texture, dullness, and the look of photodamage.

KEY TECHNOLOGY
Patented Clinical Retinol (retinol) + exclusive mineral complex (hydration + re-energizing).

CLINICALLY PROVEN RESULTS
• In 4 weeks: Visibly reduces wrinkles on face & neck
• In 8 weeks: 97% had an overall improvement in photodamage; 100% had visibly radiant, smoother-looking skin
• In 12 weeks: 89% had a visible reduction in deep wrinkles

HOW TO USE
Use in the AM and/or PM after cleansing. Apply to face and neck. New to retinol? Begin applying every other night, then gradually increase frequency to nightly as your skin builds tolerance. Use only one retinol product at a time when starting.
Sun care: Always apply a broad-spectrum sunscreen SPF 30 or higher in the AM while using retinol.

If your skin shows a reaction (such as redness or a dry patch), pause retinol use for a few days until it subsides, then reintroduce more slowly. If symptoms continue, stop use and consult a physician.

With consistent AM + PM use, this 1 fl oz serum is designed to last approximately 1–2 months.

INTRODUCING RETINOL TO YOUR ROUTINE
• Retinol is a powerful ingredient. To help minimize dryness or irritation as you start, introduce it slowly.
• Start every other night, then increase to nightly use as tolerated.
• Introduce one retinol product at a time. After your skin adjusts, you may add additional retinol products if desired, introducing each slowly.
• If your skin shows a reaction (such as redness or a dry patch), pause for a few days until it subsides, then restart with a slower frequency. If symptoms continue, stop use and consult a physician.

Dermatologist tested. Non-comedogenic. Paraben-free. Cruelty-free. PETA-Approved. Tested on sensitive skin. Suitable for use all year long.

*Based on a 3rd party study using publicly available data sources from publications & media sources hosting beauty awards from Jan. 2015 to Feb. 2025.
**Based on a clinical study comparing RoC Retinol to standard retinol.
Scent: Scented
Health Facts: Paraben-Free, Noncomedogenic, Aluminum-Free, Sulfate-Free, Hypoallergenic, Contains Retinol, Oil-Free
Product Form: Serum
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Anti-Aging, Fine Line Reduction, Skin Texture Improvement, Firming
Recommended Skin Type: Mature
Net weight: 1 fl oz (US)
Features: Dermatologist Tested
TCIN: 11992267
UPC: 840103284446
Item Number (DPCI): 037-12-1506
Origin: Assem In USA w/ foreign parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, cyclopentasiloxane, glycerin, tetrahydroxypropyl ethylenediamine, dimethicone, dimethicone crosspolymer, ammonium acryloyldimethyltaurate/vp copolymer, nylon-12, peg-12 dimethicone, retinol, ascorbic acid, magnesium aspartate, zinc gluconate, copper gluconate, allantoin, tocopherol, helianthus annuus (sunflower) seed oil, hydrolyzed rice bran protein, caprylyl glycol, laureth-23, laureth-4, bisabolol, pentylene glycol, butylene glycol, polyacrylamide, ascorbyl palmitate, propanediol, laureth-7, c13-14 isoparaffin, potassium sorbate, polysorbate 20, 1.2-hexanediol, hydroxyphenyl propamidobenzoic acid, phenoxyethanol, phenylpropanol, citric acid, disodium edta, farnesol, bht, fragrance/parfum, yellow 5 (ci 19140).

Shipping details

Estimated ship dimensions: 5.8 inches length x 2.5 inches width x 1.4 inches height
Estimated ship weight: 0.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Whats the percent of retinol in it,, 1, 1.5,, 2, 2.5 are common

submitted by sheds2 - 7 years ago
  • A: I contacted ROC via email. Their response stated that it’s their policy not to disclose that info.

    submitted byPC - 1 year ago
  • A: Hi there! Thanks for reaching out. The amount of retinol in our products is proprietary.

    submitted byKenvue - 7 years ago
    Brand expert
  • A: Hi there! The amount of retinol in this product is proprietary. Thanks for your question!

    submitted byRoC Team - 7 years ago
    Brand expert

Q: What color is this supposed to be? I purchased from a different store and it's a clear orange/yellow color and has an unpleasant smell. Is that normal?

submitted by BrookeB - 1 year ago
  • A: I got at Costco and mine was yellowish with a very unpleasant smell also.

    submitted byretinol cor dw serum - 10 months ago
  • A: Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.

    submitted byRoC Team - 1 year ago
    Brand expert

Q: When do you apply this? Morning, night ot both?\ Thanks

submitted by Dee - 20 days ago
  • A: Hello, we recommend applying Deep Wrinkle Serum to the face and neck every other morning/night and gradually increasing frequency.

    submitted byRoC Team - 18 days ago
    Brand expert

Q: Does this product have to be refrigerated after opening?

submitted by Ashlee - 2 months ago
  • A: Hello, no, Deep Wrinkle Serum does not need to be refrigerated.

    submitted byRoC Team - 2 months ago
    Brand expert

Q: Can you use this everyday ?

submitted by Bianca - 8 months ago
  • A: Hello, if your skin is sensitive, we recommend you begin by using the product every other day or a few times a week to evaluate your skin’s response to the formula and then gradually increase usage until you find your ideal skincare routine.

    submitted byRoC Team - 8 months ago
    Brand expert

Q: Can this product cause breakouts? I absolutely never break out but since using I have experienced breakouts. I dolove it otherwise.

submitted by JT - 9 months ago
  • A: Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.

    submitted byRoC Team - 9 months ago
    Brand expert

Q: can you use this product with CereV moisturizeing cream

submitted by Gug - 10 months ago
  • A: Hello, yes! We recommend applying Deep Wrinkle Serum to the face and neck after cleansing, then follow with your moisturizer.

    submitted byRoC Team - 10 months ago
    Brand expert

Q: Hi! Can you use this with RoC’s Retinol Correxion Line Smoothing Max Hydration Cream (fragrance free - 48 hour deep hydration)?

submitted by Beth - 1 year ago
  • A: Hello, yes, absolutely! We recommend applying Deep Wrinkle Serum first, then Max Hydration Cream.

    submitted byRoC Team - 1 year ago
    Brand expert

Q: Hello, does this product get rid of or reduce the appearance of under eye wrinkles ?

submitted by DDG - 2 years ago
  • A: Hello, we recommend checking out our Line Smoothing Eye Cream to help target fine lines, dark circles, and puffiness.

    submitted byRoC Team - 2 years ago
    Brand expert

Q: Hello does this product get rid of or reduce under eye wrinkles ?

submitted by DDG - 2 years ago
  • A: Hello, our Deep Wrinkle Serum can be applied to the face and neck. We recommend checking out our Line Smoothing Eye Cream to help address fine lines, dark circles, and puffiness.

    submitted byRoC Team - 2 years ago
    Brand expert

Additional product information and recommendations

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Guests also viewed

Guests are saying

This product has garnered mixed feedback from guests, with many praising its effectiveness in reducing fine lines and improving skin texture. Guests have noted visible improvements in firmness and clarity, making it a popular choice for those seeking anti-aging solutions. However, some have expressed concerns about the new formula's thickness and unpleasant scent, which may detract from the overall experience. Despite these issues, many guests appreciate the product's affordability and results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 556 reviews
    Accurate Scent: 2.93 out of 5
    Smoothens Skin: 3.8 out of 5
    Improves Skin Texture: 3.88 out of 5
    Reduces Fine Lines: 3.7 out of 5
    Helps with Firming: 3.79 out of 5
    55% would recommend
    120 recommendations
    1 out of 5 stars
    20 March, 2026
    originally posted on RoC
    Image

    Changed formula is terrible

    I have been using this product for years and I have no idea why they changed the formula but it's thick and creamy now when it used to be a nice serum .... It just does not work as well .
    Sara
    Did you find this review helpful?
    1 out of 5 stars
    12 March, 2026Verified purchase

    (no review title)

    my skin got allergy .
    1 reply from RoC Team team - 3 months ago
    Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
    Paty
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 March, 2026Verified purchase

    It works

    The retinol was gentle on my skin I saw a difference in my fine lines and improved texture in 3 days . Will buy again
    Goddess
    Accurate Scent: 5 out of 5
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Smoothens Skin: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 February, 2026
    originally posted on RoC
    Image

    This works!

    I am now on my second stick. I can see a visible difference in the firmness on my face & neck. My skin is also much clearer. Have recommended to friends who can also see the difference in their skin
    Ruthlaura
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 December, 2025Verified purchase

    The smell

    I can’t get past the smell of it. Haven’t even had it a week. Usually smells don’t bother me, but this one is definitely unpleasant. I’ve tried to be unbothered by it, but can’t.
    1 reply from RoC Team team - 5 months ago
    Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
    Brittany
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 December, 2025

    (no review title)

    They changed the formula, now it’s white not yellow and a lot more moisturizing. I’m really hoping my skin doesn’t react to the fragrance.
    Nelly
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 November, 2025Verified purchase

    (no review title)

    Great product.
    deborah
    Accurate Scent: 4 out of 5
    Helps with Firming: 4 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 4 out of 5
    Smoothens Skin: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 November, 2025Verified purchase

    Smooth skin

    I could actually tell when I had stopped using this for awhile (I ran out, and it is a bit pricey). This definitely keeps my skin texture smooth and helps with my fine lines in my forehead. There’s a mild scent but you get over it/ it goes away. I have sensitive, normal to dry skin and this is something I use nightly without issue.
    Amanda
    Accurate Scent: 4 out of 5
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Smoothens Skin: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    28 October, 2025
    originally posted on RoC
    Image

    Rubbish

    Bought this item 6 weeks ago, used as direct everyday, no difference in my neck/face at all. Waste of money.
    Jacqueline
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    24 October, 2025
    originally posted on RoC
    Image

    Don't waste your money

    This is scam zero results. Don't waste your money on this product. I would tell you if I saw even an inkling of something. But zero natta nothing.
    P123
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 October, 2025Verified purchase

    great

    love it, lasts long time
    Nat
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Smoothens Skin: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2025

    (no review title)

    I could tell the difference as soon as I put it on. I combined with ROC night time capsules. my skin looks instantly lifted and firm.
    Jackie
    Accurate Scent: 5 out of 5
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 4 out of 5
    Smoothens Skin: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 October, 2025Verified purchase

    Great product!

    RoC serum is one of my favorite anti aging serums! It does not feel oily under my makeup and I use it with a cream at night.
    Joywave
    Accurate Scent: 5 out of 5
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Smoothens Skin: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    4 October, 2025
    originally posted on RoC
    Image

    Awful smell

    The smell is awful and lasts for ages even after putting makeup on. Can’t bear to throw it out so will finish but never again. Hope it will have some positive effect on my skin…
    ZazRoma
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 July, 2025Verified purchase

    Stinks and hurts

    Smells awful stings. I’ve used retinol for years without issues, but after two weeks of this stuff I had to cut my losses and throw it out.
    1 reply from RoC Team team - 10 months ago
    Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
    RB
    Accurate Scent: 1 out of 5
    Reduces Fine Lines: 3 out of 5
    Smoothens Skin: 3 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 June, 2025Verified purchase

    Stinky

    Awful smell. I couldn’t do it!
    1 reply from RoC Team team - 1 year ago
    Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
    Cloverfields
    Accurate Scent: 1 out of 5
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Smoothens Skin: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 May, 2025

    Excellent

    Amazing product!! Feels very luxurious at a drugstore price.
    MInjarin
    Accurate Scent: 5 out of 5
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 4 out of 5
    Reduces Fine Lines: 4 out of 5
    Smoothens Skin: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 May, 2025Verified purchase

    Best serum I have ever used

    I bought this once based off the description. I will never be without it again. I’m in my mid forties and didn’t treat my skin so well when I was younger. Definitely helps the deeper wrinkles that you get around the mouth and area between the eyes and forehead. Only complaint is that it has a strange smell. It goes away fairly quickly though. If I were to describe it, I would say it smells like poultry seasoning. lol
    Mmmm
    Accurate Scent: 3 out of 5
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Smoothens Skin: 4 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 March, 2025

    just dont

    never used retinol only loreal brand but this smells like morning spit. dont buy! *legit reviewer not an influencer*
    1 reply from RoC Team team - 1 year ago
    Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
    Mommy101
    Accurate Scent: 1 out of 5
    Helps with Firming: 1 out of 5
    Improves Skin Texture: 1 out of 5
    Reduces Fine Lines: 1 out of 5
    Smoothens Skin: 1 out of 5
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2025Verified purchase

    Great product!!!

    The key to minimizing the look of wrinkles is “the burn”, so to speak. While this product does not actually burn your skin, you can feel warmth and that’s why I love it!
    KBK
    Accurate Scent: 5 out of 5
    Helps with Firming: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Smoothens Skin: 5 out of 5
    5 guests found this review helpful. Did you?

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