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L'Oreal Paris Voluminous Butterfly Mascara - 2 of 4L'Oreal Paris Voluminous Butterfly Mascara - 3 of 4L'Oreal Paris Voluminous Butterfly Mascara - 4 of 4
L'Oreal Paris Voluminous Butterfly Mascara - 1 of 4

L'Oreal Paris Voluminous Butterfly Washable 868 Blackest Black .22 fl oz: Aluminum-Free, Paraben-Free, Phthalate-Free Mascara

ColorBlackest Black 868
  • Black 867
  • Blackest Black 868
  • Waterproof Blackest Black 871

Out of Stock

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Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
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About this item

Highlights

  • Stretches lashes corner to corner
  • Wing Tip Brush lengthens, stretches and volumizes every lash
  • Up to 6x the volume
  • Every lash extended for a dramatic lash fringe

Description

Stretch and extend your lashes like wings! L’Oreal Paris Voluminous Butterfly Mascara is a volumizing mascara that creates a fanned-out lash look. Its revolutionary Butterfly Brush, with asymmetrical lash line shape, extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. The unique Cocoon Fibers instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter. Packaging may vary. What you receive may not be what is reflected on site.

To use: Place brush at base of lashes and gently sweep up to tip.

To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .22 fl oz (US)
Features: Non-Clumping, Washable, Non-Flaking
TCIN: 14741799
UPC: 071249256718
Item Number (DPCI): 052-04-1104
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, acacia senegal gum, glycerin, cetyl alcohol, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenyl ethyl alcohol, sodium polymethacrylate, propylene glycol, rayon, hydrogenated jojoba oil, hydrogenated palm oil, pentaerythrityl tetraisostearate, silica, disodium edta, polyquaternium-10, soluble collagen, panthenol, sodium chondroitin sulfate, atelocollagen, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines, mica, ci 75470 / carmine, ci 77891 / titanium dioxide, ci 77510 / ferric ferrocyanide], fil code b15998/10

Shipping details

Estimated ship dimensions: 1.15 inches length x 2.69 inches width x 7.09 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this a tubing mascara?

submitted by Gigi - 2 years ago

  • A: Hey Gigi, Great question! The L'Oreal Voluminous Butterfly mascara is not a tubing mascara. This volumizing mascara is formulated with unique Cocoon Fibers that instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

  • A: Hi Gigi. Thank you for reaching out to L'Oreal regarding the Voluminous Butterfly This mascara is not a tubing mascara. This volumizing mascara is formulated with unique cocoon fibers that instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: What are the color black options for L’Oreal butterfly mascara?

submitted by Waterbaby - 1 year ago

  • A: Hey there!Great question! The Voluminous Butterfly Mascara comes in the colors: Black 867, Blackest Black 868, and Waterproof Blackest Black 871. We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

  • A: Hey, Great question! The L'Oreal Paris Voluminous Butterfly Mascara comes in the colors: Black 867, Blackest Black 868, and Waterproof Blackest Black 871. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: What’s the difference between black and blackest black colors

submitted by Jean - 1 year ago

  • A: Hi there Jean! Thank you for reaching out to us about the Voluminous Butterfly Mascara. The shade Black is lighter than the Blackest Black shade. We hope this answer is helpful and that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Can this mascara be removed with baby oil?

submitted by Mom of 2 - 2 years ago

  • A: Hi there! Thank you for reaching out to us about how to remove the Voluminous Butterfly Mascara. While we do not recommend using baby oil on your eyes we do suggest using the We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this and love your results!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
See all questions (4)

Additional product information and recommendations

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Guests are saying

This mascara is highly praised for its ability to lengthen, curl, and separate lashes, providing a natural yet enhanced look. Many guests appreciate the unique silicone brush and waterproof formula, which ensures long-lasting wear without flaking. However, some guests have experienced issues with the brush's flexibility and the mascara's tendency to clump or dry out quickly.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 431 reviews
    easy to apply: 4.46 out of 5
    easy to remove: 4.33 out of 5
    long lasting: 4.48 out of 5
    quality: 4.23 out of 5
    value: 4.14 out of 5
    76% would recommend
    55 recommendations
    5 out of 5 stars
    29 March, 2026
    originally posted on lorealparisusa.com
    Image

    BRING IT BACK

    STOP DISCONTINUING THE BEST PRODUCTS. I have used this mascara for a decade. No other type compares. I'm so unbelievably sick of this happening. It wasn't a one off gimmick product, it was a staple for me and many others. BRING IT BACK.
    Sarah
    Did you find this review helpful?
    1 out of 5 stars
    25 March, 2026
    originally posted on lorealparisusa.com
    Image

    One star because it's now discontinued

    The Butterfly waterproof mascara has been my go-to for YEARS! Why are you discontinuing this line? Please bring it back!!!!
    1 reply from consumer care center team - 6 days ago
    Hello! We truly understand your passion for our Voluminous Butterfly Waterproof Mascara and appreciate you letting us know how much it has meant to your beauty routine over the years! We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
    Sadeyelashes
    Did you find this review helpful?
    1 out of 5 stars
    18 March, 2026
    originally posted on lorealparisusa.com
    Image

    Best Mascara - DO NOT DISCONTINUE!

    One star to bring it back!!! This is the best mascara.
    1 reply from LeCare team - 7 days ago
    Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you sharing how much you miss it. We are sorry to inform you that this collection has been discontinued, but we have shared your request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
    jacqs42
    Did you find this review helpful?
    1 out of 5 stars
    17 March, 2026
    originally posted on lorealparisusa.com
    Image

    Heartbroken

    The one star is because I can’t find it any longer! After years of trying to find a mascara that worked for me I was so happy to find this one. Have been using it for past 3 years. Only mascara that stayed on my oily lashes and the brush was designed by a genius with the ability to comb and separate the lashes. I actually looked like I had full lashes using this mascara. I’m heartbroken I can’t buy it anywhere. Unfortunately other L’Oreal mascaras I’ve tried aren’t even comparable. The new search begins unless L’Oreal brings it back.
    1 reply from LeCare team - 7 days ago
    Hello! We truly understand your heartbreak over our Voluminous Butterfly Mascara being discontinued, especially since the unique brush design and long-wear formula worked so perfectly for you. We have shared your request and your praise for the genius brush design directly with our product development team for future consideration. While we know other options may not feel comparable, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k to help guide your search for a new favorite that provides that same full, separated lash look. We hope you find a new holy grail with L'Oréal Paris!
    Kris
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on lorealparisusa.com
    Image

    BRING BACK THE BUTTERFLY EFFECT

    I have absolutely loved this mascara for probably over 10 years and now it is seemingly discontinued. PLEASE hear our reviews and bring this specific mascara back!!!!!!
    Fefe25
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on lorealparisusa.com
    Image

    BEST MASCARA, BRING IT BACK

    I have been using this mascara for at LEAST 10 years, probably more. It is the ONLY mascara that I have bought- time and time again. Without fail, in High School, College, and now 5 years into my career, I re-buy this mascara. So you can imagine my HORROR when I went to multiple stores looking for it, only to find out that it is seemingly discontinued. PLEASE PLEASE BRING IT BACK.
    ALM17
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on lorealparisusa.com
    Image

    BRING IT BACK

    I have tried many other mascaras over the years and none, NONE have been as good as this. I’ve tried expensive “premium” brands and I’ve tried other drug store brands with similar looking brushes and they’ve all disappointed. They run, the clump, they’re messy to apply. The applicator brush for this mascara is unmatched and I never had issues with smudging or running, and I didn’t even use the waterproof. I have been all over town looking for this and it’s gone. WHY ON GOD’S GREEN EARTH WOUKD YOU DISCONTINUE THIS!?!?
    Stina
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on lorealparisusa.com
    Image

    Discontinued??? Are you kidding me, L'Oreal???

    I am sickened by the fact that you chose to discontinue your Voluminous Butterfly mascara! Hands down the BEST mascara EVER! And the wing brush applicator applies it perfectly. There is no other mascara on the market with an application brush like it. Out of all your other crappy mascaras, this is the one you chose to discontinue?!?!? Who ever made that decision, should immediately be terminated. BRING IT BACK!!!!
    Missylee1969
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on lorealparisusa.com
    Image

    Best mascara there is! Don't discontinue!!

    Please bring this back!! I have been using this mascara for over 10 years, and it is the best I have ever used! Seriously please do not discontinue this product!
    Maddie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 March, 2026
    originally posted on lorealparisusa.com
    Image

    Bring it back

    Bring it back!!! Why did you discontinue this product?best mascara ever.
    Vero
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 February, 2026
    originally posted on lorealparisusa.com
    Image

    Best MASCARA EVER!!

    I have been using this mascara since I was 14, I am 27. Please bring it back!! I love it so much. Nothing compares to it
    Luci
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on lorealparisusa.com
    Image

    Don't discontinue!

    I have been using this mascara since it came out! Please don't discontinue!
    Olivia
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on lorealparisusa.com
    Image

    BRING IT BACK!!!!

    What the heck is wrong with you, Loreal Paris ?!? I hope this was only temporarily discontinued, perhaps a packaging refresh? I don’t know but to permanently remove this product from the shelves is a mistake. Nothing compares to a the unique wand/brush tip and to be quite honest, the rest of your mascara sucks. Wake up and bring it back!!!
    Not happy
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on lorealparisusa.com
    Image

    PLEASE BRING THIS BACK!

    The butterfly mascara in waterproof has been part of my daily makeup routine since 2014/2015 and I am heartbroken to see it has been discontinued. Yes, I’ve tried the other mascaras within L’Oreal and yes, I’ve branched out to other brands as well- even high end ones, but NONE have compared to the brush and formula of butterfly in waterproof. It gave my lashes lift, lengthening, separating, and was totally clump-free. PLEASE consider bringing this back.
    leeahwolf7
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on lorealparisusa.com
    Image

    Great volumizing and lengthening mascara!!

    Loved this mascara, the waterproof was superior! Please bring it back!!!! As someone who's eyes watered for no reason, this was a life saver!!! I miss it so much, nothing compares!!!
    Becky
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on lorealparisusa.com
    Image

    please DON’T discontinue this!

    Using since it first came out in 2014ish… AND I’m very upset! I have terrible allergies (eczema included) and this is the ONLY mascara I have been able to use. Now I can’t find it anywhere…. Now I have to go through he[[ trying to find something new.
    Katiebug
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on lorealparisusa.com
    Image

    Best EVER!!!

    Just found out this is discontinued!! Why? NO!!! NO!!! This is awful. There's nothing like it, literally blows away the competition. The lengthening, thickening and the wand is fabulous. Most others don't have the same quality and they are so goopy and messy, leaving clumps or just don't work nearly as well. : (
    HS56
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on lorealparisusa.com
    Image

    Amazing

    Please bring this back. This is the best mascara I have ever tried
    Krtl
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on lorealparisusa.com
    Image

    Please don’t discontinue this!

    WHY IS THIS DISCONTINUED?! It is the best mascara I have ever used! Been using for 10+ years. Idk what I’m gonna use now, this really sucks. Please bring it back
    Butterfly mascara 4ever
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on lorealparisusa.com
    Image

    PERFECTION

    my all time favorite mascara ! , I’ve been using this since 2013 ! 🤍 the only product I’ve used since then !!
    shawnalee99
    Did you find this review helpful?

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