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L'Oreal Paris Voluminous Butterfly Mascara - 2 of 4L'Oreal Paris Voluminous Butterfly Mascara - 3 of 4L'Oreal Paris Voluminous Butterfly Mascara - 4 of 4
L'Oreal Paris Voluminous Butterfly Mascara - 1 of 4

L'Oreal Paris Voluminous Butterfly Washable 868 Blackest Black .22 fl oz

$13.89

ColorBlackest Black 868

Out of Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

About this item

Highlights

  • Stretches lashes corner to corner
  • Wing Tip Brush lengthens, stretches and volumizes every lash
  • Up to 6x the volume
  • Every lash extended for a dramatic lash fringe

Description

Stretch and extend your lashes like wings! L’Oreal Paris Voluminous Butterfly Mascara is a volumizing mascara that creates a fanned-out lash look. Its revolutionary Butterfly Brush, with asymmetrical lash line shape, extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. The unique Cocoon Fibers instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter. Packaging may vary. What you receive may not be what is reflected on site.

To use: Place brush at base of lashes and gently sweep up to tip.

To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .22 fl oz (US)
Features: Non-Clumping, Washable, Non-Flaking
TCIN: 14741799
UPC: 071249256718
Item Number (DPCI): 052-04-1104
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, acacia senegal gum, glycerin, cetyl alcohol, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenyl ethyl alcohol, sodium polymethacrylate, propylene glycol, rayon, hydrogenated jojoba oil, hydrogenated palm oil, pentaerythrityl tetraisostearate, silica, disodium edta, polyquaternium-10, soluble collagen, panthenol, sodium chondroitin sulfate, atelocollagen, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines, mica, ci 75470 / carmine, ci 77891 / titanium dioxide, ci 77510 / ferric ferrocyanide], fil code b15998/10

Shipping details

Estimated ship dimensions: 1.15 inches length x 2.69 inches width x 7.09 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this a tubing mascara?

submitted by Gigi - 2 years ago
  • A: Hey Gigi, Great question! The L'Oreal Voluminous Butterfly mascara is not a tubing mascara. This volumizing mascara is formulated with unique Cocoon Fibers that instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi Gigi. Thank you for reaching out to L'Oreal regarding the Voluminous Butterfly This mascara is not a tubing mascara. This volumizing mascara is formulated with unique cocoon fibers that instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: What are the color black options for L’Oreal butterfly mascara?

submitted by Waterbaby - 2 years ago
  • A: Hey, Great question! The L'Oreal Paris Voluminous Butterfly Mascara comes in the colors: Black 867, Blackest Black 868, and Waterproof Blackest Black 871. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hey there!Great question! The Voluminous Butterfly Mascara comes in the colors: Black 867, Blackest Black 868, and Waterproof Blackest Black 871. We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: What’s the difference between black and blackest black colors

submitted by Jean - 1 year ago
  • A: Hi there Jean! Thank you for reaching out to us about the Voluminous Butterfly Mascara. The shade Black is lighter than the Blackest Black shade. We hope this answer is helpful and that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Can this mascara be removed with baby oil?

submitted by Mom of 2 - 2 years ago
  • A: Hi there! Thank you for reaching out to us about how to remove the Voluminous Butterfly Mascara. While we do not recommend using baby oil on your eyes we do suggest using the We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this and love your results!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

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Guests also viewed

Guests are saying

The discontinued mascara has garnered a loyal following for its unique wand design and effective formula that lengthens and separates lashes without clumping. Many guests have expressed their disappointment over its discontinuation, highlighting its ability to hold up against sensitive eyes and oily conditions. The wand's innovative design has been praised for its versatility, making it a staple in many makeup routines. Guests are eager for its return, as they struggle to find a comparable alternative.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 451 reviews
    easy to apply: 4.47 out of 5
    easy to remove: 4.34 out of 5
    long lasting: 4.49 out of 5
    quality: 4.24 out of 5
    value: 4.16 out of 5
    76% would recommend
    56 recommendations
    5 out of 5 stars
    17 May, 2026
    originally posted on lorealparisusa.com
    Image

    Bye Bye L’Oréal

    Not that it matters because for some reason L’Oréal discontinued this mascara but it was the best I’ve ever used. I will have to find a replacement but I won’t even consider another L’Oréal product.
    Disappointed
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on lorealparisusa.com
    Image

    BRING IT BACK

    PLEASE BRING THIS PRODUCT BACK. So disappointed that it was discontinued. It’s the only mascara I had used for over a decade. Now I’ve had to try 3 others, and they’re all terrible! Why discontinue a product that was perfection? You have let down a lot of your customers.
    Disappointed customer
    Did you find this review helpful?
    1 out of 5 stars
    17 May, 2026
    originally posted on lorealparisusa.com
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    Was the best!

    I like the others, love this mascara. I bought one of your others, Panorama voluminous and it’s always smeared under my eyes. Too bad because I see a lot of other people loved it too
    1 reply from consumer care center team - 7 days ago
    Hi there! We are so happy to hear that Butterfly Mascara is a favorite of yours—it really is a classic for that winged-out lash look! We’re sorry to hear that Voluminous Panorama didn’t perform as well for you. Smudging can sometimes happen depending on lash type or skin moisture levels. Since you love the look of Panorama but need more staying power, we recommend trying the Waterproof version of Panorama; it offers the same fanned-out volume but with a smudge-proof finish that lasts all day. Thank you for being such a loyal fan of our mascaras, and we appreciate your honest feedback!
    Sue Red
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase
    • Skin type: Oily
    • Skin tone: Medium

    The best ever

    Why is this gone???? I use this snorkeling and in hot yoga and it’s flawless
    Ashleyart
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    12 May, 2026
    originally posted on lorealparisusa.com
    Image

    Love the waterproof butterfly mascara

    This is very disappointing that you are discontinuing this product. Have used it for years and always bought 2 and 3 at a time so I would never be without. Have tried some of your other mascaras and none compare. Why would you do this?
    1 reply from LeCare team - 12 days ago
    Hello! Thank you for sharing your feedback on our Butterfly Mascara. We understand how disappointing it is when a longtime favorite product is discontinued, especially one you have relied on for years. We appreciate you taking the time to let us know that our other mascaras have not compared, and we have shared your comments with our team for review. To help you discover another option that may be right for you, we invite you to explore our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite with L'Oréal Paris!
    Dana
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on lorealparisusa.com
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    Amazing mascara!

    I only use the butterfly mascara!!!! It is the best on the market. I hope you haven’t discontinued it! What a mistake it would be!
    Steffy
    Did you find this review helpful?
    1 out of 5 stars
    2 May, 2026
    originally posted on lorealparisusa.com
    Image

    So disappointed they discontinued

    My poor rating is due to the discontinued product only. This is hands down the best mascara. The unique wand design made my lashes look amazing. L’Oréal has countless mascara, with the old school wand. Why remove this product that was the only one in your line. Such a disappointment. I will have to move to a different brand.
    1 reply from LeCare team - 18 days ago
    Hi Dee1813! Thank you for sharing how you feel about the disappearance of Voluminous Butterfly Mascara. It is never easy to discontinue any of our products. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
    Dee1813
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    30 April, 2026
    originally posted on lorealparisusa.com
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    Mascara

    I am so disappointed i requesting you bring back the Loreal volumous butterfly mascara. I have used this for years and it is the best as far as I am concerned on the market. I have not found a better product. I have tried other mascaras none match it.
    1 reply from LeCare team - 18 days ago
    Hi Chris! Thank you for your interest in Voluminous Butterfly Mascara. We know how disappointed it can be when a favorite product is no longer available. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
    Chris
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on lorealparisusa.com
    Image

    Bring it back!

    I love this mascara and nothing else compared to it and believe me I have tried at least 15 other from all brands. Why discontinue a perfectly good product??
    GalinTx
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on lorealparisusa.com
    Image

    How dare you

    This has been my favorite mascara for probably a decade and the favorite of anyone I ever recommended it to. I’ve never found another mascara I liked nearly as much as this one, I would have bought all the stock I could find had I known it was being discontinued. I won’t be giving loreal any of my money as long as this product remains discontinued.
    Bringitback
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on lorealparisusa.com
    Image

    Perfect

    Can’t believe this is discontinued. Hope you put it back on the market.
    Waulene
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on lorealparisusa.com
    Image

    L’Oreal lost a customer.

    I have thin, wonky, short eyelashes. There aren’t words to describe how frustrated I am that L’Oreal discontinued this mascara. It’s the only one, because of the brush, that I could use and have my eyelashes look decent. I always buy several at a time, and I have one unopened package left. And I’ve tried virtually every other L’Oreal mascara, and they don’t work for me. I can’t have a gigantic brush or a very thin brush, I need the butterfly mascara brush. L’Oreal has lost a customer because they were fools to get rid of this mascara. Tells me they don’t care about their customers. (I’ll eat my words if you can point me to this particular style brush ANYWHERE else on the market.)
    Jerhee
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on lorealparisusa.com
    Image

    Best 10/10

    Best mascara hands down gets every lash! Won't do my beauty routine without it!
    Christinabo
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on lorealparisusa.com
    Image

    The best mascara brush in existence

    I have used this mascara for over a decade. I'm so sad it's been discontinued. I've tried multiple other mascara's and none of the brushes compare. Super disappointing.
    KB30
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2026
    originally posted on lorealparisusa.com
    Image

    Voluminous Butterfly

    Why was this mascara discontinued? It was the best. I cannot find anything comparable. I bought another L'Oreal mascara but it does not compare to the butterfly voluminous. I will not buy anymore L'Oreal products for fear if I like them, they would be discontinued as well.
    Mascara
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on lorealparisusa.com
    Image

    Bring it back! I need it!

    This is literally the best mascara I have ever used, and I’ve been using it for an extremely long time! I’m extremely upset that it has been discontinued. The wand was so effective in spreading my lashes and getting in the creases. Now, my only resort is saving the wand. I have left to see if it fits in another one of their products. PLEASE BRING THIS PRODUCT BACK!
    Eli24
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on lorealparisusa.com
    Image

    The best

    This was the only brand I used and now it’s discontinued- why?! It’s the best. What can we get that is comparable?
    Butterfly
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on lorealparisusa.com
    Image

    Cannot believe you discontinued this mascara

    This is by far the best mascara I have ever used. Not only did it make my lashes look longer the wand really did sweep the lashes up and to the side. I cannot believe you discontinued it. It was the only mascara that did not cause my eyes to itch and dry out. I have been trying to find a replacement. At least I kept the wand. Shame on you…
    Phoenix1
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on lorealparisusa.com
    Image

    Bring it back

    This was the only mascara I could use and not have my eyes itchy or irritated. Bring it Back!!! Now I have to try to find something comparable.
    Butterfly mascara
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on lorealparisusa.com
    Image

    Bring back this product and wand!

    Please bring back L'Oreal Paris Voluminous Butterfly Waterproof Mascara!!! I have sensitive watering eyes and this is the only mascara that held up. In addition, the style of the wand is the best ever for my skimpy lashes. Please, please, PLEASE bring this back!
    Mums
    Did you find this review helpful?

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